What evidence can you share that demonstrates the impact of the engagement?
Usman Group created a new company image that demonstrated our contemporary solutions and client success stories, which made us more competitive. They made us a more structured B2B website that allows engagement from different buyer types. With the new site, we were able to improve performance, whether that's inbound inquiries about different solutions or better integration with marketing automation tools. It’s now easier for us to understand and anticipate user behavior, which results in more conversions.
How did Usman Group perform from a project management standpoint?
They're responsive, structured, and straightforward. They addressed our questions in a timely fashion and provided straight answers and helpful information.
What did you find most impressive about them?
We were most concerned with budget and timeframe, which they kept in consideration as they determined the scope of the project. They also helped structure conversations in our thinking and understanding of the project. When they started the site, they laid out their strategy and the functionality they were trying to achieve, which allowed us to make better decisions. Additionally, they knew how to present information in a compelling way.
Overall, they were easy to work with and the entire experience was positive. Their responsiveness, creativity, and willingness to teach us enabled a successful partnership.
Are there any areas they could improve?
Were we to repeat the process, I would have liked a more definitive plan to manage the site after the initial redesign was completed. We can still approach Usman Group with problems or questions about the site, but a more detailed schedule or timeline would create a more substantive forum.