UX 4Sight

BACKGROUND

Please describe your company and your position there.

I am a Product Management Specialist at Airblox.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UX 4Sight?

We hired UX 4Sight to lead the design efforts for our first-to-market air cargo capacity exchange product.

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard of UX 4Sight and invited them over to our offices at O’Hare airport. After a tour of our facilities, lively discussions, and experiencing UX 4Sight’s capabilities presentation we knew we found the right agency.

Describe the project in detail and walk through the stages of the project.

Derived business objectives, technical constraints, and requirements from interviews Conducted high level competitive analysis of 4 competitors Conducted stakeholder brand discovery workshop Developed 2 personas Drafted task flows Designed interface wireframes Created design system with brand style, color palette, and custom logo

Designed high fidelity UI Created clickable prototype with appropriate interactions QA designs for grid alignment, components formation, and message positioning internally and with your team Designed mobile screens Delivered creative assets and prototype

How many resources from the vendor's team worked with you, and what were their positions?

4 in Total… Abdul Suleiman, Chief Experience Officer Kevin Gilsdorf, VP, Executive Creative Director Sergey Mavrody, Senior Product Designer Shawni Danner, Digital Project Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ran a demo of UX 4Sight’s prototype to our clients and to potential clients for feedback. C-Suite executives were able to clearly understand the value proposition and product structure via the prototype and almost fell out of their seats from their excitement of how this new product can potentially disrupt the air cargo industry and was highly interested in subscribing to the new product.

How effective was the workflow between your team and theirs?

UX 4Sight scheduled weekly meetings at a time of our convenience to present deliverables, collect feedback, and answer any questions. They used their project management team, subject-matter experts, and communication tools to be incredibly collaborative and responsive to our needs.

What did you find most impressive or unique about this company?

UX 4Sight’s exceptional UX/UI web strategy and execution resulted in a successful disruption to our air cargo capacity management industry. Air cargo capacity management is a high barriers-to-entry market and UX 4Sight did a fantastic job designing this first-to-market product. Unlike other agencies, UX 4Sight had a carefully planned discovery phase where they didn’t ask generic questions, but ones that were domain-specific and well thought out. This allowed them to craft personas and design our product in a strategic way. They applied advanced principles of design that reflected well on the value of our product.

Are there any areas for improvement or something they could have done differently?

The design tool UX 4Sight used to create our prototyping tool is Adobe XD. We’ve never used this tool before and I’m not a designer. So, when UX 4Sight delivered the project I wanted to make some changes to the deliverable in Adobe XD and wasn’t sure how. Although this was beyond the scope of the project, UX 4Sight team members met with me twice to give me some training on how to make the changes. After making some changes, I realized that those changes were reverted because I didn’t save them to the Adobe Cloud as UX 4Sight

BACKGROUND

Please describe your company and your position there.

I’m an OBGYN and owner of this practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UX 4Sight?

Our old website made it almost impossible for our patients to contact us, so we needed a much more compelling online presence.

What were your goals for this project?

To make our website look more professional and provide content that would make it a useful resource for existing and potential patients. Ultimately, we wanted to acquire more patients and grow the practice.

SOLUTION

How did you select this vendor?

I was looking for a vendor that I could trust. My daughter highly recommended UX 4Sight as she had a lot of experience with them.

Describe the project in detail.

They began by working to understand our needs, interviewing me and my staff. They then designed a mockup of the new site and got our feedback along the way. Once we all felt comfortable, they proceeded to develop the website.

What was the team composition?

We worked with the head of their agency, a project manager, a UX/UI designer, and frontend developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new site has a stronger and much more professional brand, which has instilled trust in patients in our services. We’ve seen an increase of 35% in patient acquisition as a result.

How effective was the workflow between your team and theirs?

Their project manager that gave us regular reports, which kept things moving smoothly.

What did you find most impressive about this company?

I loved the creativity they demonstrated when crafting our website—the pictures, animations, and content is excellent.

Are there any areas for improvement?

I wasn’t used to the Joomla CMS, so a little more training might have been useful.

BACKGROUND

Please describe your company and your position there.

I’m the president and owner of Immediate Care Center of Westmont. I’m also a physician here.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UX 4Sight?

Our website’s design was not cohesive and did not support an easy and interactive experience for potential patents. We hired UX 4Sight to redesign our website.

What were your goals for this project?

We needed to improve the site design by streamlining and clarifying the user experience. Ultimately, we hoped to compel higher online patient conversions.

SOLUTION

How did you select this vendor?

UX 4Sight’s leadership had design experience with top brands and had taught at a respected university. I found this experience admirable, and it secured my confidence in selecting UX 4Sight.

Describe the project in detail.

UX 4Sight began with a discovery stage. They captured key performance indicators (KPIs) to use as benchmarks in the project. The team interviewed our system developers to better understand the technical environment that our website existed in. They created a UX design and worked with the development team to ensure it was feasible. Their high-definition design included creative assets, which the development team implemented.

What was the team composition?

Our project lead was a UX/UI subject matter expert. We also engaged with UX and UI designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the redesigned website launched, our bounce rate has decreased by 5%, and our conversion rate has increased by 3%. Staff and patients have expressed stronger confidence in our brand.

How effective was the workflow between your team and theirs?

We had weekly meetings and received regular status reports. The UX 4Sight team’s clear communication with our development team was invaluable.

What did you find most impressive about this company?

We were most impressed by the creativity and methodological approach that they took to delivering our solution.

Are there any areas for improvement?

No, we had a great experience with UX 4Sight.

BACKGROUND

Please describe your company and your position there.

Head of Digital Transformation in a bank

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UX 4Sight?

Banking online mobile app

SOLUTION

How did you select this vendor?

By reputation and portfolio.

Describe the project in detail and walk through the stages of the project.

Abdul and team of UX 4Sight solved our design needs on a super professional level and strictly in approved schedule. They were very friendly, creative, and collaborative. Their staff speaks russian language which helped us a lot. Keep up guys!

How many resources from the vendor's team worked with you, and what were their positions?

5-6 people

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They delivered high fidelity design assets made professionally.

How effective was the workflow between your team and theirs?

Very effective and in timely manner.

What did you find most impressive or unique about this company?

Interesting approach and russian speaking staff.

Are there any areas for improvement or something they could have done differently?

No