We accelerate businesses

United Virtualities Corp (UV) is a boutique tech consultancy with commerce, digital, and data practices with particular strengths in Salesforce Commerce Cloud and Adobe Experience Manager. Founded in 2009 and headquartered in Manhattan, United Virtualities works deeply with mid-to-large global companies and brands, including HP, J.Crew, Godiva and Scholastic.


UV accelerates businesses, developing technology and providing consultancy services around it, helping their clients plan, develop, implement and manage their technology strategy. “We’re up late at night worrying about your tech challenges so you don’t need to be” is the unofficial company motto. United Virtualities has over 100 employees and offices in Manhattan, Buenos Aires, Barcelona, and Guadalajara. You can learn more about UV at weareuv.com.

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New York, NY
  • 34 East 67th Street
    New York, NY 10004
    United States
other locations
  • Darwin 1154
    Buenos Aires, C C1414CUX
  • Av. de los Arcos 687
    Guadalajara, JAL 44130
  • Avinguda Diagonal 399
    Barcelona, BA 08006


Key clients: 
Godiva, National Geographic, Samsung, Fender, Converse, Go Pro, Hewlett Packard, and many more.
Henri Bendel Image

Henri Bendel

Henri Bendel was a women's accessories store with its flagship in the heart of New York. Founded in 1895, it sold its own brand of handbags, fashion accessories, jewlery and gifts.

The challenge

Their integrator was not providing a good supply of support which meant that their website wasn't performing to a high level.

The results

  • Enabled them
to branch out into multiple countries.
  • Solved issues around accepting different currencies.
  • Launched a customization tool for their website.

    Hewlett Packard Enterprise Image

    Hewlett Packard Enterprise

    HPE offers worldwide IT, technology & enterprise products, solutions and services. Their Cloud28+ division is the world’s largest independent community, promoting cloud services and knowledge sharing.

    The Cloud28+ community and digital business platform foster collaboration to increase knowledge sharing, create new business alliances, and accelerate business outcomes.



    To create a platform servicing HPE partners and customers to have a single place to find the right solutions, partnership and knowledge share.

    The results

    • Global platform allowing customers to find the right cloud services and providers.
    • For partners to grow their visibility and business while lowering content and marketing costs. 
    • Additionally, the platform is a source of revenue for HPE through partnership subscriptions and support.
    J.Crew Image


    J.Crew is a multi-brand fashion retailer. As a company they offer women's, men's and children's apparel and accessories, including swimwear, outerwear, loungewear, bags, sweaters, denim, dresses, suiting, jewelry, and shoes.

    The challenge
    A brand is only as good as their ability to put their products in front of their customers in an appealing way and J.Crew was having problems

    delivering their code to production. Long night deployments were taking a toll on the staff and they didn’t always come out  correctly, exposing errors to users.

    The results

    • We revamped the code build along with the process of the entire team, as well as implemented a continuous delivery pipeline that effectively took the release of new features from hours to 3 minutes.
    • We automated the test suite for the site, which used to take hours to test it and now takes minutes, highlighting any errors immediately.
    • We modified all the local scripts for the development team, who can now work efficiently with a production-like environment, minimizing errors and the effort to find them.
    Go Pro Image

    Go Pro

    From action cameras, drones and apps to accessories and video-editing software, GoPro focuses on the connected sports genre, developing its line of action cameras and, in addition, video editing software.

    The challenge
    How do you make your users buy easily from your site but at the same time provide an extraordinary brand experience? For a long time brands were looking for a

    reliable world class CMS + ecommerce integration, but that proved to be a big challenge for most brands.

    The results

    • The integration of AEM and SFCC to create a great brand experience that is supported by a best-in-class commerce platform.
    • Synchronized content between CMS and the Storefront creating a great unified experience.
    • Lots of design and template options for the brand to choose from and implement in minutes without the need for software development.
    National Geographic Image

    National Geographic

    The channel airs non-fiction television programs that are produced by National Geographic and other production companies. It has a focus on documentaries regarding nature, science, culture, and history, plus some pseude-scientific entertainment programming.

    Samsung Image


    Over the next three decades, the Samsung group will have diversified into areas including food processing, textiles, insurance, securities, and retail. 

    Fender Image


    Fender instruments, amps and gears have established a worldwide influence, encompassing a range of innovative digital experiences that fuel musical expression and serve players at every stage, and on every stage.

    The challenge

    To create a full global tag manager integration, including data layers and adding the ecommerce, like Google Tag Manager (GTM).

    The results

    • Implemented a full global tag manager in which they can now extract and analyze user behavior.
    • The ability to boost revenue based on greater productivity.
    • Complete ecommerce data integration.
    MKDA Image


    MKDA is one of America's most enduring family-owned interior space planning, design and branding firms, established in 1959.

    The challenge

    To create a website that covers multiple locations with different content for legal reasons; that is easy to use and flexible enough to present a modern design that highlights their work in architecture design; and has a single CMS to manage

    all locations and reuse content and resources from all locations without having to manually input content multiple times.

    The results

    • Easy to use, open source platform so that anyone from MKDA can manage its content from its different locations.

    • Shared CMS with a librry of assets that all locations can use.

    • Ability to create and edit content and broadcaast to multiple locations at the same time.

    • Scalability, to ensure that if more locations need to be added then the website is prepared.

    AAR Image


    AAR is an independent provider of aviation and expeditionary services to the global commercial, government, and defense aviation industries in more than 100 countries.

    The challenge
    To create a modern ecommerce experience for selling new and used airline parts; and integrate it into a complicated, regulated industry using legacy infrastructure.


    • Launched a full, first of its kind solution, offering more than 1 million new and used parts.
    • This solution has real-time access for almost every commercial aircraft platform.
    • We made the purchase path faster and easier.
    The Executive Centre Image

    The Executive Centre

    With over 125 centers in 13 countries, TEC is one of the largest serviced offices provider in the world, offering multinational corporations, small and medium enterprises, and start-ups turnkey solutions for offices, facilities and concierge services.

    The challenge

    TEC needed to re-establish themselves as a technology focussed organization to stay competitive.


    • We built a reservation app which not only increased room utilization rates, but firmly rooted TEC as a tech organization.
    • We followed other initiatives that further pushed TEC’s process “online” through increased app functions, redesigned global website and creation of the TEC community platform, powering dozens of monthly events.


    Scholastic Image


    Scholastic is a multinational publishing, education and media company known for publishing, selling, and distributing books and educational materials for schools, teachers, parents, and children.

    The challenge
    How to coordinate the work of several development teams to create a unified and yet extraordinary user experience? What can be done so the quality remains the same across

    different geographies in a distributed manner, and continue to serve customers like before?

    The results

    • We coached a dozen teams and trained them intensively on software development practices, making them 40% more effective.
    • The improved efficiency of the team proved to be a determining factor on the savings of the ecommerce department both in terms of time and money.
    • A cohesive set of practices allowed Scholastic to on-board more team members quickly and deliver results even faster.
    Viacom Image


    Viacom was an American multinational mass media corporation with a primary focus on film and television. As of 2019, the company is known as ViacomCBS.

    Nautica Image


    Nautica is a leading global lifestyle brand for men, women, and children, which includes home bedding collections in over 35 categories available in more than 65 countries. Nautica has 74 stores in the US, as well as 291 international stores, and over 1,400 Nautica branded shop-in-shops worldwide.

    The challenge

    To revamp the analytics suite as well as to integrate GTM into


    The results

    • Enabled them to add analytics tags and measure the success of their campaigns from GTM.
    • They were able to calculate the average order value and optimize cart abandonment rates.
    Kipling Image


    Kipling is a Belgian fashion brand founded in 1987. Their most famous collection is recognizable from its crinkle nylon fabric and monkey keychain. Kipling sells handbags, backpacks, totes, luggage and accessories.

    The challenge

    To integrate GTM into Salesforce Commerce Cloud, as well as revamp the analytics suite.

    The results

    • Enabled Kipling to
    add analytics tags as well as measure the success of their campaigns from GTM.
  • Kipling were able to calculate the average order value.
  • Optimized the rates of cart abandonment.
  • Serena & Lily Image

    Serena & Lily

    Serena & Lily is a home goods company that offers colors, patterns, textiles, and design details, all with the professional woman on-the-go in mind, as well as home decor such as bedding, bath, bedroom, living, dining, outdoor, rugs, pillows and lighting & decor.

    The challenge

    To resolve problems with their ecommerce system that was not feeding vital information such as

    inventory and prices.

    The results

    • Successfully installed Mulesoft, a lightweight ESB.
    • Able to efficiently load key information, such as inventory, prices, and promotions.
    • The ability for them to send orders to their ERP.
    Havaianas Image


    Havaianas is a Brazilian brand of flip-flop sandals created and patented in 1962. Havaianas flip-flops are the most popular in the world, with 200 million pairs being sold every year.

    The challenge

    To carry out a discovery for a CC implementation.

    The results

    • They were able to properly estimate and envision the project plan.
    • And also
    were able to budget with higher accuracy.


    Converse Image


    Converse is an American shoe company that primarily produces skating shoes and lifestyle brand footwear. These sneakers are distinguished by the company's star insignia, smooth rounded toe, and wrap-around strip.

    The challenge
    Converse had a custom commerce solution that lacked a lot of features and often broke. That’s why they needed a robust commerce platform as a way to

    incorporate new features and catch up with competitors.

    The results

    • A better user experience and the ability to sell more with promotions and discounts thanks to the implementation of an ecommerce engine.
    • A good balance between cost and effectiveness. Also, being Boston based, Salesforce provided local support.
    • Our team size allowed us to move quicker and provide better options.
    • The possibility of integrating with many others platforms since the solution was no longer in .NET.
    Charlotte Russe Image

    Charlotte Russe

    Charlotte Russe was a clothing retail chain store that operated in the United States, in San Francisco, California. Its clothing targeted teenage girls and women in their twenties. The company owned and operated stores in 45 states before it was sold YM Inc.

    The challenge

    To integrate agile tools across their different teams, such as Jira and Confluence.


    • Complete integration of agile tools.
    • Improved workflow across all systems.
    • Enhanced efficiency of the dev team.



    Godiva Image


    Godiva is a Belgian manufacturer of chocolates and related products. The company operates in more than 600 shops in the United States, Canada, Europe, and Asia and is available via over 10,000 speciality retailers.

    The challenge
    To replatform Godiva from Sitegenesis to SFRA while adapting to meet the request to shorten the project timeline by 30%. And to clean up technical

    debt from previous agency and migrate all integrations. 

    In addition, to design and implement a functional calendar at checkout for scheduling future deliveries. And improve the site performance and ADA compliance.

    The result

    • Launched Godiva.com on time and on budget in four months.
    • Implemented AI recommendations and search that increased order conversion.
    Harman Image


    Harman International is a global leader in connected car technology, lifestyle audio innovations, design and analytics, cloud services and IoT solutions.

    The challenge

    To resolve a complex issue within the payment integrator that resulted in a substantial loss of revenue.

    The results

    • Resolved the
    problem of different systems reporting different order statuses.
  • Hugely reduced loses across all financial systems.

    Kendra Scott Image

    Kendra Scott

    Kendra Scott is a designer with a love of natural stones. Since 2002 the brand offers jewelry, home decor, gifts and beauty products. From decorative trays to nail polish, earrings, necklaces, bracelets and more.

    The challenge

    To design the ecommerce and ERP integration due to the underoptimization of its shipping process.

    The results

    • Integrated
    the ecommerce platform and order magagement system, which enables a communicative channel to its warhouses.
  • Optimized the payment process for clients with up-to-date shipping statuses.
  • Reviews

    Sort by

    Development for Virtual Education Website

    "They have been a pleasure to work with every step of the way."

    Willing to refer: 
    The Project
    $50,000 to $199,999
    Sept. 2019 - Ongoing
    Project summary: 

    United Virtualities is creating a virtual education platform. It delivers live webcasts and archive previously aired webcasts for on-demand viewing, and interactivity between presenters and students. 

    The Reviewer
    1-10 Employees
    Souderton, Pennsylvania
    Alan Levy
    President & Owner, Epee Education
    The Review
    Feedback summary: 

    United Virtualities' efforts have been met with positive acclaim. The team is efficient, cost-effective, and on top of their responsibilities. Customers can expect strong problem-solvers with an impressive work ethic. 

    The client submitted this review online.


    Please describe your company and your position there.

    Epee Education is a virtual education platform specifically built around the need to bridge the gap between what engineers are taught in college and what most of us do every day. I am the Founder and President of Epee.


    For what projects/services did your company hire United Virtualities?

    I knew developing a virtual education platform capable of reaching every engineering student in (at least) the US with live webcasts in addition to a library of recorded content and virtual offices hours would be a challenge, so I bid out the project to qualified and recommended companies.

    What were your goals for this project?

    1. Develop a professional website that would appeal to students and young professionals. 2. Deliver live webcasts and archive previously aired webcasts for on-demand viewing 3. Provide interactivity between students and presenters. 4. Must be complete in time to start live classes in January 2020 to align with university schedules.


    How did you select this vendor?

    Though the bidding process, United Virtualities (UV) provided the best cost and the most thoughtful and informative proposal for their solution.

    Describe the project and the services they provided in detail.

    UV worked with me every step of the way. We started with designing a website that could function per my vision (described above), and worked toward making it aesthetically attractive to students and young professionals. We then worked through integration of Zoom, Stripe, AWS, Vimeo, and other software required to make it function without breaking my budget before I was in a position to start making money. They then built, managed, and tested everything, and I could not be happier with the results.

    What was the team composition?

    UV provided a project executive that was with me throughout the project. She has been amazing. There were also Project Managers serving as the interface between me and the project teams doing the design and implementation work. Then of course the project teams, which are comprised of specialists in web design (both technical and aesthetic), website integration, and QA/QC.


    Can you share any information that demonstrates the impact that this project has had on your business?

    My business literally would not exist without the work that UV did for me. It is not running and I am getting ready to start my 3rd webcast for students and young professionals around my goal of closing the gap between academics and industry for engineers.

    How was project management arranged and how effective was it?

    With the whole team in Argentina so everything was handled virtually. Because of this, project management could easily have been a sticking point, but it was not. The Project Manager and Executive have been there when I need them, and I do my best to reciprocate and be there when they've needed me for quick decisions. They have been a pleasure to work with every step of the way. Even on the occasions when I was getting stressed about deadlines.

    What did you find most impressive about this company?

    Without a doubt, value for money. They were the lowest bidder partially because they wanted to be part of what I intended to build and they knew I only had so much start-up funding available. Even with this, the expertise they provided to build a very technically challenging website was remarkable, and I know most web developers could not have accomplished what they did.

    Are there any areas for improvement?

    There was an internal staffing change at UV that led to a minor delay in the start of the build. What happened was not important, but it caused some stress both with me and the team to get everything finished for the mandatory January launch. Even with that, they stepped up and made it happen, even when that meant working through the holidays to ensure it was ready for public launch. It was unfortunate that it became necessary, but it proved that the work ethic of their team is second to none.

    Overall Score Less a little schedule stress, I could not be more pleased with my decision to pick United Virtualities to build the website for my new business.
    • 4.0 Scheduling
      Late start on the build caused a delay and some additional challenges, but everything did end up getting done on time.
    • 5.0 Cost
      Value / within estimates
      Lowest bid and highest value. Could not be better.
    • 5.0 Quality
      Service & deliverables
      Look at the site, it's beautiful!!
    • 5.0 NPS
      Willing to refer
      I already have!