How did you select this vendor?
I’d spoken with three marketing organizations and was actually in the process of picking the best when a member of the URBA organization contacted me about my facility. Mateo (Founder URBA Group), a soccer fan himself, wanted to check us out, play a few games, and take some pictures/videos, seeing as we were in a trendy, new part of the city. After we played, we had an impromptu meeting. Their confidence and knowledge of my industry caused me to consider hiring them as opposed to one of the other three options. Ultimately, it was Mateo’s genuine excitement in talking about his industry, URBA’s aspirations, and my business that confirmed my selection.
Describe the scope of their work in detail.
In our initial meetings, I expressed my aspirations for my brand, our company goals, and the culture I wished to capture and maintain. We broke down my basic business operations and analyzed them so URBA could gain an understanding of why we did things certain ways. This ensured their campaigns paralleled my processes.
Then, they provided me with research about my industry and digital media’s influence on it. We broke down my user groups, and URBA educated me about the different pathways we could use to attract each one (my demographic is large and mixed). Together, we determined what group we should target, and what mediums/styles we should utilize to reach them. From there, they developed media content, strategically placing and distributing it to our targeted groups. They even used their network/marketing assets (those that paralleled my culture) to maximize distribution.
What was the team composition?
I worked with both firm principles and content creators. We had relatively clear lines of communication, and everyone possessed a strong understanding of their work and how it was to be distributed.