Upgrow

BACKGROUND

Please describe your company and position.

I am the Product Marketing of a product experience design company.

Describe what your company does in a single sentence.

Product Experience Design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Upgrow to accomplish?

• LinkedIn
• Google

SOLUTION

How did you find Upgrow?

• Referral
• Other

Why did you select Upgrow over others?

• Great culture fit
• Company values aligned

How many teammates from Upgrow were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I've worked with Upgrow on several engagements to drive demand on Google and LinkedIn. They get results, but what I appreciate most is their client service and attention to detail. They go above and beyond to understand my goals and vision, so I trust them to as a member of the team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Upgrow was successful at making Google and LinkedIn a productive demand generation channel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptionally fast and thorough. 

What was your primary form of communication with Upgrow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most impressive about Upgrow is how strategic they are. Upgrow is not jut another plain demand gen agency.

Are there any areas for improvement or something Upgrow could have done differently?

none

BACKGROUND

Please describe your company and position.

I am a Paid Digital Marketing Manager of Orca Security

Describe what your company does in a single sentence.

Multi-Cloud Security

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Upgrow to accomplish?

• Paid Media Management
• Demand Generation

SOLUTION

How did you find Upgrow?

• Referral

Why did you select Upgrow over others?

• Pricing fit our budget
• Referred to me

How many teammates from Upgrow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Weekly performance review meetings
• Performance reporting and insights
• Demand generation growth strategy and recommendations
• Digital ads channel strategy and management
• Ongoing bid optimization and budget management towards target KPI metric
• Ad rotation and keyword expansion
• Audience expansion and optimization
• Identify performance and growth opportunities
• Landing page creation
• Banner & social ad creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Over 4 quarters, Upgrow managed to increase demo volume in Google Ads by 163% while reducing our Cost/Demo by 41%.
• Over a 8-month period, lead volume in LinkedIn increased by 462% while the Cost/Lead decreased by 78%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The UpGrow team consistently met deadlines, often delivering ahead of schedule. They adopted a proactive stance in managing our account, continuously testing and iterating to enhance performance.

What was your primary form of communication with Upgrow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people! UpGrow is filled with amazing talent. Each team member truly cares about the quality of the work that they deliver.

Are there any areas for improvement or something Upgrow could have done differently?

No