Scaling apps & games from 0 to 10,000,000 users

Award-Winning Mobile App Marketing Agency

 

- 10+ apps featured on iTunes top charts in 2018
- Millions of app downloads delivered each month
- Google & Facebook certified partner agency
- Leading digital marketing agency in Philadelphia in 2018 (by Clutch.co)
- Leading digital marketing agency in Washington, DC & Baltimore in 2017 (by Clutch.co)
- 500+ million impressions served in 2017

Udonis has a know-how and specialised body of knowledge on what makes for success in advertising of mobile games & apps.

By leveraging the power of data, we're able to quickly find your ideal audience and effectively communicate the right message across different online channels in order to achieve the highest return on investment.

In 2017 we conducted just over 13,000 split tests (250+ split tests each week). The systematic approach allowed us to be 100% sure what works. We learned 59 things which are universally applicable to Facebook & Google.

We work only with proven scaling systems. No guesswork, just data. Challenge us on that claim ;) 

Our work approach is strictly goal-oriented as we embrace creativity in the process of delivering results far above industry standards. 

Ready to scale your user acquisition?

Reach out to us now & we'll get back to you within 24 hours or less.

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2015
Show all +
Newark, DE
headquarters
other locations

Portfolio

Key clients: 

TastyPill

The AdSwapper

Breeo Industries

Welsh Mtn.

Schlankr.de

iFactor Health

Dahmakan

King Swings

Sunrise Solar

Plumeria Swimwear

TravelNurse.me

 

Case Study - 79.46% Lower Cost Per Mobile App Install

AdSwapper is an app which ensures that you get paid for every ad you are presented with. You can control features such as the format of ads, the number of ads of each type, their frequency and subject matter. Think of AdSwapper as a way to either screen against the ads or cash in on them.

The Challenge

Adswapper was already up and running, with a small but growing community of users. The main challenge was to lower the cost-per-install while getting people to directly download the app from the AdSwapper’s website. The company’s business model makes the app unavailable on the AppStore or GooglePlay and therefore getting the cost-per-install down was even more complex. 

The Strategy

After the initial research and analysis we came to a conclusion that the audience most engaged in our video consisted primarily of younger millennials and post-millennials, also known as the Generation Z.

Young millennials and...

801.22% Growth In Sales For A Pyhsical Product

Breeo Industries is an American company that set out to revive the campfire culture in North America. Over the last decade, gas logs and other alternatives have gained in popularity due to their convenience. Breeo caught the trend and took the original idea of a smokeless fire pit.

The Challenge

When we first got in touch with Breeo, they had just started advertising online - their Facebook page counting less than 400 likes. At this early stage, the challenge was to raise awareness, get people introduced to Breeo’s line of products and start driving sales. 

The Strategy

The first step was to run a research aimed to discover which audience will resonate with the Breeo’s offering. Research, and then the initial testing showed that the audience we were after loved camping, outdoor cooking & showed interest in backyard activities. 

To get the right message to out & motivate potential customers to buy...

Reviews

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Lead Gen & Social Media for Travel Nursing Association

"They are really easy to work with, and the turnaround time is really fast."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2016 - Ongoing
Project summary: 

Udonis Inc. manages Facebook ad campaigns to generate targeted leads and improve click-through rates. They run every stage of the campaigns, from content to analysis. 

The Reviewer
 
1-10 Employees
 
Nebraska
Founder, Travel Nurse Association
 
Verified
The Review
Feedback summary: 

Since beginning the partnership with Udonis Inc., cost per lead has dropped and the percentage of high-quality leads has increased. The agency has undertaken trial projects to test the partnership's efficiency. Their promptness and honesty are crucial to the company's ongoing success. 

BACKGROUND

Introduce your business and what you do there.

I am the founder of a lead generation company for travel nursing organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Udonis Inc.?

We wanted to generate leads, specifically targeting nurses who might be interested in traveling and would give our clients good quality leads.

SOLUTION

What was the scope of their involvement?

The work has all been Facebook advertising. They do everything, from the images to the text and the targeting. We gave them a basic overview of the industry and explained which age groups and relationship statuses are more attracted to travel nursing. They took that and ran with it.

What is the team composition?

I have only contacted one person.

How did you come to work with Udonis Inc.?

I originally found them through Upwork. I was interviewing different agencies, and they were willing to do a project with a small upfront cost and see how things went.

How much have you invested in them?

We have invested between $12,000–$15,000.

What is the status of this engagement?

We started working with them in June 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most important thing has been the cost of each lead. That is ultimately what it comes down to. It isn’t necessarily about just the click-through, it’s about the nurse also providing their contact information to one of our clients.

The entire business revolves around these Facebook campaigns. If they didn’t do a good job, then we wouldn’t be in business.

How did Udonis Inc. perform from a project management standpoint?

They perform very well. We most often communicate through Skype. As we got things going, we contacted them every couple of days. Things are going pretty well, and we have a conversation once or twice a month. As long as things look good, we don’t talk about it. They are really easy to work with, and the turnaround time was really fast.

What did you find most impressive about them?

I was mostly impressed by their transparency and their willingness to work with you and do sample campaigns for a very low cost. They will eat some of that time upfront to see if they are doing a good job and gauge whether you’re comfortable with a contract. It has been nice to have a month-to-month deal.

Do you have any advice for potential customers?

Give them as much information as possible about the industry, and maybe some specific examples of who they might target or why they should target certain people. Some age groups or economic brackets may not be apparent if you’re not part of the industry. Little things you may not feel are important should still be passed onto them so that they can do the best work they can.

5.0
Overall Score They are great to work with. If a campaign isn’t working right, they are very quick to change it up and get it working as soon as possible.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always have a very quick turnaround time and are willing to run different campaigns to see which one works the best.
  • 5.0 Cost
    Value / within estimates
    Some people might be less or more expensive, but I can’t ask for more given what we pay them.
  • 5.0 Quality
    Service & deliverables
    They do what they say they will.
  • 5.0 NPS
    Willing to refer
    I have recommended them to others.

PPC & Social Media for Outdoor Appliance Manufacturer

“They were quite thorough.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Mar. 2017 - Apr. 2018
Project summary: 

Udonis deployed and managed online campaigns for a B2C website, including PPC and social media, and provided some assistance with SEO.

The Reviewer
 
1-10 Employees
 
United Kingdom
Head of Marketing, Outdoor Appliance Manufacturer
 
Verified
The Review
Feedback summary: 

Udonis’ campaigns helped increase brand awareness and received favorable feedback from management. Despite the remote setup, their team was productive and meticulous. However, the client decided to shift to in-house staff and local vendors for easier coordination.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for an outdoor appliance manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Udonis, Inc.?

We needed to drive traffic to our B2C website, which targets consumers within the U.K. and North America.

SOLUTION

What was the scope of their involvement?

They’ve managed all of our PPC, AdWords, and Facebook advertising. They’ve also done a small amount of SEO, but not too much.

What is the team composition?

I was in touch with their CEO.

How did you come to work with Udonis, Inc.?

They were hired before I joined the company. I believe they were a contact of one of our founders.

How much have you invested in them?

We have spent around £15,000–£20,000 ($21,032–$28,043 USD).

What is the status of this engagement?

We worked with them from March 2017–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work has had a positive impact on our company. Although they sometimes found it challenging to get content from us, our campaigns have been quite successful. Overall, the owners have been happy with their work.

How did Udonis, Inc. perform from a project management standpoint?

It has been positive. We used Skype or email to communicate on a weekly basis, but our meetings were a little longer during campaign time.

What did you find most impressive about them?

They were quite thorough.

Are there any areas they could improve?

We are just wrapping up our engagement, as we’ve decided that it would be more convenient and efficient for us to work with local resources. Since we are in Scotland and they are in Croatia, it has been a challenge not to have proper face-to-face meetings. As a result, we are changing our team structure to bring a lot of the work in-house. We’ve hired an internal digital marketing manager and contracted local agencies to help execute our digital plans.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Online Marketing & Advertising for Weight Loss Platform

“This was an amazing experience.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2016 - Jan. 2017
Project summary: 

Udonis used a data-driven approach to design and implement a digital marketing campaign on Facebook. They studied the product’s existing customers to hone in on other likely consumers.

The Reviewer
 
11-50 Employees
 
Germany
Thorsten Kreutz
CEO, Schlankr.de
 
Verified
The Review
Feedback summary: 

Udonis created innovative marketing content that consistently encourages customer engagement. The research-based effort exponentially increased online sales. Executive-level management was highly involved throughout the process and contributed to open communication. They were flexible and prompt.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of OnTopic Media AG. We’re an online marketing and B2C weight loss platform. Clients take our online courses to learn how to lose weight and live a healthy lifestyle.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Udonis, Inc.?

We wanted to expand the scope of our digital marketing efforts by utilizing social media.

SOLUTION

What was the scope of their involvement?

Udonis conceptualized and developed a Facebook ad campaign. To do this, they analyzed our customer base to establish a target audience. Then, they redesigned our Google AdWords and led the marketing effort to yield more direct sales. This included creating content that attracts and engages potential customers.

What is the team composition?

We primarily work with their CEO and two other team members.

How did you come to work with Udonis, Inc.?

They were referred to us by a colleague of mine who’d worked with them in the past. I researched them further and ultimately reached out.

How much have you invested with them?

We spent $280,000–$310,000.

What is the status of this engagement?

The project took place December 2016–January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Daily Facebook sales increased from 10 to 70 within the first two months. The campaign generated sales numbers 30% higher than our previously most profitable month. The specifically tailored ads yield 40%–60% conversion rates.

How did Udonis, Inc. perform from a project management standpoint?

We mostly communicated via Skype but also utilized conference calls between myself, our head of marketing, and 2–3 people from Udonis. They seamlessly accommodated our needs while operating in a different time zone. As a result, we had no trouble scaling the project and got results quickly. They performed perfectly.

What did you find most impressive about them?

We know how to sell our product but were unable to transition our expertise to Facebook without help. Udonis came up with creative marketing concepts we’d never considered. They excelled at providing new ways of engaging customers through multiple points of contact. Also, I enjoyed CEO’s hands-on approach to project management. It’s rare to speak to a CEO more than once when working with an international marketing agency.

Are there any areas they could improve?

No. This was an amazing experience.

Do you have any advice for potential customers?

Clearly communicate the project’s goal. Furthermore, think about the big picture because they’re capable of adapting to that and delivering. Keeping communication open and frequently asking questions will facilitate a successful engagement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re more affordable than other vendors by a large margin.
  • 4.5 Quality
    Service & deliverables
    I’m extremely satisfied.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them.

User Acquisition & Social Media for Ad Network Company

“They've cut our user acquisition cost to a third of what it was when we started.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2017 - Ongoing
Project summary: 

Udonis designed and implements an acquisition marketing strategy for an online ad company. Deliverables include audience identification, message development, and creating content for Facebook and Instagram.

The Reviewer
 
1-10 Employees
 
Columbia, Missouri
Amos Angelovici
CEO, AdSwapper Inc.
 
Verified
The Review
Feedback summary: 

The cost of acquiring new business was reduced by two-thirds, while the number of social media views has increased. Udonis' responsiveness and ability to see the big picture allows them to stand apart from the competition.

BACKGROUND

Introduce your business and what you do there.

My name is Amos Angelovici and I'm the CEO of AdSwapper, an Internet company and ad network that partners with users to provide them a better experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Udonis?

We needed help with user acquisition and promoting our solution on social media.

SOLUTION

What was the scope of their involvement?

We explained what our company does, our value proposition, and some challenges with our messaging. Starting with a test period, they helped us to better define our social media messaging and our target audience, as well as creating content for social media. We were happy with the results so we continued working.

I don’t know the specific targeting strategies they use, but they identify specific audiences on Facebook and Instagram that engage better with our solution.

What is the team composition?

My primary contact is the CEO. At the beginning, we talked pretty often. As things got more streamlined, I talk to him once a week. We communicate via email, Slack, and Skype.

How did you come to work with Udonis?

I found them online through UpWork. I interviewed them and several other service providers and liked them the most.

How much have you invested with them?

We’ve spent around $150,000.

What is the status of this engagement?

We started working together in the middle of 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've cut our user acquisition cost to a third of what it was when we started, so for the same money, we're getting triple the amount of user exposure and user acquisition. And it keeps on improving.

How did Udonis perform from a project management standpoint?

They're very responsive and approachable. I can call them at any time, and somebody gets back to me in an hour. The engagement is very easy and pleasant.

What did you find most impressive about them?

Usually, a company working on social media concentrates only on the specific campaign or has a very narrow view of what needs to be done. What I really like about Udonis is that they see the whole picture. They understand that there’s a broader strategy and can provide input for a more holistic approach.

Are there any areas they could improve?

It would be great if they looked at additional social media outlets.

Do you have any advice for potential customers?

Use them or treat them as if they're part of your marketing team. Let them see where you explain clearly where you want to go and what you want to. What are your goals so they can best advise you and execute your strategy.

4.5
Overall Score Very pleasant, very successful.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They pretty much made all their deadlines.
  • 5.0 Cost
    Value / within estimates
    They’re certainly worth the investment.
  • 4.5 Quality
    Service & deliverables
    I'm very happy with the results.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.

Digital Marketing for Firepit Material Manufacturer

Having worked with other agencies, Udonis is definitely above average. I can’t recommend them highly enough.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2016 - Ongoing
Project summary: 

Udonis was hired to augment traditional marketing with a vibrant online presence, mainly through Facebook ads. They also optimized the website via heat tracking, data analytics, and retargeting tools.

The Reviewer
 
1-10 Employees
 
Lancaster, Pennsylvania
Co-Owner, Firepit Material Manufacturer
 
Verified
The Review
Feedback summary: 

The digital marketing and revamped website led to an 800% increase in Amazon sales and took Facebook followers from 400 to 7,000. Their focus on results and expert execution give them a unique and effective workflow. Udonis creates positive working relationships and can accomplish any task.

BACKGROUND

Introduce your business and what you do there.

I’m the owner in charge of sales and marketing for a metal fabrication company. Specifically, we build fire pits and other outdoor backyard features from metal.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Udonis?

We wanted to augment our distribution market by creating a strong online presence. We already sell our goods through traditional brick and mortar stores, but we wanted to enhance our website and increase traffic (through Facebook ads) that we could convert to sales, either online or in stores.

SOLUTION

What was the scope of their involvement?

Udonis was in charge of digital marketing and optimizing our website. The focal point was Facebook advertising, so they set up the campaigns and directed the content we should create depending on the budgets we gave them. They managed our Facebook engagement, used heat maps to track where people went on our site, tracked analytics, and setup retargeting so we could advertise to people on Facebook. Beyond those main responsibilities, they also provided advice on branding and assisted with some SEO.

What is the team dynamic?

I work with one primary contact point and then we both reported to our respective teams.

How did you come to work with Udonis?

I found quite a few companies just by looking online. I came across Udonis’ work, had a Skype call, did a test trial that went well, and then we hired them.

What is the status of this engagement?

We started in December 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since last year, our Amazon sales have grown over 800%, and our website traffic has had a similar increase. We had around 400 Facebook followers before hiring Udonis, and now we’re around 7,000, which is significant because we can remarket those people. Our company grew both online and offline, and I believe a lot of that is due to Udonis.

How did Udonis perform from a project management standpoint?

The whole team is responsive; I can expect an answer to any question within a day. We mainly use Skype to communicate and they’re transparent with reports and what you want them to track. Having worked with other agencies, Udonis is definitely above average. I can’t recommend them highly enough.

What did you find most impressive about them?

In our trial period, I noticed they’re very results-oriented. They concentrate on the sales, not necessarily vanity metrics like brand awareness. They’re hyper-focused on long-term relationships and results, and they were involved in the whole process, from planning to execution. Most other agencies reduce engagement in the execution phase, but Udonis executed on our plans right after we made them, which is why we’re seeing actionable results.

Are there any areas they could improve?

This wasn’t an issue for us, but it would probably be helpful if they had someone on the ground in the U.S. We don’t have a problem with digital communication, but a physical presence could be helpful for companies that can’t communicate remotely as efficiently.

Advice for potential customers?

Track metrics and clarify your goals because Udonis will achieve what you say, so make sure that’s really what you want to see happen.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer