UK LOGO DESIGNS LTD

BACKGROUND

Introduce your business and what you do there.

I'm actually one of the directors of a one-stop digital solutions company. We have clients coming from many different advertising and digital agencies, looking to get their work done that’s related to graphic design, digital artboards, online marketing, social media marketing, and SEO. 

We directly work with Google in terms of UPC, and bring in startup clients. We also outsource some of our works and gave the services of UK Logo Designs to one of our clients in the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UK Logo Designs?

We don't have the kind of expertise in logo design for the UK market. The design aesthetics, layout, and mindset are quite different, so that’s why we outsource that kind of work to UK Logo Designs.

We started off with logo design services, and then once our client was satisfied, we pitched the client for the website, which UK Logo Design developed since they already knew the concepts and mindset that the customer had — the project was finished in a few days.

SOLUTION

What was the scope of their involvement?

We actually divided the project into two phases; One was the logo project, and the other was the website project. If you talk about the logo project, we signed up on their website and they sent us the brief forms through their CRM. We logged into those CRMs and then started providing us with the details. The client was in direct contact with us, so we filled out all of the details from the client and forwarded all those details on their CRM. I don't know whether I was dealing with a bot or a real account manager, because I'm usually busy with a lot of big projects. 

After that, we filled out the brief forms, and then they presented us with the initial designs — which were really good, but our client had some revisions and feedback. Once we got the feedback, they sent us the revised designs based on their feedback. We then sent it to our client which they fortunately liked — we asked UK Logo Designs for the final editable files to close the project.

Once the logo project was completed, we moved to the second phase of the project. The website phase also started with us filling out a brief form, and since we already knew the business of our client, we filled out the majority of the details there and asked some of the reference sites from the client to know how the contractor business was going. After we filled out the form and sent it through their CRM, the team presented us with a homepage design of the website — we had some revisions done and then we proceeded to provide them with the content and photos for the website. We worked on the Home, About Us, Services, Contacts, and Gallery pages with them.

Once we were satisfied with all of their inner pages and the homepage design of the website, we got a confirmation from our client. We then asked them to come up with a working test link for the website, so that people can what the actual website would look and feel like once it’s live. We then sent it to the client for approval, and asked to put up the content and photos of the website. In the last stage of that website process, we asked them to make the website live because we also purchased the domain and hosting for one year with UK Logo Designs.

They designed the website through Adobe Photoshop and developed it through WordPress once the designs were finalized. They used a customized theme rather than a pre-purchased one. I believe they hosted the site on HostGator or GoDaddy — I'm still not sure because I don't remember. When we were signing up with them, they gave us these two hosting platforms as options. I don’t remember what we used but it was one of them.

Moreover, they did extensive research and discovery for the project. When they asked us to fill out the brief forms, they took 48 hours to do research on the industry of our client. They presented some reference sites and existing works that we showed to our client, so we can get their feedback on how they want to work on their customized designs.

What is the team composition?

There were two account managers assigned to the two projects; Monica for the logo project, and Justin for the website project. Whatever feedback that I got from my client, I conveyed them to both of these people.

How did you come to work with UK Logo Designs?

To be honest, I was searching online for good design companies and Google pointed out a few. Luckily, they were showing on the top of the page so I just started talking to them — I got in touch with them when a sales rep talked to me through the chat area of their website.

They first showed me some of their portfolios for the logo and the website, which pushed me towards their work I didn't like the portfolios that the other vendors shared because some of them were too basic. The designs that UK Logo showed me were cutting-edge and modernized — they were quite unique compared to the other two websites that I was chatting with. The quality of their work impressed me, and that’s when I decided to sign up with them.

How much have you invested with them?

W invested £500 GBP (approximately $690 USD). It was only £500 GBP because the project only involved a logo and a basic website.

What is the status of this engagement?

We worked together from April–June 2021. I think it's been 20–30 days since we closed the website project, which took two weeks because our client had a lot of feedback. It took us around two months to get the whole project completed and delivered to our UK customer.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can’t share any statistics or metrics at the moment, but I signed up for a couple more projects for us and for our UK customers with them. I used BuiltWith and Wappalyzer to check how the coding was implemented on the website, and the quality of their works speaks for itself. The people that I dealt with sounded like they’re from London, but the work that they did was out of the box — I actually asked my coding and DevOps team to check the coding that UK Logo 
Designs did, and they found that it was W3C certified.

I’m not sure how many clients they onboard, but I’m sure it’s because of their high-quality work. Their portfolio was impressive compared to the other vendors we were screening — they know what they’re doing and we love their work.

How did UK Logo Designs perform from a project management standpoint?

To be honest, I actually conversed with them almost after every 48 hours via emails. Once, I called them up to explain something I didn’t want to convey over email — they were agile in responding to my call and it hardly took them 5 minutes to respond. They were quite good on that part, as far as the project management part is concerned.

For communication, I once had a Zoom call with them and used Project Camp as their main CRM to upload designs and feedback.

What did you find most impressive about them?

We’re impressed with their portfolio and services — their portfolio was the only thing that actually made me pay them rather than going to any other place, even though there were other companies who offered me low prices.

Are there any areas they could improve?

The only concern that I had with them was they actually didn't know that I was not the direct client. I told them that I was the direct client, so they tried to pitch me marketing services or social media services, and other upgraded plugin services — that was the only thing that I didn't like. I told them that, okay, if I need anything else, I'll definitely let you know because I like your work. I'm pretty much satisfied with their work so they will be my first call if I want to actually proceed with a new service. 

At some point, I think Justin was the one who was a bit pushy when it comes to upselling. They were trying to sell me other services, which I actually tried to sell to my client, but they weren’t interested. I told them that if I ever need any other services, like marketing and other related services, I'll definitely be coming up to them.

Any advice for potential customers?

Instead of advice, I would just appreciate them because they did a really good job as far as my projects are concerned. The other three projects that I’ve signed up with them are also going well and will most probably be ending before this month ends. I would definitely want you to appreciate them if you get in touch with them after this call.