Usman Group

What evidence can you share that demonstrates the impact of the engagement?

Together, we created something from scratch that’s highly visible and has received positive reviews and universal acclaim. We launched at a press conference with numerous national leaders in transportation and automotive safety. The web products are the backbone of our campaign, and the site is used by national organizations and state departments. Even car dealers and safety advocates refer to our site to help people understand the safety features in their cars and how they work.

How did Usman Group perform from a project management standpoint?

They were responsive and never missed a deadline. The team was collaborative and held weekly meetings to iterate on ideas and improve our products and processes.

What did you find most impressive about them?

They had high standards and creative problem-solving skills. They understood what we wanted, fostering a great working relationship.

Are there any areas they could improve?

No.

What evidence can you share that demonstrates the impact of the engagement?

The website has been very useful to both our clients and our internal team. Now, attorneys can submit new cases and people can ask us questions through the website.

How did they perform from a project management standpoint?

It was a seamless process. We had great communication and they always updated me on the progress.

What did you find most impressive about them?

They were as invested in our project as we were. It was a true collaboration, which is why the project was so successful.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Get to know the people you're working with. Respect their time and trust them to deliver what you need. They'll do a great job.

What evidence can you share that demonstrates the impact of the engagement?

Usman Group created a new company image that demonstrated our contemporary solutions and client success stories, which made us more competitive. They made us a more structured B2B website that allows engagement from different buyer types. With the new site, we were able to improve performance, whether that's inbound inquiries about different solutions or better integration with marketing automation tools. It’s now easier for us to understand and anticipate user behavior, which results in more conversions.

How did Usman Group perform from a project management standpoint?

They're responsive, structured, and straightforward. They addressed our questions in a timely fashion and provided straight answers and helpful information.

What did you find most impressive about them?

We were most concerned with budget and timeframe, which they kept in consideration as they determined the scope of the project. They also helped structure conversations in our thinking and understanding of the project. When they started the site, they laid out their strategy and the functionality they were trying to achieve, which allowed us to make better decisions. Additionally, they knew how to present information in a compelling way.

Overall, they were easy to work with and the entire experience was positive. Their responsiveness, creativity, and willingness to teach us enabled a successful partnership.

Are there any areas they could improve?

Were we to repeat the process, I would have liked a more definitive plan to manage the site after the initial redesign was completed. We can still approach Usman Group with problems or questions about the site, but a more detailed schedule or timeline would create a more substantive forum.