This is Undefined

BACKGROUND

Introduce your business and what you do there.

I'm a digital designer at a programmatic company that helps businesses show digital advertising campaigns to the right people on websites, apps, and streaming services by using smart technology to find audiences and measure results.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with This is Undefined?

We needed a partner agency that could work fast, share guidance and advice for new page developments, fix bugs that the previous agency left, and become a long-term partner.

SOLUTION

What was the scope of their involvement?

This is Undefined provides website maintenance, creates new components, proposes new designs and enhancements, and conducts UX reviews. The team has created two homepages since we started. The components range from carousels with multimedia and links to each slide to new options within existing components, ensuring flexibility without creating an endless list of slices. They've also connected APIs and created new layouts for forms and enabled tools for us to update redirections easier.

How did you come to work with This is Undefined?

We found them while browsing Prismic partners. They understood our challenges and showed passion when sharing their ideas to solve them.

What is the status of this engagement?

We started working with them in December 2023, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen fewer bugs, shorter development time, quick replies, and website performance optimization.

How did This is Undefined perform from a project management standpoint?

They deliver on time. We communicate via Slack, emails, and weekly calls.

What did you find most impressive about them?

It's like they can read minds. They not only deliver what you ask them to, but they also propose new solutions and think of functionality. It always blows my mind how they've grasped our branding and created layouts and animations around it.

Are there any areas they could improve?

They could improve documentation so any developer can step up and help if the main point of contact is not available at the moment; that will also help them breathe and give room for growth.

BACKGROUND

Please describe your company and position.

I am the Senior Product Manager & UX Lead of Law Business Research

Describe what your company does in a single sentence.

Law Business Research is a technology-enabled information services business powering the global legal industry with intelligence, analytics and performance data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire This is Undefined to accomplish?

• Translate our vision into digital products

SOLUTION

How did you find This is Undefined?

Referral

Why did you select This is Undefined over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from This is Undefined were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Building a search portal that will allow university law students and researchers to be able to surface all LBR content on a new, consolidated subscription platform.
• Students and university researchers are able to access to the most extensive collection of legal and regulatory information in the world, on a single platform.
• Students to be able to read and learn from the expert lawyers/firms that they will be working for one day.
• Students can search and compare laws across different countries and regions, giving them a competitive advantage in the global legal market.
• Law schools can save time and resources by consolidating all legal research efforts on a single platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Last week the team hit a huge milestone in getting the test platform demo-ready, ahead of the business demo of the tool to prospective clients at the AALL conference in Chicago.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was incredibly responsive and always went the extra mile to ensure our brief was exceeded. This is Undefined's team has been an absolute pleasure to work with. 

What was your primary form of communication with This is Undefined?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a remarkable ability to understand our brand and translate our vision into stunning digital products.

Are there any areas for improvement or something This is Undefined could have done differently?

Nothing that comes to mind from this project.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of growyze

Describe what your company does in a single sentence.

Stock management app for hospitality helping businesses streamline internal operations, catch unwanted losses and improve profitability.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire This is Undefined to accomplish?

• Develop prototype
• Ongoing development work to support the project
• Build new features to expand our growth plans

SOLUTION

How did you find This is Undefined?

Referral

Why did you select This is Undefined over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from This is Undefined were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This is Undefined have been working with us from the very beginning. From helping us build the prototype for our first investment, through helping us release Beta, to getting our software to the place it is now serving many happy customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work provided by This Is Undefined is of high quality and always delivered within given timescales. The best way to measure success, for us, through working together with their team, are the many happy customers. 

Regular features releases, quick issue resolution, fast and easy communication, and ability to understand the project requirements with minimum explanation, are the reasons we have continued to use their services for 3 years now, and are planning on working with This Is Undefined for many years ahead.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the very beginning, the project was managed very well and deadlines were met without fail. Despite the many changes of feature requirements we 'dumped' on them, This Is Undefined managed to always deliver and within timescales.

What was your primary form of communication with This is Undefined?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The team is incredible! They are easy to talk to, always very helpful, and always there to advise us of best practices, and better solutions available to help us achieve our goals. They have been an integral part of our team directing us towards developing a very well-designed, functional, and modern software for our customers.

Are there any areas for improvement or something This is Undefined could have done differently?

Regular communication with the team has helped us tackle any issues on time, and for that, we have always received top service from them.

BACKGROUND

Please describe your company and your position there.

I'm Head of Growth at Thrift+, a managed marketplace that aims to make second-hand shopping seamless. I head up our customer acquisition and retention, and also oversee CX and product on the shopper side of our business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire This is Undefined, and what were your goals?

Our off-the-shelf Shopify website was slow, clunky to navigate, and had a number of clunky apps which were not fit for purpose. We also have a large inventory of unique items (everything is preloved and photographed individually) which is not compatible with most standard solutions.

We wanted to build a seamless e-commerce experience so that shoppers could quickly and easily find what they were looking for. Our aim is to make the preloved shopping experience as good as new, to get more people to switch to shopping second-hand.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wrote a brief and then got a number of recommendations for agencies. We were looking for affordability, quality, and a team who would be responsive.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We did a kick off with the development team and provided prototypes in Figma for the team to build on the front end. We then entered several sprints which included building custom functionality and installing new solutions like Algolia for search, as well as integrating with our existing tech stack. We moved from Shopify front end to a headless build with react.

How many people from the vendor's team worked with you, and what were their positions?

3 - project manager, junior developer, and senior developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our user feedback has been excellent - the site works quickly, smoothly, and is a huge step up vs previously. Conversion has grown 30% and basket size has also increased.

Describe their project management style, including communication tools and timeliness.

The team were highly responsive in Slack and we had regular calls to run through Jira and unblock any issues. They worked to problemsolve when we had any issues.

What did you find most impressive or unique about this company?

They were very responsive, friendly, and committed to getting our site live and on budget.

Are there any areas for improvement or something they could have done differently?

When we first started, we mainly communicated in a weekly call or via email, which was too infrequent. The cadence of the project increased in the last weeks before launch, and it felt we could have accelerated sooner to avoid such a rush at the end. That said - we hit our launch date target, and were pleased with the pace of work!

BACKGROUND

Please describe your company and your position there.

I'm the founder of an online wellbeing platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire This is Undefined, and what were your goals?

To help us build a platform to home a bespoke instructor booking system and online fitness market place.

SOLUTION

How did you select this vendor and what were the deciding factors?

Undefined came highly recommended from someone who had worked with them for many years.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a number of meetings to understand what the business needed from the platform in terms of functionality and Undefined worked with a number of other external developers to create the platform. They were responsible for building the front end user experience and integration of third party services.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two, the founder of the business and one of his developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team created a completely bespoke website based on the web designers wire frames and successfully integrated all third party systems required including Stripe and Mandrill.

Describe their project management style, including communication tools and timeliness.

We used slack and clubhouse to stay on top of the build.

What did you find most impressive or unique about this company?

We were impressed by the depth of their knowledge and skills that enabled them to turn our vision into life, with the right balance between using off the shelf libraries and software and developing bespoke code to keep the project efficient and deliverable in budget.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of JetFuel You. We sell food supplements and wellness teas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with This is Undefined?

We had a Shopify store from a different developer, but we had problems because it wasn't properly set up. This is Undefined came on board and took a list of deliverables to build our store.

SOLUTION

What was the scope of their involvement?

This is Undefined built us a brand new website. We initially used an original template, but we ended up starting from scratch. It wasn't easy because lots of the apps clashed with each other. We'd get one application working perfectly, and then we'd integrate another app that would put the other one all out.

They implemented what we designed, so they focused on tech. They integrated a sidebar cart and built the Shopify store out in Shogun to make our product pages look like landing pages within Shopify.

Right now, they do the maintenance, but they've also introduced us to somebody who is one of the top 5% Shopify developers in the world. When we hit a few snags with our store and nobody can fix them, that guy helps us.

What is the team composition?

We’re in contact with two people. Siebe (Founder) is our main point of contact.

How did you come to work with This is Undefined?

Another e-commerce brand recommended them to us.

How much have you invested with them?

We’ve spent about £10,000 (approximately $13,000 USD).

What is the status of this engagement?

The engagement started in May 2020, and the project took three months. However, our partnership is still ongoing. We'll go back to them with future changes to the store.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve exceeded our expectations. The store is converting really well, and they've managed to make the brand look bigger than it actually is. We look like a huge, global brand, and people forget it’s a small startup because everything has been fantastically and professionally designed. Overall, their work has massively helped us to get global retail.

How did This is Undefined perform from a project management standpoint?

We kept adding things to the project, and they were good at sticking to the budget. On the other hand, we had to manage them to ensure they met our deadlines. We had a weekly call with everybody on the team to keep the project on track. 

We typically communicated via Slack and WhatsApp.

What did you find most impressive about them?

They're great developers. This is Undefined really knows how to build tech compared to others. I went to them with a list of what I wanted to create, and they were able to follow my instructions and build it for me.

Are there any areas they could improve?

I can't think of anything.

Any advice for potential customers?

When you go to them, know your deliverables and what you want.

BACKGROUND

Please describe your company and position.

I am the SEO Performance Manager of Performance-io

Describe what your company does in a single sentence.

Performance-io is a digital marketing agency that specializes in data-driven performance marketing and SEO for healthcare, pharma, and life sciences companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire This is Undefined to accomplish?

• Build a bespoke data analytics platform

SOLUTION

How did you find This is Undefined?

Referral

Why did you select This is Undefined over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from This is Undefined were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A user friendly accessible client database that allows any team member to easily access and engage with healthcare industry data

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A working data analytics platform with a user friendly interface that integrates data from different data sources 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items delivered on time, they had a collaborative approach to our needs 

What was your primary form of communication with This is Undefined?

Virtual Meeting

What did you find most impressive or unique about this company?

They're willing to find a tailored custom solution that would be the best fit for our use case 

Are there any areas for improvement or something This is Undefined could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of Breathe With James

Describe what your company does in a single sentence.

A breathwork app designed to move you into a more relaxed and settled place using your breath

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire This is Undefined to accomplish?

• Development of App

SOLUTION

How did you find This is Undefined?

Referral

Why did you select This is Undefined over others?

Referred to me

How many teammates from This is Undefined were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Breath With James mobile application will be developed using new visual design and UX.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of new subscribers to the app 
• Feedback from subscribers of the app

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were brilliant. I couldn't be happier or more grateful to have worked with them and would highly recommend them to anyone looking to develop a mobile app.

What was your primary form of communication with This is Undefined?

Email or Messaging App

What did you find most impressive or unique about this company?

The speed and efficiency at which work - not just in how quickly they build, but also how quickly they respond to messages too.

Are there any areas for improvement or something This is Undefined could have done differently?

No. They were a brilliant team.

BACKGROUND

Please describe your company and position.

I am the CTO of Topia

Describe what your company does in a single sentence.

Topia empowers everyone to plan, track, and succeed on their journey to financial independence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire This is Undefined to accomplish?

• MVP App Development
• Staffing Augmentation

SOLUTION

How did you find This is Undefined?

Other

Why did you select This is Undefined over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

What was the size of This is Undefined’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MVP delivery as well as continuous improvement of a personal finance mobile application

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Undefined delivered a high quality MVP of our app, enabling us to acquire the funding necessary to build out an in house development team. Post-launch and funding, undefined stayed on board for over 6 months assisting in the transition to an in house development team and providing staff augmentation when necessary.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This is Undefined delivered on time and was a joy to work with through all the typical startup iterations.

What was your primary form of communication with This is Undefined?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Siebe is a stand up guy and it never felt like the typical consultant relationship there was no line between our in house team and Undefined. The Undefined team was an absolute joy to work with.

Are there any areas for improvement or something This is Undefined could have done differently?

Nope

BACKGROUND

Please describe your company and your position there.

I'm the cofounder of Motley, which was a Direct To Consumer jewellery brand with an innovative business model.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire This is Undefined, and what were your goals?

This is Undefined worked with us from the start to develop our Shopify website, from delivering conversion-uplifting initatives, to supporting with the redesign of the whole website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Originally, this came through a personal recommendation - we found This is Undefined to be communicative, collaborative and professional.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

This is Undefined helped us build out our full e-commerce suite on an ongoing basis, as well as building some bespoke dashboards and internal products for us.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Siebe, the founder and several of the developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We frequently got external comments on how great our website looked - plus conversion increased by almost a percentage point. Internally, all the other teams were jealous we got to work with This Is Undefined

Describe their project management style, including communication tools and timeliness.

Professional, proactive and clear in communications.

What did you find most impressive or unique about this company?

Their personal approach and willingness to go above and beyond were impressive.

Are there any areas for improvement or something they could have done differently?

They grew with us as an organisation, so nothing immediate comes to mind.