unbiased marketing

BACKGROUND

Please describe your company and position.

I am an executive at Federal Flags

Describe what your company does in a single sentence.

Federal Flags supplies flags and flagpoles to America's largest and most prestigous organizations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire unbiased marketing to accomplish?

• Increase annual revenues +30%
• Revamp and overhaul brand
• Increase subscriptions 3x

SOLUTION

How did you find unbiased marketing?

Referral

Why did you select unbiased marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from unbiased marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

unbiased marketing provide us with a fractional marketing team. A combination of a CMO, ecommerce manager, performance manager and various executors deliver across our entire business. 
They have full authority and control on pricing, product, website, brand, digital and traditional marketing to grow our organisation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ecommerce revenues have risen 220% over 3 years, 

CoMarketing has remained stable and within target at 11%

B2B leads have risen 2x and subscriptions have increased 4x

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very adaptive and flexible to our needs. Always open about their work and commitment and overcommunicate their efforts. We have a healthy and very honest working relationship; I truly believe they have our best interests at heart.

What was your primary form of communication with unbiased marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of knowledge across the team. Their ability to be entirely flexible and change resource rapidly and seamlessly. How much they cared about integrating and understanding our business, delivering what was right for us, not them and at all times being totally open. They're fully members of our team and we trust them like family.

Are there any areas for improvement or something unbiased marketing could have done differently?

We wish they were closer for more f2f meetings!

BACKGROUND

Please describe your company and position.

I am the Founder of Foxe & Fable

Describe what your company does in a single sentence.

Ecommerce brand designing luxury underwear for men.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire unbiased marketing to accomplish?

• Learn about customers
• First sales
• Launch an ecommerce brand

SOLUTION

How did you find unbiased marketing?

Referral

Why did you select unbiased marketing over others?

• Pricing fit our budget
• Good value for cost

How many teammates from unbiased marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Prepare and execute go to market startegy:

●Business metrics tracking - discussion on expected LTV, margins, etc. ● Working with you on brand values ● Understanding the audience selection ● Aligning on your business goals ● Identifying the known gaps unbiased ● Competitor research - where do we sit vs all of the competition in terms of quality, price, ethics, brand etc.

Lay the foundations for growth:

● Ensuring the site is fit for launch (easy to navigate, trust-building content, business/contact information is correct etc.) ● All onsite tagging is correct, to ensure we rank on Google ● Tracking is in place ● Analytics is set up ● Customer service processes in place ● Email automation created ● User flow - assessing the proposed user flow to assess all of the blockers to purchase ● Establishing a customer feedback loop ● Full list to be created once inside the business

Create GTM growth plan:

● Initial acquisition channel planning & tactics for each ● Measurement tracking and target setting ● Offer and promotion selection ● Resource planning ● Messaging (across all marketing channels) ● Overview of key hypotheses we wish to test

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

34 product sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and timely. Open communication throughout the day with more formal catch uips done weekly adn monthly reporting schedule.

What was your primary form of communication with unbiased marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their work culture; they were very easy people to deal with.

Are there any areas for improvement or something unbiased marketing could have done differently?

Needed more creative input and more aggressive startegy input and hypothesis testing.

BACKGROUND

Please describe your company and position.

I am the Co-founder, CEO of Bob

Describe what your company does in a single sentence.

Refillable bodywash. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire unbiased marketing to accomplish?

• Reduce our Meta CAC
• Stabilise our CAC
• Scale our spend

SOLUTION

How did you find unbiased marketing?

Founder reached out to me after using our products.

Why did you select unbiased marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from unbiased marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a high Meta CAC. Our aim was to get our CAC down to a lower target CAC, with the ability to grow and scale at pace. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stabilise our CAC. Reduce our CAC. Scale our Meta spend. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All actions delivered to date. 

What was your primary form of communication with unbiased marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The experience of the unbiased marketing's founder and their staying as our main point of contact are remarkable. This is very important for us. 

Are there any areas for improvement or something unbiased marketing could have done differently?

As of yet, no.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Close Company Living

Describe what your company does in a single sentence.

fruniture and homeware brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire unbiased marketing to accomplish?

• 300 Samples By Jan 2025
• Go To Market For Brand
• Acquire First Customers

SOLUTION

How did you find unbiased marketing?

Referral

Why did you select unbiased marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from unbiased marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Unbiased team came onboard and helped us clean up our customer journey and implemented new softwares for steamlines operations and tracking. They then built our soft launch strategy. After building crucial learnings from the soft launch they then developed a comprehensive strategy for our hard launch. Work is ongoing but twe are very happy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

orders of our lead magnet and insights into our customer demographic to inform changes to the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always goes above and beyond and is always ahead of schedule or on time.

What was your primary form of communication with unbiased marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

the people

Are there any areas for improvement or something unbiased marketing could have done differently?

Creative content creation could do with improvements.

BACKGROUND

Please describe your company and position.

I am the CEO of Twickets

Describe what your company does in a single sentence.

Twickets is an ethical ticket resale marketplace 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire unbiased marketing to accomplish?

• Increase Revenues
• Increase LTV
• Increase Review Scores

SOLUTION

How did you find unbiased marketing?

Referral

Why did you select unbiased marketing over others?

Referred to me

How many teammates from unbiased marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Twickets have worked with Unbiased for nearly 2 years now. They've not only delivered everything we've asked of them but importantly gone above and beyond the brief, becoming a truly integrated part of our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Year on year revenue growth 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always reliable and deliver as promised

What was your primary form of communication with unbiased marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The fact that they understood our needs and were great to work with in achieving our goals 

Are there any areas for improvement or something unbiased marketing could have done differently?

No we've been happy with the progress to date.