Unicorn Road

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at a fintech company. I handle all our website upgrades, which use Webflow.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unicorn Road?

The website is up and running, and sometimes I come across barriers or need advice.

SOLUTION

What was the scope of their involvement?

Unicorn Road helps me with questions when I can’t figure out something on my own; they’re my go-to resource for Webflow support. They usually walk me through the issues I can’t figure out. I don’t have to provide them with anything because they’re already familiar with the website. All in all, they help me brainstorm ideas, give me advice on how to do certain things, and confirm if what I’m doing is right.

The site has basic website information about our company and partners. We also have links so our clients can schedule demos and contact us through our blog posts. Additionally, they’ve helped with the scrolling logo on the site.

What is the team composition?

We only deal with one person.

How did you come to work with Unicorn Road?

Before I took over the website, the company we used to build our website outsourced the development to Unicorn Road. I had some additional questions, so they gave me their direct number. I went to them because they built our website.

How much have you invested with them?

We’ve spent between $10,000–$25,000.

What is the status of this engagement?

We started working with them in August 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been amazing. Our website wouldn’t be as good without their help. Unicorn Road is quick and effective; they take so much time off of me. Sometimes after 1–2 hours of research, I can’t waste more time. Then, I call them, and they help me in 30 minutes. I can’t explain how wonderful it is to work with them.

How did Unicorn Road perform from a project management standpoint?

We don’t have any hard deadlines. I mostly send emails to set up meetings on Zoom or call them directly.

What did you find most impressive about them?

They’re very responsive and helpful. Unicorn Road always has time for us; they’re willing to answer my questions and take time off their day to help me. As a small business, having someone willing to work with us and give us advice without charging is wonderful.

Are there any areas they could improve?

No, I think they do an excellent job.

Do you have any advice for potential customers?

I’d recommend them to anybody who needs assistance with their website. They know what they’re doing.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of STIGMA, a mental health community that uses async messaging to connect people who are struggling with people who share their lived experiences. Our platform is usually focused on mental illness, but we also offer support around other misunderstood conditions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unicorn Road?

I’m a documentary filmmaker and I worked as a creative director and brand strategist. As such, I didn’t have any technical background. Despite that, I wanted to create an MVP and determine if people were interested in what I was trying to build or not. As a result, I reached out to Unicorn Road.

SOLUTION

What was the scope of their involvement?

Unicorn Road put together a scope of work, which included figuring what tools on the API Economy could be used and patched together to create the MVP we wanted. In addition, they ensured that the MVP itself was inclusive, addressing the needs of all people that had varying levels of communication. As such, the team incorporated an async messaging tool that includes video, audio, and text. They also ensured that users had the option to be anonymous so that they’d feel safe using our tool. 

The Unicorn Road team strived to build a platform that was thoughtful of people at varying parts of their journeys. The platform was also meant to give all people an equal chance to share what they were going through. On top of that, they built a system where we could manage all of our members and capture and store information.

They determined the algorithms we would use in order to match people based on their lived experiences in order to ensure that we were sharing content that matters to our users. After developing the MVP, they optimized our platform so that it could be used on every mobile device.

What is the team composition?

We worked with their owner, project manager, designer, and developer.

How did you come to work with Unicorn Road?

I talked to 4–5 companies about my project, but what I liked about Unicorn Road was the fact that they presented themselves as a company that helps founders get an MVP to market faster and cheaper. On top of that, they came back to us with many suggestions on what we could do with my MVP. I could tell that they were very passionate about working with founders so I decided to work with them. They were also recommended by someone I knew, and that person shared her positive experience about Unicorn Road.

How much have you invested with them?

We spent $19,000.

What is the status of this engagement?

Our partnership ran from September–December 2021

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They provided exceptional technical expertise so that I could understand the options that they were presenting to me. As to the impact of their work, it would be difficult to say because we only had a soft launch recently. Anecdotally, we created something that we thought would be valuable to people, specifically those who didn’t have better alternatives and were part of the underserved population. Our investors were also impressed with the platform and they told us that the MVP looked better than they thought it would be.

While we were building the MVP, I created a Tiktok and constantly shared what we were working on. I never spent money to promote that account, but I gained 12,000 followers there. We also had someone signed up from the UK and that user created her account at 5:04 p.m. and shared a message of hope by 5:09 p.m. Furthermore, we had a lot of people that were able to find their way to the action we wanted people to take, and that was a testament to the solid design and functionality that Unicorn Road created. In fact, we didn’t receive a lot of emails from people asking about our system works – they just figured it out.

In the future, we’d check how many signups and referrals we have. We’d also look at how many times people activate their video, audio, or text recorder when they’re sending their messages.

How did Unicorn Road perform from a project management standpoint?

They were always available; there was never a time where we needed to get a hold of them and couldn’t. We also had weekly calls, and they always showed up on that. We appreciated that they considered our insights and we were impressed that they always told us why certain things couldn’t be implemented. Above all, they were open to feedback.

We managed the project over Teamwork, and they set expectations at the beginning of the project. They really did a wonderful job keeping things connected and putting relevant notes about the project. We also liked that they recorded every Zoom meeting with permission to ensure that they had notes for everyone who couldn’t attend the call.

What did you find most impressive about them?

They really listened to what I wanted, and they were patient with me. Their price was also amazing, and they never complained when we had to change things based on the feedback of our investors or potential users.

Instead, they were always ready to build something new and something that could really benefit our target audience. Moreover, they developed as fast and as cost-effectively as possible without sacrificing quality. Overall, the value we received from that would be hard to quantify.

Are there any areas they could improve?

No, I was really happy with my experience with Unicorn Road.

Do you have any advice for potential customers?

They’d help you figure out the best option for your project. You only need to be completely open and honest about what you know and what you don’t know. In my case, I did my work and talked to a lot of people before finally settling with Unicorn Road.

BACKGROUND

Please describe your company and position.

I am the Assistant Professor of a research laboratory.

Describe what your company does in a single sentence.

Research lab working on DNA biotechnology 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unicorn Road to accomplish?

• Build a website
• Design a logo

SOLUTION

How did you find Unicorn Road?

Referral

Why did you select Unicorn Road over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Unicorn Road were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Built out a museum quality website to launch my lab. This included custom 3D visualizations, logos and other customizations 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Good timeline
• steady week-over-week progress on the website 
• very responsive when messaged 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely responsive to my requests and delivered on time. They truly care about the quality of the product that they put out. 

What was your primary form of communication with Unicorn Road?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's small team and tailored/personal approach to making a great website. 

Are there any areas for improvement or something Unicorn Road could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Head of Business Development and Strategy of Rick Shiels Media Limited

Describe what your company does in a single sentence.

Rick Shiels Media Limited owns, manages and operates the world's biggest golf YouTube channel Rick Shiels Golf and The Rick Shiels GolfShow podcast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unicorn Road to accomplish?

• Develop a tech architecture for our company
• Develop a new company website
• Develop a new 3 year Digital strategy

SOLUTION

How did you find Unicorn Road?

Referral

Why did you select Unicorn Road over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Unicorn Road were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To develop a new website for Rick Shiels Media with the following key objectives: a. Create an e-commerce platform to sell Rick Shiels Merchandise. b. To increase views on our YouTube channel by enhancing SEO ranking through AI-driven integration of transcripts from all YouTube videos into the new website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A full project plan with agreed scope, schedule and budget was agreed with an assigned project manager that provided weekly updates with key milestones and deliverables.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered every milestone on time and we launched the new website ahead of schedule. The project management was fantastic and superb regular communications.

What was your primary form of communication with Unicorn Road?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of time taken to understand the vision of the business and how the new website was part of our whole digital strategy, meant that Unicorn absolutely nailed the brief and went way above and beyond our expectations.

Are there any areas for improvement or something Unicorn Road could have done differently?

No, they did an awesome job!

BACKGROUND

Please describe your company and position.

I am the VP of a financial services company

Describe what your company does in a single sentence.

Blockchain infrastructure

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unicorn Road to accomplish?

• New Website Launch
• Updated Visual Identity

SOLUTION

How did you find Unicorn Road?

Referral

Why did you select Unicorn Road over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Unicorn Road were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full brand identity and web design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand & website launch was fully embraced by team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great, weekly calls very responsive to our feedback. They were very flexible throughout the process.

What was your primary form of communication with Unicorn Road?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Flexibility and fast development suited our needs perfectly.

Are there any areas for improvement or something Unicorn Road could have done differently?

Nothing I can think of

BACKGROUND

Please describe your company and your position there.

I'm an executive at a real estate firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Unicorn Road, and what were your goals?

Bug Fixes, SEO, New Scripts/Functionality/Codework, Page Speed Optimizations, Analytics Consulting & Implementation, Website Design, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

Interviewed a dozen vendors and went with Unicorn Road because they were able to succinctly answer my questions regarding the details of our project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Bug Fixes, SEO, New Scripts/Functionality/Codework, Page Speed Optimizations, Analytics Consulting & Implementation, Website Design, etc.

How many people from the vendor's team worked with you, and what were their positions?

4

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Excellent work, excellent results.

Describe their project management style, including communication tools and timeliness.

Clear, ongoing communication.

What did you find most impressive or unique about this company?

How knowledgeable and capable they are. They provided a solution for just about every problem we threw at them.

Are there any areas for improvement or something they could have done differently?

Not really.