Design a Better Product, Team, & Company
Upside Studio provides strategic, ethical, and people centric design services. By focusing on user research, human experience, and holistic design, we help teams create more effective, functional, and enjoyable products. We thrive off business and design challenges and cross-team collaboration and instill a culture of growth, openness, and support.
BCG, BCG Gamma, Source.AI (now part of DataRobot), Deutsch, Flerish, Tone it Up, Xtrades, WinWin, Awedio, ZEN
Summary Led design for a startup product within BCG, that was developed for data scientists (specifically for data scientist consultants at BCG) to exponentially streamline and systematize their processes. Oversaw the UX and UI design and implementation of new features and functionality that resulted in increased usage and more productive cases for users. Working closely with the head of product we implemented consistent and organized research in order to surface roadmap features, analyze them, create, and plan quarterly epics for the product.
Results The implemented features resulted in thousands more runs per day, support of government and other high profile programs, and ultimately Source.AI was acquired by DataRobot.
Summary Led product design for a startup that had created a robust discord community where users share trade ideas and discuss the market. The product allows users to easily find the right people and the best trade alerts to follow. We created a clean and simple app that is easy to explore and follow, clearly communicates the important information, and allows users to dive deeper where they want to (for example diving into a specific user, a specific stock ticker, or a specific trade idea). Also built out a home for content, sharing content, and educational focused incentives for the members.
Summary Worked as the Lead Designer which entailed involvement with a fair amount of the business: branding, logo, website, marketing, sales collateral, and primarily the product design and research. Helped take initial concepts to more concrete functionality and from low to high fidelity. Implemented the first version of the product with the team, designed the core functionality, user flows, and worked on the feature roadmap and priorities. Also worked on user research with, feedback, support/customer service, and analysis. Was helping to drive the primary foundation of the product at all touch-points. Designed the foundation of the design language and systems, including user experience and flows. Staged the rollout to incrementally enhance engagement in a useful way for users. Ultimately, the goal was to leverage AI in order to provide direct guidance through the app (initially this was done manually).
Results Supported design for the release of the initial version of the app that was based on predefined features. After joining and auditing the current product, doing research, and roadmapping the product, we began building more effective functionality into the product. This shifted the usage to be user centric and increased interaction with the product. Our ultimate goal of creating an AI augmented product was in the works but not fully realized during the engagement.
Summary Designed app conversion pages for both mobile and desktop, as well as an administrative portal for managing subscriptions. Then developed the user flows and worked directly with the client, pitching the overall execution of the sites. Worked with a visual designer to implement these flows within their updated design system.
Results Successful handoff of assets and finalized site by the team. It has been in place in some variation of the original designs and flow for a few years now.