Strategic Omni-channel Solution Partner

Founded in 2008, Vaimo is the global leader in delivering award-winning digital  storefronts, omni-channel solutions and mobile apps. Our only focus is to accelerate B2B and B2C sales for our brand, retail and manufacturer clients. With 15 global offices across EMEA and APAC and over 500+ employees, we provide an international presence that allows us cultivate close, long-term relationships with our clients.

With a focus on driving digital innovation our services cover the full-spectrum of your Commerce needs ranging from strategy, design, development, optimisation, cloud services, all the way to wherever your Commerce initiatives reach. We deliver solutions around B2B, B2C, Omni-Channel, PIM, Order Management and Business Intelligence.

Every year, Vaimo wins awards in recognition of our commitment to technical excellence, innovation and satisfaction. Among others, we have received the Gazelle Award (6th consecutive years), listed as Econsultancy’s top 100 digital agencies (2 consecutive years) and Magento has recognised Vaimo's leadership by selecting us as Global Elite Partner in 2019 and in 2017, Commercial Partner of the Year in EMEA in 2017, Omni-channel Partner of the Year in 2016 and EMEA Partner of the Year in 2015.

$100 - $149 / hr
250 - 999
Show all +
Stockholm, Sweden
  • Katarinavägen 15
    Stockholm 11645
other locations
  • 1-3 Dufferin Street, Craftwork Studios
    London EC1Y 8NA
    United Kingdom
  • Trelastgata 3
    Oslo 0191
  • Lönnrotinkatu 11 (3rd floor)
    Helsinki 00120
  • Hillcrest Office Park, Falcon House, Ground Floor, 179 Lunnon Road
    Pretoria 0081
    South Africa
  • Tartu mnt 13 (4th floor)
    Tallinn 10145
  • Vesterbrogade 10, 2nd floor
    Copenhagen 1620
  • C-mine 1 bus 13
    Genk 3600
  • Riga Street 76A
    Valmiera 4201
  • Zhylianska str. 29, 4th floor
    Kyiv 01033
  • Isokatu 32 B (2nd floor)
    Oulu 90100
  • Bramdrupskovvej 20C
    Kolding 6000
  • Loft Office 1 Entrance C, Office 209, Dubai Media City
    Dubai 71012
    United Arab Emirates
  • Laxgatan 1B
    Ängelholm 262 32
  • Norra Ågatan 10
    Gothenburg 41664


Key clients: 

Helly Hansen, Jack Daniel's, BAUHAUS, Lecot-Raedschelders, Mr Price Group, Björn Borg, DOMU Brands, Oticon Medical, Dyson, Brown-Forman, SLO, HP, Proactiv+, Smedbo, Agent Provocateur, Väskan, W.EG., Fixfast, Sixpad, Selver, Kaubamaja, I.L.U., Jaguar, LSA International, JD Group, Eventyrsport, Vekenkaluste, Bauhof, Engelsons, Royal Academy of Arts, Gymgrossisten, Safaricom,Glitter, Stiga, Sleepo, Paulig, Dr, Denim, Agrinet.

Cape Union Mart Image

Cape Union Mart

Our long-time client, Cape Union Mart, came to us in 2013 with a mission: to re-platform to Magento, attract more customers, and process and fulfill a greater number of online transactions. Vaimo’s greatest challenges at the time were the numerous complex integrations needed to successfully merge Magento with Cape Union Mart’s 160 retail stores. The fast-paced project saw Vaimo re-categorise and re-attribute a large assortment

of SKU’s.

Vaimo & Helly Hansen: Commerce without limits

Helly Hansen’s new user-friendly web store brings the rich heritage of the brand to their customers in a user-friendly way, on any device and channel. Helly Hansen has seen a 45% increase in YoY revenue with their new improved eCommerce site by Vaimo.

Prior to starting working with Vaimo, Lecot used an old e-commerce platform that did not function consistently with their ERP and PIM systems, was difficult to update, could not handle the high volume of products and only received maintenance from their internal team. Lecot decided it was time to revamp their eCommerce site with a new B2B platform. While the old site was only used as a tool for online ordering of products,

Lecot wanted a visuals-rich, modern site that would actually bring in new customers and drive eCommerce with better presentations of products. Additionally, Lecot needed to automate product flow and selling procedures, and receive high quality enterprise level development and support. It was also important to retain their ERP system, which stores all logistical data and offers warehouse management functionality. It was challenging for Lecot to find an Enterprise-level service provider in Belgium, so they turned to Vaimo for eCommerce and development expertise.
Selver Image


Selver is one of the first grocery stores running on the Magento Enterprise platform. The online shop works across all devices responsively and features a login system as safe as an online bank by using the Kaubamaja loyalty card that links to Estonian digital ID card tools. Additionally, Vaimo worked with Selver to design and create the Pick and Pack process and functionality. It allows a customer’s order to directly alert a

Selver employee at a designated time on a mobile device which then further advises them where a product is located in the store. This allows a Selver employee to effortlessly pick and pack a client’s order right in time for the pick-up.
Proactive Image


Vaimo built the new Proactiv+ site from scratch after an initial migration to Vaimo’s infrastructure to improve site performance. The heart of the project was crafting a tailored, consumer-first user journey that easily leads shoppers through three simple steps to assemble their skin-care kits and reach a one-page checkout. While users used to begin their journey on mobile and switch to desktop before checkout, they now

complete their transactions on mobile and conversion rates have soared as a result.
Björn Borg Image

Björn Borg

Björn Borg is a global firm, established in 1997, producing and selling underwear, loungewear, socks, swimwear, sportswear, footwear, bags and fragrances.Björn Borg wanted to make its eCommerce site more user-friendly, improve the checkout-process and make the site more cost-effective. The company selected Magento as it was rec-ommended by other eCommerce companies and selected Vaimo, due to Vaimo’s extensive knowledge and

expertise in eCommerce.

Though Björn Borg eCommerce site delivers a relatively small proportion of the company’s total turnover at this stage, the company views it as a strategically important part of total sales. Vaimo created a new product filtering functionality; added the option to select various colors when viewing clothing items; de-veloped the functionality where the site shows related items on product pages; simplified the checkout process, which is now only one step; and also added the cross-selling function to the check-out page. The localisation of currency and languages sim-plified the buying process.

SLO Image


SLO is Finland’s largest supplier of electrical equipment, with a turnover of approximately 400 million euros and a staff of nearly 500. SLO belongs to the international Sonepar Group, the world’s leading supplier of wholesale electrical equipment operating on five continents and in 44 countries. Sonepar boasts a turnover of over 20 billion euros and employs 40,000 electrical and telecom professionals.

Bauhaus Sweden Image

Bauhaus Sweden

The BAUHAUS Sweden project started back in 2011 and it took about 3 months to go live with the initial site. Since then BAUHAUS has been working very closely on an ongoing basis with Vaimo on various projects to constantly develop new functionality and new services for its customers. These new features have all served to create a smoother and more efficient customer journey.

Gant Image


Vaimo delivered a redesigned and improved front-end interface. This was backed by better back-end integration and performance. Vaimo brought to life several special features for GANT which underpin a high-performance e-business by driving traffic, improving conversion, increasing average order value and building loyalty.

“Vaimo was selected on the basis of a proven track record in delivering sites which drive traffic

and improve conversion rates, ultimately turning browsers into buyers. Vaimo´s ability to understand GANT´s requirements, migrate data from one solution to another and deliver a visually satisfying and easily-managed webshop has proven invaluable.”

Anna Carlqvist, Global eCommerce Manager, GANT

Hexaplan Image


Hexaplan’s customers enjoy a great user experience, along with a responsive design, an optimised search engine, and individual price lists. Vaimo integrated the new B2B solution to Hexaplan’s ERP system, which means that all orders are automated. Because Hexaplan delivers goods from several manufacturers, Vaimo developed a drop shipping feature in Magento. Customers are also able to select their own freight companies and

thereby save money by using personal freight contracts. The new site also features a live chat function that allows customers to contact customer service with questions while browsing the site.
Bauhaus Denmark Image

Bauhaus Denmark

Vaimo developed a fully responsive site that features a smooth design, easy navigation via the Solr search function, and effortless payment methods. BAUHAUS Denmark customers can easily pay via their smartphone without having to use their card by using the integrated payment portal. Vaimo also implemented the Vaimo Content Management System, so BAUHAUS Denmark staff can use it to effortlessly place new content on the site. With

the new site, BAUHAUS Denmark has been able to expand their customer base to include those without access to physical stores.
Kalevala Koru Image

Kalevala Koru

In 6 months Vaimo’s project team delivered two completely redesigned and a fully responsive eCommerce sites in three languages – Finnish, English and German. One of the most important parts of the project from a business prospective was to make sure to automate data transfer processes as much as possible. The project included many Magento integration touch-points to backend systems like to – production, e-mail and bank systems.

Vaimo also implemented a customer loyalty program which allows Kalevala Koru to provide better customer service and offers, making sure that their brand grows even further in the future. The new site also boasts an inspiration section which allows Kalevala Koru to excel at content marketing by creating stories of the products.

“We were looking for more than just a solution provider. We needed a partner we can collaborate with and who could elevate Kalevala Koru’s eCommerce to a higher level. We were amazed by Vaimo’s international UX team – the workshops we had with them were both professional and inspiring. We chose Vaimo because of their proven track record of delivering projects within brief timeframes and their excellent design and UX proposal.”

Mikko Koskenoja, Ecommerce Manager at Kalevala Koru

Milla Boutique Image

Milla Boutique

Vaimo constructed a simple yet beautiful responsive solution on Magento 2 that allows Milla Boutique employees to effortlessly update the website with the Vaimo CMS module. As one of the first web shops to run on Magento 2 in Norway, the Milla Boutique solution features a customised Pinboard Wish List, which acts as a visual gift registry for customers planning a party or a wedding. For the boutique, the new blog platform is

indispensable for marketing purposes, and the shop has published several stories about visiting Milla Boutique employees to show how they incorporate the Milla Boutique style at home.
Kaubamaja Image


For the last few years, Kaubamaja has sold a limited number of products online only during their two annual sales campaigns, Osturalli, and their holiday pop-up online shop on their introductory website. Kaubamaja wanted to feature all of their products in an online store that could handle a large amount of traffic, and that could accurately sync to several of their sales and warehouse programs. The department store’s vision

was an omni-channel solution that offers real-time in-stock figures, massive sales campaigns, and advanced multiple location picking.

“For over 55 years, our customers have come to our store, and with our web store, we finally wanted to “go to our customer.” It was pivotal that the Kaubamaja online store reflected our in-store experience – the great visuals, fast and friendly service, and the full, wide range of brand-name products. Vaimo helped us achieve our goal by delivering an online retail solution that meets the customer everywhere seamlessly – on their desktop, phone and tablet.”

Martin Lond, e-Commerce Development Manager at Kaubamaja

Oticon Image


Oticon Medical’s new site takes patients on an easy transactional path, from the moment they select an item to finalising the payment. Patients experience an easy, straight-forward transaction. Oticon Medical staff need only little technical experience to maintain the site and receive adequate support from Vaimo. It’s effortless for staff members to add products, change photos, and make updates to the site. The Oticon Medical

B2C site was launched in August 2015 with a simple design that is styled according to the company’s needs and features an integrated payment method.
The Lounge Co Image

The Lounge Co

“The Lounge Co chose Vaimo because they are the industry leader, Magento’s premier partner, and their portfolio is respectable. We needed a solution provider that understood our vision for a multichannel business model, and one who could help us meet our customers at all touch points in the same manner. We felt secure and confident that if we chose Vaimo, they could deliver our vision to us through an online


Joe Ellis, Business Development Manager at Sofa Brands International


Vaimo developed a fully responsive, app-like web shop for The Lounge Co that allows users to effortlessly follow steps to select the type of sofa, followed by the size, fabric, and feet with the Vaimo Product Configurator. The front-end of the Configurator was built using React and completely replaces the standard method of option selection on configurable products. Each individual selection is accompanied by a vibrant image, one of over 100,000 photos that are hosted by Cloudinary. Customers are able to build up and order free swatch packs from available fabrics, a feature that Vaimo built on React. Vaimo CMS was used on every content and blog page with the extensive use of widgets to allow The Lounge Co staff to easily and quickly perform updates.

I.L.U. Image


Vaimo delivered a responsive and easy to navigate site that incorporates rich visuals for an immersive purchasing experience. A new filtering system and use of swatches have transformed the I.L.U. customer experience, allowing users to get an instant and real-time view of their chosen products. Graphics, designed by Vaimo’s UX Team, are displayed at every part of the user journey. This not only helps customers in their

purchasing decision but consistently reinforces the I.L.U. brand at every step. Content, via the new blog management system, is also used to drive traffic and conversions. Elsewhere, Vaimo implemented payment and delivery integrations, allowing customers the option to pick up in store for a true omnichannel experience. And running through the heart of the project is Kaubamaja Group’s loyal customer card—Partnerkaart. Customers can log in with their Partnerkaart card for personalised I.L.U. offers and campaigns. This is crucial for growing brand loyalty, trust and ultimately sales.
Pihatukku Image


Vaimo built a solid solution with a modern look for Salvos’ Pihatukku brand using Magento’s out-of-the-box features in sync with Vaimo’s modules and functionality. While this wasn’t a complex project, the design, look and feel, and usability of the store is engaging. Vaimo’s strategy team swooped in and installed Hotjar, a powerful site optimisation solution, to help Salvos increase their conversion rate. Vaimo used Hotjar to

identify the areas on the web shop to improve performance. Vaimo CMS allows Pihatukku employees to easily change up content on the site and play around with campaigns, while Vaimo Badge Manager helps Pihatukku label products as popular, discount, or new.
Alas-Kuul AS Image

Alas-Kuul AS

Vaimo launched Alas-Kuul’s new B2B/B2C web presence in April 2017 on the Magento platform with customised features fit for a B2B giant and the user experience of a B2C shop, with the first-time possibility for B2C customers to shop. Vaimo implemented Consignment Stock, a feature that allows customers to stockpile a personal supply of products. 

Fixfast Image


Fixfast came to Vaimo with specific goals and objectives around converting and growing the online market activities which currently account for around 5% of their business. Fixfast now have a best of breed solution on a highly flexible platform, optimised for both mobile and desktop – with a high amount of technical functionality. Fixfast’s new eCommerce platform strengthens their place as a leading business in their


Vaimo delivered a highly functional as well as a user driven and visually appealing B2B solution for Fixfast. The site included various functionalities to deal with the complesities of the project through third-party extensions and Vaimo CMS. Customised features include the ability to check B2B customer registrations by the internal customer support CS team and the ability to connect them to existing credit accounts on the ERP.

Masoko Image


Masoko is the eCommerce platform of Kenya’s largest telecommunications company Safaricom. It provides the convenience of shopping the best deals in an online shop and marketplace offering tech, fashion, the latest trends and everyday essentials. Safaricom uses similar marketplace models as Amazon and Alibaba, where it screens merchants and provides eCommerce enablement services such as payment processing or customer support

channels, but does not actually own the inventory on offer.
Hansaplant Image


Hansaplant is an Estonian-based horticultural company founded in 1997, specialising in the retail of plants, garden and interior products and pet products. A narrower specialisation helps them to keep the focus on the most important thing—the quality. To date, the company has grown to be a top-retailer in the field of horticulture in Estonia with a 15,000-square-foot garden centre and a 2.5-hectare production area.

Väskan Image


Väskan is Sweden’s oldest bag and glove retail chain. Founded in 1939 in Karlskoga, Sweden, Väskan has been run by the same family ever since and is now in its third generation of family ownership. In 2008, Väskan began to expand its sales through digital commerce. Thanks to this initiative, in 2012 the company was awarded the prestigious Digital Gasell Award by Dagens Industri for their strong growth, as well as reaching new

customer groups and markets. Prior to Väskan’s 80th anniversary in 2019, a new eCommerce platform has been developed together with Vaimo. The aim of this new platform is to lay the foundations for future expansion whilst remaining connected to the company’s roots, its history and to its loyal clientele, built up over generations.
Dyson Image


Established in 1991, Dyson’s roots extend back to 1978 when James Dyson became frustrated with his vacuum cleaner’s diminishing performance. On establishing that the vacuum bag was clogging with dust, thus affecting the hoover’s suction, he began developing prototypes and five years later had invented the world’s first bagless vacuum cleaner. Today, Dyson is a global brand that designs and manufactures a number of everyday

household appliances including vacuum cleaners, hand dryers, bladeless fans, heaters and hair dryers. Headquartered in Wiltshire, England and with premises and staff across the globe, Dyson continues to push the boundaries of technological, scientific and engineering innovation.
Jack Daniel's  Image

Jack Daniel's

Vaimo created a content-rich, responsive site for Jack Daniel’s that not only promotes the brand, but also celebrates the authenticity of Jack Daniel’s through story-telling. The solution is fully integrated with Magento Commerce Order Management suite, including OMS (Order Management System), payment solutions and boasts features like the possibility to inscribe a personalised engraving on the bottles. 

Jaguar Image


In collaboration with NCG Online, Vaimo developed a fully responsive site for British Car Import, with a slick feel that is intuitive and easy to navigate for customers.

The new site allows customers to walk through four intuitive steps, inputting details about the car they would like to purchase—this calculates the overall price and leads to a final check-out page. As well as being a site that is easy and convenient to

use, it also commits customers to their choice with full transparency of visual details and pricing, giving them the feeling that they have pre-ordered the car.
I.Ma.Gi.N. Jewels Image

I.Ma.Gi.N. Jewels

Vaimo delivered a fully-responsive, easy to navigate and minimal web-store with a key emphasis on an enhanced customer experience. The site now features configurable products so that customers can more easily browse and purchase whilst the integration of the Vaimo Story module allows the I.Ma.Gi.N. Jewels story to be interwoven into the overall shopping experience through shoppable content. 

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DOMU Brands

Vaimo partnered with DOMU Brands to develop a feature-rich Magento 2 solution for 3 separate brands— was launched in just 3 months, with and following soon after. The new sites have led to improvements both from an internal perspective and also in terms of the overall customer experience. Within the business, the M2 sites have led to greater cohesiveness between teams in how data and ideas

are shared. And from a customer point of view, the new sites have transformed the user-experience to match the needs of the modern-day shopper. Customers now benefit from a faster front end, better and more clearly presented ‘My Account’ sections, intuitive browsing and navigation, and richer content to name but a few. DOMU Brands’ Customer Service Team has also worked closely with the project team to investigate any pain points in the customer journey and to eliminate these.
Bluecity Image


Vaimo developed an intuitive and flexible site which handles the complexities of the Blue City business model. The improvements to product filtering, particularly, have enhanced the user experience on the site. Customers can now more easily select a product and its condition which has improved conversion levels. The new solution also allows Blue City to offer customers relevant product recommendations and complementary

accessories at checkout and after purchase. This feature has proved particularly successful with sales of accessories for the month after launch exceeding that of the whole year beforehand. Key to the new site’s success is the two-way integration which handles the intricacy of having to track one specific product order to the correct store. And in line with Blue City’s requirements, the new solution now allows its employees to quickly and easy add and access product information.
Lecot Image


Vaimo constructed a B2B site that is integrated with IBM AS400 ERP software and inRiver PIM. The Magento site handles around 350,000 products and has a customised shipping solution with a shipping calendar to ensure ease of purchase for customers while allowing Lecot’s employees to work more efficiently. The customised user structure allows companies to have administrators who can approve new user registration, and set user

roles directly from the front-end. The role-based access restrictions based on Vaimo ACL means certain users cannot buy, see prices, or place orders, but they can send orders for approval. Companies can have multiple users, and users can be connected to multiple companies. Users can switch companies without having to log in again, and are therefore able to login under another company based on user role. The Quick order lists allow users to store and share order lists, while fast entry allows users to quickly look up products by SKU, name or item number even if they are not in Magento. The site also features an integration with an Android scanner app over REST (Representational State Transfer) and receives scanned lists that are converted to orders after approval.


Vaimo implemented Akeneo PIM with a number of customisations. The new PIM has created the infrastructure necessary for faster and easier product enrichment. It’s also allowed Proove to better structure its processes. This means that more people, job functions and departments are able to enrich products, including colleagues in Proove’s China offices. PIM has also equipped staff with the autonomy to add, monitor and mass-edit

attributes. This saves huge amounts of time and improves the overall quality of Proove’s outbound data. A key advantage of the PIM is that Proove now has the functionality to create Product Models on its eCommerce site. This allows customers to see other designs and models when viewing a product. Not only does this improve the user experience of the site but it ultimately leads to greater sales and conversions. And from an internal perspective, Proove is now able to send information from its PIM to a customer’s PIM—reducing the need for manual entry and transforming its data transfer in the process.
Multiply Image


Vaimo constructed a solution that provides a streamlined, user-friendly experience for Multiply customers with features such as a wish list, consolidated deliveries, product reviews and customer reviews. Customers have the ability to see discounts available for accounts with different price points, and personal savings are also readily viewable and always current. Plus, Multiply staff can now easily update content and banners

on their website without having to turn to an external party for assistance. Vaimo also developed functionalities around managing and tracking customer spend levels in accordance with the different tiers of Multiply membership.
Vipps Image


Vaimo developed a payment module for Vipps on Magento 2. The payment method can be used at checkout and also features express checkout functionality via a specific product or category page. Payment via Vipps is also available within the app at the touch of a button. This means that customers can use the same login credentials across sites. For customers, this means less friction and greater ease when checking out. As well as

delivering on quick payments, the module also needed to be a stable and trustworthy solution. Vaimo has installed and configured Vipps to function on every Magento version from 2.1 onwards. And through innovative testing procedures, Vaimo is able to ensure that the module works across the board on all Magento releases—the team can then respond to any potential issues immediately. The end result is a pioneering payment module which has the ability to serve over 3 million active users in Norway.
Smedbo Image


Vaimo began scoping a solution around the Akeneo Community Edition to suit Smedbo’s requirements and aspirations. The PIM Team implemented integrations with Smedbo’s ERP system (Microsoft Navision) and its main outbound channel (running on the Wordpress platform). This created the immediate and tangible efficiencies that Smedbo team would be able to benefit from. Overall, the PIM solution provided exactly what was needed to

transform Smedbo’s product information—a single source of truth. Before the PIM implementation and without one authoritative product data-set, Smedbo was wasting valuable resources on keeping data-sets manually maintained. Now the brand is benefitting from the time-savings and increased productivity that a PIM solution offers.
Agrinet Image


The Vaimo team delivered a redesigned and fully integrated Magento Enterprise eCommerce site, transforming Agrinet’s online presence in the process. Vaimo developed various customised and integrated functions which are collated on a client dashboard to improve the online B2B buyer experience. Clients now have their own pricing files and the site also benefits from stock status and out of stock indicators—all of which serve to

give clients greater autonomy on the site. From an internal perspective, the new eCommerce solution caters for Agrinet’s two distribution locations and their associated products. And to address the need for streamlined experiences, three different order methods and journeys have been created—cash customer, export customer and account customer. The result is a pioneering eCommerce solution, packed with features and developed with the modern-day B2B customer in mind.
Absolut Art Image

Absolut Art

Vaimo constructed a mobile-first, multi-site solution composed of two sections: Artists, and Artworks. Rich content and one-of-a-kind functions, such as advanced auto-playing embedded videos, product bundles with artwork and framing, unique tracking of product serial numbers, and inspiration pages all work to bring the local artists and exclusive pieces to life.

Filippa K Image

Filippa K

Filippa K and Vaimo took another approach to the eCommerce project to support the growth Filippa K needed with their eCommerce strategy. Through a process of hard work and a shift of mind set, Filippa K together with Vaimo managed to shift focus to whats possible and not on the limitations. Re-starting development of the platform with a growth mindset very quickly provided very positive results and triggered new growth

development to a point where the pace of development has never been higher, and the results have been far beyond Filippa K’s expectations and eCommerce is now the growth engine of the whole company. Today, Filippa K’s eCommerce channel covers 60 countries globally.


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E-Commerce Website Development for Retailer

“Our e-commerce revenue is currently 200% up year-on-year.”

Willing to refer: 
The Project
$50,000 to $199,999
Mar. 2017 - July 2018
Project summary: 

Vaimo provided Magento development services, working on the front- and backend of a multi-site e-commerce platform.

The Reviewer
51-200 Employees
Cape Town, South Africa
Edward Duckitt
Digital Brand Manager, Performance Brands
The Review
Feedback summary: 

The platform met the required need perfectly, significantly increasing the e-commerce capabilities of the company. The team was flexible and professional throughout, working smoothly alongside the in-house team to develop an excellent, complex solution.

The client submitted this review online.


Please describe your company and your position there.

I’m a digital brand manager for a retailer.


For what projects/services did your company hire Vaimo?

We wanted to develop a multi-site e-commerce platform to serve B2C and B2B clients.

What were your goals for this project?

To have world-class design and features, fully integrated into our enterprise resource planning software.


How did you select this vendor?

We chose them based on their expertise in South Africa—we knew they could deliver on the project goals.

Can you go into detail about the services they provided and the scope of the project?

I built most of the CMS pages and we have a team of graphic designers for content creation internally.

We created a wireframe mockup of our required UI for one of the brands. That was developed into a functional Magento front- and backend by Vaimo, according to our requirements. They repurposed that framework across a further five of our brand websites, then did significant further work to upgrade the UI, UX and integration services after the launch.

What was the team composition?

The development team was run by their project manager. There were six people in total on their side.


Can you share any information that demonstrates the impact that this project has had on your business?

In the past, e-commerce was not the main focus of our business. The goal with moving to Magento was to significantly ramp up our e-commerce presence and revenue. That’s been successful, and our e-commerce revenue is currently 200% up year-on-year.

How was project management arranged and how effective was it?

The project management was handled very well, with constant communication and feedback. I have significant experience with Magento from previous jobs, which made briefing and feedback much easier than expected. They used a range of project management tools, including Smartsheet and Jira.

What did you find most impressive about this company?

They can easily deliver solutions in a timely and professional manner. A key strength of theirs is their excellent project management, which was very well documented and executed.

Are there any areas where they can improve?

They need to improve their communication regarding the status of development tasks. I like to be significantly involved, which is not the norm for their clients.

Overall Score
  • 4.0 Scheduling
    It could be improved slightly.
  • 5.0 Cost
    Value / within estimates
    It's excellent.
  • 5.0 Quality
    Service & deliverables
    They do world class work.
  • 4.5 NPS
    Willing to refer
    I'd be very likely to.

Magento Implementation For Boutique Retailer

"The design sensibility is...just super clean, super easy to use, and intuitive."

Willing to refer: 
The Project
$200,000 to $999,999
2013 - Ongoing
Project summary: 

Vaimo built a Magento e-commerce system for managing a complex inventory of consignment apparel. They provided visual and functional design, customization, and front-end development. 

The Reviewer
11-50 Employees
New York City Metro Area
Vice President of Business Development, Flight Club
The Review
Feedback summary: 

The new system reduced errors, supported mobile purchases, and allowed the site to be updated live. This improved functionality grew the business by 70 percent. Vaimo put effort into devising custom solutions and building a lively user experience. Their designs were responsive and sophisticated. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Could you briefly describe your organization?

We’re a custom sneaker consignment store that sells limited edition and rare sneakers. We’ve been around since 2005. We’ve got two separate brick-and-mortar locations, one in New York and one in L.A., and a website that we’ve replatformed to Magento Enterprise Edition, which we launched last November [of 2013].

What is your position?

I run all of our business development, which means everything digital. If there’s a screen involved, I’m handling it, along with marketing, strategy, and a bunch of other things. I’m the key vendor decision-maker, for the most part.


Could you describe the business challenges that you were attempting to address when you first approached Vaimo?

Consignment is one of those verticals in business that isn’t really catered to ecommerce solutions. Where most providers might have a single-item SKU [stock keeping unit] with 300 individual counts behind it, for example, we have a product SKU, and then we have individually serialized IDs for each and every product we carry, because each product has a different owner. That complexity was a huge part of what we needed to solve with our system. In our old system the inventory wasn’t updated in real time. As a result, we were refunding a good 25-30 percent of our orders on a daily basis because we couldn’t fill orders based on what was selling on the site. We didn’t have the internal expertise to solve the issue ourselves, so we went looking for a partner to help us implement a solution.


Could you describe the scope of work in greater detail?

There was a very large design component and considerable Magento customization. They’ve pretty much helped us with everything, from start to finish. The only component that they didn’t handle was our backend integration, which we handled in New York with another vendor. They were our dedicated design and development team.

How did you select Vaimo as your solution partner?

It was a long process. We looked at a handful of vendors, but our initial plan was to find a vendor in New York. We dug through a lot of New York vendors, and there’s a lot of talent here but, at the end of the day, we were very impressed by some of the visuals that Vaimo could deliver. They have a very strong creative team. That was what lured us out to Sweden, even though originally we wanted to stay right here where we’re located. I would say it was pretty much their visual acumen that brought us into the fold.

When was the most recent project completed?

We still use them for maintenance and support on a month-to-month basis. It’s not really a formal retainer, but more of a pay for hours situation. We have a lot of ongoing projects with them because we’re constantly trying to upgrade and enhance our online presence.


In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?

We’re up 70 percent business-wise since our relaunch in November, which in less than a year. We haven’t even been though the holiday season yet, which I think is going to be even crazier. That’s really the best indicator of success so far. In additional to that, our entire inventory can now be updated in real-time, so we’re not losing out on orders we can’t fulfill. We perform nearly 25 percent of our transactions through mobile devices, which is essentially up from zero, if you go back to pre re-launch, because we didn’t have a mobile site then. Those are the most important metrics.

When working with Vaimo, is there anything you’d consider unique about their approach and/or development methodology that distinguish them from other vendors?

I think that a lot of other vendors, their solutions are what you could consider out of the box. They look a lot more cookie cutter in terms of what they try to put in front of you. With Vaimo, specifically, they really put a lot of thought and energy into creating something custom that works and excites the end users. A lot of that translates into the visual pieces, but you can’t really understate how important that is. The design sensibility is really something, just super clean, super easy to use, and intuitive.

In retrospect, are there areas in which you think they could improve as a service provider?

I don’t have any criticisms. We’ve had nothing but positive experiences with Vaimo.

Overall Score
  • 5.0 Scheduling
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve done so in the past, too.

Magento Implementation For Home Improvement Company

"They are a group of energetic people with a proven track record of delivering valuable solutions."

Willing to refer: 
The Project
$1,000,000 - $9,999,999
2011 - Ongoing
Project summary: 

Using Magento, Vaimo built and implemented a custom e-commerce platform for the selling of building materials. They also provide employee training and ongoing support for the platform.

The Reviewer
IT Manager, Services & Infrastructure
The Review
Feedback summary: 

The solution has contributed to above-average growth rates. Vaimo puts significant effort into learning the nuances of the building industry and customizing the solution to address specific concerns. Their adaptive approach, reliable work ethic, and timely delivery make them an excellent partner. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Could you briefly describe your company?

We’re a DYI company. We’re still building materials and everything for home improvement. In the U.S., you have the Home Depot. We are a European version of that.

What is your position?

I’m the IT manager.


Could you describe the business challenges you were attempting to address when you began working with Vaimo?

In Europe, the building materials industry has been very slow to get online. Very few companies exist in our industry with ecommerce capabilities. Of the large change in Sweden, we were the first to move into this area. We started almost three years ago with Vaimo, and that was the pilot project for our company in Europe, starting with Sweden.


Could you describe the scope of the project? For instance, did it include custom design, development, training, or support?

Vaimo’s part has primarily been development of the frontend and backend of the eCommerce solution. They have also helped with training of my eCommerce personnel, but that has not been a very big part. It’s perhaps 30 or 50 hours we’ve put into that part. Vaimo also supports the solution in the day-to-day business.

What eCommerce platform do you utilize?

We began with the Magento community edition. We are currently switching to the Magento enterprise edition.

Why did you select Magento as your eCommerce solution compared to some of its competitors?

That’s difficult to explain shortly. When I took on this project back in 2010, the Swedish part of the company had started with a local Swedish product, which I actually don’t remember the name of. I discussed this issue with our parent company in Germany. They did some tests on the Magento solution for one of our brands. They recommended that I look into the Magento solution. In the end, we went with the Magento solution for Sweden, because it’s ultimately a much more complex product and better suited for our needs.

How did you select Vaimo as your solution partner?

That was the fun part. I chose Magento as a product, and then I went on Magento’s website. I searched for service providers close to our location. When I conducted this search, there were three companies based out of Stockholm. I introduced myself to all three of them. The one that gave me the best feeling was Vaimo.

Could you give me a sense of the size of this initiative in monetary terms?

We’ve spent approximately $1 million.

When was this project completed?

The first launch was back in 2011. We then relaunched in 2012 with the upgrade. Now, we’ll relaunch soon with the third version. It’s essentially an ongoing project. I don’t think we will ever cease, but we started selling after six months, and then we have provided more functionality. That’s a journey that we will continue in the years to come. Your eCommerce solution has to be alive. It’s not a static world. We are constantly developing new functionality and new services for our customers. We will not stop doing that in the foreseeable future.


In terms of results, do you have any statistics or metrics you could share that would demonstrate the effectiveness of their work?

I can’t share sales numbers with you, but the results have been well beyond our expectations. The growth rate we’re witnessing is above the market growth rate in Sweden. There is, of course, official statistics of all eCommerce within our sector. We performed much better than those numbers. In terms of percentages, I am happy. Last year, Sweden had a growth of 18 percent in our industry in the ecommerce sector. By comparison, we experienced growth of more than 100 percent. I’m clearly not unhappy with that performance.

How do you think Vaimo performed on these projects?

Vaimo performed as expected. The building industry is a difficult to move into the eCommerce space because we have many difficult products. Most companies like Vaimo are coming from the book, the CDs, the clothing industry, where freight is not the biggest problem in the world. When you move into the building industry and you have to move concrete, tiles and stuff like that, then freights become problematic. They had to learn my business. They had to understand that everything within my industry is not as simple as the clothing industry. If my customers regret their purchases, then it can be a cost of several hundred dollars to get the products back to the workshop. By comparison, if you regret buying a new pair of shoes, it’s like $10 to return. That difference of scale is a game changer. Vaimo was exemplary on the technical side. I feel that they have put their energy into understanding that I have different needs than many of their other customers. I’m happy with that. As for all partners, in the end, it’s person specific. You have to make sure that you have a good team as your technology partner. I have seen to it that the people who can deliver are on my team, and the people that can’t deliver are not on my team. That’s how I like to work.

When working with Vaimo, is there anything you would consider unique or special about them compared to other service providers you’ve worked with?

That’s a difficult question, but I would say their flexibility. They are a group of energetic people with a proven track record of delivering valuable solutions on a consistent basis. If they have to work late, they always do. There’s no hassle. It’s hassle free when we plan. They pretty much always deliver on time, and that’s not always the norm. They respect my deadlines.

Overall Score
  • 4.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
    That depends on the friend or colleague situation. I rarely refer companies in that sense, but if the circumstances presented themselves, then I’d be more than happy to recommend their services.

Magento Implementation For Swedish Apparel Retailer

"They have highly developed skills and expertise."

Willing to refer: 
The Project
$200,000 to $999,999
Project summary: 

Vaimo built a scalable Magento e-commerce platform to sell clothing and other apparel. The project's ultimate goals were to boost efficiency, process high volumes of data, and simplify maintenance. 

The Reviewer
201-500 Employees
Stockholm, Sweden
Jimmy Edlund
Web Content Manager, Björn Borg
The Review
Feedback summary: 

Customers appreciate the new site's intuitive user interface and simplified purchase processing. Vaimo's broad talent base and efficient project management process enabled them to independently complete each element of the solution. The team addressed all issues promptly and completely.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Could you briefly describe your company?

We are a clothing and apparel company, and our main production focus is underwear for men and women. Our product lines include shoes, socks, undergarments, casual attire, and outerwear.  

What is your position?

I’m the Web content manager, which means I take care of all the graphics regarding our website and some technical aspects of our eCommerce platform.


Could you describe the business challenges you were attempting to address when you initiated the projects with Vaimo?

First of all, we wanted to have better eCommerce system. Our previous system was cumbersome to maintain and unnecessarily complex. We decided to look for different options in alternative platforms and other third-party vendors, which is how we were introduced to Vaimo. Ultimately, we wanted a system that could increase process efficiency, and sales volumes on a daily basis.  


What eCommerce platform did you select?


Why did you choose Magento as opposed to some of its counterparts?

We selected Magento because it seemed to be and, we confirmed later, that it’s a very adaptable solution. We were also attracted to it based on its scalability. We know several larger firms using Magento for their business needs, and they’ve expressed nothing, but appreciation for the product. Magento just seemed like the right platform for our immediate and future needs.

How did you select Vaimo as your service provider?

We met a few potential partners. I think the main reason why we chose Vaimo was because they could demonstrate to us that they had already developed a lot of modular components for other customers. That’s exactly what we needed. We needed our solution customized to our specific needs and goals.

Could you give a sense of the size of this project in monetary terms?

I would say it was about 1.5 million Swedish Crowns, or approximately $230,000.

When was this project completed?

We launched the site in August of 2012.


In terms of results, could you share any statistics or metrics that would demonstrate the effectiveness of their work?

We’ve received a lot of positive feedback from our customers, first of all.  Since we launched it, we’ve done quite a lot of things regarding the front end, changes to make it better all the time. In general, all positive feedback.

How do you think Vaimo performed on this project?

I think they performed very well. They have highly developed skills and expertise, both on the backend and the frontend, which is excellent. There were significant barriers and challenges along the way, but we managed to overcome each and every one of them.  

In retrospect, are there any areas that you feel Vaimo could have improved upon or things you might do differently before approaching this type of project?

On the development side, there isn’t anything I would recommend or do differently a second time around. That said, I do believe there could have been better project management on their behalf. Strict timeframes for task completion, regular updates and follow up, vetted proposals, etc., would have been a welcomed addition to the process.

Overall Score
  • 4.0 Scheduling
  • 3.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer