For Tentrr, closing a Series A meant it could begin to grow while eradicating any legacy technical and design debt. Those key upgrades meant it could come into the next season with a business ready for scale.
Tentrr‘s core business connects private landowners with campers around a beautiful canvas wall tent on a custom-built platform. Uncorked endeavored to make its dual-sided marketplace and brand platforms just as…
Over the course of several months in mid-2018, Uncorked worked with the Tentrr team as a stand-in for yet-to-be-hired product leadership, creating a new and improved design system and a streamlined dual-sided e-commerce back-end.
The engagement began by conducting basic research, carving out personas, and mapping the core experience of both sides of this dual-sided marketplace.
Our core strategy balanced speed and effort. To bolster Tentrr’s design foundations, Uncorked’s Style Tiles create a sustainable brand behavior and voice and tone system, as well as a design pattern library.
It was important to give Tentrr the tools it could adopt, own, and grow into. The studio fine-tuned Tentrr’s product roadmap and e-commerce framework to the business’ key constituencies and rhythms.
Together with Tentrr’s engineering team, Uncorked’s developers built an architecture to grow with the company and provide tangible business insights along the way.