TWG

What evidence can you share that demonstrates the impact of the engagement?

The app exceeded all expectations, which was in large part due to the simplicity and quality of the experience. On the day that we launched the app, we ended up trending in the App Store and we were number two in health and fitness in Canada. It was an incredible achievement from the very beginning.

They built a very stable and secure platform, so we didn't have any issues with scalability or stability even though the traffic and load were significantly higher than we had anticipated. Since our inception we've regularly been among the top 10 health apps in Canada, which is impressive considering we're competing with apps like Fitbit and Strava. 

They made the onboarding process simple and seamless. With many apps, people don't get through the sign-up process, but our download-to-registration ratio is about 80%, which is quite high. 

How did they perform from a project management standpoint?

They were very organized and thorough. When we engaged with them, we were just starting our company, so they had a part in building us. I didn't have any technical background and they built me into a product manager. They introduced us to Slack, Dropbox, Envision, Zeppelin, and Sketch, and we exported those tools into our business.

We were very flexible from a project management perspective, trying what worked best. We used a combination of Google Docs and Jira, depending on what we were working on.

What did you find most impressive about them?

They stay up-to-date and well-informed about the new industry trends, often suggesting that we try new things we hadn't even heard of. Being the leading edge in terms of best available technologies and best practices, they can be considered thought leaders in Toronto.

Secondly, we were impressed with their culture – they're an incredible group of people. They're transparent and easy to work with, which creates a very collaborative and positive experience.

Are there any areas they could improve?

I haven't worked with them in about a year, so I don't know what they've done in terms of AI [Artificial Intelligence] and machine learning space. That might be something they can focus on.

Do you have any advice for potential customers?

Trust them and let them drive the design process. It's somewhat challenging when you have big ideas and you just want them to execute them. But listening to the design feedback and the strategic insight is the only way to get the best out of the ecosystem.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We're definitely happy with the website. It was exciting to see an increase in mobile traffic and engagement right off the bat. It used to be something which we were lacking before. Many people have told us how great the site looks.

How did TWG perform from a project management standpoint?

TWG shined in terms of project management. As a small business owner, a typical challenge is that I have to drive everything. In this case, TWG ran the project and was upfront about calendars and material that was required from us. TWG made it easy to get through the process and moved quicker than many other web development projects.

What did you find most impressive about TWG?

TWG took the time to think outside the box. One of the things that I like most about our site is an interactive image, which was something that we'd never seen before. TWG took the time to figure that out.

Are there any areas TWG could improve?

The only hiccup with our project was on Shopify's end. We were supposed to upload our new design into the old shop, but because of the way in which Shopify works, that wasn't possible. It was frustrating, but TWG ultimately resolved it and made the integration as seamless as it could be. Shopify will eventually need to fix this on their end.