TwentyThree.Five

BACKGROUND

Please describe your company and your position there.

I am the owner of Forty Three Bakery and we are a boutique bakery that specializes in contemporary pastries, croissants, bagels, and cakes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TwentyThree.Five?

I needed a team of young professionals to launch our business TikTok account so that we could target another demographic and cross-utilize content on other platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

They reached out to us and offered a personalized service to match our needs and the flexibility to work with my schedule as a busy business owner.

Describe the project in detail and walk through the stages of the project.

After an initial consultation to learn our goals we set a preliminary, rigorous, and highly targeted action plan to meet those goals. They began filming for content immediately to draft weeks worth of videos. Each week they provide the following weeks videos for my review. They are methodical in the types of videos, sounds, bits, trends, etc to keep our content in line with other successful creators.

How many resources from the vendor's team worked with you, and what were their positions?

I work with:

1. Sales Manager for anything related to contract and billing.
2. Two Videographers for filming
3. Content manager for video reviews and to contribute in the content calendar

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We seen great progress on Tiktok and their content has faired well on other platforms as well.

How effective was the workflow between your team and theirs?

Very effective. Streamlined

What did you find most impressive or unique about this company?

Their willingness to listen to feedback and their flexibility are impressive. They also manage the social media content engagement very well. The price is also affordable.

Are there any areas for improvement or something they could have done differently?

Nope. They’re great.

BACKGROUND

Please describe your company and your position there.

I'm the head of marketing for Ureeka, a small business platform that helps entrepreneurs use the digital world to acquire more customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TwentyThree.Five, and what were your goals?

Our original website was an easy-to-use template for Squarespace. We needed to really elevate our brand with a new, customized wordpress site. Our goals were to completely transform the look and feel, improve the site functionality and performance and make sure all content was optimized for SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to 3 different vendors and the criteria for us was directly related to our quick timeline for delivery while still hitting the goals we had. Twenty-Three Five came in with an even quicker delivery date than we had in mind and had references that made us confident they would deliver exactly what we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss goals and objectives. We then moved into wireframes and design. We worked with their team to ensure copy for each page was optimized for SEO. Final imagery and design elements were a combination of our designer and their team. We QA'd the site and went through 3 rounds of updates before we were ready to launch.

How many people from the vendor's team worked with you, and what were their positions?

We worked with three people along the way. One person handled the contract conversations and any sort of billing. The other two were our key points of contact for the wireframing, development and design.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the site we've seen a 10% uptick in traffic overall and are in the midst of launching ad campaigns with our new landing pages. Overall, our site is now actually aligned with what our product offerings are, which has made a huge improvement when we get new members into our platform.

Describe their project management style, including communication tools and timeliness.

The team was very accommodating to however we wanted to manage communication of the project. Since it was a small group between their two people and me, we mostly communicated via email with a weekly call at the beginning. We moved to a twice weekly call in the final weeks of the project. Their team was extremely flexible and always responded to emails quickly and escalated the right conversations to a quick phone call when needed.

What did you find most impressive or unique about this company?

They listened to our goals and built us exactly what we needed. Sounds simple, but is a vastly underrated quality when building a website as I've had experiences in the past where my vision was taken in a completely different direction based on opinions of the vendor. They did have plenty of great recommendations along the way but all of them only helped us get to where we needed to go faster.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of to note.

BACKGROUND

Please describe your company and your position there.

I'm the founder and Executive Director of EOY Foundation. We are a nonprofit focused on providing mentoring to aging-out foster youth and underrepresented youth who need guidance as they transition into adulthood.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TwentyThree.Five, and what were your goals?

Our website needed a major overhaul from rebranding our logo to SEO updates to help with driving more traffic to our site. Our goal was to have a more youth-friendly site that would attract teenagers and potential donors. We wanted our new logo to be fresh and have a splash of advanced technology.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were working with Ureeka and they had recommended TwentyThree.Five. I did my own research and was impressed with their past projects and projected timeline. Their team was incredibly innovative and understood the needs of a nonprofit.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We met to discuss the goals of EOY and what type of branding I was looking to achieve. We had a few iteration meetings and then finalized the branding. We then moved on to a complete overhaul of the website. We were able to incorporate everything Ureeka had helped me with for my company. TwentyThree.Five is very skilled in WordPress and the overall website technology. I felt very confident in their abilities to maximize traffic to my new site.

How many people from the vendor's team worked with you, and what were their positions?

We had a total of three people. The salesperson initiated the contract and then we had two other tech people who coordinated the branding project and the web development project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We just completed the launch of the website so I don't have measurable outcomes at this point. However, I've shared the site on social media over the past few days and the responses have been very favorable!

Describe their project management style, including communication tools and timeliness.

We had regular Zoom calls for progress updates and iteration meetings. The entire team was very hands-on and always available to help when I needed them. I always felt like I was a VIP client which is important to me.

What did you find most impressive or unique about this company?

This company is very involved in each of its projects. I liked the fact that they were available when I needed guidance. They also taught me about WordPress and the overall functionality of my new site. The end result is a very impressive and inviting website that speaks to the youth we serve and my donors. It looks professional yet fresh.

Are there any areas for improvement or something they could have done differently?

Not really. We had a few bugs which are always expected when launching a new site. The entire team responded in a timely manner to get all issues resolved.

BACKGROUND

Please describe your company and your position there.

Knowledge To Own, a new digital home loan search engine platform modernizing the home buying process by improving education, access and inclusivity to home loan programs that are difficult to find. Our solution helps buyers save time and money, financing of up to $80,000 is available for buyers to use towards the down payment or closing costs on a new home purchase. I am the CEO of Knowledge To Own.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TwentyThree.Five?

We hired TwentyThreeFive to produce a marketing video for our home page to improve the experience for end-users visiting our site and enhancing the brand impression for new users.

SOLUTION

How did you select this vendor and what were the deciding factors?

I received a referral from Ureeka. I made the decision based on the price and the referral source.

Describe the project in detail and walk through their service package.

The video production was straightforward. We were just looking for a simple video that show homeowners in a home to give the site a video versus having text on the page.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Coleman Milligan. We regularly communicated to check status and updates on the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We just launched the video, but early impressions are good. Generally, people connect with the video and it helps to understand our solution better.

How effective was the workflow between your team and theirs?

This was a small project. The timeline was about 1 month and it was delivered on schedule as agreed.

What did you find most impressive or unique about this company?

I enjoyed the quality of the video production at the cost.

Are there any areas for improvement or something they could have done differently?

None, this was a very small project with a clearly defined scope.

BACKGROUND

Introduce your business and what you do there.

I'm the owner and clinical director of Compass Counseling and Consulting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TwentyThree.Five?

TwentyThree.Five helps us with developing our website and working on its SEO. We look at all of the site’s aspects, design, language, positioning, and functionality.

SOLUTION

What was the scope of their involvement?

TwentyThree.Five analyzes our SEO performance and evaluates how we’re doing in terms of getting Google hits in our region to push our site toward the top search results. They also help us manage our budget as we make decisions. For instance, when we’re doing well in some areas, we lower our monthly spending on Google Ads. 

They’ve also completely redesigned our website, which we hadn’t updated in around eight years prior to this engagement. Additionally, a new payment system is included on the website, which connects to and integrates with our electronic health records. 

What is the team composition?

I work with Coleman (CEO), who’s my primary point of contact. 

How did you come to work with TwentyThree.Five?

I discovered TwentyThree.Five through a word-of-mouth referral, and Coleman was very responsive; I sent an email, and he quickly responded. His communication was also very efficient and clear. As a result, when I was choosing between different people, it seemed like he had a better grasp of what he was doing. 

How much have you invested with them?

We’ve spent around $1,800. 

What is the status of this engagement?

We started working together in October 2019, and we’re in an ongoing relationship. I usually send a request to Coleman to modify our site or check our SEO performance, and I’ve reached out to him around 5–6 six times since he developed the site. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

TwentyThree.Five has managed to put our website in the top two results in our region, which is great. Visually, the website looks and functions better. We’ve also received some positive comments, especially right around the time we made the site changes. People have said that it does look better. 

In terms of empirical metrics, our customer referrals have been going up. However, I don’t know if that’s directly attributable to their work since our agency has had a steady incline for years. Still, all of our clinicians are full of business, and a lot of that comes from the website. 

How did TwentyThree.Five perform from a project management standpoint?

TwentyThree.Five has excellent communication, and all deadlines are met promptly — they’re quick and efficient. 

What did you find most impressive about them?

I’m a very busy person, so I appreciate how quickly Coleman gets back to me and how he’s able to answer questions in a simple and straightforward manner. I also appreciate how Coleman has given me options and helped me see issues that I didn’t know existed before. 

Are there any areas they could improve?

No, there aren’t any. It’s a pretty simple project, and they’ve done a good job. I’m very satisfied with their work. 

Do you have any advice for potential customers?

Like in any engagement, the more clarity you have as a customer, the better TwentyThree.Five will be able to deliver. 

BACKGROUND

Please describe your company and your position there.

Operations of an online fitness training business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TwentyThree.Five?

Full Google Analytics set up.

What were your goals for this project?

To have google analytics set up properly.

SOLUTION

How did you select TwentyThree.Five?

Through Ureeka, a business coaching community.

Describe the scope of their work in detail.

To set up GA for web visitor tracking.

What was the team composition?

I worked with all team members, they were very helpful!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Clearly showed my analytics and walked me through what to look for when analyzing visitors.

How effective was the workflow between your team and theirs?

Great!

What did you find most impressive about this company?

I liked that they were a small team and were very collaborative when it came to helping us. They got everything done in a timely manner and explained what was done. They were very catering to my needs and understanding.

Are there any areas for improvement?

nope :)