Could you share any statistics or metrics from this engagement?
There isn’t a success story that I can discuss. The product turned out as good as we had envisioned it, but it just wasn’t the right time for the product in the market. The development experience was a success.
What distinguishes UXM Studio from other providers?
I can speak mostly of Marc Cain [Managing Partner, UXM Studio] because he’s the one that I worked directly with. He was very methodical. When we were in the conceptualizing portions of the project, he was quite creative and came up with some suggestions about user experience and functionality that were quite helpful. At the time, I was not that experienced in mobile. That was helpful. The guy seems to work 24 hours a day. It was a very interesting and great experience for me. I wish our business was as big as it was then.
Is there anything UXM Studio could have improved or done differently?
In the partnership, no. Our business changed right around us so the tool ended up being used differently than we originally expected. The last several years have been very disruptive in the jewelry industry because of the economic climate. If I had known in 2010 what I know in 2016, we probably wouldn’t have done the project just because our business shrank. But that has nothing to do with the software, that has to do with the industry.