What evidence can you share that demonstrates the impact of the engagement?
We try to put out ads that are on the edge a little bit in terms of the amount of other people who are doing it, and that has worked out very well for us as a strategy. We’ve increased sales almost 15% brand-wide, which is unbelievable for the restaurant business.
In terms of the brand awareness, we grew our Instagram following from 600 to 6,000 in less than a year, and things have just continued from there. Everything they’ve done has been really great for us, and we really appreciate their team’s work.
How did URBA Media perform from a project management standpoint?
Communication has been really open and consistent throughout our work with them. We usually just have a group chat running in WhatsApp where we discuss ad schedules, any new ideas that we have, and stuff that we have to tweak like various product availabilities and those types of things. It has proven to be a really effective way to manage the work.
What did you find most impressive about them?
At this point in the engagement, they are really able to serve in a strategic role for us, not just executing the ideas but helping us to come up with ideas and plan out shoots and other things. He always has input that we end up listening to because his expertise has proven to be really valuable for us.
Beyond that, I think the size of their company plays a significant role in the level of service that they are able to provide. If they were a bigger company, we’d probably be paying them tenfold for the same services. This way, it’s really easy to get in touch with them and get them on board with our ideas, and that level of flexibility is the most important thing for us.
Are there any areas they could improve?
No, I really couldn’t say there’s anything I wish was different about the relationship. There are occasional miscommunications, but those are on both sides and always get fixed pretty quickly, so it’s not something that’s caused us any problems.
Do you have any advice for potential customers?
Just listen to what they have to say because their experience has given them a great perspective and they have a lot of great ideas to bring to the operation from a modern brand perspective.