Product Innovation Firm | Technology & Digital

UMM Digital is an innovation-driven digital firm providing technology development services and other digital solutions to innovative companies around the world. UMM Digital prides itself on being wholistic, proactive and innovative. UMM excels at crafting digital experiences that both look and work impressive.

We have experts operating in all departments, providing an integrated approach to your product and marketing and to ensure you always achieve the best results. We value technology, communication and always stay connected with our client partners. From extensive planning in the initial stages of the strategy, product, campaign through to monthly reports and results, you can benefit from industry expertise every step of the way.

We live, sleep and breathe digital and as time goes on, UMM Digital will continue to innovate and push the boundaries. We have the best custom app development teams (choosing from more than 100's of applicants for every technology position) working together in creative workspaces, we constantly learn from and challenge each other. Our team has expertise in 100's of open source technologies, excel in frameworks, stay lean and rapidly deploy customized solutions for each client.

We follow a rapid application development framework for all our projects in which we use pre-built components to build an app instead of starting everything from scratch, which helps us deliver your projects at 40% faster rate.

We're a firm where "Creative Madness meets Precision Development"

 
$10,000+
 
$25 - $49 / hr
 
50 - 249
 Founded
2008
Show all +
London, United Kingdom
headquarters
  • 10, 60-62, Brook House, North Brook Street
    London, LND RG141AW
    United Kingdom
other locations
  • Souk Al Bahar - 430, Saaha Offices B - Dubai - United Arab Emirates
    Dubai, DU 75157
    United Arab Emirates
  • Guindy Industrial Estate, SIDCO Industrial Estate, Guindy, Chennai, Tamil Nadu 600032, India
    Chennai, TN 600032
    India

Portfolio

Key clients: 

Playmonk eSports, Acorn, Larsen & Toubro, Zceppa, Infomo, Belfrics, Uber, Toni n Guy, Royal Bank Of Scotland, NGC Logistics, Mercedes Benz, Diahealth, Qwetu by Acorn, Taskwork, Dia-Health, HCL, Eversendai Corporation, TCS, Viacom 18, Vodafone

Playmonk eSports Platform

A truly innovative 360 degree solution developed targeting at the eSports industry. The platforms comprises of a social media platform, powered along-with an e-tournament engine which works in sync with video games, marketplace, listing, in-game wallet and game integrations ‍
Zceppa Review Platform Image

Zceppa Review Platform

Zceppa, A unique SAAS startup focused at managing reviews & reputations of businesses online. Powered by NLP driven review automation engine, managing reviews across various channels is now easy and just couple of clicks away ‍
Diahealth Healthcare Portal ‍ Image

Diahealth Healthcare Portal ‍

Our team of experts helped build the healthcare portal "Dia-health" with automation engine connecting doctors with patients live integrated with patient management, appointment scheduling, health analytics etc
Belfrics Blockchain Global Image

Belfrics Blockchain Global

Belfrics, A smart digital asset trading platform where traders and investors can expose themselves and interface with new digital currencies like bitcoin, ethereum, and litecoin to name a few. Belfrics also provides other blockchain based apps to the fintech world ‍
Infomo Digital Ecosystem ‍ Image

Infomo Digital Ecosystem ‍

At Infomo we helped develop an entire digital advertising ecosystem and solution that does what Google Delivery Network (GDN) does within the digital advertising marketplace but in a targeted manner by plugging its solutions with the Telcos operating system‍
Qwetu Student Accomodation by Acorn ‍ Image

Qwetu Student Accomodation by Acorn ‍

Umm helped acorn conceptualise the student accommodation solution Qwetu for the east african market. Qwetu lists available properties and matches realtime with student validating student ID's for verification and enabling real time payment integration ‍
Taskwork - AI Taskbot Image

Taskwork - AI Taskbot

Our team of AI developers helped build Taskwork by cracking the chatbot challenge enabling an AI bot to help increaset productivity and magaing tasks through chat. Chat and long-press to assign a task and you're done. Taskbot takes care of follow ups till completion and automatically updating you ‍

Reviews

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Mobile & Web App Dev for Online Medical Startup

"Throughout the engagement, the team was really responsive to change requests that we made."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2019 - Ongoing
Project summary: 

UMM Digital helped develop a web and mobile application for a telemedicine company. They used a variety of technologies including React Native, Java, and Flutter. 

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Charles Bosco
Founder, Gogodoc
 
Verified
The Review
Feedback summary: 

The client is happy with the quality of UMM Digital’s work. They delivered everything before the deadlines and were transparent throughout the project. The team was engaging and accommodating to any requests. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CTO of a health tech company. We have a telemedicine platform where users can access a doctor via video-chat.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with UMM Digital?

We were for a company that could develop a web and mobile platform for us. We needed to find a vendor that could work quickly but remain affordable.

SOLUTION

What was the scope of their involvement?

The initial development was done through Java and React Native. The mobile apps are available on iOS and Android. They recently started using Flutter. 

What is the team composition?

We had an account manager who was our main point of contact. I think there were 5–6 additional people involved. 

How did you come to work with UMM Digital?

One of my friends who had worked with UMM Digtial previously introduced me to the CEO.

How much have you invested in them?

We invested about $150,000 for the mobile app development and $25,000 for the web platform. We also have an ongoing maintenance contract. 

What is the status of this engagement?

We started working with them in November 2019. The majority of the work is done, but we have a maintenance contract with them. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of the work is great. Throughout the engagement, the team was really responsive to change requests that we made. During the bug fixing process, they were quick to address issues based on security priority. 

We also made adjustments to the size of the mobile app so that it was easier for users to download. They were very accommodating to those changes. 

How did UMM Digital perform from a project management standpoint?

They delivered everything before the deadlines. We used Jira and they shared their schedule with us through there. The process was very transparent. 

What did you find most impressive about them?

We were most impressed with the high-quality of the final deliverables. They did exceptional work within our budget. The specialized development they did was also great.

Are there any areas they could improve?

There’s nothing I can think of. 

Do you have any advice for potential customers? 

Give them detailed requirements. They’re good at engaging and getting the information they need by asking questions. Have an initial meeting to discuss exactly what is needed since that will make the process easier for both of you. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Frontend Mobile App Design for Data Analytics Company

"They fully understood the complexity of our needs and provided good solutions."

Quality: 
4.0
Schedule: 
3.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. - Dec. 2016
Project summary: 

UMM Digital provided frontend mobile application design, working on an SMS application using PHP and a Lavarel framework.

The Reviewer
 
1-10 Employees
 
Chennai, India
Saran Raj
Technology Director, Align Associates
 
Verified
The Review
Feedback summary: 

Their design and development work delivered a solution that increased the application's efficiency and met the requirements. They managed the project well and showed excellent energy levels, though could improve their attention to time-keeping and deadlines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the technology director of Align Associates. We work in data analytics and offer business solutions to clients across India and some parts of the Middle East.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UMM Digital?

We had some gaps in our design and mobile applications.

SOLUTION

What was the scope of their involvement?

We had an opportunity to work with UMM on a mobile app for restaurant-based services. We were happy and have since worked on two or three projects with them.

One was for an SMS application using PHP and a Laravel framework, in which they were well versed. They provided us with solutions for mobile apps using the Cordova platform. It's a complete end-to-end web to mobile solution.

What is the team composition?

I was in touch with three people from their team who really took care of us.

How much have you invested in them?

We spent less than $10,000.

What is the status of this engagement?

We worked with them from September to December 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The main purpose of building these types of apps is to increase the efficiency. They fully understood the complexity of our needs and provided good solutions.

How did UMM Digital perform from a project management standpoint?

The project management was good. Whenever there was an issue, it didn’t matter what time of day it was, they would help us out.

What did you find most impressive about them?

Their energy is impressive. They have a range of people that differentiate them from other service providers.

Are there any areas they could improve?

The project management could be improved in terms of their time calculations, but otherwise, they do really good work.

5.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Laravel PHP, iOS & Android App Dev for Task Management

“They have the commitment and passion to deliver.”

Quality: 
4.0
Schedule: 
3.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2017 – Ongoing
Project summary: 

UMM Digital developed web and mobile applications for a startup company. They built the app on MariaDB and Laravel PHP with an AngularJS frontend and used Android Studio and Swift for the mobile apps.

The Reviewer
 
1-10 Employees
 
Gabarone, Botswana
Technical Director, Startup
 
Verified
The Review
Feedback summary: 

UMM Digital succeeded in quickly developing an idea into a product. The product’s first phase launched, and the startup now has customers who deliver positive feedback. The team shows strong dedication to learning the needed skills to produce results and talent for developing innovative solutions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the technical director and shareholder of a startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UMM Digital?

We had an idea and wanted to convert it into a product.

SOLUTION

What was the scope of their involvement?

They took the idea we had for our web and mobile app and developed it, but it is primarily a web app. The app was built on MariaDB and Laravel PHP with an AngularJS frontend. They used Android Studio for the Android app and Swift for the iOS mobile app.

Through many days of requirement sessions with the UMM team, we came up with the modules and started to develop those modules. Once the base was done, we began expanding more on those modules.

What is the team composition?

Initially, we worked with five people. We currently have a dedicated team of eight members including a designer.

How did you come to work with UMM Digital?

We were referred to them by a friend. I gave them a small project initially and they did an excellent job. They also showed me the different web apps that they developed previously. They have a suite of apps that they developed with different web technologies, which gave me the confidence that they could help me convert my idea into a product.

What is the status of this engagement?

We began working with them in November 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We recently launched phase one, and we have taken on one customer so far, with two more coming soon. Overall, UMM Digital translated our idea into a good product. It’ll take a few more months before the product matures for a larger audience, but the first round of feedback from our customers has been great, and I am happy about that.

How did UMM Digital perform from a project management standpoint?

We took an agile approach, working in two-week sprints, and they delivered what I expected within the timeframe.

We have a daily stand-up meeting where we look at the different functionalities, and they provide me with details on what they achieved the previous day and the plan for the current day.

What did you find most impressive about them?

Their commitment and creativity are the most impressive thing about them. They brought our idea to life in a short time.

Are there any areas they could improve?

They lacked experience in developing a SaaS product. It might have been one of their first times doing something like that. Our product aim is to host millions of users, and that scale of experience was missing, but they learned it.

Do you have any advice for potential customers?

I would recommend them for any web and mobile app. They are a great team to work with for anything that requires creative content. If you have your requirements ready and clear, their delivery will be much faster. We consciously took an agile approach because we weren’t clear on what we needed from the beginning as we only had the idea and not the full details of it.

4.0
Overall Score We have a very good relationship. They have the commitment and passion to deliver. They learned the areas they were less experienced in, which took some time, but they caught up.
  • 3.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    They lacked SaaS app experience.
  • 5.0 NPS
    Willing to refer
    I would highly recommend them.

iOS, Android, & Web Portal Dev for Parking Management

“From my perspective as a software developer, I give them top marks for quality and value.”

Quality: 
4.0
Schedule: 
3.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2016 – Ongoing
Project summary: 

UMM Digital created the UI/UX of the mobile and web application portals for a parking management solution. The software uses Google Maps to decipher how many and which parking spaces are available for users.

The Reviewer
 
1-10 Employees
 
Chennai, India
Sivaraman Sundaram
Technical Director, Wii Tronics Solutions Pvt Ltd
 
Verified
The Review
Feedback summary: 

UMM Digital successfully completed the requirements and the app is now available for use. They demonstrated strong flexibility in pricing and making changes, and they were accessible with good communications throughout the project. They excelled in grasping the role of the UI/UX in the big picture.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the technical director of Wii Tronics Solutions, which provides end-to-end software and hardware for parking management solutions. Our hardware can be installed in any parking space; it sends sensor data to us, which we provide to end customers via mobile and web app portals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UMM Digital?

We had the expertise to get the parking space data from of the sensors and put it into our servers, but the challenge was to make it look presentable for our end customers. We needed help with creating the UI/UX of the apps.

SOLUTION

What was the scope of their involvement?

The apps for Android and iOS determine how many and which parking spaces are available using Google Maps. Administrators can use the platform to view how many times a space was used during a specific time and other data.

We contacted UMM Digital for the development of an Android and iOS app and a web portal for administration purposes. I approached them with the requirements, and they came back with a proposal detailing the cost and timeline. We agreed on a price, and I gave them approval to start. The scope was clearly defined. I listed the pages they needed to do for the web and mobile app.

We had a call recently about the UI of our overall system.

What is the team composition?

I worked with three people in total, one person each for the web, Android, and iOS application. I also had a contact for escalations.

How did you come to work with UMM Digital?

We found them almost four and a half years ago through word of mouth. Someone told me that UMM was doing a great job. We negotiated, and they were professional in providing us a quote.

What is the status of this engagement?

We started working with UMM in January 2016. We launched the app in multiple phases. We’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The smart parking app was successful; it’s currently available on the Google Play Store and App Store within India. UMM has been flexible in terms of making customizations on short notice.

How did UMM Digital perform from a project management standpoint?

Any mobile app requires a development process that goes through long phases. There were challenges in terms of timelines and resources available, but we worked through them. UMM was flexible in terms of pricing. If there was something that needed to be done within the framework of the parameters we’d agreed upon, they were flexible in accommodating small changes that I requested.

I was able to get in touch with them for any issues. We have a great working relationship.

What did you find most impressive about them?

I appreciated their flexibility. They were approachable and maintained good communication. They understood exactly what we were doing and how those functionalities integrated into the UI.

Are there any areas they could improve?

We required tables and other UI elements that could be reused across different pages. My software has around 100 pages, each page with some kind of table that is displayed to the end user. Building a generic component that could be customized for each of those pages would be helpful. Currently, if we need to make a general UI change, we have to do it for every page.

Do you have any advice for future clients of theirs?

Clearly describe what you want and provide exact requirements. UMM has the capability to handle the project management in terms of estimating what the customer should expect, but being clear will further ensure that they do a good job.

4.0
Overall Score UMM is an effective team, and they are able to understand customer requirements.
  • 3.0 Scheduling
    ON TIME / DEADLINES
    There are some improvements to be made, but they’re working on them. The overall performance was okay.
  • 5.0 Cost
    Value / within estimates
    From my perspective as a software developer, I give them top marks for quality and value.
  • 4.0 Quality
    Service & deliverables
    How receptive they are to issues matters more than the product being delivered, and I’ve rated them from this perspective.
  • 5.0 NPS
    Willing to refer
    I’ve already done this quite a few times.

Web & iOS Development for Discount & Loyalty App

"They have a holistic approach to identifying what the customer is looking for."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2015 - Sept. 2017
Project summary: 

UMM Digital worked on native iOS and Android applications, a website, and the backend infrastructure using the MEAN stack.

The Reviewer
 
1-10 Employees
 
Chennai, Tami Nadu, India
Pragun Khemka
Co-Founder, FIZZ e Ventures Private Limited
 
Verified
The Review
Feedback summary: 

The team worked hard to take the initial idea for the product and develop it into a viable product, while providing ideas, suggestions, and guidance. Their performance and project management improved throughout the project, and they ensure every aspect becomes a success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was a co-founder and director of FIZZ e-Ventures. FIZZ was a mobile application that focused on increasing walk-in customers for restaurants, bars, saloons, and spas by advertising their deals and discounts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UMM Digital?

We had an initial idea and found that the most viable option was to outsource the skilled work for the website and app development. An in-house team would require a payroll and we weren’t sure that the project would kick off. A partner would also prevent us from making typical novice mistakes.

SOLUTION

What was the scope of their involvement?

Our initial discussion was on the development of an iOS and Android app, a website, and a backend infrastructure. The apps were built as native products, and the backend was built on the MEAN stack—MongoDB, Express.js, AngularJS, and Node.js.

Beyond app development, UMM advised us on how we should structure the project, emphasizing the MVP—implementing some basic features and letting the customers decide what they want. These were a few points and indications that we wouldn’t have come up with on our own.

What is the team composition?

I was closely associated with the core team, including Santhosh (Founding Director, UMM Digital). I was in contact with two other individuals, including their head of business development.

How did you come to work with UMM Digital?

The other companies we shortlisted were more focused on what they could provide, what the rollout time would be, and how much it would cost us. UMM put forth case studies for products they’d built within the same space or similar ones. They talked about the challenges they’d faced and how they learned from those.

It ultimately came down to the service. Cost-wise, UMM was similar to everyone else in the market, but they offered me more than just the development of an application I required; they offered hand-holding throughout the process. As someone without a background in the tech field, that caught my attention.

How much have you invested with them?

The cost of their work was around 500,000 Indian rupees ($7,500 USD).

What is the status of this engagement?

We started working with UMM Digital in August 2015, then the first version of the product came out after 6–7 months. Our association with them in terms of initial development lasted for around 15 months. We employed an in-house team after the app launched.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started working with them at a stage when we didn’t have a product in place. We went to them with an idea and they helped us conceptualize it. They have strong expertise in terms of not just technology, but interlinked aspects like digital marketing, SEO, and so on. They were able to guide us and incorporate those into the first version of the product.

How did UMM Digital perform from a project management standpoint?

We could see that UMM had been in a learning period themselves and taking on smaller projects, while ours was their first end-to-end engagement. They had some challenges to solve, but they had a committed and strong working team who were able to pull it off. I would rate their performance highly.

I’ve been involved with them on other projects since, and I'm able to see their professional growth from our first interaction to now, two years later.

What did you find most impressive about them?

The biggest point is that they’re not completely compartmentalized. They have a holistic approach to identifying what the customer is looking for. I come from a non-tech background, and their contribution helped me establish what the basics of technology were, and why one software was better than the other. It was not something they were asked to do or something I paid them for, but they understood our needs and shared what they thought was the right approach.

Are there any areas they could improve?

They need to stop micromanaging. They get too involved in the nitty-gritty of details, which means that they can get sidetracked and a few projects delayed. It’s something I’ve confronted them about and I’ve noticed them working on it closely, so it’s not a significant issue for me.

4.5
Overall Score I’m not giving them a perfect score because I want to give them room for improvement.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They get into too much detail sometimes, which can affect timelines.
  • 5.0 Cost
    Value / within estimates
    They were well-priced, keeping in mind the Indian consumer.
  • 4.5 Quality
    Service & deliverables
    They have a strong understanding of different development aspects, as well as a specialized team.
  • 5.0 NPS
    Willing to refer
    I’ve done it multiple times.