Can you share any outcomes from the project that demonstrate progress or success?
From 2018-2019, we increased our spend by 44% and saw an increase in leads by 59% and a 10% decrease in CPL. On the SEO standpoint, we saw an increase in traffic of 24%, a 200% increase in form fills, and visibility was up 44%. These results far surpassed our expectations and given UCL's consistent performance, we have been able to steadily grow the channel.
How effective was the workflow between your team and theirs?
We have a standing meeting to review weekly performance and discuss any recent or upcoming actions. It is a 1 year phone call each week. Outside of this, we communicate over email as needed throughout the week and they are always available my phone if anything comes up.
What did you find most impressive about this company?
UCL feels like an extension of my team. They took the time to understand our business and how we work. They are respectful, responsive, and thoughtful in their recommendations. Before implementing any changes we thoroughly review and UCL always gives us time to discuss and ask questions and ensure that we understand what is changing, why, and what we can expect to see. They are open and honest about where they are spending our marketing dollars and the results we are seeing.
Are there any areas for improvement?
Due to the nature of managing tasks over email, there can sometimes be a delay or miss in communication. It would be nice to have a better tracker for action items coming out of meetings. We have worked to implement Google docs which has certainly helped!