unbiased marketing

BACKGROUND

Please describe your company and position.

I am the Founder of Foxe & Fable

Describe what your company does in a single sentence.

Ecommerce brand designing luxury underwear for men.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire unbiased marketing to accomplish?

• Learn about customers
• First sales
• Launch an ecommerce brand

SOLUTION

How did you find unbiased marketing?

Referral

Why did you select unbiased marketing over others?

• Pricing fit our budget
• Good value for cost

How many teammates from unbiased marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Prepare and execute go to market startegy:

●Business metrics tracking - discussion on expected LTV, margins, etc. ● Working with you on brand values ● Understanding the audience selection ● Aligning on your business goals ● Identifying the known gaps unbiased ● Competitor research - where do we sit vs all of the competition in terms of quality, price, ethics, brand etc.

Lay the foundations for growth:

● Ensuring the site is fit for launch (easy to navigate, trust-building content, business/contact information is correct etc.) ● All onsite tagging is correct, to ensure we rank on Google ● Tracking is in place ● Analytics is set up ● Customer service processes in place ● Email automation created ● User flow - assessing the proposed user flow to assess all of the blockers to purchase ● Establishing a customer feedback loop ● Full list to be created once inside the business

Create GTM growth plan:

● Initial acquisition channel planning & tactics for each ● Measurement tracking and target setting ● Offer and promotion selection ● Resource planning ● Messaging (across all marketing channels) ● Overview of key hypotheses we wish to test

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

34 product sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and timely. Open communication throughout the day with more formal catch uips done weekly adn monthly reporting schedule.

What was your primary form of communication with unbiased marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their work culture; they were very easy people to deal with.

Are there any areas for improvement or something unbiased marketing could have done differently?

Needed more creative input and more aggressive startegy input and hypothesis testing.

BACKGROUND

Please describe your company and position.

I am the CEO of Twickets

Describe what your company does in a single sentence.

Twickets is an ethical ticket resale marketplace 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire unbiased marketing to accomplish?

• Increase Revenues
• Increase LTV
• Increase Review Scores

SOLUTION

How did you find unbiased marketing?

Referral

Why did you select unbiased marketing over others?

Referred to me

How many teammates from unbiased marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Twickets have worked with Unbiased for nearly 2 years now. They've not only delivered everything we've asked of them but importantly gone above and beyond the brief, becoming a truly integrated part of our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Year on year revenue growth 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always reliable and deliver as promised

What was your primary form of communication with unbiased marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The fact that they understood our needs and were great to work with in achieving our goals 

Are there any areas for improvement or something unbiased marketing could have done differently?

No we've been happy with the progress to date.