SEO & Branding for Water & Energy Services Company
- Branding Digital Strategy Pay Per Click Search Engine Optimization Social Media Marketing Web Design
- Confidential
- June 2022 - Mar. 2023
- Quality
- 5.0
- Schedule
- 4.5
- Cost
- 4.0
- Willing to Refer
- 5.0
"Their expertise helped significantly improve my online presence and generate more leads."
- Other industries
- Kampala, Uganda
- 1-10 Employees
- Online Review
Upvent Media Limited provided SEO and digital strategy services for a water and energy services company. The team was tasked with creating a content calendar, SMM, performance tracking, and lead generation.
Upvent Media Limited was able to achieve goals and ideal results consistently, much to the client's delight. The team was highly proactive from a project management standpoint, and internal stakeholders were particularly impressed with the vendor's personable and customized solutions.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Managing Director of Waterpoint and Solar Contractors
Describe what your company does in a single sentence.
Waterpoint and Solar Contractors provides water and energy services to residential and commercial clients.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Upvent Media Limited to accomplish?
- improve my online presence
- boost my brand awareness
- attract more leads
SOLUTION
How did you find Upvent Media Limited?
Referral
Why did you select Upvent Media Limited over others?
Pricing fit our budget, Good value for cost, Referred to me
What was the size of Upvent Media Limited’s team?
2-5 Employees
What was your primary form of communication with Upvent Media Limited?
In-Person Meeting, Email or Messaging App
Describe the scope of work in detail. Please include a summary of key deliverables.
As Waterpoint and Solar Contractors, we engaged Upvent Media to provide us with a range of digital marketing services.
The scope of work included:
- Search Engine Optimization (SEO): Upvent Media conducted a comprehensive audit of our website and identified areas for improvement in terms of search engine rankings. They provided us with a detailed SEO strategy that included on-page optimization, content creation, and link building.
- Content Creation: Upvent Media created high-quality, engaging, and SEO-optimized content for our website and social media platforms. They developed a content calendar that aligned with our business goals and targeted our specific audience.
- Social Media Management: Upvent Media managed our social media presence across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn. They created and posted engaging content, responded to comments and messages, and monitored our social media performance.
- Reporting: Upvent Media provided us with regular reports and analytics that tracked the performance of our digital marketing efforts. They provided insights into website traffic, social media engagement, and lead generation.
The key deliverables of the project included: Improved search engine rankings:
- Upvent Media's SEO efforts resulted in higher search engine rankings for our website, which led to increased website traffic and leads.
- High-quality content: Upvent Media's content creation efforts resulted in high-quality, engaging, and SEO-optimized content that resonated with our audience.
- Increased social media engagement: Upvent Media's social media management efforts led to increased engagement, followers, and brand awareness across multiple platforms.
- Regular reporting: Upvent Media provided us with regular reports and analytics that allowed us to track the performance of our digital marketing efforts and make data-driven decisions.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project with Upvent Media was highly successful in achieving the desired outcomes and delivering measurable results.
Here are some of the measurable outcomes that demonstrate the progress and success of the project:
- Improved Search Engine Rankings: Upvent Media's SEO efforts helped improve the website's search engine rankings significantly. As a result, the website now ranks on the first page of search results for several relevant keywords, leading to an increase in organic traffic.
- Increased Website Traffic: The improved search engine rankings and targeted social media campaigns significantly increased website traffic. The website's overall traffic increased by over 40%, and the bounce rate decreased by 20%.
- Increased Lead Generation: The social media ad campaigns and targeted content marketing efforts helped generate more leads for my business. The number of leads generated increased by 50%, resulting in a substantial increase in sales and revenue.
- Increased Social Media Engagement: Upvent Media's social media marketing efforts led to an increase in social media engagement, including likes, comments, shares, and followers. The number of followers increased by 35%, and engagement rates improved by 25%.
- Regular Analytics and Reporting: Upvent Media provided regular analytics and reporting on the performance of the digital marketing campaigns, allowing me to track progress and adjust strategies as needed.
Overall, the project with Upvent Media delivered measurable outcomes that demonstrated progress and success. The improved search engine rankings, increased website traffic, lead generation, social media engagement, and regular analytics and reporting provided tangible evidence of the project's success in achieving its goals.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Upvent Media demonstrated excellent project management skills throughout the entire project. They were highly organized, efficient, and always kept me informed of progress. They delivered items on time and within the agreed-upon timelines, which was essential to the success of the project. They set clear deadlines for each deliverable, communicated them clearly to me, and ensured they were met.
Furthermore, they were highly responsive to my needs and always available to answer any questions or address any concerns I had. They maintained open lines of communication throughout the project, which helped to build trust and foster a collaborative working relationship. Whenever I had any changes or modifications to the project scope or timeline, Upvent Media was flexible and accommodating. They were able to adjust their work plan and deliverables to meet my needs, without compromising on quality or the project's overall objectives.
Overall, Upvent Media demonstrated high professionalism and commitment to delivering exceptional services. Their project management skills were excellent, and they consistently met or exceeded my expectations throughout the project. I highly recommend Upvent Media for their exceptional project management skills and their ability to deliver high-quality work on time and within budget.
What did you find most impressive or unique about this company?
There were several impressive and unique aspects of Upvent Media that stood out to me during our project. Here are a few of the things that I found most impressive:
- Customized Approach: Upvent Media took the time to understand my business goals and target audience and developed a customized digital marketing strategy tailored to my specific needs. Their approach was not one-size-fits-all, but instead, they tailored their services to meet my unique requirements.
- Attention to Detail: Upvent Media paid close attention to detail in every aspect of their work. They were meticulous in their SEO efforts, content creation, social media management, and reporting, ensuring that every detail was perfect.
- Results-Oriented: Upvent Media was focused on delivering measurable results and achieving the project's objectives. They consistently tracked and reported on progress, adjusting their strategies as needed to ensure that the project's goals were met.
- Responsive Communication: Upvent Media was highly responsive to my needs and always available to answer any questions or concerns I had. They maintained open lines of communication throughout the project, ensuring I was always informed and up-to-date on its progress.
- Expertise: Upvent Media demonstrated exceptional expertise in digital marketing, particularly in SEO, social media marketing, and content creation. Their expertise helped significantly improve my online presence and generate more leads and revenue for my business.
Are there any areas for improvement or something Upvent Media Limited could have done differently?
Overall, my experience with Upvent Media was highly positive, and I was extremely satisfied with the services they provided. However, there are a few areas where they could have improved or done things differently:
- More frequent updates: While Upvent Media provided regular updates on the project's progress, there were times when I would have appreciated more frequent updates or progress reports, especially during critical phases of the project.
- More creative options: While Upvent Media's content creation and social media marketing efforts were excellent, there were a few instances where I felt that more creative options could have been explored. I would have appreciated more variety in their content creation and marketing strategies.
- More comprehensive reporting: While Upvent Media provided regular analytics and reporting, there were a few instances where I felt that the reporting could have been more comprehensive.
- More detailed reports could have helped me better understand the impact of digital marketing strategies on my business. Despite these areas for improvement, I believe Upvent Media provided exceptional services and outstanding results.
The areas for improvement are minor and did not significantly impact the project's overall success. I would highly recommend Upvent Media to anyone looking for a reliable, results-oriented digital marketing agency.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
4.5On time / deadlines
-
Cost
4.0Value / within estimates
-
Willing to Refer
5.0NPS