The Unmarketing Agency

BACKGROUND

Please describe your company and your position there.

I'm the marketing head of KeyReply. KeyReply specialises in the Conversational AI space with a broad range of enterprise customers ranging from healthcare,insurance and banking.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Unmarketing Agency?

We needed to expand globally and required a more international branding as we set our focus on the healthcare sector. Unmarketing was hired to help us achieve a globally relevant cutting edge AI branding to appeal to our audience.

SOLUTION

How did you select this vendor?

We narrowed down from a list of 6 shortlisted agencies and picked unmarketing due to the very creative and driven creative team.

Describe the scope of their work in detail.

After a series of discovery calls and meetings. We finalised on a branding style that speaks to our audience and a website revamp that enables more focused and relevant content for our target personas.

What was the team composition?

I've worked closely with the head of the agency who led the team and discussions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently in the process of transitioning to the new branding and website so we do not yet have clear outcomes as of now but I have full trust that the project will be a success.

How effective was the workflow between your team and theirs?

Bi weekly meetings and daily calls/check-ins.

What did you find most impressive about this company?

Their commitment to thinking out of the box and tackling the challenges of marketing is impressive.

Is there any area for improvement or anything that could have been done differently?

No