Upearance

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Jersey Loco, an e-commerce and drop-shipping-based store. We sell sportswear and athletic gear. I overlook the fulfillment, customer service, and social media aspects of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Upearance?

We needed someone to manage our Facebook Ads to scale our profits and revenue to the next level.

SOLUTION

What was the scope of their involvement?

Upearance does our Facebook Ads and helps us with email marketing and web design. They’ve also designed our logo and helped with our Instagram account.

Before we hired them, we had a Zoom call with Karim (CEO & Founder). He shared all the services they offer and how they worked. Then, we had onboarding meetings to make sure their team knew our brand well enough to represent it in our email marketing and web design.

We provide insights if we feel there’s something to improve or have any questions in general. On the other hand, they provide their own insights into what we could do better, what could be more efficient, and how we could close and finalize sales more often.

What is the team composition?

We mainly work with Karim, but he has a team of over five people.

How did you come to work with Upearance?

We found Upearance through one of their sales funnels on social media. We wanted help with our marketing, and we ran across one of their ads. From there, we contacted them and got on a Zoom call. They disclosed all the information and were very professional. Everything was genuine and honest. We decided to give it a shot and proceed with them.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We started working together in February 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We wanted to scale the ads so we’d get more profit and revenue out of them. One of our goals was to do $100,000 in revenue and sales in the first month, and we hit it. Since then, we’ve been scaling and improving consistently. All of our numbers, including our ROAs, have increased through the roof.

How did Upearance perform from a project management standpoint?

The communication is pretty seamless, professional, and honest. We work on a monthly basis and have weekly meetings to give progress updates and see where we’re at and where we can improve.

They’re located in Canada, so the time zones are a bit different. However, they’re professional and never late, and we always find a date that works for both of us. We use Zoom a lot.

What did you find most impressive about them?

They aren’t in it just for the money. Upearance genuinely cares about us and wants us to do well. They care about their customers.

We can talk to Karim and let him know our concerns — he’ll try his best to help us improve.

Are there any areas they could improve?

No, we don’t have any complaints. There’s nothing that they need to improve.

Maybe their availability on Zoom could be better, but they can’t fully control that due to the time zone difference.

Do you have any advice for potential customers?

Be completely honest about where your company stands and your knowledge of digital marketing. The more open you are, the more you can get from them. They’ll help you in every aspect possible.

BACKGROUND

Please describe your company and your position there.

I'm the E-commerce manager for Lemon Jelly North America which is a vegan footwear brand manufactured in Portugal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upearance?

We were looking for an agency to manage our Facebook Ads. Little did we know, Upearance did way more than just that. They increased our social media presence, scaled our business which in turn boosted our sales to record-breaking numbers.

SOLUTION

How did you select Upearance?

Karim and our director had met at a social gathering years ago and hit it off.

Describe the scope of their work in detail.

After onboarding meetings and ensuring that their team knew the brand well enough to represent it on social media, we would have weekly meeting and updates. They would give us really valuable advice and construction criticism. Where we needed to improve, what they thought would help us grow, etc.

What was the team composition?

We worked closely with Karim and our marketing team to ensure everything went smoothly, and it did. We ensured that the Upearance team had all the content and creatives needed to then properly strategize next steps.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a major increase in our sales since the beginning of our journey with Upearance. I can say with 100% confidence that they've played a huge part in Lemon Jelly's success and we see only great things to come.

How effective was the workflow between your team and theirs?

Very effective. We were always on the same page and constantly brainstorming different ideas. Everything was collaborative and a team effort.

What did you find most impressive about this company?

Their drive to lead us to success. They are so invested in every project that they take on, like it was their own. They take pride in everything they do and always bring value to any struggle we are having in the workflow.

Is there any area for improvement or anything that could have been done differently?

No. Communication was seamless.

BACKGROUND

Please describe your company and your position there.

I am the CEO of VirtualWorkerNow, we are an online placement agency providing online businesses with remote staff at the fraction of the cost of local staff for areas like social media management, customer support, copywriting, funnel design, video editing, graphic design, virtual assistance & more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upearance?

The team built us a very modern looking website to get us established, wrote the copy and integrated with third party apps before also helping us create our brand kit. They then continued to help us by refining our positioning and helping us develop prospecting strategies to acquire new clients.

What were your goals for this project?

1. Build a compelling website
2. Be found for certain keywords
3. Develop a successful outreach strategy

SOLUTION

How did you select Upearance?

We contacted multiple agencies in Canada & the USA and chose Upearance based on their current portfolio of websites which was very impressive as well as all the valuable information they shared with us time & time again during our shopping process.

Describe the scope of their work in detail.

We requested a new website that was up to par with top competitors that could portray all the different types of staff we offer. The website was required to allow visitors to easily book a demo, consultation or trial. We needed the website to rank for certain keywords in specific regions. We hoped for a basic outreach strategy and we received a very thorough & successful outreach strategy.

What was the team composition?

We worked with the CEO Karim and their web designer Robert who were both on top of the project and updated the project progress board regularly while also providing weekly updates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've acquired over a dozen clients and gone from providing 3 staffs to one company to providing over 120 remote employees to multiple 7 and 8 figure businesses in Canada & the USA.

How effective was the workflow between your team and theirs?

We provided access to a thorough project board from the moment the project started which had every step and a clear breakdown of every small task that needed to be done. Their team delegated to us tasks for things they needed us to provide such as texts, images and videos. It was an extremely smooth execution.

What did you find most impressive about this company?

The execution was unreal, no other agency has ever shared with us such a detailed project board and been so on point in terms of the process of building a website and accomplishing marketing goals. They also provided tons of value at no additional cost which helped propel us forward fast.

Are there any areas for improvement?

Only thing that could be better is to have more options for designs though they did provide us with 3 options for every page design. If anything, we should have given more feedback so they could make better designs to our eyes.

BACKGROUND

Please describe your company and your position there.

I am the president and owner of DMC and a real estate broker at a brokerage firm. I represent sellers and buyers for their real estate needs and also do real estate lead generation for myself and some staff members.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upearance?

We were looking for a company to help us create a website, lead generation funnel, crm integration and follow up system to maximize our efforts and better serve our client needs

What were your goals for this project?

I wanted to generate a minimum of 20 seller leads per month and have a closing rate of 20%.

SOLUTION

How did you select this vendor?

I was referred to Upearance by a friend. They had helped them with the solar panel company and I had seen great reviews online. Karim was proactive and resourceful. He knew very well digital marketing and could specifically tell us what to do to make generate as many leads.

Describe the scope of their work in detail.

They have been in charge to create a website, landing pages and Facebook ads for our channel. They also manage to create a landing page funnel to gather all the information of the leads and save them in our CRM.

What was the team composition?

A business developer, sales rep and ad manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently using the services of Upearance and have been very happy with the results so far.

How effective was the workflow between your team and theirs?

They have been very effective, resourceful, and understanding.

What did you find most impressive about this company?

The knowledge they have about their industry, their creativeness, and also their honesty was most impressive.

Are there any areas for improvement?

I've been very happy so far.

BACKGROUND

Please describe your company and your position there.

I am the operations manager at Dero Enterprises. We are a plastic and zinc die casting manufacturing operation in Montreal, Quebec serving housewares, electrical, refueling, and military industries across the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upearance?

Our company website had been created many years ago and was in dire need of updating and functionality. We needed a fresh new design and a catching landing video to provide enough information on our company to visitors on our website.

What were your goals for this project?

To update the functionality and design of our website and optimize our search engine placement

SOLUTION

How did you select this vendor?

Uppearance was referred to us by one of our vendors

Describe the project in detail.

We met with Uppearance to go over specific areas we wanted to cover on our website, and the general design we were looking for. We also met with Uppearance's team and videographer to decide the best execution for our landing video.

What was the team composition?

We dealt with Karim directly and Uppearance's freelance videographer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very pleased with the final design and functionality of the website and the production of the landing video. Most importantly, we saw Dero Enterprises coming in at #2 on google-searches for die casting in Montreal.

How effective was the workflow between your team and theirs?

Communication between our teams was seamless and productive

What did you find most impressive about this company?

The speed at which the project progressed and was ultimately completed was impressive.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I am the CEO of a beverage intelligence platform called WISK. WISK.ai helps restaurants, bars and hotels streamline their beverage operations by accomplishing 3 main things:

1. Cutting down the time it takes to do inventory by 80%
2. Automating the ordering process to optimize cashflow
3. Integrating with the POS to identify losses from over-pouring, spillage and theft

WISK also works with large hospitality groups to give them advanced analytics pertaining to their operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upearance?

We were looking to improve our digital sales strategy through paid ads like Facebook and Instagram.

What were your goals for this project?

The ultimate goal was to prove we can acquire customers through a digital sales channel with a positive return on ad spend.

SOLUTION

How did you select this vendor?

Referral.

Describe the scope of their work in detail.

Manage Facebook/Instagram ads and help optimize our sales funnel through these channels.

What was the team composition?

I’ve worked personally with Karim, who is very easy to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Prior to working with Upearance we were paying $65/lead, which was then reduced to $25/lead with the work they did. During this period we transitioned from having a labor intensive sales process that required leads and a longer sales cycle, to a hands-off sales process that allowed users to register directly in the app, which meant a much shorter sales cycle for our team.

How effective was the workflow between your team and theirs?

Communication was easy. Karim, also was nice enough to join our Slack team so it was easy to ping him outside of our weekly meetings.

What did you find most impressive about this company?

Results. To be honest, it was refreshing to work with a company that once they understood our goal, executed in a very timely fashion. It was a relief to finally work with someone who delivered on their promises and met WISK’s expectations.

Are there any areas for improvement?

Upearance was always very transparent with results and numbers. Standardized reporting could be an area of improvement.

BACKGROUND

Please describe your company and your position there.

Company I work for is a large multinational financial institution and I work as an independent financial advisor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upearance Marketing Solutions?

To assist in the online marketing aspects of my business. I needed to find more qualified prospects to reach out to through online platforms.

What were your goals for this project?

My goal was to create a lead generating system where I can target potential prospects directly online.

SOLUTION

How did you select this vendor?

I have worked with the vendor on a previous project and will continue to use their services as I am extremely pleased with the results.

Describe the scope of their work in detail.

The team helped me improve my Linkedin page, they showed me how to create a sales funnel using linkedin, facebook and Instagram. They helped me with the automation process of qualification and made sure no stones were left un-turned.

What was the team composition?

i worked closely with the project manager and assistant. As for the total composition of the team, I am not sure of the whole scope.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since I employed Upearance to assist me with my digital marketing needs, I have seen an immense increase in my overall sales revenues. I went from $10k/month in sales to almost $35k/month in sales in just a short period of time. They have allowed me to scale my business to the next level.

How effective was the workflow between your team and theirs?

The workflow was extremely simple and easy to follow. Everyone was set and prepared in a process workflow and they kept me informed of all updates happening through my pages and online presence.

What did you find most impressive about this company?

The effectiveness, the promptness, professionalism and quality of the work.

Are there any areas for improvement?

No areas to improve.

BACKGROUND

Please describe your company and your position there.

I am the President and CEO of Mad Monkey Media Inc. We are a Social Media Marketing Agency located in Montreal, Quebec.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upearance Marketing Solutions?

We hired Upearance to build a website for our customers to view and get an idea of what we stand for.

What were your goals for this project?

To build a website for our customers and potential clients to get a feel of what we do.

SOLUTION

How did you select this vendor?

I found Upearance Via google while searching for web developers in our area.

Describe the project and the services they provided in detail.

I had given him just basic info about our company. They did the due-diligence and built the site for us in about 3 weeks. Super impressed with the results.

What was the team composition?

I only dealt with one person. Which was Karim. I had a great experience with him. Super responsive and professional.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We needed a quick turn around time as new potential clients kept asking us about our website. They were sure to deliver!

How was project management arranged and how effective was it?

We needed a quick turn around time as new potential clients kept asking us about our website. They were sure to deliver! I spoke to 1 person, Karim. He took care of everything for me.

What did you find most impressive about this company?

I was impressed by their quick turnaround time with great customer service at a reasonable price.

Are there any areas for improvement?

Nothing I can think of! Keep up the good work!

BACKGROUND

Please describe your company and your position there.

I am the owner of one of the largest online marketplaces for Digital Artists to showcase their work and sell it on our website. We have over 3,900 designs from Artists all over the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upearance, and what were your goals?

Limited Fire hired Upearance to manage all of our ads on four different platforms, which are Google, Facebook, Instagram, and TikTok. Upon hiring Karim for the job, I let him know my expectations, which were to maintain a ROAS of 2.0 or higher and you constantly maintain communication with me and my staff which he has done flawlessly. Karim and his team has exceeded my expectations for this project.

SOLUTION

How did you select this vendor and what were the deciding factors?

After interviewing over 15 different ad agencies I made the decision to hire Karim with Upearance. Karim is very honest and straight forward. His communication style is excellent and he always goes above and beyond to make sure the job gets done correctly. Karim has spent countless hours helping us manage changes on our website to optimize them for better conversions resulting in tens of thousands of dollars in revenue with these changes. Most of all Karim takes on each company as if it was his own! This agency is always willing to go above, and outside of their scope of work to find solutions.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Manage ads on FB, IG, Google and TikTok in addition to managing and running all our email campaigns and flows which have generated my company thousands of dollars in profit. Karim and his team managed over $100K of our marketing and ad spend budget. They made sure that money was spent on the correct platforms to ensure we were always profitable.

How many resources from the vendor's team worked with you, and what were their positions?

Karim oversaw and managed our entire project and delegated certain tasks to members of his team which handled the following: Charlie- Influencer Management Ronda- Digital Ads Specialist Jenny- Email Flows and Automations

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaigns were very successful. We had an 90% open rate, which was the highest we'd ever seen, and a 73% click-through rate. The emails and Instagram ads combined resulted in $300,000 in poster sales within the first 4 months!!!

How effective was the workflow between your team and theirs?

We had weekly zoom meetings to go over our campaigns performance and used slack to communicate effortlessly. Whenever we had a question about anything, Karim and his team were very responsive to our needs and replied in great detail!

What did you find most impressive or unique about this company?

Upearance is a 1-stop shop for all of our digital marketing needs, especially outbound efforts. Every time we needed something or had a question Karim would go out of his way to make sure we were being served with the highest customer service I have witnessed from an Ad Agency.

Are there any areas for improvement or something they could have done differently?

I think Upearance has a firm grip on what they’re doing. They are truly Masters of their Craft and have a flawless system to ensure we are always updated with any changes or opportunities that presented themselves.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a wellness business that helps women achieve their best selves

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Upearance, and what were your goals?

lead Gen mostly

SOLUTION

How did you select this vendor and what were the deciding factors?

knew them and worked in the past with them

How many resources from the vendor's team worked with you, and what were their positions?

not sure, maybe 2

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

we have went from 500$ a client to 230$ And from 23$ / lead to 7$/ lead

How effective was the workflow between your team and theirs?

pretty good

What did you find most impressive or unique about this company?

With Upearance, my CPA has gone down by 70%.

Are there any areas for improvement or something they could have done differently?

not sure