Utopiads (formerly WSI Paid Search)

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications Coordinator of FoodShare Toronto

Describe what your company does in a single sentence.

FoodShare is a food justice non-profit organization, advocating for the right to food and working to challenge the systemic barriers that keep people from accessing the food they need to thrive.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Utopiads (formerly WSI Paid Search) to accomplish?

• Increase brand awareness
• Acquire donations to support our work

SOLUTION

How did you find Utopiads (formerly WSI Paid Search)?

Online Search

Why did you select Utopiads (formerly WSI Paid Search) over others?

• Great culture fit
• Company values aligned

How many teammates from Utopiads (formerly WSI Paid Search) were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WSI took over the management of our digital ads campaigns via Google search term ads using the non-profit grant. Key deliverables include increasing brand awareness and acquiring donations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is ongoing, but seeing an increase in clicks on our ads has been one measurable outcome demonstrating progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team delivers on time and responds via email when we need support or assistance.

What was your primary form of communication with Utopiads (formerly WSI Paid Search)?

Virtual Meeting

What did you find most impressive or unique about this company?

The company values - very much in line with our own.

Are there any areas for improvement or something Utopiads (formerly WSI Paid Search) could have done differently?

It was a bit confusing at first having so many people assigned to our project, and not being sure who we should connect with about what aspects of the project. But eventually it became clear we have one main point of contact.

BACKGROUND

Please describe your company and position.

I am the Director of Operations and Administration of an education company 

Describe what your company does in a single sentence.

We offer diverse programs for those seeking an undergraduate business education or the advanced expertise delivered by our graduate programs and certificates.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WSI Paid Search to accomplish?

• Place Google Ads
• Analyze performance and make modifications for improvement

SOLUTION

How did you find WSI Paid Search?

• Online Search
• Referral

Why did you select WSI Paid Search over others?

• Pricing fit our budget
• Good value for cost

How many teammates from WSI Paid Search were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WSI places Google Ads (search, discovery, and performance max) for 1 undergraduate and 8 graduate programs, including some international-specific ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

WSIprovides impression reports, as well as a performacen analysis, monthly. They also provide a dashboard, so this information can be pulled at anytime. We also know anecdotally that 25-30% of our students find us through google search, so we know that the ads are working.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very reponsive to our needs, though email and report/closing the loop on projects at our monthly meetings.

What was your primary form of communication with WSI Paid Search?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The staff is willing to work with us on various aspects of analysis. They support and guide us in the most effective way to manage and maximize our marketing dollars.

Are there any areas for improvement or something WSI Paid Search could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Ecommerce Specialist of Zanduco Restaurant Equipment and Kitchen Supplies

Describe what your company does in a single sentence.

We, Zanduco Restaurant Equipment and Kitchen Supplies, are an e-commerce business provides a comprehensive range of commercial-grade culinary equipment and supplies for the food service industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WSI Paid Search to accomplish?

• Tracking and converting leads
• Branding and stay great exposure among competitors

SOLUTION

How did you find WSI Paid Search?

Online Search

Why did you select WSI Paid Search over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from WSI Paid Search were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involves managing and optimizing paid advertising campaigns to enhance visibility and conversions for Zanduco Restaurant Equipment and Kitchen Supplies. This detailed work includes tracking paid ads, monitoring paid calls, and analyzing conversion metrics. Specific tasks entail setting up targeted campaigns for different niches within the industry, ensuring these are tailored to meet the distinct needs and preferences of each segment. Some key deliverables including: Conversion Rate Reports; Conversion Value Reports; Return on Ad Spend (ROAS) Maintenance; Bidding Strategy Management;Market Opportunity Reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through years of partnership, we have found improvement in conversion rates, increase in conversion value,Consistently High Return on Ad Spend (ROAS), and some successful bidding outcomes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by the agency was highly professional and effective. Jack, Kim, and other team members from different departments, along with the recent addition of Daniel, consistently delivered all campaign elements on time and were very proactive in their approach. They responded to our needs with a high degree of attentiveness, regularly communicating updates and making adjustments based on our feedback. This ensured that our objectives were met with precision, and we felt very supported throughout the duration of our partnership.

What was your primary form of communication with WSI Paid Search?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about the company was their exceptional efficiency and their proactive initiatives. They not only met our expectations in managing the campaigns but also consistently went above and beyond by suggesting innovative strategies to enhance our performance. 
Their ability to foresee potential improvements and their eagerness to implement these suggestions help us significantly improve our outcomes. This level of insight and initiative in optimizing our campaign strategies was truly invaluable.

Are there any areas for improvement or something WSI Paid Search could have done differently?

While WSI Paid Search delivered excellent service and valuable strategies, I would like to suggest them to expand their research to include more horizontal results—encompassing broader market trends and varying consumer behaviors—could further enhance our strategic planning and execution. Incorporating these elements would give us a more rounded understanding of the marketplace and help in crafting even more effective campaigns.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of CIPR Communications

Describe what your company does in a single sentence.

CIPR Communications is a strategy-first digital marketing & pr agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WSI Paid Search to accomplish?

• Our main goal would be to utilize WSIPS specialized expertise in paid search.
• The ability to enable more sophisticated targeting, tracking, and optimization strategies, leading to higher-performing campaigns and more detailed insights for your clients

SOLUTION

How did you find WSI Paid Search?

WSI Network

Why did you select WSI Paid Search over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from WSI Paid Search were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CIPR Communications has been engaging the services of the WSIPS as our supplier for paid search and social advertising efforts. Over the past several years, our team has leveraged their expertise to enhance digital marketing strategies for various clients, focusing on delivering targeted, results-driven campaigns. 

PPC included comprehensive keyword research and selection, creation and optimization of ad copy, bid management and cost optimization, and regular campaign performance analysis and reporting. Social advertising included the development of targeted ad strategies for platforms like Facebook and Instagram, creative asset development and optimization, Audience targeting and segmentation, and campaign monitoring and adjustments based on performance metrics. Key Deliverables: 

• Monthly Performance Reports: Detailed insights into campaign performance, including metrics such as click-through rates, conversion rates, and overall ROI. 
• Quarterly Strategy Reviews: In-depth reviews of campaign strategies and performance, with recommendations for adjustments and future initiatives. 
• Ad Hoc Consultations: Access to WSIPS experts for strategy consultations and ad hoc advice to address specific challenges or opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased click-through rates, higher conversion rates, reduced cost per acquisition, growth in social media engagement, and expanded audience reach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Sandra has been a pleasure. Her reliability and responsiveness stand out, demonstrating her commitment to thoroughness. Sandra consistently showed a willingness to adjust her schedule to accommodate client meetings, proving to be an invaluable support. Her proactive approach and readiness to assist at every turn have made her an integral part of our team's success.

What was your primary form of communication with WSI Paid Search?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most about WSIPS is their ability to problem-solve and their willingness to roll up their sleeves when faced with challenges. This proactive approach shows not just their commitment to tackling issues head-on but also highlights a culture of hands-on involvement at all levels of the organization.

Are there any areas for improvement or something WSI Paid Search could have done differently?

We value the team's ongoing commitment to evolving and searching for new innovative approaches.

BACKGROUND

Please describe your company and position.

I am the Digital Media Manager of Dermalogica Canada

Describe what your company does in a single sentence.

Dermalogica offers professional-grade skin care education, products, and services to skin therapists and customers alike.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WSI Paid Search to accomplish?

• Increase ROAS across all tactics and campaigns.
• Increase brand awareness.

SOLUTION

How did you find WSI Paid Search?

Referral

Why did you select WSI Paid Search over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from WSI Paid Search were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Grow Dermalogica’s brand awareness through reaching and inspiring new/passive consumers to 
• purchase Dermalogica products 
• Convince users of the benefits of products, educate on ingredients and key benefits 
• Increase website traffic (with a focus on new users) 
• Increase product sales 
• Generate qualified audiences from mid funnel to generate conversions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• increase in ROAS and revenue generated 
• high CTR -increase in traffic to website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management style continues to exceed my expectations. One aspect that truly impresses me is their unwavering commitment to timeliness. The team consistently delivers items to me on time, ensuring that all projects progress smoothly and remain on track. Their punctuality gives me peace of mind, knowing that I can rely on them to meet important deadlines. 

Additionally, their responsiveness to requests is amazing. Whenever I have questions or requests, they are always quick to address it, providing prompt and thorough responses. This level of attentiveness has not only created effective collaboration but also makes me feel valued as a client. It's evident that they prioritize clear and open communication, which greatly contributes to our continued relationship.

What was your primary form of communication with WSI Paid Search?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their project management style, characterized by efficiency, responsiveness, and timeliness, sets them apart from others in the industry. Additionally, their attention to detail and proactive approach allows them to identify and mitigate potential issues before they can impact potential projects. Lastly, I genuinely enjoy working with WSI as their team culture is absolutely amazing.

Are there any areas for improvement or something WSI Paid Search could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Regional Revenue and Digital Marketing Manager of Woodside Hospitality Group

Describe what your company does in a single sentence.

Hotel management company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WSI Paid Search to accomplish?

• Strategize on paid search initiatives

SOLUTION

How did you find WSI Paid Search?

Online Search

Why did you select WSI Paid Search over others?

Company values aligned

How many teammates from WSI Paid Search were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impressions, users, and ROAS

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

>10:1 ROAS and YoY growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our account manager was great at project management and our monthly reviews are extremely helpful in discussing our strategies and pivoting as needed.

What was your primary form of communication with WSI Paid Search?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

No time commitment contract

Are there any areas for improvement or something WSI Paid Search could have done differently?

No.

BACKGROUND

Please describe your company and position.

 I am the Marketing Director, Telecommunications of a telecommunications company 

Describe what your company does in a single sentence.

We provide safety and communication technology solutions to schools, businesses, and municipalities across the country.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WSI Paid Search to accomplish?

• Expand digital footprint to support national growth
• Create ad campaigns that produce qualified leads
• Advise on digital paid advertising strategy

SOLUTION

How did you find WSI Paid Search?

Networking

Why did you select WSI Paid Search over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WSI Paid Search were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WSI provides our company with paid digital ad management, recommendations for campaign improvement, market research, and strategic guidance to improve conversions coming in from paid search channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead forms completed from paid search campaigns, as well as phone calls and website traffic stemming from these initiatives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been and continues to be professional and insightful. This has truly been a collaborative process and an evolving one as our business objectives have become more precise since the formation of our relationship. Clear understanding of goals and provision of guidance to achieve them has been top notch!

What was your primary form of communication with WSI Paid Search?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team truly takes a vested interest in our campaign success. They are a company who cares about their customers and sets realistic expectations for what is possible given market trends and budget.

Are there any areas for improvement or something WSI Paid Search could have done differently?

It would be great to see some industry/vertical case studies that explore other successful approaches/campaigns so that customers can get a look at what a potential avenue for their own success might look like.