Upgrail

BACKGROUND

Please describe your company and position.

I am an executive of Ariyan Trade International Limited M.rahman international tours & travels

Describe what your company does in a single sentence.

Company Description – Ariyan Trade International Limited
(M. Rahman International Tours & Travels)
Govt. Approved | ATAB Licensed | Trusted Travel Partner

Located at Nurjahan Trade Center, 40/1A (2nd Floor), V.I.P Road, Naya Paltan, Dhaka-1000, Ariyan Trade International Limited (M. Rahman International Tours & Travels) is a trusted and government-approved travel agency in Bangladesh. With full ATAB licensing and a strong industry reputation, we specialize in offering reliable and affordable solutions for:

Work Permits & Visa Processing
We help individuals secure work permits and legal job placements in countries like the UAE, Malaysia, Europe, and more — with a 100% transparent process and no hidden charges.

Tour & Holiday Packages
Explore the world with our curated domestic and international tour packages — including Dubai, Saudi Arabia, Malaysia, Turkey, and other exciting destinations.

Student & Business Visas
From students to business professionals, we assist in handling visa procedures with care, compliance, and success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Upgrail to accomplish?

• Paid Marketing
• Content marketing
• Social Media Manager

SOLUTION

How did you find Upgrail?

Online Search

Why did you select Upgrail over others?

• High ratings
• Close to my geographic location

How many teammates from Upgrail were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ariyan Trade International Limited (M. Rahman International Tours & Travels) will provide comprehensive visa and travel facilitation services to clients seeking international opportunities for work, tourism, education, and religious purposes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes Demonstrating Success
The project executed by Upgrail delivered measurable and result-driven outcomes across multiple key performance indicators (KPIs), demonstrating clear success in both strategy and execution.

 1. Engagement & Reach Growth
Page Reach Increased by 480% in the first 30 days through targeted content and boosted campaigns.
Engagement Rate improved from 2.1% to 7.4%, indicating higher interaction from the audience (likes, comments, shares, saves).

Organic post visibility grew by 300%, thanks to strategic copywriting and optimized creative formats.
 2. Lead Generation & Conversions
Over 600 qualified leads generated from targeted lead generation campaigns on Facebook and Instagram.
Cost per Lead (CPL) was reduced by 37% through optimized ad copy, audience targeting, and A/B testing.
100+ leads converted to sales/registrations within the first month of campaign execution.
 3. Ad Campaign Performance
Upgrail designed and executed 12+ high-performing ad creatives tailored to the audience's pain points and desires.
Click-Through Rate (CTR) averaged 4.2%, outperforming industry benchmarks for similar niches.
Return on Ad Spend (ROAS): 4.8x average — meaning for every $1 spent on ads, $4.80 was generated in revenue.
 4. Copywriting & Creative Impact
Crafted persuasive, conversion-focused ad copy that increased engagement and lowered bounce rates.
Built trust through storytelling, urgency, and pain-point-focused writing, leading to better retention and shareability.
Creative assets (graphics, videos, carousels) led to a 70% increase in content saves and shares.
 5. Audience Growth
Facebook followers grew from 1,200 to 4,800+ in under 60 days.
Instagram follower growth of 150% organically, supported by consistent posting and storytelling format.
 6. Funnel Optimization
Upgrail created a conversion-focused funnel system (Ad → Landing Page → Follow-up → Sale).
Implemented Pixel tracking and retargeting that improved re-engagement rates by over 200%.
Retargeting ads converted 15% of abandoned visitors, recovering lost opportunities.
 
✅ Summary of Success:
Upgrail delivered a full-spectrum social media marketing solution — from creative strategy and ad copy to execution, testing, and analytics. Every aspect was data-driven, focused on ROI, and aligned with business objectives. The campaign’s success wasn’t just in clicks or views — it was in real business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management & Communication Review
Upgrail demonstrated exceptional project management throughout the campaign. All deliverables — including ad creatives, copywriting, audience research, and campaign launches — were completed on or ahead of schedule, with clear timelines and proactive updates.

Their communication was smooth, responsive, and client-focused. They actively listened to our needs, offered expert suggestions where needed, and adjusted their strategy in real-time to reflect feedback and performance data. Whether it was tweaking ad copy, refreshing creatives, or analyzing results, they were quick, efficient, and highly cooperative.

Overall, their workflow was streamlined, deadline-driven, and backed by a strong commitment to results. Working with them felt like having a dedicated in-house marketing team. 

What was your primary form of communication with Upgrail?

Virtual Meeting

What did you find most impressive or unique about this company?

What Impressed Us Most
What stands out the most about Upgrail is their deep understanding of human psychology and buyer behavior — they didn’t just run ads, they built emotional, persuasive campaigns that actually converted.

Their ability to combine high-converting copywriting, attention-grabbing creatives, and laser-targeted audience strategies was truly next level. Unlike many agencies that use a one-size-fits-all approach, Upgrail took the time to understand our business goals, market, and customers — and delivered results that reflected that insight.

They brought a powerful mix of strategy, creativity, and performance tracking, which made the entire experience feel strategic, not just service-based. Their dedication to measurable ROI is what makes them truly unique.

Are there any areas for improvement or something Upgrail could have done differently?

Areas for Improvement
While our overall experience with Upgrail was excellent, one area for potential improvement could be the addition of more frequent performance review calls or reports during longer campaigns. Although they were always available and responsive when we reached out, a structured weekly summary could help us stay even more aligned on progress and next steps.

That said, their flexibility, communication, and results more than made up for this — and we’re confident they’ll continue to refine and grow their process as they scale.