What evidence can you share that demonstrates the impact of the engagement?
After engaging with Uvisible, we saw multifold growth. Their strategies are extremely fruitful and performance-oriented. They’ve helped us grow, given that we’re dependent on good-quality lead inflows.
The PPC budget we were allocating in-house had varying ROI. After Uvisible took over, we started getting very good ROI for our PPC budget. The number of leads increased, and the cost-per-lead went down. We’ve achieved a good number of conversions, so the quality of the leads has been very good.
Overall, our ranking has improved a lot for all the targets we focused on, which has helped us get more organic traffic. We follow a lot of strategies that were put in place by Uvisible. Their social media strategy helped us get awareness in the market.
Uvisible has a great team, including one of the best digital marketers with extensive analytical capability. He’s a strategist and he pays minute attention to every detail.
How did Uvisible perform from a project management standpoint?
Overall project management skills are very good, and there are no concerns.
We’ve had a single point of contact, who shares overall project management plans with us, including what they plan to do and the target KPIs.
We receive Google Sheets where we can see daily conversions, as well as consolidated monthly reports. We have a good understanding of what’s going on across our entire digital marketing function.
What did you find most impressive about them?
They’re very good in terms of PPC, specifically AdWords and Facebook Ads. We’ve also gotten good results from LinkedIn.
Also, I appreciate their overall strategizing. They come up with various new, innovative ideas for running campaigns and generating user engagement. They’re very good at understanding the business, suggesting strategies, and following the plan.
Are there any areas they could improve?
There are no immediate concerns, but timelines have small room for improvement. The organic part has been a bit delayed at times, but they’ve provided justifications for that. Receiving everything on time (per the schedule) would make the collaboration perfect.