Value Productions

Introduce your business and what you do there.

I work for an electrical distribution company. We sell electrical products, cable, wire, and more to contractors. The company is located in Canada, but we’re part of a global brand. I’m the marketing e-commerce specialist, and I’m in charge of internally and externally promoting our website using marketing collateral.

What challenge were you trying to address with Value Productions?

I hired them to make a video.

What was the scope of their involvement?

Value Productions created a video that showcases all of our different website features and their functionality. Our target market was our customers and potential customers.

To jumpstart the project, we provided screenshots of the website — how to open an account, view and place orders, create jobs, and more. They did a two-minute video with versions in English and French using those screenshots and background music. They ensured the flow was good and the message was clear.

What is the team composition?

I was in contact with three people. I worked mainly with Vitor who was in charge of the video production. Peter (CEO) and another colleague was in charge of the funds, providing estimates and the overall management of the project.

How did you come to work with Value Productions?

I found them on Upwork.

How much have you invested with them?

We spent approximately $3,000.

What is the status of this engagement?

We worked from February–June 2021.

What evidence can you share that demonstrates the impact of the engagement?

The video was posted on LinkedIn, Facebook, and Instagram a week ago, so I don’t have data to share yet. However, we have plenty of internal and external feedback saying that it’s a step up from our past marketing content. It’s the first time that we have a video for our website. We usually only have user guides or one-sheet pages.

How did Value Productions perform from a project management standpoint?

They were great. Value Productions was always hands-on with the deliverables. We just told them our idea and how we wanted the video to be, and they gave us different options and told us the type of work that would be best for us. I mentioned I wanted to do animation, but they explained it would be too heavy, so they came out with another option.

We just used Slack to communicate and send the screenshots.

What did you find most impressive about them?

This was my first experience with a video production company, but their work was overall impressive. Also, they ensured they made the product that we wanted, which was something we valued.

Are there any areas they could improve?

They could provide the option to pay a portion at the start and final payment at the end of the project instead of hourly or weekly. The weekly payment made the project more expensive on our end given that we had to pay fees with each transaction.

Do you have any advice for potential customers?

Make sure everything is clear from the beginning — pricing, number of draft changes, and anything that comes with creating a video of this type.

Please describe your company and your position there.

I'm part of the performance marketing team which is in charge of all the paid strategy and initiatives. We are a SaaS company for vacation rental owners and managers that look for an all-in-one tool to manage and grow their bookings and business.

For what projects/services did your company hire Value Productions, and what were your goals?

We wanted to create professional videos to increase brand awareness and conversion. We used to communicate really well what we can do with our blogs, learning center and knowledge base, but we weren't too good at doing it with visuals. The need was a fresh and super professional product sales video to present what we do and what are our main features.

How did you select Vakue Production and what were the deciding factors?

We did a pitch and they presented us a whole planning with a complete budget divided by hours, activities and dates. We liked their professionalism from the beginning and of course the pricing was also a key factor for us.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We needed a set of videos for our website and our paid video campaigns. We gave them an initial storyboard and brief and they started from there. Then they came with different proposals for each video. They also sent different options for background music and VO artists. We had 2 creative meetings to brainstorm ideas and find solutions to some creative issues we found on the way.

Almost each day they were sending parts of the materials so we could accept and move forward. Vitor always had an amazing communication with us.

Who did you work with and what was the feedback process like?

We worked with Vitor, their PM that always communicated us any issue, need or concern and showed us a preview in each production stage. The feeback process was super smooth and they were really open to hear our comments, ideas and needs. Even though we had different time zone we never felt a lack of communication.

Can you share any outcomes from the project that demonstrate progress or success?

We showed the videos to our management team and they really liked. We had super positive feedback from all the team saying that the video looked super professional with a fresh and dynamic vibe. They highlighted the fact that the videos resumed in a great way what our product offers with its key benefits and features.

Describe their project management style, including communication tools and timeliness.

We used InVision, Figma and Frame.io for all the multimedia elements. Also we connected via Slack to have an active communication.

What did you find most impressive or unique about this company?

Their organization and proactiveness were impressive. They were always trying to find a great solution for our needs. The project manager was in constant communication with us and open to hear any concern or request.

Are there any areas for improvement or something they could have done differently?

Maybe all the terms and conditions about the payment via Upwork.

Please describe your company and your position there.

I am a marketing representative at MaxQ Research. We specialize in cold transportation of blood products and vaccines.

For what projects/services did your company hire Value Productions?

We hired Value Productions to make an explainer video for one of our services.

What were your goals for this project?

We wanted a professional animated explainer video that clearly described the service we were offering. The video would drive awareness about the service and inform customers about how it works.

How did you select Value Productions?

My team looked for five video production groups within our budget and whose work we thought was a good fit for this video. From there, we conducted interviews with each producer. We ultimately selected Value Productions due to their professionalism in the interview and their previous work.

Describe the video(s) and the process in detail.

Value Productions really took care of us throughout the project. They handled the voice acting, background music, and animation. They also offered to take care of the scripting if we needed help with a script. They just needed a quick overview of our company, a description of what we do, and a conceptual storyboard and went right to work. They gave us updated storyboards as the project progressed and eventually sent us the full video to review and revise once we were past storyboards.

What was your vendors' project management or feedback process?

They had a different team member take care of each individual process. Each member gave us revisions and was open to feedback the entire way through the process.

Can you share any outcomes from the project that demonstrate progress or success?

Everyone on the team is extremely satisfied with the video. We feel that it accurately describes and demonstrates the product while keeping true to MaxQ's branding and identity. We can't wait to publish it to our page!

How effective was the workflow between your team and theirs?

They were very helpful and fast to respond with any revisions that we made, despite being on a mismatched time zone with us. Each member introduced themselves while we were moving through the process and each member kept up the responses and work.

What did you find most impressive about this company?

I was impressed with how they took our input and ideas, but they added their own creativity and flair to the video to elevate it beyond what we were expecting.

Are there any areas for improvement?

I can't think of anything that should have been done differently. We are on two different sides of the globe and everything went smoothly given the time difference.

Please describe your company and your position there.

We are a tech start up that transform home designs into virtual reality. I am the marketing manager at the business.

For what projects/services did your company hire Value Productions?

As we are a new business we needed some different videos to showcase our business and our different services.

What were your goals for this project?

We wanted four videos in total. - A hero video for our business which showcased all of our services - 3 x videos which each showcased one of our three core services The videos all needed to reflect our brand identity and create interest and excitment around our new concept.

How did you select this vendor?

We created a project for the job which we then went out to tender with. We had a selection of people apply for the job which we then narrowed down to our top selections. Peter provided me with a detailed timeline and budget and also had a phone call with me which is what made me choose his and Value Productions over the other shortlisted agencies.

Describe the video(s) and the process in detail.

The video production team had to pull together the four videos using a mix of footage we had taken as well as stock imagery and stock video footage they sourced on our behalf. We wrote the script and then Value Productions organised the voice over artist.

What was your vendors' project management or feedback process?

Peter was the account manager and he did all of the client-focused work, liaising with me on behalf of his team. As this was our first video for the business we had quite a few rounds of amends with Value Productions facilitated.

Can you share any outcomes from the project that demonstrate progress or success?

We are only just about to launch the final videos so i don't have any measurements. However, the overall feedback from other stakeholders is that the videos are extremely professional and get across our business and services very well.

How effective was the workflow between your team and theirs?

The workflow was good, they used a mix of Google Drive, FEX, email; and whatsapp to manage the process. They created a timeline and a budget at the start of the project which was clear and kept us all accountable for deliverables.

What did you find most impressive about this company?

Considering they are based in the Ukraine and I was in Australia i was worried about the language barrier. However, Peter was very good at communicating and made the process a smooth one.

Are there any areas for improvement?

As with any project, there are always improvements that can be made however overall i would say the company was great to work with. I am happy with the process and given the time difference they worked very well with me.

Please describe your company and your position there.

We are a SaaS product for the agriculture industry, and I am the co-founder.

For what projects/services did your company hire Value Productions?

We hired them to create a teaser demo video for our product.

What were your goals for this project?

To produce a high end demo video to excite clients.

How did you select Value Productions?

We liked the style of their previous videos.

Describe the video(s) and the process in detail.

A demo video showing of the high quality of our product.

What was your vendors' project management or feedback process?

I worked with a PM who acted as the intermediary between the design team and me.

Can you share any outcomes from the project that demonstrate progress or success?

After welcoming several integrations, we got a good final result.

How effective was the workflow between your team and theirs?

Good, although I would have appreciated some more internal quality-checking on their team before presenting to me.

What did you find most impressive about this company?

Their welcoming of iterations without complaining about requests.

Are there any areas for improvement?

Better internal QA process before showing to client for feedback.