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    Columbia, MD
    410.864.8980

Unleash Your Potential®

4.9
26 reviews

Unleashed Technologies is a client-centric team of professionals with a passion for creating, enhancing, and managing award-winning websites and digital experiences.  As a recognized global leader in development and design, our proactive growth model empowers our clients to exceed their goals while integrating our team with theirs. We combine powerful technologies, stunning visuals, and innovative strategies to tell your organization’s story while delivering data-driven results.

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$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2007
Show all +
Columbia, MD
headquarters
  • 8825 Stanford Boulevard Suite 105
    Columbia, MD 21045
    United States
    410.864.8980
other locations
  • Baltimore, MD 21201
    United States

Portfolio

Key clients: 
  • National Public Radio (NPR)
  • United States Naval Institute
  • National Guard Association of the United States
  • Virginia Society of CPAs

National Guard Association of the United States (NGAUS)

Our website initiative with NGAUS focused on a redesign of ngaus.org, from the backend to the home page. Unleashed Technologies worked with NGAUS to create a digital experience that better represents the mission of the organization and better supports the strategic membership and communication goals of the organization.

Virginia Society of Certified Public Accountants (VSCPA)

VSCPA selected Unleashed Technologies to help create an engaging and fresh new digital experience to for its members and visitors. Unleashed Technologies collaborated with VSCPA to create a website using Drupal 8 that utilizes best-practice security measures, responsive design, as and an integration with VSCPA’s custom-built, SQL-based association management software, AM.net.

Lab Tests Online (AACC)

Unleashed Technologies re-launched nine global websites for Lab Tests Online (US, Brazil, China, Korea, Spain, Hungary, Italy, Turkey, and United Kingdom)—built on the Drupal 8 platform and featuring multi-lingual capabilities.

This granted Lab Tests Online increased scalability and access to the collected knowledge base of the Drupal community.

American Public Power Association (APPA)

APPA partnered with Unleashed Technologies to design, build, and launch a new Drupal 8 website. When Unleashed Technologies initially engaged with APPA, the plan for a revitalized APPA site included the following goals:

  • An updated design, appealing to the site’s users
  • Restructured content designed to optimize targeted conversions 
  • Enhanced SEO performance and social media impact
  • A site platform for featured grants and scholarship with improved search and filtering

Electrical Contractor Magazine

Electrical Contractor magazine, published by the National Electrical Contractors Association, underwent a web transformation to support its explosive growth as the most visited site by electrical contractors with a redesigned website that:

  • Expands its leadership and secures its position in the industry
  • Contains videos, webinars, white pages, informational content and more
  • Meets the demands for both advertisers and members—the two main audiences the magazine supports 

American Marketing Association, D.C. Chapter

AMADC sought to refresh the design and layout of the site and eliminate a poorly functioning integration for its member management. AMADC turned to Unleashed Technologies to deliver an engaging, content rich experience to its membership base. New features include:

  • An easy-to-use enterprise Drupal 8 website that grants access to individual AMADC members from any device
  • A responsive, mobile first design using Bootstrap 3
  • A Custom Member Importer built to resolve the previous site’s integration issues
  • Custom Content Types for 90 Second Updates, Blog Posts, and Events

Association of the United States Army

AUSA was in need of a website redesign to improve user experience to better accommodate its membership base. AUSA turned to the open source experts at Unleashed Technologies to update its website’s backend technology, provide a more intuitive experience for its visitors, and clean up its membership purchase process.

As part of its migration to Drupal 7, the new ausa.org now features:

  • A Drupal 7 CMS: custom development and complex API integration

  • Direct Integration of Personify into Drupal 7: handles membership management and single sign-on

  • Native Membership Purchases: a cleaner purchasing process without page redirects

  • A Responsive Design: users can view the site clearly on all devices with faster page loads

  • An “App-Like” Feel:...

Supernus Pharmaceuticals, Intranet

Unleashed Technologies collaborated with the Supernus team to create an intranet site that acts as a hub for all internal communications. This Drupal 7 intranet site features:

  • A Vendor Repository and Publication Repository to replace traditional paper processes that are native to the internal system
  • One point of permission administration, connected through LDAP and managed by Active Directory/Microsoft
  • A customizable My Dashboard which feeds in information from employee’s individual Outlook accounts
  • A Company Dashboard that displays a live stock ticker with company-wide news and events, product information and organizational charts

Supernus Pharmaceuticals

Unleashed Technologies worked closely with Supernus to ensure that the new site offers an engaging interface that powerfully communicates the vision of Supernus to its key audiences. The new site now features:

  • Drupal 8 CMS: advanced integration tools, content modeling, and configuration management
  • An Integrated Investor Relations Site: IR.supernus.com provides live stock ticker information for visitors via a visually engaging presentation of key data
  • A 200% Reduction in Load Speed: higher retention rates for visitors and quick caching updates
  • HTML Flats: a responsive design placing emphasis on usability

Women in Aviation, International

Due to their vast membership, WAI was in need of a website redesign that would revitalize branding, increase functionality, and host their visitors and members more effectively. WAI turned to the team of Unleashed Technologies and Bates Creative to update its backend technology, streamline digital experiences for its visitors, and create a responsive design for evolving technologies by implementing:

  • An easy-to-use enterprise Drupal 7 website that grants access to individual WAI members from any device
  • A responsive, mobile first design with a low bandwidth using Bo­­­otstrap ­3
  • A member-focused main navigation menu in order to position membership more prominently within the site
  • A custom-built ERP management information system to easily monitor relevant data

 

Turnaround Management Association

Turnaround Management Association (TMA), a non-profit organization of professionals seeking to strengthen the global economy, has transformed its website to better accommodate its 9,000 global member-based community with:

 

  • An easy-to-use enterprise website, built in Drupal, that grants access to members from any mobile device
  • A clean and modern design with pops of bold imagery and colors
  • The capability to spawn off chapter websites that fit within the design parameters set by the TMA Global
  • The ability for the individual chapters to publish content for their specific membership base

The Woodhouse Day Spa

The Woodhouse Day Spa, a center of relaxation and tranquility with more than 40 national locations, underwent a website redesign that now:

 

  • Easily supports and creates franchise sites while consistently reflecting the Woodhouse brand across all platforms
  • Includes textures, patterns, warm earth tones, subtle fades and overlay windows to reflect the brand experience
  • Provides functionality and integration necessary for The Woodhouse to continue to grow its e-commerce and franchise business

Oncology Nursing Society

The Oncology Nursing Society (ONS), a professional association of more than 35,000 oncology nurses, is now equipped with a website for its publication store mirroring its gold standard in oncology nursing that:

 

  • Provides a more engaging way for members to access the resources and publications they need across devices
  • Has redesigned the online sections for two of ONS’s publications as well as the eBooks section of the store
  • Gives the ONS family of publications a consistent look and feel for its online presence

United States Naval Institute

USNI required a flexible, dynamic web platform that could support its unique business processes and provide superior service to its members. Unleashed Technologies worked with USNI to create a website design that would engage its readers and support its various requirements. This site design was required to deliver:

  • An engaging, mobile-friendly design to give its tech savvy users a variety of ways to explore the USNI’s content
  • Granular control over website content, including article placement, photo galleries, and content correlation across departments
  • A flexible advertising solution with the ability to serve third-party ads
  • Site optimization for high performance availability to maintain great load speeds with 1,200 – 1,500 concurrent users
  • Integration into membership databases and USNI’s ERP system
  • An eCommerce solution to support member registration and the online sale of photographic prints

National Apartment Association

The National Apartment Association (NAA) is America’s leading advocate for quality rental housing. It serves more than 67,000 members through 170 state and local affiliates. 

Our team performed a full audit of the NAA Drupal website and identified many inactive modules that weren’t being used or that weren’t updated. It became clear that proper maintenance was not being performed on their website, leaving it vulnerable to security threats and impacting performance. A full list of issues was compiled with next steps identified to prioritize and address those issues.

As part of its Support & Growth package with NAA, Unleashed Technologies regularly works with Acquia hosting, using their staging and production environment and adhering to best practices. Unleashed Technologies ensures that code management is a top priority to keep the production environment free of errors and guarantee updates are performed seamlessly.

Barnard College

Barnard College required assistance in quickly bringing information online and wanted to publish content available in the print version of their magazine on the Barnard College website. In addition, they sought to make their website more engaging and to continually enhance that web presence. Barnard College partnered with Unleashed Technologies to have its experienced developers and designers serve as an extension of the Barnard College web team using a Support & Growth Package. Barnard College's website now:

  • Enhances engagement with online visitors by allowing them to not only share their story, but dynamically find stories shared by others with similar interests associated with the college
  • Increases the amount of user contributed content across their current web presence and ties that into a new web presence for their Admissions site
  • Delivers a responsive mobile experience so that visitors can access their website from any device

Our Culture

Unleashed Technologies prides itself on its fun culture that values success and prioritizes passion.

Support & Growth Package Overview

If your company or organization has a website that needs to continually evolve to stay relevant, a Support & Growth Package is the perfect solution to gain access to every level of web design, development, and hosting professional at a blended rate.

Project Management Overview

Unleashed Technologies has developed a unique approach to the project management process that has helped us maintain our 95% client satisfaction rating. This system, which we refer to as Constant Contact, is designed to help effectively increase understanding and communication between our clients and Unleashed Technologies. Constant Contact ensures you will easily understand the exact status of your solution deliverables and be continually aware of progress towards goals/milestones. 

Drupal Overview

Are you considering Drupal as your CMS? Learn what types of organizations leverage Drupal and if it is the right solution for your needs.

Reviews

4.9
26 reviews
Sort by

Drupal 8 Dev for Association

“Hands down, they’re the best vendor I’ve ever worked with. I appreciate their planning, rigor, and transparency.”

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. 2017 - Oct. 2018
Project summary: 

Unleashed Technologies created a new Drupal 8 site for a CPA society. They integrated with an existing AMS and databases, created a complex member application module, and delivered an MVP for launch.

The Reviewer
 
11-50 Employees
 
Glen Allen, Virginia
Jennifer Syer
Director of Technology, Virginia Society of CPAs
 
Verified
The Review
Feedback summary: 

The transition to the new site was easy, and Unleashed Technologies continues to make changes and improvements. They are communicative, responsive, and flexible, and they dedicated a lot of time and resources to the discovery process and the rest of development.

BACKGROUND

Introduce your business and what you do there.

I work for the Virginia Society of Certified Public Accountants as the technology director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unleashed Technologies?

We were dissatisfied with everything about our website and our previous vendor. We wanted to find a vendor who could improve customer service, change the technology stack, and boost the timeline for implementation.

SOLUTION

What was the scope of their involvement?

They did everything for us. am.net is a heavily used association management system (AMS) within the CPA society marketplace. They hadn’t worked with it before, but were willing to learn and integrate with it. They worked with our AMS vendor on our API to build it out and test it. Their discovery process was very thorough, and they uncovered everything they needed to integrate our online education vendors and am.net connections into a new Drupal site. They also provided design templates and wireframes and were integral to a complex website development process.

We hadn’t used Drupal prior to working with Unleashed Technologies, but liked the way Drupal 8 works. Unleashed Technologies leveraged community modules for a lot of the processes that used to be made up of custom code within an open source environment. As we continue this relationship, we may need custom applications, but the current site is built in Drupal 8 and Drupal Commerce 2. Between those two platforms, they built everything we needed, including a complicated membership application system. We offer different prices and categories, based on specific data we collect from applicants. They developed entity relationship diagrams and information architecture necessary to that process. Through the testing process, we discovered what needed to be fixed. Even though the system was very complex, they corrected everything right away. They were refreshing to work with.

What is the team composition?

From start to finish, we’ve worked with a team of six or seven. That includes accounting specialists, a project manager, senior solutions architect, designers, and front- and backend developers.

How did you come to work with Unleashed Technologies?

Several members of our staff belong to organizations that have annual conferences. I went to the exhibitor site for one of those conferences and found them listed there. I read through their short profile, looked at their site, and sent an RFP to our vice president of innovation to forward on to them.

How much have you invested with them?

Some aspects of the project fell outside the original scope of work, and we opted into a few electives like digital strategy and Livewire frames that added about $10,000 to the project. It was an entire site build, and the total cost was probably over $250,000.

What is the status of this engagement?

We signed a contract with them in March 2017, with an original target launch date in August 2018. Due to some new integrations with other vendors, we made some changes to the scope and set the launch date to October 2018.

Unleashed Technologies is still highly involved in the process. I check in with them on the current task list and have regular conversations with my project manager to manage expectations on the staff side. We’re still developing new functionality, and expect that the development phase of this collaboration will continue for at least another year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We anticipated we would have to triage a lot of calls after the change, and did a lot of preparation with our customer service team. We thought there would be an issue with passwords as we transitioned to the new site, but the only complaints we received involved a history service that we deliberately didn’t develop, because it already exists on our Board of Accountancy’s site. We added information and links to the existing list and that problem resolved itself.

Users praise the design and functionality, and we’ve received constructive criticism about some small improvements. Most of those include small typos, colors, or minor integration points. We went in understanding that the first version would be a minimum viable product that wouldn’t be completely perfect. Unleashed Technologies pinpointed all the critical points we needed to launch, and we operated with agile methodology in mind.

How did Unleashed Technologies perform from a project management standpoint?

Hands down, they’re the best vendor I’ve ever worked with. I appreciate their planning, rigor, and transparency. We use a few platforms to manage everything, including Teamwork and GitLab. These were new platforms for me, but they did a great job explaining how they worked. They share information with us and we have a very malleable process. We needed to deploy a lot of functionality, and juggled various projects and tasks with them. We had great discussions, and they addressed all of my questions up front. I was pleased with their accessibility and responsiveness.

What did you find most impressive about them?

They absorbed information about our business and the features on our legacy site to deliver the best value possible. Any vendor will say they want the best for their clients, but it’s another thing to demonstrate that desire. We spent upwards of 100 hours in the discovery phase going over every integration between our database, the functionality, email confirmations, and design elements of the site. They recorded every meeting and invested a huge amount of time and resources from the beginning.

They were committed to finding solutions, and their dedication helped mitigate any misunderstandings we had. Our previous vendor was nowhere near as pleasant to work with. Unleashed Technologies pays attention to every detail, responds quickly, and is highly professional at all times.

Are there any areas they could improve?

We ran into a bit of a snag in the information architecture phase. Most of that was due to a change in personnel after the discovery phase. Any confusion or continuity issues would have been eliminated if our main project manager was present at our discovery meetings. I understand the logic behind not including them until later, as the discovery phase took up a lot of time.

Do you have any advice for potential customers?

I’m very pleased with their involvement, and I look forward to years of collaboration with them. Our market is shifting and consolidating, which comes with a lot of anxiety. Unleashed Technologies is positioned as a vendor who has done a complete integration with our particular AMS, which gives them a competitive advantage. Other states should take advantage of their knowledge and experience to help in situations similar to ours.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Magento Dev for Event Signage Company

“They’re a team of problem-solvers that strive to find the perfect solution.”

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2018–Ongoing
Project summary: 

Unleashed Technologies provides continuous Magento assistance and website maintenance. They’re currently migrating the platform to an updated version of the system and supporting any changes.

The Reviewer
 
11-50 Employees
 
Columbia, Maryland
Director of Marketing, Event Signage Company
 
Verified
The Review
Feedback summary: 

After the help from Unleashed Technologies, the website was capable of launching and has received a high level of traffic. Additionally, users are impressed by the site’s functionality. The team’s consistent communication and willingness to push new ideas make them a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at an event signage company. We supply graphics and materials to the meeting and planning industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unleashed Technologies?

Our previous developer didn’t produce our e-commerce site in the organized way we envisioned. We needed a partner to help make adjustments and launch it.

SOLUTION

What was the scope of their involvement?

Unleashed Technologies helped finish the website and make all the changes we wanted before going live. They built the site on Magento and are now in the process of moving us to a Magento 2 platform. Their developers updated our plug-ins and strengthened the site’s security. They also integrated the platform with HubSpot.

On the site itself, they added additional features for our clients. One new tool is a total ownership calculator, which serves as a means of comparison between the user’s sign’s current cost and our offer.

What is the team composition?

They provide a project manager and around seven teammates.

How did you come to work with Unleashed Technologies?

A previous partner began working with the Unleashed Technologies team. I trusted their expertise and knew they'd be able to help my site. I also read reviews of the company on Clutch and felt they were the right fit.

How much have you invested with them?

So far, we’ve spent around $40,000 on their services.

What is the status of this engagement?

We began working in March 2018 and the engagement is ongoing. A website is never done evolving, so we’re continuing to work together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site has experienced great traffic. Our users have given us positive feedback on the usability of the platform. Because of our HubSpot integration, we’re able to measure what our customers are looking at and what their needs are, which tremendously helps our sale staff.

How did Unleashed Technologies perform from a project management standpoint?

Unleashed Technologies' project management skills are one of the best aspects of the collaboration; they're a vast improvement from the previous team I worked with. They give us constant feedback and we always know where the project stands. We have weekly calls and I frequently meet with them in person. They use Jira, which we find extremely useful and it keeps us consistently informed on their progress.

What did you find most impressive about them?

They’re a team of problem-solvers that strive to find the perfect solution. If I give them an idea, they'll challenge me to improve it and discover the best possible direction. I appreciate their keen understanding of our needs and their approach to achieving success.

Are there any areas they could improve?

At this point, there’s nothing they could be doing better. The whole project has been very smooth, and I hope it remains that way.

Do you have any advice for potential customers?

If you’re struggling to replace your current developer, reading reviews and calling references will help assure you that Unleashed Technologies is the right team to work with.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Drupal Dev for Professional Membership Organization

“Their thoroughness is refreshing, and they’re committed to finishing the project within our budget.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2017 - Oct. 2018
Project summary: 

Unleashed Technologies rescued a development project for an educational organization. Working within a complex, Drupal-based system, they performed a code audit and completed the platform.

The Reviewer
 
51-200 Employees
 
Washington, DC
Derrick Semeneh
Sr. Director of Information Technology, NAEYC
 
Verified
The Review
Feedback summary: 

The platform is preparing for launch, and Unleashed Technologies was far superior to the previous vendor. Their communication, availability, and responsiveness ensured smooth project completion, while their attentiveness facilitated appropriate staffing solutions and strong personal connections.

BACKGROUND

Introduce your business and what you do there.

I'm the senior director of information technology for the National Association for the Education of Young Children (NAEYC).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unleashed Technologies?

We were in the midst of an accreditation information system with another vendor. It’s a complex software development project, and that firm couldn’t handle all its intricacy. We decided to find a new, local vendor who could rescue and complete the project.

SOLUTION

What was the scope of their involvement?

The end product is a Drupal-based system that integrates with our association management system for financial processing. They built out the code to bring the software to completion, overseeing both design and development.

Their involvement began with a discovery session and a code audit to make sure they understood all the details. We gave them a detailed set of requirements, and they made a list of things the old vendor had done incorrectly or left unfinished.

What is the team composition?

I had a very close relationship with the owner. He checked in regularly, and we frequently met in person. We also worked with two account managers in succession. When we got the new manager, they were already up to speed, so that transition went smoothly. In all, we worked with a team of six, but had close connections with individuals in those two roles.

How did you come to work with Unleashed Technologies?

I did a Google search for Drupal developers in the Washington D.C. metropolitan area, and a vendor we work with recommended Unleashed Technologies. Based on their recommendation and the conversations we had with other vendors, we decided to hire them.

How much have you invested with them?

The total spend was around $190,000, which included the cost of discovery.

What is the status of this engagement?

The first discovery was at the end of July 2017, and they completed the project at the end of October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re just about to launch and have had a great experience. Unleashed is amazing, especially compared to our experience with our previous vendor. We have encountered a few bugs, but they’re very responsive, quick to resolve issues, and incredibly organized.

How did Unleashed Technologies perform from a project management standpoint?

I wasn’t thrilled with our first project manager, but he didn’t last long. At first, I was worried that a new project lead would affect the timeline, but the second manager was excellent and knew exactly where we stood in our development.

I had several conversations with the owner, both in person and over the phone. We also used email, GitLab, and Teamwork.

What did you find most impressive about them?

The owner calls me regularly to check in and is always very responsive. Whenever we have integration conference calls with our other vendors, it’s clear that Unleashed is our strongest partner. Their thoroughness is refreshing, and they’re committed to finishing the project within our budget.

When we put all our requirements together, there were a few gaps in our explanations. They filled in the blanks and made sure we got everything we needed. Unlike our experience with our previous vendor, there was no haggling over little things that didn’t fall precisely within the scope, and Unleashed made it clear how important our success was to them.

Are there any areas they could improve?

The only issues we had were with our first project manager. That was handled before we had to say anything, so the owner was clearly paying attention. I can’t think of any other areas of improvement for them; we’re very happy with their work and plan to hire them again.

5.0
Overall Score We had a really good experience with them and will probably work with them again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Drupal Dev for Advocacy Association

“Unleashed Technologies seamlessly handled the entire process of our website redesign."

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5.0

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Unleashed Technologies conducted an end-to-end website redesign and migrated from Drupal 7 to Drupal 8. They improved the mobile responsivity, resolved several integration errors, and added event registration.

The Reviewer
 
11-50 Employees
 
Washington, DC
Laura Roznovsky
Director of Membership and Marketing, National Guard Association of the United States
 
Verified
The Review
Feedback summary: 

Unleashed Technologies instated a user-friendly layout that highlights important data and makes information easy to follow and consume. Based on user feedback, the new site looks appealing on mobile devices and is more intuitive to use. The team offered robust documentation and reliable support.

BACKGROUND

Introduce your business and what you do there.

I am the director of membership and marketing for the National Guard Association of the United States. We are an advocacy association that lobbies on behalf of the National Guard and their families. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unleashed Technologies?

Our website hadn't been redesigned since 2012, so it was slightly outdated. We hoped to accomplish specific KPIs by using our website to support the rest of our business processes. 

SOLUTION

What was the scope of their involvement?

Unleashed Technologies seamlessly handled the entire process of our website redesign. As they moved our site from Drupal 7 to Drupal 8, they developed the backend functionality and even hired a third-party company to execute the database integration. They provided project management. 

We went through a full-fledged design phase together. Unleashed Technologies created two wireframe options for us to choose from. We tweaked our selection based on our desired look and feel. They resolved the site's issues with responsiveness to make the new version mobile-friendly. Since about half our users access our website from their phones, this was a key improvement. 

Several integration components hadn't been working correctly on our old site. The team fixed our join and renewal process and subscription options for our newsletter and magazine. They made the event page look much cleaner and added a registration integration. 

What is the team composition? 

We worked with 5-6 critical people from Unleashed Technologies including a project manager. We also have a strong relationship with one of the lead developers who works extensively on our project. 

How did you come to work with Unleashed Technologies?

We put out an RFP for our complete website redesign. Unleashed Technologies bid on the project. They had an excellent presentation that focused on KPIs, which was exactly what we were looking for. Ultimately, we selected them based on their growth package and the model they use to sustain a website. 

We didn't have a great relationship with the company that developed our first website. Since they didn’t offer a maintenance package, all their work after delivery was ad-hoc and expensive. Having a block of hours allocated for future changes and upgrades fit our current budget and made us feel more secure. We compiled a long list of accomplishments we'd like to achieve moving forward. Unleashed Technologies categorized and prioritized those goals and outlined a timeframe based on how many hours we could purchase. 

How much have you invested with them?

The RFP specified that we planned to spend about $150,000 on the initial redesign. 

What is the status of this engagement?

After wrapping up the RFP process in December, we kicked off the project in January 2018. We officially launched the new website in August 2018, right in time to unveil at our annual conference. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We asked attendees of our conference to look over our site and take a survey. Since these users were navigating to our platform from their mobile devices, this was an essential form of assessment. Everyone was really pleased with the new site’s clean and streamlined organization. It clearly highlights what our users are looking for and has a better UX overall. All the information flows much more smoothly now. 

We used to have a lot of really long text on our website. Unleashed Technologies helped us transition most of our content into a concise format. They added appealing imaging to support some of our lengthier news articles and categorized them intuitively.

How did Unleashed Technologies perform from a project management standpoint?

Unleashed Technologies was extremely responsive. Anytime our schedules conflicted, they accommodated our timelines. By including 2-3 people on our phone calls, they made we had a backup to contact anytime an issue arose. We could always confirm the right work was in progress and that we were staying within our timeframe. 

Right after Unleashed Technologies came to see the demo, my colleague and I visited their offices to talk through pros and cons. They addressed all of our concerns. Since then, we communicated over the phone, e-mail, and the Teamwork platform. Even their CEO checked in with us on a regular basis.

What did you find most impressive about them?

Unleashed Technologies provides excellent customer service. Their employees are extremely friendly. I don't have a technical background, but they helped me understand all the processes the project involved. I appreciated their attention to detail. They recorded all of our phone calls and meetings and sent incredible follow up. 

We always knew what was happening and what we could expect. I never felt blindsided financially or with the timeline. They offered consistent transparency, which was important to me. 

Are there any areas they could improve?

I don't have anything negative to say about them. Initially, we were slightly concerned about the team's design capabilities. One of their references had only used Unleashed Technologies as a Drupal developer and hired a different company for the design. Fortunately, we had a great experience. Their lead designer was fantastic and clearly spelled out best practice. He gave us several resources to show what comparable websites were doing and why. The team understood how much the design could influence the UX. We had a great overall experience.

Do you have any advice for potential customers?

As with any project, it’s critical to start off with clear expectations about what you want, your timeline, and how much money you're willing to spend. We had a stringent deadline to launch the new website during our conference. Providing transparency around that goal helped shape our project and ensure our teams were on the same page the whole time.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Drupal Web Dev & Design for Law Firm

"They’ve provided true value throughout years of continued growth." 

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2011 - Ongoing
Project summary: 

Unleashed Technologies took over design and development of a Drupal website and facilitated that site’s launch. They implemented PDF printing capabilities and provide ongoing support and updates.

The Reviewer
 
201-500 Employees
 
Baltimore, Maryland
Herb Thomas
Chief Marketing Officer, Whiteford, Taylor & Preston LLP
 
Verified
The Review
Feedback summary: 

Unleashed Technologies effectively used a project management platform to facilitate consistent communication, and their service-oriented, problem-solving attitude helped them evolve into a reliable partner. They’ve continued to provide personal service, despite experiencing significant growth.

BACKGROUND

Please describe your company and your position there.

I’m the CMO of Whiteford, Taylor & Preston LLP. We provide a range of business law and litigation services to clients that range from innovative startups and mid-market companies to global enterprises.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Unleashed Technologies?

We needed to finalize a new website build and launch it.

SOLUTION

How did you select this vendor?

Our IT Director provided a referral.

Describe the project in detail.

Unleashed Technologies refocused our new Drupal website, completed the design, and launched it efficiently. They included a PDF functionality for biographies, which allowed for quick and attractive printing, directly from the website. The latter wasn’t available to us previously. They’ve continued to host and maintain the site throughout the engagement.

What was the team composition?

Over the years, we have had working relationships with several project managers, engineers, the Director of Hosting and Client Services, and the CEO.

What is the status of this engagement?

We’ve been working together since November 2011.

RESULTS & FEEDBACK

How effective was the workflow between your team and theirs?

They kept everyone on both teams clearly informed with their communication platform. Across the board, their team is personable, helpful, and there is a consistent focus on solutions.

What did you find most impressive about this company?

During this project, Unleashed Technologies had to contend with issues stemming from our previous vendor who went through a challenging acquisition during the design phase, but they overcame them. They’ve provided true value throughout years of continued growth. The CEO has an unwavering passion for what his company provides across numerous industries.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Site Usability Analysis for Education Company

“They’re very data driven and it’s clear they understand the information.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - June 2018
Project summary: 

Unleashed Technologies did in-depth research for an educational partnership. They defined user personas and associated journeys and found pain points within the site.

The Reviewer
 
51-200 Employees
 
Baltimore, Maryland
Lindsay Prokopetz
Brand Marketing Manager, Laureate Partners
 
Verified
The Review
Feedback summary: 

Unleashed Technologies applied their findings to other programs and established a strong foundation to improve other content. They were responsive, communicative, and productive.

BACKGROUND

Introduce your business and what you do there.

We are an educational company that partners with universities to run the operational side of their online programs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unleashed Technologies?

We wanted to learn more about the administrative program of our partner schools. We wanted to understand the users, their journey, and the best ways to reach them.

SOLUTION

What was the scope of their involvement?

Over about two months, they did research to define two standard user personas and the user journey associated with each persona. They looked at pain points in the journey and places on the site where users got stuck or faced challenges.

What is the team composition?

We worked with three members of their team.

How did you come to work with Unleashed Technologies?

I knew Chris (Director of Sales, Unleashed Technologies) through his wife, who provides content for us. I knew about the company’s reputation and decided to contact them to see if they could help us.

How much have you invested with them?

We spent about $34,000.

What is the status of this engagement?

We started working together in April 2018 and completed the project at the beginning of June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provided us with info and a site that we couldn’t find on our own. They applied their findings to other programs and gave our team a good foundation to improve all the content we’re producing. We’re still implementing the program but the results are good so far.

How did Unleashed Technologies perform from a project management standpoint?

We spoke once every two weeks or so. Their responsiveness and correspondence with us were both good and we used their project management tool to track the process.

What did you find most impressive about them?

They’re very data driven and it’s clear they understand the information. They can use the data in a productive way and apply it in real time.

Are there any areas they could improve?

No; our experience was really good.

Do you have any advice for potential customers?

Be as transparent about your business operations as possible to give them a full understanding of your company.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They gave us all the information we needed within the required timeline.
  • 4.0 Cost
    Value / within estimates
    Their prices were a little high but they delivered very good quality work.
  • 5.0 Quality
    Service & deliverables
    They follow what we want a provided exactly what we were looking for.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them.

Website Usability Study for Military Nonprofit

"They dedicated themselves to learning our digital goals and our organizational goals."

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2017 - Feb. 2018
Project summary: 

Unleashed Technologies conducted a website usability study to determine points in need of improvement. They tested for readability, credibility of content, and SEO rankings, among other measures.

The Reviewer
 
501-1,000 Employees
 
Washington DC Metro Area
Director of Digital Programs, Military Nonprofit
 
Verified
The Review
Feedback summary: 

Unleashed Technologies supplied an extensive report detailing KPIs and issues that need to be addressed. They offered valuable insight, proving their usefulness for future projects and consulting efforts. They were professional and had notable social skills, making for a successful engagement.

BACKGROUND

Introduce your business and what you do there.

We are a military nonprofit organization that lobbies for military benefits for the family and for the service member. I am the director of digital programs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unleashed Technologies?

We commissioned them for a full website usability study. It had been about a decade since our last one.

SOLUTION

What was the scope of their involvement?

We asked them for a report on what our site does well and what we could do to gain better use of the site and better utilize the content on the site. They examined our website using almost 10 different measures, including readability, end-user usability, trust and credibility of our content, and our SEO standings. We wanted an unbiased opinion of what our website offers. Unleashed Technologies conducted interviews with people at different levels of our organization—including the staff, the leadership, some of the members, and some prospective members. They dedicated themselves to learning our digital goals and our organizational goals.

What is the team composition?

We worked directly with the CEO and his team.

How did you come to work with Unleashed Technologies?

We conducted a loose RFP process to collect some options. We touched base with the firm that did our usability study about 10 years ago. Unleashed Technologies came with some impressive references, and we felt comfortable selecting them.

How much have you invested with them?

We’ve spent around $40,000.

What is the status of this engagement?

We began working together around July 2017, and the usability study was presented to us in February 2018. We considered them for a separate project of ours, and they were in contention, but we ultimately chose a different vendor based on technical requirements and integrations we needed to consider.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They presented us with a 70-page report that clearly detailed their findings. It was an engaging read, filled with KPIs and recommendations. They were able to align the results with our terminology. They immersed themselves in our work. It was all so impressive that our executive team wants to make sure we have a connection with them for future projects or consulting work.

How did Unleashed Technologies perform from a project management standpoint?

They worked very well with us. They were always accessible via Teamwork, phone calls, or emails.

What did you find most impressive about them?

They are professional enough to build a valuable working relationship, but they also have the social skills and the personality to build a personal relationship at the same time.

Are there any areas they could improve?

We had minor communication troubles at times, but they were not substantial enough to cause problems.

Any advice for potential customers?

We found it useful to have regular meetings so we got into a rhythm of communication.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We had minor setbacks, but the major milestones were met.
  • 5.0 Cost
    Value / within estimates
    They delivered more than we expected for the price.
  • 5.0 Quality
    Service & deliverables
    They set the expectations ahead of time, and when the deliverables came, they matched what was expected.
  • 5.0 NPS
    Willing to refer
    They were very professional and organized.

Drupal Dev for Science & Technology Nonprofit

“They helped us get the most out of the Drupal environment from day one, which was what we were looking for.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2013 - Apr. 2014
Project summary: 

Unleashed Technologies helped to make the transition to Drupal for access via desktop and mobile. They implemented designs, completed mappings, developed a viable search solution, and gave users training.

The Reviewer
 
201-500 Employees
 
Washington, DC
Joey Spooner
Former Web Manager, AAAS
 
Verified
The Review
Feedback summary: 

Delivering an award-winning site, Unleashed Technologies' development exceeded requirements. The team was accommodating in their approach to project management, effectively managing both traditional and Agile methodologies. Their enthusiastic team embraces trying new things for the success of the project.

BACKGROUND

Introduce your business and what you do there.

American Association for the Advancement of Science (AAAS) is the world’s largest scientific society. Its focuses range from hosting major annual events to publishing a science magazine. Their background is primarily in the promotion and support of science and science-related research. My role was to rebuild their web presence. I am the former web manager of the organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unleashed Technologies?

The challenge was implementing Drupal in an environment like AAAS, which has requirements for collaboration and the editorial overview of content. One of the biggest issues was that WordPress couldn’t fit the platform; we needed custom workflows for various groups within the organization and WordPress didn’t have the strength for it. We found Drupal to be a good fit. We needed a provider that knew a lot about the platform and that could help us make the transition happen. I had previous experiences with web presence modernizations, but this was the first one with Drupal. I needed a go-to company for this kind of work.

SOLUTION

What was the scope of their involvement?

Our team spent quite a bit of time on the look and feel, creating our own prototypes, mockups, and wireframes. Unleashed Technologies took those mockups, workflow requirements, and an existing temporary migration database we built in WordPress and merged those three together. They translated the graphic mockup to an actual web page.

I was specific in terms of requirements. I wanted a low latency web experience meaning that the page would present quickly and users could see what they needed to see easily. I wanted a fast, user-friendly website for use from mobile phones or desktops.

Search was also important for us. Prior to moving to Drupal, everything on our web presence was fragmented—we didn’t have a single source of truth for search results. Unleashed Technologies brought a good search solution to us, which we used.

Unleashed Technologies supported us through the initial rounds of staff training on how to use the site. This was a bonus for us and I don’t know if it was included in the contract. The team walked the administrators through technical questions they had about Drupal.

What is the team composition?

I worked with Michael [CEO, Unleashed Technologies], Scott [Creative Director, Unleashed Technologies] and two developers. They were all good to work with.

How did you come to work with Unleashed Technologies?

The CIO of our organization recommended them to me.

How much have you invested with them?

The cost of the project was around $80,000. We had an initial estimate of $50,000–$60,000, but some adjustments had to be made because of scope changes.

What is the status of this engagement?

We started working with Unleashed Technologies in March or April 2013. We released the site in April or May 2014. The contract ended well.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received the 2014 Drupal award for nonprofit look and feel.

Unleashed Technologies met our requirements for all three challenges: implementing the look and feel of the site, taking the content from the existing site, and moving it into Drupal. Unleashed Technologies did all the mappings and took care of the task well. We didn’t have a lot of work to do after the work was complete. They helped us get the most out of the Drupal environment from day one, which was what we were looking for.

How did Unleashed Technologies perform from a project management standpoint?

They surprised me with their approach; Unleashed Technologies is very adaptive to whatever the client’s needs are. They came in with a traditional project management approach when we first met, but, as we continued to collaborate on how the project should be executed, they switched to more of an Agile approach. It felt great and they did a good job juggling these two, which is not easy to do.

We had weekly check-ins along with in-person meetings once per month. The contact was good. Michael, the CEO, was very accessible. If I left a message for him, he followed up within the next 20 minutes to an hour.

What did you find most impressive about them?

I was surprised at how good Unleashed Technologies was at translating my team’s design elements into the actual web product. I’ve done this in my previous work and found it to be one of the more challenging, painful experiences. They made it look easy.

They were passionate about the project and wanted it to succeed. While I was developing Drupal expertise, they backed me all the way. I never felt that I would fall short for AAAS and miss out on details that they needed to know.

Unleashed Technologies brought a good skill set and thought critically about how they wanted to utilize low-latency techniques within the Drupal-hosted web presence. Their willingness to make it work is unique. Many firms give us specifications for what they can do and are not willing to move away from those specs because they don’t feel safe taking chances. Unleashed Technologies wanted to try new things and learn.

Are there any areas they could improve?

In terms of their learning approach, prototyping their technology and concepts earlier on might be useful. They may be doing this now since it’s been a while since I’ve talked to them. I believe they currently use Scrum to manage the work in order to get feedback sooner on prototypes.

5.0
Overall Score They were honest and very willing to stay engaged.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very good at meeting a hard deadline.
  • 5.0 Cost
    Value / within estimates
    As time goes on, I’ve realized how good the value was.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve done it a couple of times already.

Drupal Redesign for Community Bank

"I think my team would choose them again to do our website without hesitation."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2016 - May 2017
Project summary: 

Unleashed redesigned a website from scratch using Drupal. They restructured the backend to ensure easy content flow. They also managed the site’s SEO.

The Reviewer
 
501 - 1,000 Employees
 
Olney, Maryland
Chris Orr
VP, Sandy Spring Bank
 
Verified
The Review
Feedback summary: 

The software launched with exceptional ease and has received praise from company leadership for its aesthetics and functionality. Unleashed was dedicated to ensuring the website met all expectations within the allotted budget and timeframe.

BACKGROUND
Introduce your business and what you do there.

I’m the vice president and a project manager at Sandy Spring Bank, which is the largest community bank the D.C., Maryland and Virginia area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unleashed Technologies?

Our company is growing, and we needed a website that reflected that. Our old website was unscalable and stale.

SOLUTION

What was the scope of their involvement?

They completely redesigned all of our core web pages on Drupal CMS, slimming them down from 500 pages to about 300. They came up with the design entirely on their own — the only thing we provided them with was our logo and branding colors. 

We had another vendor handle our content writing, but Unleashed worked in partnership with them to get the content onto the website. They made it easier for our administrators to manage and reuse content across the site on the backend. They also set up and managed our site’s SEO.

What is the team composition? 

We worked with a project manager, two designers, an account manager, a client manager, and Michael [CEO, Unleashed Technologies].

How did you come to work with Unleashed Technologies?

We found them through our RFP process: We send out an RFP and selected our top vendors who present their portfolios and ideas to us. Our internal team then scores the vendors’ presentations and we come to a consensus on who’s the best fit. When I joined the project team, they had already selected the vendors, so I can’t speak to what distinguishes them from the other vendors.

How much have you invested with them?

We’ve invested around $175,000.

What is the status of this engagement?

We started the partnership in March 2016 and launched the new website in May 2017.

RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
 
Internally, we’ve received a lot of positive feedback on the aesthetics and functionality of the site. The launch was one of the smoothest software launches I’ve ever been apart of. I was anticipating dealing with a lot of problems because that’s been my typical experience with software launches, but everything went well. I was actually able to get a decent amount of sleep that evening.
 
How did Unleashed Technologies perform from a project management standpoint?
 
Though they did things differently than I typically do, they did a good job. They were very organized. The reporting system they created to allow us to give feedback while testing the product was particularly impressive.
 
We’re located only a few minutes away from them, so we were typically able to meet them in person to discuss anything of importance. In the beginning, we had a lot of meetings with our internal business partners. We then moved on to having periodic check-in meetings with them to review their progress. I met with their project manager weekly to discuss the project’s schedule, progress, issues, etc.
 
What did you find most impressive about them?
 
They have a lot of great people who work there. Michael genuinely cares about his clients and ensuring they’re happy with the work he’s providing them with. I think my team would choose them again to do our website without hesitation.
 
Are there any areas they could improve?
 
No, everything went smoothly. Because this project was a collaborative effort among multiple vendors, we did have to get people on the same page, but if there were any problems with that, it wasn’t their doing.
 
Do you have any advice for potential customers?
 
Content isn’t Unleashed’s area of expertise, so make sure you have your content sorted out before you began working with them so you can ensure everything runs smoothly.
5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Drupal Upgrade & Strategic Advisory for Insurance Agency

“We’re confident in their work because they take the time to know us as a firm and team.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2010 - Ongoing
Project summary: 

Partnered for 8 years, Unleashed managed a Drupal upgrade, bringing the site onto the newest platform. The team also integrated various systems, improved filtered search, and created a featurette layout.

The Reviewer
 
201-500 Employees
 
Baltimore, Maryland
Kristin Kluga
Marketing Director, RCM&D
 
Verified
The Review
Feedback summary: 

Although expensive, Unleashed provided unparalleled technical expertise and a collaborative partnership to develop a user-friendly and modern site. They understood and embraced the project goals to provide customized assistance and guidance.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and communications for RCM&D, an independent insurance broker. We were founded in 1885, and we specialize in providing true strategic solutions and consulting for risk management, employee benefits, and a variety of insurance solutions. We work with various industries, including healthcare, education, professional services, and nonprofits.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unleashed?

Marketing and communication is relatively new in many independent insurance broker companies, and that evolution meant we needed to really enter the digital age. We had an old and static site, and we wanted to update it to become more dynamic as well as integrate with our CRM and marketing automation systems.

SOLUTION

What was the scope of their involvement?

At first, Unleashed did a lot of temporary fixes on the old site, but we eventually decided it was time to develop a brand new site. We built it on the latest Drupal platform because we wanted to enhance the user experience and set the stage for seamless future growth. We don’t have developers on staff, so no one knew how to administer these programs and help us with the technical information. Unleashed does all of that and makes the website user friendly.

They not only managed the Drupal upgrade, but they got to know our team and business, so they were able to advise and guide us on the dev, design, and best practices to create a modern and responsive site with excellent user interface and customer experience. Now, we’re moving and rebuilding all of our landing pages and forms in Drupal instead of Pardot, which we used before. We had to input and connect all the data manually, but this new site integrates and configures all that into one. Specific information was incredibly hard to find on the old site, but Unleashed improved our filtered search feature and streamlined the interface design and layout, making data much easier to locate. The biggest advantage of the new site is the featurette style, which is truly dynamic and anyone on my team can create a featurette to reflect marketing campaigns, news, or trending items happening in our industry.

What is the team dynamic?

Our main point of contact is the project manager, which is critical because it ensures nothing gets overlooked. The rest of their team consists of 1-2 developers, a designer, and an SEO expert.

How did you come to work with Unleashed?

They were a referral, but we were looking at a few other vendors. During the discovery and selection process, we felt Unleashed had the most robust tools and resources to both accomplish our goals and establish a partnership for future growth.

How much have you invested in them?

We've spent over six figures with them. 

What is the status of this engagement?

We started working together in 2010, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched the site and are still making changes, so we don’t have any quantitative data.

How did Unleashed perform from a project management standpoint?

They provide a project management system that houses all our communications and that can be accessed via email or right through the platform. They use it to store documents, post trainings, and keep a complete history, which is extremely important to us.

What did you find most impressive about them?

Our firm believes in collaboration and that the client comes first, and Unleashed truly fits into that model and culture. With them, we’re not just a client but a partner, which you don’t always get with other vendors. My whole team feels comfortable going to Unleashed with questions about technical aspects, best practices, or just wanting to engage in a conversation about marketing and digital technologies. They're always willing to provide feedback and information that we need.

Unleashed doesn’t just give us access to manuals or Drupal training, but they listen to how we want to implement something, and then they give us training tailored to those needs. We’re confident in their work because they take the time to know us as a firm and team.

Are there any areas they could improve?

No, they’re great to work with.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer