[UP] UnlikelyPlaces is a new breed of creative agency. Our vision centers on the core belief that creative inspiration is an imperative for growth across the entire enterprise, from brand story to marketing strategy to technology integration and beyond. We invite you to see how we are driving our client partners' businesses forward and explore how we might impact yours.
UP was born out of a passion for creating transformative solutions to human problems — small and great. Our belief that no institutional model for procuring creative insight holds a monopoly on big ideas shaped the single most defining characteristic driving our business — the belief that big ideas can and often do come from unlikely places.
As a group of high level practitioners in the areas of branding, story telling, business strategy, technology, data analytics, design, and invention, there is no b-team at UP. We right-size and temper our approach to uniquely respond to each engagement, nimbly and efficiently providing thoughtfully informed, carefully metered guidance, keeping not just our clients' bottom line in clear view, but their top line as well.
This organizational approach keeps us agile and efficient, yet in turn able to wield deep, multi-channel, and multi-vertical experience. Then execute on it with no less than laser precision.
Whether leading organizations from business concept to IPO, or guiding established entities into untapped revenue, we are able to deliver uniquely disruptive solutions. Because at the core, our work always reaches further, propagates connections, drives value to every touch point, and establishes concrete, defensible positions in the market for our clients.
Industry Research & Brand Management for Software Dev Firm
Branding
$10,000 to $49,999
Aug. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"It feels as though we’re their most important customer, even though I know they work with some large businesses."
Nov 12, 2020
Chairman, Squash Apps
Anonymous
IT Services
Coimbatore, India
11-50 Employees
Phone Interview
Verified
UnlikelyPlaces leads branding efforts, which has involved redesigning a website, conducting industry research, and advising on brand-related operations. They've also designed a logo and assisted with marketing.
The UnlikelyPlaces team is highly engaged in the project, and they've done a good job thus far. Their project management process is effective, and their enthusiasm for the project is noteworthy. Additionally, they're an attentive and communicative partner.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
Squash Apps is a software development and design company. I’m the chairman of the company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with UnlikelyPlaces?
We didn’t have an internal brand management team.
SOLUTION
What was the scope of their involvement?
We have UnlikelyPlaces on a monthly retainer as our brand management team. They redesigned our website and included a company history and explanation for our logo. They did research to identify opportunities and pain points in our industry and determined how those apply to us, our customers, our philosophy, and our voice.
They recommended processes and protocols for us to follow, including how to approach a sales channel, our intellectual property, terminology, naming, and identity. They helped us with our visual assets, including the logo, color scheme, fonts, and different design elements of the website.
The team also consulted on how to advertise, as well as on experimental marketing we could try, such as social and affiliate. One of our values is the empowerment of women, and most of our staff is female. UnlikelyPlaces advised us on how to present that to the outside world and have it be one of our stronger suits.
What is the team composition?
Jay (CEO) is our main contact, but he has a team behind him.
How did you come to work with UnlikelyPlaces?
I knew Jay through an acquaintance. I looked at UnlikelyPlaces’ website and the work they’d done for other companies, and I was pretty impressed. They gave us a branding proposal, covering what they could do with our website, logo, and language, as well as how we could better position ourselves
How much have you invested with them?
We have a monthly retainer with them of $10,000, and I believe we’re going to work with them for at least another six months.
What is the status of this engagement?
We started working with UnlikelyPlaces a couple of months ago. We’re going to launch the website soon.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
It’s too early to say because the branding changes that Jay proposed aren’t implemented yet. Their work will be implemented on our website, social media, and all other digital assets. We will probably start doing it in January 2021. UnlikelyPlaces is pretty good, and they go all in.
How did UnlikelyPlaces perform from a project management standpoint?
They work in scrum internally, and we have meetings to review the work as it progresses. I prefer this to getting all the work at the end of a project and finding out it’s not what I wanted. We use Slack a lot, and they have an internal project management software, possibly Trello or Jira.
What did you find most impressive about them?
I like the way they treat us. It feels as though we’re their most important customer, even though I know they work with some large businesses. UnlikelyPlaces talks to us, and they’re passionate about our company.
Are there any areas they could improve?
No, there’s nothing for them to improve at this point.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
"They deliver right on time or early."
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Contact UnlikelyPlaces
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
