This is Undefined

Please describe your company and your position there.

I'm Head of Growth at Thrift+, a managed marketplace that aims to make second-hand shopping seamless. I head up our customer acquisition and retention, and also oversee CX and product on the shopper side of our business.

For what projects/services did your company hire This is Undefined, and what were your goals?

Our off-the-shelf Shopify website was slow, clunky to navigate, and had a number of clunky apps which were not fit for purpose. We also have a large inventory of unique items (everything is preloved and photographed individually) which is not compatible with most standard solutions.

We wanted to build a seamless e-commerce experience so that shoppers could quickly and easily find what they were looking for. Our aim is to make the preloved shopping experience as good as new, to get more people to switch to shopping second-hand.

How did you select this vendor and what were the deciding factors?

We wrote a brief and then got a number of recommendations for agencies. We were looking for affordability, quality, and a team who would be responsive.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We did a kick off with the development team and provided prototypes in Figma for the team to build on the front end. We then entered several sprints which included building custom functionality and installing new solutions like Algolia for search, as well as integrating with our existing tech stack. We moved from Shopify front end to a headless build with react.

How many people from the vendor's team worked with you, and what were their positions?

3 - project manager, junior developer, and senior developer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our user feedback has been excellent - the site works quickly, smoothly, and is a huge step up vs previously. Conversion has grown 30% and basket size has also increased.

Describe their project management style, including communication tools and timeliness.

The team were highly responsive in Slack and we had regular calls to run through Jira and unblock any issues. They worked to problemsolve when we had any issues.

What did you find most impressive or unique about this company?

They were very responsive, friendly, and committed to getting our site live and on budget.

Are there any areas for improvement or something they could have done differently?

When we first started, we mainly communicated in a weekly call or via email, which was too infrequent. The cadence of the project increased in the last weeks before launch, and it felt we could have accelerated sooner to avoid such a rush at the end. That said - we hit our launch date target, and were pleased with the pace of work!

Please describe your company and your position there.

I'm the founder of an online wellbeing platform.

For what projects/services did your company hire This is Undefined, and what were your goals?

To help us build a platform to home a bespoke instructor booking system and online fitness market place.

How did you select this vendor and what were the deciding factors?

Undefined came highly recommended from someone who had worked with them for many years.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a number of meetings to understand what the business needed from the platform in terms of functionality and Undefined worked with a number of other external developers to create the platform. They were responsible for building the front end user experience and integration of third party services.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two, the founder of the business and one of his developers.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team created a completely bespoke website based on the web designers wire frames and successfully integrated all third party systems required including Stripe and Mandrill.

Describe their project management style, including communication tools and timeliness.

We used slack and clubhouse to stay on top of the build.

What did you find most impressive or unique about this company?

We were impressed by the depth of their knowledge and skills that enabled them to turn our vision into life, with the right balance between using off the shelf libraries and software and developing bespoke code to keep the project efficient and deliverable in budget.

Are there any areas for improvement or something they could have done differently?

No.

Introduce your business and what you do there.

I’m the CEO and founder of JetFuel You. We sell food supplements and wellness teas.

What challenge were you trying to address with This is Undefined?

We had a Shopify store from a different developer, but we had problems because it wasn't properly set up. This is Undefined came on board and took a list of deliverables to build our store.

What was the scope of their involvement?

This is Undefined built us a brand new website. We initially used an original template, but we ended up starting from scratch. It wasn't easy because lots of the apps clashed with each other. We'd get one application working perfectly, and then we'd integrate another app that would put the other one all out.

They implemented what we designed, so they focused on tech. They integrated a sidebar cart and built the Shopify store out in Shogun to make our product pages look like landing pages within Shopify.

Right now, they do the maintenance, but they've also introduced us to somebody who is one of the top 5% Shopify developers in the world. When we hit a few snags with our store and nobody can fix them, that guy helps us.

What is the team composition?

We’re in contact with two people. Siebe (Founder) is our main point of contact.

How did you come to work with This is Undefined?

Another e-commerce brand recommended them to us.

How much have you invested with them?

We’ve spent about £10,000 (approximately $13,000 USD).

What is the status of this engagement?

The engagement started in May 2020, and the project took three months. However, our partnership is still ongoing. We'll go back to them with future changes to the store.

What evidence can you share that demonstrates the impact of the engagement?

They’ve exceeded our expectations. The store is converting really well, and they've managed to make the brand look bigger than it actually is. We look like a huge, global brand, and people forget it’s a small startup because everything has been fantastically and professionally designed. Overall, their work has massively helped us to get global retail.

How did This is Undefined perform from a project management standpoint?

We kept adding things to the project, and they were good at sticking to the budget. On the other hand, we had to manage them to ensure they met our deadlines. We had a weekly call with everybody on the team to keep the project on track. 

We typically communicated via Slack and WhatsApp.

What did you find most impressive about them?

They're great developers. This is Undefined really knows how to build tech compared to others. I went to them with a list of what I wanted to create, and they were able to follow my instructions and build it for me.

Are there any areas they could improve?

I can't think of anything.

Any advice for potential customers?

When you go to them, know your deliverables and what you want.

Please describe your company and your position there.

I'm the cofounder of Motley, which was a Direct To Consumer jewellery brand with an innovative business model.

For what projects/services did your company hire This is Undefined, and what were your goals?

This is Undefined worked with us from the start to develop our Shopify website, from delivering conversion-uplifting initatives, to supporting with the redesign of the whole website.

How did you select this vendor and what were the deciding factors?

Originally, this came through a personal recommendation - we found This is Undefined to be communicative, collaborative and professional.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

This is Undefined helped us build out our full e-commerce suite on an ongoing basis, as well as building some bespoke dashboards and internal products for us.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Siebe, the founder and several of the developers.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We frequently got external comments on how great our website looked - plus conversion increased by almost a percentage point. Internally, all the other teams were jealous we got to work with This Is Undefined

Describe their project management style, including communication tools and timeliness.

Professional, proactive and clear in communications.

What did you find most impressive or unique about this company?

Their personal approach and willingness to go above and beyond were impressive.

Are there any areas for improvement or something they could have done differently?

They grew with us as an organisation, so nothing immediate comes to mind.

Please describe your company and your position there.

I am the Technical Product Manager at SparkHub

For what projects/services did your company hire This is Undefined, and what were your goals?

Develop the MVP for our project on a video education platform

How did you select this vendor and what were the deciding factors?

I liked their price and technological competence.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

From JIRA functional specs to delivered MVP

How many people from the vendor's team worked with you, and what were their positions?

2 CEO and Developer

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Flawless delivery Ready to show to stakeholders and start raising money

Describe their project management style, including communication tools and timeliness.

Very Flexible, well versed in Tech Milestones were always respected

What did you find most impressive or unique about this company?

Flexibility and Tech knowledge + capacity to propose efficient solutions to mid game issues we ran into

Are there any areas for improvement or something they could have done differently?

Not that I can think of