Can you share any outcomes from the project that demonstrate progress or success?
Only a few days after the key learning have been shared with the project team (and a bit beyond), there is already some reference to it during team meetings and the results are used to optimize the positioning of up-coming launches and evaluate different launch scenarios It is seen as foundation work from the marketing team and one medical director said that "this type of learning should be shared with everyone working on the topic in the company" A review of the potential opportunities raised by the learning will soon take place
How effective was the workflow between your team and theirs?
The workflow is extremely fluid and reactive, input/info sharing always spot on and useful It definitely allows to spend our energy where it really matters rather than on 'agency management'
What did you find most impressive about this company?
The dedication of the team is unbelievable and goes way beyond expectations. As they combine both being curious and smart, they stepped into the projects very quickly. Internal people were impressed by the level of expertise they developed in the area of cow health within 2-3 months!
This allowed them to come back to us with very sharp analysis of the reality (and be credible when talking with technical experts!) They are as well very sensitive that the project does not only need to deliver results, but that those results need as well to land properly. They are really involved in landing things properly to relevant people
Are there any areas for improvement?
I will definetely continue to work with the fantastic duo as "what 'can be improved" is very minor compared to what goes well Driven by enthusiasm and passion, one of the member of Underdog can be quite talkative and listening (both during meetings and during field observations) could be a bit better sometimes Though, again, i would not be prepared to sacrify on passion and dedication to get a bit more listening