Boutique digital strategy firm in Denver.

Usman Group is a boutique digital strategy consultancy that helps organizations plan, research and execute successful digital communications and technology strategies that are elegant, cost-effective and easy to implement.

 

  • Analysis: We are research-driven, and dig deep to understand the needs and desires of your customers and how you want to better serve them.
  • Strategy: We collaborate with your team on creative, proven, actionable approaches that will bring your organizational and business goals to fruition.
  • Execution: We have an extensive, trusted network of experts, whom we work closely with to ensure that your strategy has a practical way forward.
  • Measurement: We help our clients articulate what success means to them, develop metrics to measure it and establish feedback loops for continuous improvement.
 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2006
Show all +
Denver, CO
headquarters
  • 201 Milwaukee Street, Suite 200
    Denver, CO 80206
    United States
other locations
  • 250 Parkway Drive, Suite 150
    Lincolnshire, IL 60069
    United States

Portfolio

Key clients: 

National Safety Council, Robert W. Baird & Company, Chicago Sun-Times, and the University of Chicago.

National Safety Council

Poplar-Prairie Stone Crossing

Priceline.com

Vantage Leadership Consulting

Strategic Mobility Group

Selective Search

ShopperTrak

Achieva Wealth Advisors

Michelle's Interiors

Lincoln Park Institute

University of Notre Dame

Lifeline Vascular Access

Specless

Cressey & Company

Gordon Salon

Chicago Sun-Times

Make Up First

Merel Family Law

Lambs Farm

North Shore Trust & Savings

Myefski Architects

Reviews

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Wordpress Website Dev & Design for Manufacturing Company

"We appreciated Naveed’s (CEO, Usman Group) expertise and the excellence of his communication."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2016 - Feb. 2018
Project summary: 

Usman Group fully designed and developed a WordPress website for a manufacturing company. They also organized SEO and PPC campaigns, created relevant product content, and established social media profiles.

The Reviewer
 
1-10 Employees
 
Illinois
Former Director of Marketing, Manufacturing Company
 
Verified
The Review
Feedback summary: 

Usman Group delivered a responsive and mobile-friendly website and successfully increased awareness and traffic with practical optimization strategies. The team uses an extensive knowledge base to meet client requirements. They are organized and responsive, making for a hassle-free engagement.

BACKGROUND

Introduce your business and what you do there.

I am the former director of marketing at a small manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Usman Group?

We engaged Usman Group for a range of digital marketing and advertising tasks. We needed a more robust website and a strategy to make our company more visible online.

SOLUTION

What was the scope of their involvement?

Our existing website was somewhat raw and static. We relied on Usman Group to manage the lifecycle of designing and developing a responsive and mobile-friendly WordPress site that we could edit and maintain ourselves. Usman Group also built up the content regarding all of the products that we offered—a process that included categorizing about 200 items and making them easily searchable. Additionally, Usman Group coordinated SEO and PPC campaigns to drive traffic to our website and increase our search rankings. Lastly, they established our social media presence on LinkedIn, Facebook, and Twitter.  

What is the team composition?

Naveed (Principal/CEO, Usman Group) led much of our project, but he worked alongside a full team of people to help fulfill our needs.

How did you come to work with Usman Group?

The company initiated the relationship with Usman Group before I started in my role, so I am unsure of how we made that decision. 

How much have you invested with them?

We spent between $50,000–$200,000.

What is the status of this engagement?

I worked with Usman Group from February 2016–February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were very pleased with the results of their work—going from a website that was basically unseen to one that is seen by thousands of people and companies. They drove awareness and traffic to our website. Given we started with almost nothing, everything Usman Group provided was a net positive.

How did Usman Group perform from a project management standpoint?

I remember them being structured well—very organized. Naveed was responsive to any questions or situations that came up.

What did you find most impressive about them?

We appreciated Naveed’s expertise and the excellence of his communication. Everybody in his organization exhibits an impressive breadth of knowledge. They served our needs very well.

Are there any areas they could improve?

No, they provided everything that we needed.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Redesign and Dev for Law Firm

"The informative website is significantly easier for clients and visitors to use."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. - July 2016
Project summary: 

Usman Group updated an outdated website. The team redesigned the site on WordPress and created content. They also provided website maintenance.

The Reviewer
 
200-500 Employees
 
Chicago, Illinois
Mindy Medley
Shareholder, Clausen Miller P.C.
 
Verified
The Review
Feedback summary: 

Internal and external feedback regarding the revamped website was positive. Usman Group’s responsive and personable team crafts impressive websites. They deliver on their promises, meeting deadlines.

BACKGROUND

Introduce your business and what you do there.

I’m an attorney and shareholder at Clausen Miller. We provide legal services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Usman Group?

We retained Usman Group to revamp and modernize our outdated website.

SOLUTION

What was the scope of their involvement?

Usman Group completely redesigned and relaunched our corporate website on WordPress. Their team updated the entire format. They assisted with photography and rewriting our attorney biographies. Usman Group also provided website support.

What is the team composition?

Naveed (Principal & CEO, Usman Group) was our primary contact. He had a team of developers working with him on our project.

How did you come to work with Usman Group?

We interviewed around five web design agencies. Usman Group was responsible for creating a website for an alternative dispute resolution group in Chicago that I’ve worked with previously. I was impressed with how their website looked, so I invited Usman Group to pitch to our firm.

What is the status of this engagement?

We worked with Usman Group between March–July 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The informative website is significantly easier for clients and visitors to use. It’s been received positively internally and externally.

How did Usman Group perform from a project management standpoint?

Usman Group was easy to work with. Their team is skilled and responsive.

What did you find most impressive about them?

Naveed is smart and pleasant to be around. He understands his clients and doesn’t crack under pressure. Naveed delivers on what he says. Usman Group responsively meets deadlines.

Are there any areas they could improve?

No, we were pleased with Usman Group’s work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    The price was quite reasonable.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    When colleagues have asked me, I’ve positively endorsed Usman Group.

Digital Advertising Campaign for Safety Advocate Group

“Integrating seamlessly with our internal creative teams, they built something from scratch that's highly visible and has received positive reviews and universal acclaim."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2015 - 2017
Project summary: 

Usman Group assisted with a digital national education campaign that aimed to educate the public about safety features in cars. They helped design and build a website that the internal team could easily adjust and also collaborated on content.

The Reviewer
 
201-500 Employees
 
Los Angeles, California
Director of Transportation Safety, Safety Advocate Group
 
Verified
The Review
Feedback summary: 

Usman Group had creative energy, proactively contributing to project ideas and goals. They were responsive and timely, holding regular meetings to optimize the partnership. The team was skilled and friendly, making them a reliable partner.

BACKGROUND

Introduce your business and what you do there.

I’m the director of transportation safety for a nonprofit dedicated to ending preventable death. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Usman Group?

We were tasked with creating a national education campaign that was largely web-based. The purpose was to educate the public about advanced driver assistance systems in cars.

SOLUTION

What was the scope of their involvement?

Usman Group built a website on a platform that would allow our internal team to develop, expand, and update the content as needed. Their creative team collaborated with ours to produce web art services, interfacing together to determine the best way to present our content. We structured the taxonomy of the site, and Usman Group brought it to life. In total, they worked on design, dev, and SEO for our campaign.

How did you come to work with Usman Group?

We interviewed various local companies, and Usman Group had the most creative energy, so we hired them.

What is the status of this engagement?

We worked together form March 2015–2017. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Together, we created something from scratch that’s highly visible and has received positive reviews and universal acclaim. We launched at a press conference with numerous national leaders in transportation and automotive safety. The web products are the backbone of our campaign, and the site is used by national organizations and state departments. Even car dealers and safety advocates refer to our site to help people understand the safety features in their cars and how they work.

How did Usman Group perform from a project management standpoint?

They were responsive and never missed a deadline. The team was collaborative and held weekly meetings to iterate on ideas and improve our products and processes.

What did you find most impressive about them?

They had high standards and creative problem-solving skills. They understood what we wanted, fostering a great working relationship.

Are there any areas they could improve?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Design for Aviation Association

“The website the Usman Group developed far exceeded our expectations...”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2016 - Jan. 2017
Project summary: 

The Usman Group redesigned and developed a website from scratch, including wireframes, pulling together a variety of online tools (i.e., message boards) for a community of pilots to access.

The Reviewer
 
10-20 Employees
 
Columbus, Ohio
Elizabeth Lykins
Executive Director, NJASAP
 
Verified
The Review
Feedback summary: 

The Usman Group developed a robust, professional and cohesive website that has helped significantly improve communications between members. Transparent, proactive, and responsive to client needs, working with their team is seamless and their creative approach sets them apart.

BACKGROUND

Introduce your business and what you do there.

I'm the executive director of NetJets Association of Shared Aircraft Pilots (NJASAP), an independent labor advocate that represents the interests of 2,500 pilots.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Usman Group?

We engaged the Usman Group to help redesign and develop our website.

SOLUTION

What was the scope of their involvement?

The Usman Group redesigned and developed our website, pulling together the different online tools we previously offered our network of pilots under separate logins. In addition to unifying the utilities we offered (i.e., message boards and profiles), they also created more cohesive design elements across the platform. They provided wireframes, launched the site, and continue to make enhancements or changes as needed.

What is the team composition?

I have one main point of contact, but Naveed (Principal and CEO, Usman Group) is also highly involved.

How did you come to work with Usman Group?

I researched the top 10 web development firms in the US and came across the Usman Group. After considering others, we ultimately chose them based on their previous work, the way they explained their approach, and how they presented solutions during a discovering meeting.

What is the status of this engagement?

We started working together in May 2016 and launched the site by January 2017, but they continue to maintain it as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website the Usman Group developed far exceeded our expectations; it works seamlessly and is very professional. We've seen a significant increase in online traffic and engagement on our internal message board, as well as a robust registration rate within our community. Our pilots are very happy with the tools and features we're now able to offer them all in one place.

How did Usman Group perform from a project management standpoint?

They're very transparent and committed to projects. I've never had any issues reaching them, and we generally track progress through Basecamp.

What did you find most impressive about them?

They took the time to listen to our unique challenges and goals, designing a website that's not only beautiful, but also incredibly functional and meets all of our requirements. Their creative process, willingness to provide feedback, and attention to detail sets them apart. Naveed had a very good understanding of our vision and we could trust that he had our best interests in mind from start to finish.

Are there any areas they could improve?

I can't think of anything worth mentioning.

5.0
Overall Score We've had a great experience with them overall.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for Marketing Solutions Company

“Usman Group was proactive in their approach and recommendations.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr.–Oct. 2013
Project summary: 

Usman Group provided services for two web development projects. Though one was halted for external reasons, they updated a company website with modernized images and features.

The Reviewer
 
500-1,001 Employees
 
Wisconsin
Laura Manion
EVP/General Manager, IMS
 
Verified
The Review
Feedback summary: 

The improved platform has fulfilled expectations and received glowing internal feedback from senior executives. The team at Usman Group was attentive and devoted to providing a positive, productive experience. Their enthusiasm and expertise made them a critical partner even after development ended.

BACKGROUND

Introduce your business and what you do there.

I’m the EVP and general manager of Integrated Merchandising Solutions (IMS).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Usman Group?

We hired Usman Group for two projects. For the first, we needed them to create a custom website and admin page for our branded merchandise division. The second collaboration focused on revamping our company’s website.

SOLUTION

What was the scope of their involvement?

Usman Group began working on the project for our merchandise division, but we ended up halting the project due to internal decisions. We chose to go with a cloud-based solution and no longer required Usman Group’s development help.

From there, their team updated and redesigned our company website with new images, wording, and other features. They gave us recommendations for moving forward with the best site practices. Usman Group made several changes to evolve our platform.

What is the team composition?

Naveed (CEO, Usman Group) was my main point of contact on a daily basis. There were a few other teammates but we didn’t work as directly with them.

How did you come to work with Usman Group?

I’m not certain of how we found them, but after seeing the excellent work they produced on our first unfinished project, we chose them again. They were easy to engage with and gave us a great experience before.

What is the status of this engagement?

We worked together from April–October 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of the work they produced was excellent. The updated website fully satisfied our CEO and brought our company into the 21st century. Comparing our old platform to the one we currently have shows Usman Group’s skills and we’re very pleased with the results.

How did Usman Group perform from a project management standpoint?

They were very engaged and managed the project from the very beginning. We had a singular point of contact, so we were in the loop on every stage. They took the time to explain the process to us and communicate important information to our stakeholders.

What did you find most impressive about them?

Usman Group was proactive in their approach and recommendations. They guided us through the project and broke down complicated terms to keep us informed. Even though we don’t work together anymore, I still maintain a professional relationship with Naveed because of his team’s strong entrepreneurial spirit.

Are there any areas they could improve?

There’s nothing specific that comes to mind for them to improve.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • N/A Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Office Supply Retail Business

“Their professionalism stood out. They knew their field and they had a good grasp of the technical elements.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2014 - Jan. 2015
Project summary: 

Usman Group designed and developed a website and blog platform using WordPress. The project was meant to feature story showcases and advice for business owners, although the sites never went live.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Marketing Manager, Office Supply Retail Business
 
Verified
The Review
Feedback summary: 

The team was responsive and engaging, whether in face-to-face meetings or via project management software. They met deadlines well and realized the vision of the initial project. Use of creative, collaborative brainstorming techniques made the design work memorable.

BACKGROUND

Introduce your business and what you do there.

I’m currently a marketing manager for an office supply retail business in the Chicago area. When I worked with Usman Group, I was an SEO manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Usman Group?

Our company was undertaking a new marketing strategy, so we needed a fresh design for our website and blog to accommodate that.

SOLUTION

What was the scope of their involvement?

We’d originally intended for them to develop multiple blogs devoted to different topics like workplace ergonomics or dorm startups. Since we have a B2B audience, we wanted our new platforms to showcase user stories, share advice, and highlight successes by small business owners.

Initially, they helped us develop a mood board and plan mock-ups for the new site so we could narrow down our options for the new look and feel. After that, they developed and designed the site and blogs using WordPress. Once that was ready, they worked with our IT team to get everything set up on our internal servers.

Unfortunately, our company decided to table these projects before the site was able to go live.

What is the team composition?

Most of our conversations were with their founder, but we had access to the developers and designers as well.

How did you come to work with Usman Group?

I like working with local, smaller agencies, so I searched for companies that met these criteria. We met with their team face to face and got along really well. They understood what we were looking for right away.

How much have you invested with them?

We spent about $25,000.

What is the status of this engagement?

We worked with them from November 2014 to January 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They definitely met our expectations. They’d done a good job with all the work up to the point at which we stopped. Everything was completed efficiently and matched the goals we’d laid out at the start of the project. It’s unfortunate that nothing ever went live, because I would’ve liked to see how they handled the support elements of the project.

How did Usman Group perform from a project management standpoint?

They collaborated well. When we met in person, everyone was engaged and ready to discuss ideas. We also communicated through Basecamp and I was able to keep track of everything as it was happening. It was fairly easy to clarify things or suggest ideas on the spot. I found that very helpful.

What did you find most impressive about them?

I found the mood board approach very helpful in coming up with the design for the site. It was exciting to get to be creative since our company is very particular about branding. This was an opportunity for us to pitch new things to them.

Generally speaking, their professionalism stood out. They knew their field and they had a good grasp of the technical elements. Since my background’s in SEO, their team was a good fit with my own expertise. Working with their experts was enjoyable and they gave reliable, sound advice.

5.0
Overall Score I still work with some of their team even though I’ve moved on to another company.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Redesign for Mediation and Arbitration Services Firm

“They were as invested in our project as we were.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2013 - Aug. 2014
Project summary: 

After discussing the vision and the concept, Usman Group helped us build a new website that provides an easy way for attorneys and to submit cases and ask questions.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Executive Director Business Development & Marketing, ADR Systems
 
Verified
The Review
Feedback summary: 

There is a lot of interaction through the website now and our internal team is highly satisfied. Usman group went above and beyond to meet all needs, while their exceptional project management and communication contributed to the project’s success.

BACKGROUND

Introduce your business and what you do there.

ADR Systems is a company that offers alternative dispute resolution services, including mediation, arbitration, neutral evaluation among others. I'm the executive director of business development and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Usman Group?

We were rebranding our company, so we were looking for a vendor to create a new website for us.

SOLUTION

What was the scope of their involvement?

We met with Usman Group and discussed the concept and our vision. Starting from scratch, they worked with us every step of the way, creating a website that was user friendly and easy to navigate. We wanted our clients to be able to contact us and submit cases for mediation and arbitration through the website and Usman Group helped us reach that goal.

What is the team composition?

We mainly worked with Naveed (CEO, Usman Group).

How did you come to work with them?

We put out an RFP and they responded to it. We brought them in for a couple of interviews and decided they’d be a good fit.

What is the status of this engagement?

We started working with them in September 2013 and the website launched in August 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website has been very useful to both our clients and our internal team. Now, attorneys can submit new cases and people can ask us questions through the website.

How did they perform from a project management standpoint?

It was a seamless process. We had great communication and they always updated me on the progress.

What did you find most impressive about them?

They were as invested in our project as we were. It was a true collaboration, which is why the project was so successful.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Get to know the people you're working with. Respect their time and trust them to deliver what you need. They'll do a great job.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Design for Healthcare Company

“It’s been a long and fruitful relationship.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jul. 2012 - Jun. 2013
Project summary: 

Usman Group designed and developed a website to market existing services and improve lead generation. The site includes a customer-facing element, a secure intranet, and internal e-commerce functionality.

The Reviewer
 
501-1,000 Employees
 
Vernon Hills, Illinois
Elisa Biondi
Director of Marketing, Lifeline Vascular Care
 
Verified
The Review
Feedback summary: 

Usman Group’s consultative approach and proactive nature were integral in delivering a sophisticated website. The intranet supports over 700 daily users and protects sensitive information. The frontend design is eye-catching and includes staff photographs to present an accurate company culture.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Lifeline Vascular Care. We’re a healthcare company and human services organization that provides management to physician practices across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Usman Group?

We were looking for a full-service development firm to build our website. Specifically, we wanted the site to promote the existing outpatient vascular centers within our network and also entice physicians to open more outpatient facilities with us.

SOLUTION

What was the scope of their involvement?

Initially, we spent a considerable amount of time with the Usman Group them to understand their capabilities and scope out the project. Once we had clear vision communicated between all parties involved, Usman Group designed and developed our multilayered website. The site has a customer-facing aspect, as well as a password-protected intranet that’s only accessible by staff. That level of security exists because the intranet houses all of our policies and procedures. The site also includes an e-commerce section that isn’t open to the public. Instead, the feature is used by centers within our network to purchase marketing materials. Lastly, a couple centers in our network have subdomains built into the main site so they can list unique information. It's a fairly comprehensive site with a lot of functionality.

How did you come to work with Usman Group?

Our director of strategy had a consulting relationship with Usman Group after working with them from previous roles. They were a good fit for our organization.

What is the status of this engagement?

This project took place between July 2012 and June 2013. We’ve gone back to them periodically for functionality changes and new developments.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have over 700 teammates that utilize the secure portion of the website to do their jobs on a daily basis. The website is aesthetically pleasing, professional, and captures the culture of our brand. Usman Group created site backgrounds that are mosaics of our actual teammates and physicians. They also helped us integrate photographs of our staff into the site that would resonate with users more than stock photos.

How did Usman Group perform from a project management standpoint?

They utilized a project timeline with built-in milestones and check-ins to ensure everyone stayed on schedule. They were also extremely proactive in reaching out to us and getting approvals in a timely manner so that we wouldn’t delay the project. As a result, they never missed a deadline during our engagement.

What did you find most impressive about them?

We greatly appreciated their willingness to collaborate. They got to know and understand our business intimately after spending the necessary time with us up front. That initial understanding enabled them to guide us through the process and implement the functionalities we needed to succeed. They jumped right in and that was key to designing the complexity of our site. It’s been a long and fruitful relationship.

Are there any areas they could improve?

Usman Group was always open to meeting with us face-to-face. They worked hard to build a relationship with us and that sets them apart from other vendors.

5.0
Overall Score I’d work with them again given the opportunity.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Redesign for Social Media and Software Company

“Their responsiveness, creativity, and willingness to teach us enabled a successful partnership.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jun. - Oct. 2015
Project summary: 

The B2B WordPress site created by Usman Group replaced a static, outdated site. In addition to creating a new brand identity, the team also noted the potential for an increased conversion rate.

The Reviewer
 
51-200 Employees
 
San Jose, California
Jason Kaplar
VP of Marketing, LiveWorld
 
Verified
The Review
Feedback summary: 

Usman Group’s structured B2B site design reaches different buyer types than the previous site, which, coupled with improved site performance, allows for a more accurate understanding of user behavior. As a result, these changes created more site conversions. 

BACKGROUND

Introduce your business and what you do there.

I'm the vice president of marketing for a software and social media consulting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Usman Group?

Our website was outdated and needed to be completely replaced. We needed a team that could not only work on presentation and content to improve our brand identity, but that could also create a contemporary and functioning B2B marketing website.

SOLUTION

What was the scope of their involvement?

Usman Group updated our formerly static site with a modern WordPress site, so we were able to have more dynamic web pages with features like moving visuals. They helped us create a more compelling web presence while also helping us figure out how to convey our value proposition and what makes our company distinct.

In addition to their contributions to project management and design, the team also helped us organize our approach to the site by encouraging us to consider different buyers and user perspectives. They walked us through aspects, like copywriting and graphics, and suggested ways to creatively engage our buyers.

How did you come to work with Usman Group?

I’d worked with them previously while at a different company, so I already knew the quality of the work they produced. Nevertheless, we met with several companies to find a good fit for the redesign, but ultimately Usman Group’s work quality and willingness to educate our team made them the obvious choice.

How much have you invested with them?

We’ve spent about $30,000.

What is the status of this engagement?

We started the redesign in June 2015 and finished the following October. We still have them on a monthly retainer to provide updates and solutions as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Usman Group created a new company image that demonstrated our contemporary solutions and client success stories, which made us more competitive. They made us a more structured B2B website that allows engagement from different buyer types. With the new site, we were able to improve performance, whether that's inbound inquiries about different solutions or better integration with marketing automation tools. It’s now easier for us to understand and anticipate user behavior, which results in more conversions.

How did Usman Group perform from a project management standpoint?

They're responsive, structured, and straightforward. They addressed our questions in a timely fashion and provided straight answers and helpful information.

What did you find most impressive about them?

We were most concerned with budget and timeframe, which they kept in consideration as they determined the scope of the project. They also helped structure conversations in our thinking and understanding of the project. When they started the site, they laid out their strategy and the functionality they were trying to achieve, which allowed us to make better decisions. Additionally, they knew how to present information in a compelling way.

Overall, they were easy to work with and the entire experience was positive. Their responsiveness, creativity, and willingness to teach us enabled a successful partnership.

Are there any areas they could improve?

Were we to repeat the process, I would have liked a more definitive plan to manage the site after the initial redesign was completed. We can still approach Usman Group with problems or questions about the site, but a more detailed schedule or timeline would create a more substantive forum.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Dispute Resolution Center

“They delivered a great product and Naveed was fabulous to work with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Bringing two separate websites together, Usman designed and developed a brand new site that contains an organizational part, a resource material database, and our own content. 

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Executive Director, Dispute Resolution Center
 
Verified
The Review
Feedback summary: 

The website received rave reviews from the board members and the colleagues in our field staff, who commended its reliability and easy navigation. Usman remained committed to the project despite the difficulties that arose along the way, delivering an outstanding product on time and on budget.

BACKGROUND

Introduce your business and what you do there.

I'm an executive director at a non-profit that works with courts and alternative dispute resolution. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Usman Group?

We have a resource center that courts, lawyers, and judges use when they're either starting or refining their court alternative dispute resolution or ADR programs. We had two websites: an organizational website and an online resource center, which included a very complex database. Both websites were outdated. We wanted to bring the two sites together and bring them into the 21st century, improving the database navigation and the user interface. We also wanted to be able to add our own content. We were looking for a company to help us with those needs.

SOLUTION

What was the scope of their involvement?

They've created a new website for us, managing both the design and the development. The organizational part of the new website has bio pages and provides the information about our company and our programs. The resource center part is broken down into two different aspects: the materials that are housed in the database and the content we've written. Naturally, there is some overlap among all three parts. For example, if we write a big evaluation, we talk about it on the organizational part of the site, describing a service we can provide. We also post it as our content in the resource center and enter it into the database for other people to find.

What is the team composition?

I worked mostly with Naveed (CRO and Partner, Usman Group).

How did you come to work with them?

One of our board members had hired Naveed Usman for his company's website and recommended them to us. At that point, we already had a quote from another company, which was significantly less expensive, but we could tell that Usman would go above and beyond to produce the complex website we needed, so we chose them.

How much have you invested with them?

We spent between $50,000 and $200,000.

What is the status of this engagement?

We worked with them between January and September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our board members are thrilled with the look and feel of the website. These are lawyers and judges, which is the audience we're targeting, so their opinion is critical. We've also received rave reviews from our colleagues around the country who work in our field alternative dispute resolution and rely on our website for information and easy navigation.

How did they perform from a project management standpoint?

Naveed did a great job and was responsive. He is an excellent communicator. 

What did you find most impressive about them?

Naveed is amazing and his word is rock-solid. We're non-tech people, but they were able to speak to us in a way we could understand. We encountered some issues in the process, but Naveed assured us that they'd deliver the product they had quoted and he did. Naveed went out of his way to be sure we got the product we expected. 

Are there any areas they could improve?

I can't think of anything to improve. We are so happy with our site! 

5.0
Overall Score They delivered a great product and Naveed was fabulous to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer