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Complete Branding System

A full brand strategy and identity system designed for businesses ready to clarify their message, strengthen their positioning, and build a brand that performs across every touchpoint. This package blends research, messaging, and visual structure into one cohesive system, with three levels to match your stage of growth.

Features

Small

$2,000

/total

Standard Brand Foundation

Medium

$3,500

/total

Premium Brand Experience

Large

$10,000

/total

Signature Brand Experience

Mission Statement

Vision Statement

Values Statement

Brand Positioning and Promise

Value Proposition and Differentiation

Brand Personality and Voice Guide

(Light)

(Full)

(Full)

Brand Story / Origin Narrative

Tagline and Signature Phrases

Messaging Framework

(Light)

(Full + Emotional Triggers)

(Full + Emotional Triggers)

Customer Personas

(up to 3)

(up to 5)

(up to 10)

Competitor Analysis

(1 competitor)

(3 competitors)

(5 direct + 2 indirect)

Visual Identity Guide

no

Includes color palette, typography, and usage basics.

Includes logo, palette, typography, design system, and brand rules.

Customer Journey Mapping

UX / Website Analysis

Referral Partner Messaging

Trust and Proof Architecture

Educational / Methodology Framework

Content and Experience Architecture

Brand Implementation Session

(1 hour) - Guides you through applying your new brand foundation

(2 sessions) - Hands-on guidance for strategy and identity rollout

(3 sessions) - Full guidance on system-wide application and scaling.

Delivery Time

6-week delivery

10-week delivery

15-week delivery

Small

$2,000

/total

Standard Brand Foundation

Mission Statement

Vision Statement

Values Statement

Brand Positioning and Promise

Value Proposition and Differentiation

Brand Personality and Voice Guide

(Light)

Brand Story / Origin Narrative

Tagline and Signature Phrases

Messaging Framework

(Light)

Customer Personas

(up to 3)

Competitor Analysis

(1 competitor)

Visual Identity Guide

no

Customer Journey Mapping

UX / Website Analysis

Referral Partner Messaging

Trust and Proof Architecture

Educational / Methodology Framework

Content and Experience Architecture

Brand Implementation Session

(1 hour) - Guides you through applying your new brand foundation

Delivery Time

6-week delivery

Medium

$3,500

/total

Premium Brand Experience

Mission Statement

Vision Statement

Values Statement

Brand Positioning and Promise

Value Proposition and Differentiation

Brand Personality and Voice Guide

(Full)

Brand Story / Origin Narrative

Tagline and Signature Phrases

Messaging Framework

(Full + Emotional Triggers)

Customer Personas

(up to 5)

Competitor Analysis

(3 competitors)

Visual Identity Guide

Includes color palette, typography, and usage basics.

Customer Journey Mapping

UX / Website Analysis

Referral Partner Messaging

Trust and Proof Architecture

Educational / Methodology Framework

Content and Experience Architecture

Brand Implementation Session

(2 sessions) - Hands-on guidance for strategy and identity rollout

Delivery Time

10-week delivery

Large

$10,000

/total

Signature Brand Experience

Mission Statement

Vision Statement

Values Statement

Brand Positioning and Promise

Value Proposition and Differentiation

Brand Personality and Voice Guide

(Full)

Brand Story / Origin Narrative

Tagline and Signature Phrases

Messaging Framework

(Full + Emotional Triggers)

Customer Personas

(up to 10)

Competitor Analysis

(5 direct + 2 indirect)

Visual Identity Guide

Includes logo, palette, typography, design system, and brand rules.

Customer Journey Mapping

UX / Website Analysis

Referral Partner Messaging

Trust and Proof Architecture

Educational / Methodology Framework

Content and Experience Architecture

Brand Implementation Session

(3 sessions) - Full guidance on system-wide application and scaling.

Delivery Time

15-week delivery

Examples

$2,000

  • Mission Statement
  • Vision Statement
  • Values Statement
  • Brand Positioning and Promise
  • Brand Personality and Voice Guide : (Light)
  • 6 week delivery

$3,500

  • Mission Statement
  • Vision Statement
  • Values Statement
  • Brand Positioning and Promise
  • Value Proposition and Differentiation
  • 10 week delivery

$10,000

  • Mission Statement
  • Vision Statement
  • Values Statement
  • Brand Positioning and Promise
  • Value Proposition and Differentiation
  • 15 week delivery

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