Leading UX design agency for banking and Fintech

 

UXDA is a leading financial-only UX design agency for Fintech and banking from Europe. UX Design Agency is using Design Thinking approach and UX methods to deliver user-centered interface design to banking software TOP10 vendors from Forrester list, as well as for dozens of banks and Fintech startups. UXDA cutting-edge financial design solutions are intended to millions customers of digital services all over the world.

 

UXDA is awarded as Best Outsourcing Product/Service by Banking Technology, included in the TOP3 Innovative Banking providers in Europe according to European Fintech Awards 2016 and in the TOP15 user experience agencies worldwide according to Clutch Research.

UXDA is experienced in digital banking, fintech, payments, trading, lending and cryptocurrency providing worldwide solutions for financial services operating in Silicon Valley, New York, Los Angeles, Boston, Tel Aviv, London, Chicago, Seattle, Berlin, Singapore, Paris, Moscow, Amsterdam, Stockholm, San Francisco, Tokyo, etc. Agency service includes usability/business/customers research, information architecting, ux strategy, ux consulting, ux architecting, user journey mapping, web ui design, mobile ui app design, tablet ui design, wearable ui design, ui prototyping, testing.

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2012
Show all +
Riga, Latvia
headquarters

Portfolio

Key clients: 

Intellect Design Arena

• Citadele Banking Group

• Finabro

• Smart Charts Trading Solution

• CR2 Banking Platform

• BackBase

• BofI Federal Bank

• RedCloud Technologies

• Dalberry Technologies

• Forex4You

• Bank Account Based Blockchain

• Bank of Jordan

• Saifu

Outstanding Mobile Bank

Impossible is nothing. Every existing bank can take it to the next level to become remarkable banking service provider. Openness and friendliness to their customers is what delivers user experience.

All most important banking features are in reach of a tap. And notifications only when they are valuable to users. This is banking future today if banks are willing to position themselves this way.

World’s First Social Bank

The revolutionary solution with an aim to bring financial freedom for unbanked and disrupt banking legacy. Just imagine if everyone could become a bank?

Delivered innovative user interface translates complex features into simple and intuitive visual language. Created financial design system allows scaling solution according to further development.

Mobile Lending App

You are in a shop and find out that you don’t have enough money, what can you do? Mobile fast loans allow you to get money in three clicks. UXDA architected the easiest way to get a fast loan, an extremely fast loan.

Customizable banking dashboard UX/UI design

Customizable banking dashboard for millennials by leading financial UX design agency UXDA. We ♥ financial design. Find more banking and FinTech UI designs at: uxdesignagency.com

Consumer banking UI/UX design

Consumer banking dashboard interface by leading financial UX design agency UXDA. We ♥ financial design. Find more banking and FinTech UI designs at: uxdesignagency.com

Robo advisor dashboard UI/UX design

Robo-advisor dashboard interface by leading financial UX design agency UXDA. We ♥ financial design. Find more banking and FinTech UI designs at: uxdesignagency.com

Bitcoin exchange service UI/UX design

Bitcoin exchange service mobile interface by leading financial UX design agency UXDA. We ♥ financial design. Find more banking and FinTech UI designs at: uxdesignagency.com

Online Banking UX/UI by UXDA

The first and only “single page” Internet bank that we know of. According to client request UX Design Agency engineered only the most demanded functionality: check balance, explore transaction history, pay bills, convert currency, and send money.

Wondering how UX Design Agency fit dozens of Banking Features into a single Challenger Bank App? This UX banking concept is provided to inspire financial professionals worldwide with the potential of next generation banking services. 

Read full case study

 

 

Why do banking interfaces have to be huge and complicated? UX Design Agency has reinvented online banking architecture, creating a digital omni-channel solution that includes: web, tablet, mobile, and wearable. Most of the popular user tasks can be done in less than 30 seconds, and some of them are available even without authorization.

This UI design solution was compared with three typical online banking interfaces. Required steps in red route tasks were reduced by half compared with typical online banking. The learning curve needed to understand all features and find all services was reduced by a factor of seven, from 1 hour 45 minutes to only 15 minutes.

The overall customer satisfaction rate was increased by 320%. Engagement for complementary banking services was increased by 85%. The Ready-To-Recommend rate increased by 460%. The readiness to switch to another bank was reduced by 26%.

Read Future Banking Case Study

Mobile consumer banking dashboard UI/UX design

Mobile consumer banking dashboard interface by leading financial UX design agency UXDA. We ♥ financial design. Find more banking and FinTech UI designs at: uxdesignagency.com

Intuitive Dashboard for Merchants


Online sales are about product quality, sales techniques, and marketing efforts, so if state-of-the-art FinTech service can take care of revenue, invoices and other financial aspects it will bring joy into merchant work.
Find more banking and FinTech UI designs at: uxdesignagency.com

Modern Investment Platform

Light, simple and inspiring design allows customers to focus on investment solution and find a value they are looking for. 

We ♥ financial design. Find more banking and FinTech UI designs at: uxdesignagency.com

Bitcoin trading platform UI/UX design for desktop

Bitcoin trading platform interface by leading financial UX design agency UXDA. We ♥ financial design. Find more banking and FinTech UI designs at: uxdesignagency.com

Online insurance interface UX/UI design

Digital insurance interface by leading financial UX design agency UXDA. We ♥ financial design. Find more banking and FinTech UI designs at: uxdesignagency.com

Fast Loans App UX/UI by UXDA

You are in a shop and find out that you don’t have enough money, what can you do? Mobile fast loans allow you to get money in three clicks. UX Design Agency architected the easiest way to get a fast loan, an extremely fast loan.

Mobile Trading App UX/UI

UX Design Agency’s main target was to make Forex trading available to non-tech-savvy users. It had to be clear and intuitive, but still with a full set of functionality and a black & white color range.

Money Transfer App

Financial inclusion in emerging markets requires easy-to-use and innovative solutions. Red Cloud Technologies aims to achieve this with a unique mobile-based cloud platform. UX Design Agency helped to envision, architect and provide a modern and intuitive look for their revolutionary money transfer app. Design may not reflect the final RedCloud product.

Reviews

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UI, UX Design for Financial Web App

“UXDA delivered a product that we’re proud to show clients.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Apr. 2018
Project summary: 

UXDA assisted the UI/UX design of an internal and customer-facing financial web portal. They lead the creative direction, conducted market research, analyzed client feedback, and performed usability testing.

The Reviewer
 
51-200 Employees
 
Melbourne, Australia
CTO, Financial Loan Platform
 
Verified
The Review
Feedback summary: 

They delivered intuitive and aesthetically pleasing designs. Internal response to early product demos is wholly positive. UXDA explored industry-standards to create a portal that addresses customer needs. They expertly managed the project and overcame the challenges of a large time zone difference.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of a financial loan platform. We specialize in hospitality, transportation, and business loans.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UXDA?

Our online application portal was predominantly designed for the hospitality sector. Once we started branching out into the transportation sector, we realized we needed a custom solution tailored to that industry. After some research and internal discussions, we hired UXDA to assist the UI/UX design of a new broker portal.

SOLUTION

What was the scope of their involvement?

They held a couple of meetings with us to make sure we were the right customer for them. They assessed our needs and how they could potentially benefit us. Once that was established, the relationship felt very natural with few surprises. They conducted relevant market research and asked us valid questions. This enabled us to provide them with valuable feedback and even made us question some assumptions we’d made regarding our expansion.

We started the engagement by showing UXDA what the platform currently looks like and communicating the feedback we’ve received on it. We also described the specific challenges our in-house team experienced while designing the new interface. We do our best with a small group, but we needed UXDA’s assistance complete the project.

They had a clear project plan from the beginning. We didn’t have the management resources to allocate to this project, so it was up to UXDA to decide a strategy, plan design stages, get feedback from brokers, and conduct usability testing. They presented the results and everything was executed flawlessly.

What is the team composition?

Karlis (UX Architect & Consultant, UXDA) primarily ran the project. He collaborated with us on the creative direction and did most of the design work. We also interacted with their chief commercial officer.

How did you come to work with UXDA?

I searched google for UX providers that specialize in fiscal platforms. UXDA appeared in high in the search results. I looked through their client profile and noticed that they designed some products within our industry that had impressed me in the past. I didn’t bother looking any further. I knew I wanted them on this project.

How much have you invested with them?

We spent between $25,000 and $50,000.

What is the status of this engagement?

We worked with them from January­–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The final product hasn’t launched yet. We’re about a month away from an official internal launch. We’ve shown demos to our business development managers and everyone is ecstatic. UXDA delivered a product that we’re proud to show clients. We’re currently in the final planning stages of our next customer portal and we’ve already approached them to join that project as well. We haven’t considered anyone else. They did such a good job that we’re happy to give them more work.

How did UXDA perform from a project management standpoint?

We asked questions and scheduled meetings via email. The meetings took place over Skype where we’d ask further questions and make sure everyone was on the same page. As the engagement progressed, they’d use those meetings to showcase the deliverables. Karlis was an absolute delight and accommodated our significant time zone difference. He was always excited to work on our project.

What did you find most impressive about them?

They weren’t just interested in completing the project and collecting a paycheck. Instead, they tried to learn everything they could about the market to discover how to best solve our problem. They even sought input from other industry professionals to anticipate the needs of our clients using the system. UXDA went above and beyond.

Are there any areas they could improve?

I’d like to see them integrate more web content into their deliverables. 

Do you have any advice for potential customers?

Be prepared to think about your problem and the start the engagement with a possible solution in mind. Don’t just unload a multitude of issues on them from the beginning. A collaborative approach brought out the best in our product.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile App Design for Channel Banking Software

"I thought their process for feedback and follow-up was superb."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. - July 2017
Project summary: 

UXDA handled UI design and frontend development for online and mobile banking products, creating wireframes, skin variations, and videos and animations to support independent payment solutions. 

The Reviewer
 
51-200 Employees
 
Dublin, Ireland
VP Research & Development, CR2
 
Verified
The Review
Feedback summary: 

Through UXDA’s involvement, the mobile app has attracted overwhelmingly positive feedback from customers and generated considerable interest surrounding the upcoming launch. Their precision, valuable price point, and team-wide knowledge base contributed to a rewarding partnership.

BACKGROUND

Introduce your business and what you do there.

I’m the head of product development for CR2 Channel Banking Software. We’re an independent software vendor selling software for channel banking along with mobile apps and ATMs for the Middle East and Africa. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UXDA?

We wanted to find a firm that had significant experience, a good reputation, and a portfolio in the channel banking space. We needed to update our mobile app. Because we’re a software vendor, we need to compete with other vendors in the same space, so the product had to be excellent. 

SOLUTION

What was the scope of their involvement?

We had a call initially to talk about how we would work together, and they proposed an effective process. We decided we wanted to meet them in person. We met near their offices and went through our requirements. We agreed that we would come up with a couple of designs for internet banking, and they worked with our existing system to design a new user interface [UI] and follow that up with a similar mobile app. They looked at multiple skin variations. In the end, they provided a UI case, wireframes, and Photoshop and illustration work with video and animations.

They assigned Arita as our account manager, and we dealt directly with her and gave her constant feedback. We had fairly regular phone calls where we would ask questions or clarify items for their team.

The target market for our product is retail bank customers. We offer payment services that are easy to extend where banks can interact with their own payment systems. We have design tools to help them build and modify the app beyond what we deliver initially. They can extend their view of the mobile journey beyond the product we give them as a reference implementation.

UXDA didn’t work on anything besides the design and frontend of the app, but they did similar work for the frontend of the online banking site, which provides responsive internet banking for desktop, tablet, and mobile devices.

How did you come to work with UXDA?

Two or 3 people referred them to us, and we did some research online. We contacted them to make an appointment to talk about the project.

How much have you invested with them?

We spent between $50,000 and $200,000.

What is the status of this engagement?

We started working with them in March 2017, and we collaborated on an aggressive timeline for 3 months. The project has been completed, but I contact them with small tasks now and then. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The app hasn’t been launched because we still need to build it using their designs. We intend to launch near the end of this year. We asked UXDA to generate some videos representing what the app would look like in action, and we’ve been able to share that with a number of customers and sales folks. Their feedback has been overwhelmingly positive. In a few cases, we generated considerable interest.

How did UXDA perform from a project management standpoint?

They were superb. We didn’t have any issues at all. We worked with an account manager, and she dealt with every question to make sure we were happy. She listened to any negative feedback we had and immediately followed-up to ensure changes were made.

What did you find most impressive about them?

We were impressed by their specialization and the fact that they have all the tools, equipment, and processes to do what we wanted. They aren’t a generalized design agency. I thought their process for feedback and follow-up was superb. The whole team knew what they were talking about.

Are there any areas they could improve?

No. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We got a great value for our money.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile App Audit & UX Design for Bank

"We were impressed by UXDA's passion, speed, and their ability to deliver quick and reasonable solutions."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - Apr. 2017
Project summary: 

UXDA began developing a new mobile banking app for money management and to attract new customers. The project was discontinued, but the team is expected to continue work when the project commences.

The Reviewer
 
201-500 Employees
 
Riga, Latvia
Head of e-Business Division, International Bank
 
Verified
The Review
Feedback summary: 

The team was great at guiding the projects and solving problems. UXDA provided satisfactory progress and the project was stopped due to internal bank issues. They are knowledgeable in the banking field, and were passionate in their work, although could have been more creative in development. 

BACKGROUND

Introduce your business and what you do there.

I am the head of the e-business division for Citadele bank, responsible for the bank's e-channels. We provide daily banking services and private-capital management for private individuals and businesses in the Baltic countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UXDA?

We needed to create a mobile banking app which would help customers work online, and also attract new customers. We had an existing app which offered 2 main services: checking an account’s balance and its payments. It had been built in-house, and we weren’t sure that it was the best solution we could offer to customers. Our challenge was to build the best mobile banking app in the region, which would help our customers switch from online banking to mobile banking and attract new customers. We reached out to UXDA, asking for an independent view.The app had to be simple so UXDA had to deal with the complexity coming from the fact that app had a significant role in attracting and onboarding new customers as well.

SOLUTION

What was the scope of their involvement?

UXDA was originally asked to audit our existing app, as well as conduct interviews with customers, in order to gather independent feedback on how it worked. For the second initiative, UXDA helped draw out user journeys and created wireframes. They again spoke to some users, but to a more limited extent. The main interviews had been conducted during the audit, and nothing much had changed.

We had a brainstorming session in order to set expectations for the new app. UXDA performed market research and reviewed our documentation. We were asked what our company wanted to offer to customers, and, based on this, UXDA started to prepare user journeys. We reviewed them over Skype calls every other day, going through what had been completed so far. They made corrections when needed.

We didn’t work in the same office, even though I would have wanted to have more face-to-face conversations, but we were able to work as a team over Skype. Unfortunately, after 2 months project was stopped, but it was due to other internal decisions made by the Bank.

How did you come to work with UXDA?

We already had previous experience with UXDA (they did our current mobile app audit) so we decided to go a step forward and let them help us to create the new app, so as to not make the same mistakes we had with our current app. We initially found their team 2 years ago, after I found their website accidentally, and saw that we were located in the same city. We met each other and had a discussion, but we didn’t have any projects at the time.

When we started to consider an audit, we decided to give UXDA a try. We liked the company and their experience, and it was important for us to obtain a quick result on the second engagement, so we didn’t go into a long tender process for choosing among multiple companies.

How much have you invested with UXDA?

The cost of their work was between $50,000 and $100,000.

What is the status of this engagement?

We started the first project with UXDA in autumn 2016, and worked for 2-4 weeks. The second project began in January 2017, and was stopped after 2-3 months, around March, because of an internal decision. Both my team and UXDA’s were disappointed, and we did try to resume it, but it didn’t happen.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our management was happy with what had been done, but, due to other priorities, the work was set aside. It will probably resume at some point. The final deliverable was a design concept for the app’s main user journey around account balance checks and payments, which are 2 important areas for our customers.

We implemented many of the changes suggested by UXDA, even before the audit came to an end. We saw an increase of mobile app users and the number of payments done through the app, month-by-month. This may not have been wholly because of the work we did with UXDA, though.

How did UXDA perform from a project management standpoint?

They did well, but I would have liked to have more face-to-face, on-site conversations. We are UXDA’s only local customer, so they mainly work remotely, and are used to this type of daily business.

The scope of the project was challenging to fit within the deadline, so we decided to reduce the scope, in order to at least get a significant result for the management, before the work would be paused.

What did you find most impressive about UXDA?

We were impressed by UXDA's passion, speed, and their ability to deliver quick and reasonable solutions in situations where we seemed to be stuck. Taking the scope into account, the project deadline was very challenging. As the deadline approached, we had to decide if we wanted to prolong the project or reduce the scope. We decided to reduce the scope.

I don’t have a good comparison point, but I would definitely work with UXDA again if I had the opportunity to. They are experts in banking and finance, and it is their main strength. It was easy to work with the team, and we could achieve things quickly by not having to explain the meaning of each service. With other companies we’ve used for projects like our website, it was tough, and it took a long time to explain that a bank was not an e-commerce shop.

Are there any areas UXDA could improve?

They are experts in banking, which is very good, but, on the other hand, if the client wanted to step outside of the daily banking routine, and offer something new to customers, UXDA’s team finds it harder to think outside the box. They were afraid to offer some radical changes, ones which banks don’t usually approach. This was what we particularly asked for and expected from them, and I told UXDA numerous times that they should forget the classic bank model.

4.5
Overall Score Everyone always has something to improve.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    UXDA performed very well, but unfortunately, sometimes we could not react as fast as they asked, so it affected project schedule in the end.
  • 4.0 Cost
    Value / within estimates
    When estimating the cost of the project UXDA were probably too optimistic. The scope was much bigger.
  • 4.5 Quality
    Service & deliverables
    Very good.
  • 5.0 NPS
    Willing to refer
    They are professionals and know what to do.

UX Design for Payment Solution

"We haven't had to interact with numerous people or stay on long calls, and UX Design Agency provided deliverables at every stage."

Quality: 
4.5
Schedule: 
3.5
Cost: 
3.5
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Jan. 2017
Project summary: 

A payment-gateway service used UX Design Agency to create a user-friendly reporting interface to show clients backend processes of their own transactions in terms of finance, risk items, and account management.

The Reviewer
 
11-50 Employees
 
Gibraltar
Operations Manager, Payment Solution
 
Verified
The Review
Feedback summary: 

UX Design Agency wants to understand projects well, and initiates the communication to do so. At some points, there is too much back-and-forth, but they always have their deliverables. The team is flexible and organized, always making time for calls and performing modifications within hours.

BACKGROUND

Introduce your business and what you do there.

We are a payment-gateway services company. I am an operations manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UX Design Agency?

We wanted to design a user-friendly and new-age experience for our clients. We decided to hire an agency for this project in order to get specific UX insights for the component that defines usability: interface design.

SOLUTION

What was the scope of their involvement?

We plan on having the design trademarked, and it hasn't been launched yet, so I cannot go into much detail about it. I can tell you that UX Design Agency is working on a reporting interface which will help clients see the backend processes for their transactions, in terms of finance, risk items, and account management.

We had a collaborative process wherein we sent UX Design Agency our specifications and had them reviewed. We had calls after each report and answered questions in order to give UX Design Agency a better understanding of our functionality and design requirements. There was a lot of work in the beginning until we settled all key elements related to colors, proportions, and so on.

How did you come to work with UX Design Agency?

We searched online for UX companies and reviewed multiple portfolios. In the end, we came up with three options which were contacted and asked for details on pricing and timing. At the time, we were pressed for time and wanted to start as soon as possible. We decided to go with UX Design Agency because, price and time-wise, they were within scope, but also because they had previous experience with our industry, namely banking and finance.

How much have you invested with UX Design Agency?

The cost of UX Design Agency's work was around $15,000 to $20,000.

What is the status of this engagement?

We started working with UX Design Agency in October 2016. The project was finished in January 2017, but we have an open agreement with them. Whenever we have a new item, we will contact them, decide on a price and timeline, and continue working together.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Unfortunately we don't have any feedback yet, but we anticipate that the platform will be very user-friendly and straightforward. We wanted to have a bare-minimum user manual, and for everything to be obvious and in-your-face. This won't be true for every person, but the ones in the industry should know where to look and how to find something.

The feedback from within the company has been very good.

How did UX Design Agency perform from a project management standpoint?

From this point-of-view, UX Design Agency is very organized. They assigned an account manager to us who helped throughout the project, acting as a single point-of-contact. We haven't had to interact with numerous people or stay on long calls. UX Design Agency provided deliverables at every stage. After our initial call, during which we explained our requirements, UX Design Agency provided wireframes based on what elements should be included, and where. They then started the work on the design itself, gave it to us for feedback, made changes, and delivered all the raw materials in the end, including PSD files, mockups, and UX files containing all elements and descriptions.

The project took more effort than we expected, since there was a lot of back-and-forth between us. I think that UX Design Agency wanted to understand the project well, but they had some problems in certain areas. In the end, the result was okay.

We are based in Romania, while UX Design Agency is in Latvia, so we worked remotely. At some point, we would have wanted to work out of the same office, since that would have made communication faster, but we mostly used email and Skype. UX Design Agency's team had very high availability.

What did you find most impressive about UX Design Agency?

As I've mentioned, UX Design Agency provided all the work materials to us. Our UXPin files are still available and we can use the clickable prototype for ongoing development.

Are there any areas UX Design Agency could improve?

It would be a good idea to at least have one face-to-face meeting with the client, in order to get all the ideas from the start. Some aspects can be captured better this way than by phone or email. UX Design Agency is a pricy company, but I believe that these are the industry levels. They were willing to perform any modification we requested within one or two hours, though.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
    Mostly because we had a lot of back-and-forth.
  • 3.5 Cost
    Value / within estimates
    We would have wanted the work to be way cheaper, but we do understand that quality comes with a price.
  • 4.5 Quality
    Service & deliverables
    We had issues with some graphs, from a design point of view. Photoshop can deliver anything, but they couldn't be implemented as they were for the actual development. We were happy overall.
  • 4.0 NPS
    Willing to refer
    We would definitely refer UX Design Agency, but I don't have experience with other UX companies.

UX Design for Computer Software Firm

"UXDA consistently delivers high-quality results."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2016 - Ongoing
Project summary: 

The client was in need of a user experience agency with an understanding of the banking industry and an ability to quickly turn their guidelines into designs. UXDA was selected for the job.

The Reviewer
 
1001-5000 employees
Herber de Ruijter
Head of Digital, Intellect Design Arena
 
Verified
The Review
Feedback summary: 

The client is impressed with the how quickly UXDA is able to understand their objectives and the overall quality of their work. Their team is professional, dedicated, and knowledgeable.   

BACKGROUND

Introduce your business and what you do there.

Intellect Design Arena is a company that develops software products for banks around the globe. I’m head of digital for our division that focuses on Transaction Banking.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UXDA?

We build quite complex applications for a domain where sophisticated user experience design principles are not commonly applied, which was why I came to Intellect. The digital strategy and needed to be revisited and modernized. In this case, we had to make sure that we brought the right domain knowledge to the table. Banking is a very proprietary domain, particularly transaction banking. We were looking for a team with a basic knowledge of banking. They didn’t have to specialize in corporate banking per se because that’s hard to find. We were not looking for sophisticated things like personas, user scenarios, and user stories. We’d pretty much captured them already. What we needed was a very good translator who can quickly deliver high quality lo-fi and hi-fi designs. That’s pretty much what we use UX Design Agency for. They’re working day to day with our domain experts.

SOLUTION

What was the scope of their involvement?

UXDA came in when we were pretty much ready and we knew what we wanted. Our priorities were clear on how we wanted to launch our refined products. We brought UXDA aboard and they hit the ground running. The onboarding was very short, thanks to the preparation we’ve done and the way we’ve structured our efforts and processes. Initially, we briefed UXDA on the personas, user scenarios, user stories, and requirements of our business. They translated those into lo-fi wireframes and turned them very quickly into hi-fi screen designs for both mobile and web. We use InVision to make them instantly clickable and ready for RITE testing.

UXDA assigned 6 people to this project; a big part of their team is on it. We are producing quite an impressive amount of prototyping because banking is a complex and very wide domain. We have around 450 applications for our transaction banking applications covering cash- and liquidity management, trade finance, payments, supply chain, etc. That’s pretty much the service that UXDA delivered to us. It’s a very domain-intensive area, so typically we ask for something a bit more conceptual from a design agency. That’s quite hard if you don’t know corporate banking in general since it is a highly regulated industry. It’s not only about, “Oh, that’s a really cool feature.” Some banks don’t allow certain features or they don’t work that way in dealing with the complexity of those things. That’s pretty much why we’re having a quite active role on the conceptual part of things. We always wanted to work that way.

 

How did you come to work with UXDA?

I already had a relationship with UXDA. We collaborated on retail banking projects and I’ve known UXDA for 7 months or so. I think I found UXDA through Google. I was really looking for a design agency that had good banking knowledge on a basic level. UXDA had a very nice promotional video about some work they did on banking. To make things easier, it was quite important that our vendor had domain knowledge and design expertise.

 

How much have you invested with UXDA?

We typically pay $35,000 to $45,000 a month for UXDA’s services.

 

What is the status of this engagement?

UXDA is working on a retainer basis and there’s no defined end date in sight. We have no contract for multiyear projects but as long as things go well, this is a longer-term affair. We’ve been working together now for 5 or 6 weeks.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

UXDA is extremely helpful to us. They are just really good producers and good translators of what we want to build. The quality of their work is high. For us, high doesn’t mean it looks good, as we measure quality differently. First, it means simplifying baseline interactions between the bank and the customer. We push for easier and less complex solutions and UXDA immediately understands that. That’s important. It helps that UXDA has a relatively short learning curve since the project is quite proprietary.

We’ve already done some internal presentations and people were really blown away. That says a lot. However, the standards for UX in traditional banking are not that high so I asked the opinion of people from industries with high UX and CX standards. If I combine the feedback I got internally, UXDA’s work is light years ahead of where we were. Their output is really leading edge for this industry. For the first time in a long time, I’m really excited about designs because I enjoyed both the process and the end result. I’ve done a lot of design processes where I was satisfied with the end result but getting there was extremely painful. It took a bit of the positivity away to know how hard it was. In this case, I’m quite happy as everything was relatively smooth.

We did a lot of things in a quite short period, which was beyond my expectations. I think it’s because of the chemistry of our teams. My takeaway is that it helps if you have worked with a team before. You know each other’s strengths and weaknesses, so there is almost no friction. They’re equipped to give you what you’re asking for. Both sides knew what to expect from each other. I’m so excited about what we have produced with UXDA. The quality of the outcome is high and the process is very satisfactory.

 

How did UXDA perform from a project management standpoint?

UXDA did not handle project management. It may sound a bit arrogant, but I’m working for a company with sophisticated processes. We know how to build products and how to get products out the door. We used our infrastructure, our processes, our people, and our knowledge for this project. We’re pretty much leading the dance because know what we want. Product management is pretty much on our end, so it’s not reasonable to rate them on that. It wasn’t part of my expectations. We also don’t have fixed prices because we were focusing on quality. If it takes a bit more time or more money to get there, that’s fine with us. Of course, I have a budget; don’t get me wrong. The most important thing here is the outcome, and I am extremely happy with that.

 

What did you find most impressive about UXDA?

They’re highly professional. Our collaboration is easy, straightforward, and nice. There were no ego clashes and no friction. Also, UXDA consistently delivers high-quality results. It’s not like they have days with good stuff and days with horrible stuff and I think, “Who is working on this now?” It’s a relatively small team and they’re quite dedicated. For us, what makes UXDA stand out is their knowledge of banking, which is what we are looking for. That’s why I did business with them again when I moved from one company to another. They were the first ones I called.

 

Are there any areas UXDA could improve?

It might be challenging for them to behave like a full-stack agency. I’m not sure you can expect them to take everything from top to bottom. They might be capable of that, but that’s not the way we use them. 

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Time is not a big factor for us. I think they are good on that part.
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    Things can always be better. On the other hand, we are quite actively involved.
  • 5.0 NPS
    Willing to refer
    Typically I would, but in the end I wouldn’t because they are a bit limited in their scalability, which is not a negative thing. I’m pretty much using most of their resources now.

UX Design for UK Fintech Company

"UX Design Agency was really very innovative, and I can say this because I can see the results."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2016 - Ongoing
Project summary: 

The client needed a complex banking app developed and approached UX Design Agency to create user personas, wireframes, and branding materials.

The Reviewer
 
1-10 employees
 
London, United Kingdom
Rushd Khaled
CEO, Babb LTD
 
Verified
The Review
Feedback summary: 

The client was impressed with UX Design Agency's expertise in the financial industry and their ability to translate ideas into a tangible product. They were flexible, innovative and created modern designs.

BACKGROUND

Introduce your business and what you do there.

I am the CEO and founder of BAB Limited; that’s the abbreviation of Bank Account-Based Blockchain. We are based in London in Canary Wharf, specifically in the One Canada Square, which is a very famous fintech hub in Europe. We are 6 people at the moment, but after the MVP, it will be much smaller.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UX Design Agency?

We were developing a high-tech app that would allow users to open a bank account within seconds, anywhere in the world. It would use facial and voice biometrics as well as artificial intelligence. To validate the account, a user simply opens the app, takes a selfie, and confirms using voice biometrics. The app would be based on the blockchain and smart contracts. To be honest, that technology was very challenging for a lot of designers in the market.

SOLUTION

What was the scope of their involvement?

UX Design Agency started working on my project from scratch. They developed a persona for the user point of view. Then, they created situations and case studies to see how customers would use the app. They also implemented the wireframes. In addition, UX Design Agency assisted us with branding and created logos.

How did you come to work with UX Design Agency?

I found them through Internet research. I contacted many companies who claimed they were innovative, but UX Design Agency stood out. They had worked with big companies like Backbase, a front-end for banking that is very famous in the market. They were the ones who designed a part of Backbase systems. I was impressed since Backbase transformed a legacy banking system to digital banking. UX Design Agency was also more transparent because they put their price on their website. There are no hidden charges and it’s straightforward. That’s what I like about them.

What is the status of this engagement?

I think we started in early July of this year. We are still working together, and we are going to continue doing so for the next 1 or 2 years. We are building up the minimum viable product so that by October, users can start downloading and using the app.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

UX Design Agency was really very innovative, and I can say this because I can see the results. They translated our idea straightaway into a tangible system. They have implemented the majority of features that we discussed and their design is very modern. In terms of design, colors, and themes, they are really perfect. Design for me is not about appearance, it’s about how easily I can use a product. They think out of the box, they are flexible, and they do their own research. They are a very small company but they delivered very quickly. In 2 or 3 months’ time, UX Design Agency delivered almost 90% of the project.

How did UX Design Agency perform from a project management standpoint?

I cannot manage the project myself, so they assigned us a dedicated account manager who I consider an expert in the field. They are doing very well in terms of follow-ups and all of these things. We have many tools, but we use InVision, Google Docs, and Basecamp a lot.

What did you find most impressive about UX Design Agency?

The greatest advantage of using UX Agency is that they are specialists in fintech. They know all about financial technology companies and banks. That’s what I really like about them and that’s why I will always use them. They understand the client’s pain and they are dedicated to resolving it. It’s not just designing an application, they are also implementing something groundbreaking. That’s exciting for me because if I see something new and innovative, I like it. But if they implement something that is already in the market, it doesn’t really excite me. Yes, you can have copycats, but they created something unique. Above all, I was impressed with how they translated the ideas into a tangible application that users can use. That’s the most important thing.

Are there any areas UX Design Agency could improve?

I think we struggled a little about connectivity: social banking and social money connectivity. They have to improve how they connect people in a very innovative way. We needed something new, innovative, and easy to use so people can get connected in one application, like Facebook. Of course, that’s for bank and financial services. Apart from this, I think they’re okay and they are really doing well now. 

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Design for Online Financial Institution

"Their experience with  fintech  [financial technology] really sets them apart."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

UX Design Agency, with their knowledge of the financial industry, provided user research and design elements. They handled the site mapping, design prototypes, and wireframes.

The Reviewer
 
500-1000 Employees
 
San Diego, California
Manager, Online Bank
 
Verified
The Review
Feedback summary: 

UX Design Agency is setting a new bar for offshore quality. They have excellent project management and superior communication skills. The team's knowledge in financial technology made them a reliable partner for the project.

BACKGROUND

Please describe your organization.

I work for an online bank.

What is your position?

I am the manager of user experience and user interface design.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with UX Design Agency?

We were in need of an agency with specific knowledge of the financial industry and the user experience for financial technologies. We found that UX Design Agency's experience was a coveted skill and allowed them to complete their research quickly.

SOLUTION

Please describe the scope of their involvement in detail.

We have worked with UX Design Agency for the past nine months or so and communicate with them daily as we work on our design. They have provided customer journeys, wireframes, site maps, mockups and prototypes for us.

How did you come to work with UX Design Agency?

I found UX Design Agency on the Internet. They had an edge up on other agencies because of their experience working with banks around the world. It was challenging to find an agency that specialized in our vertical and industry, but they came out on top pretty much from the beginning.

Could you provide a sense of the size of this initiative in financial terms?

The cost is between $10,000 and $50,000.

What is the status of this engagement?

It is ongoing, and I predict it will continue indefinitely for now. I consider UX Design Agency's participation essential as our company grows.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

It's still rather new, so I don't have metrics yet.

How did UX Design Agency perform from a project management standpoint?

UX Design Agency's project management is wonderful. We have meetings every morning even though we are on different sides of the world. They are able to provide a summary of everything they've done in the past month, week, or whatever timeframe we ask about.

What distinguishes UX Design Agency from other providers?

Their experience with fintech [financial technology] really sets them apart.

Is there anything UX Design Agency could have improved or done differently?

There is nothing I can think of offhand. We haven't had any challenges with distance at this point. It's been just fine.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've never missed a deadline.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They're definitely professional, and their documentation is correct and accurate.
  • 5.0 NPS
    Willing to refer
    I would absolutely recommend them.

UX Design for Financial App

"UX Design Agency has a lot of subject matter expertise ... They tried to understand our business sector."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

UX Design Agency redesigned the existing smartphone applications. They created drafts and wireframes for the foundation of the apps and added features such as the use of the camera for document scanning.

The Reviewer
 
11-50 Employees
 
London, United Kingdom
Product Manager, Financial Services Firm
 
Verified
The Review
Feedback summary: 

The new design and functionality have made the product more marketable and responsive to customer feedback. UX Design Agency demonstrated professionalism and subject matter expertise that made them a valuable partner.

BACKGROUND

Please describe your organization.

I work for a company that provides financial services technology for financial institutions in emerging markets.

What is your position?

I am the product manager.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with UX Design Agency?

We have a set of smartphone apps that we wanted to update to be aesthetically pleasing and visually appealing. We also wanted to add functionality like the use of the camera for document scanning and other features similar to that.

SOLUTION

Please describe the scope of their involvement in detail.

UX Design Agency helped us design the new applications. After getting a thorough understanding of what we wanted, they started creating drafts and wireframes to create the foundation for our apps.

How did you come to work with UX Design Agency?

We found many different mobile design agencies in London, but most of them were very costly. After some extensive research, we found UX Design Agency. One of the deciding factors for us was their experience with financial services apps. They have created similar apps for many other clients, so we knew they had a good idea of what features to build into it. Cost was also a big factor for us, so it was important that they were competitive on that front.

What is the status of this engagement?

The project is complete from a design perspective. We are now on to part two and have partnered with a developer to build the app itself.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

This is hard to quantify since it hasn't been launched yet, but there are two benefits for us. We now have a more functional product and are able to respond to customer feedback like document scanning. The second benefit is that it is very marketable because we can show customers the features even before it's released.

How did UX Design Agency perform from a project management standpoint?

UX Design Agency did very well. We found them to be very professional. They helped us determine which design elements were best for the user and were very receptive in terms of including the content we wanted. That phase was very useful to tease out the most prominent features and functions that we were looking for.

What distinguishes UX Design Agency from other providers?

UX Design Agency has a lot of subject matter expertise, and they asked us all the right questions very early on. They tried to understand our business sector and the quirks around emerging markets.

Is there anything UX Design Agency could have improved or done differently?

We found them to be good, and we didn't have many major hiccups. There's nothing that I can think of.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer