Integrated agency with content at its heart.

TVC Group has been using words, images and particularly moving image to tell stories for our clients for nearly 20 years. We help brands build their reputation through emotional connections and solve their communications problems. And we do it all over the world.

We have our own in-house producers and editors working alongside our creative and media relations teams to deliver compelling moving image content-driven campaigns. Our media teams are modelled on a 24hr global news room - constantly monitoring for opportunities and with a wealth of experience in planning and managing news creation and distribution.

Everything we do is underpinned by insight, creativity and commercial rigour. We believe in knowledge before assumption, we value brain count over headcount and out-thinking over outspending. Crucially, our approach is channel neutral, so we’re always thinking in every possible direction.

 
$10,000+
 
$150 - $199 / hr
 
250 - 999
 Founded
1998
? These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.
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London, United Kingdom
headquarters
other locations
  • Enfield
    United Kingdom

Focus

? These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.
Service lines
  • Public Relations
  • Content Marketing
Industry focus
  • Arts, entertainment & music
  • Financial services
  • Hospitality & leisure

Portfolio

Key clients: 

Aldermore Bank; Motor Insurers' Bureau; Bacardi; Greene King; Cartier; GE

GE’s HealthAhead programme has been running since 2009 to empower employees and their families to live healthy, well-balanced lives. In 2017, we helped GE contemporise HealthAhead by engaging employees digitally to support their personal wellbeing journeys. In 2017, the HealthAhead Day theme was StepAhead.

Objectives

For the two-week StepAhead campaign we were aiming to get 4,000 people engaged

and stepping.

Beyond reach, it was critical that we drove engagement and actually shifted behaviour, measured by the number of teams taking part, and most crucially a strong step challenge completion rate (aim of 75%).

Implementation

We designed the StepAhead Challenge, which was available on HealthAhead’s wellbeing app and we also redesigned the ge-healthahead.com website to promote the Challenge. We created content to support key milestones throughout the campaign, including a cache of content which was unlocked at steppers reached 100,000 steps.

Outcomes

Number of participants: 6,834

Number of teams: 684

Completion rate: 94% of teams crossed the finish line

Total number of steps: 807 million – equivalent to 12x around the world

App downloads: Enrolment on the new HealthAhed app doubled from 7,000 to nearly 15,000 unique users. Traffic to the ge-healthahead.com website also increased, with 15,150 visitors on HealthAhead Day alone, and more than 185,000 during 2017.

Brief

We supported the launch of the fifth annual Farm Safety Week to raise awareness of farm safety, change attitudes towards farming safely and reduce the toll of life changing or life ending accidents…on a shoestring budget

Intelligent Solution

Farmers are hesitant to listen to official farm safety messages so we took a case study-led approach focussing on a real

farmer, James Chapman, who lost an arm in a farming accident, and made him the star of an emotive film which powerfully showcased the farm safety message

Using shocking headline-grabbing statistics we created a national story showing that while UK farmers are amongst the best in the world, farming has the poorest safety record of any occupation

Outcomes

Awareness of the Farm Safety Foundation and/or Farm Safety Week increased a whopping 8% to 76% amongst the youngest farmers (aged 18-29) according to Farm Safety Tracker results from July 2017

Behaviour Change: When asked as part of the 2017 Farm Safety Tracker how the campaign has changed the way they behave around the farm, 65% of farmers said ‘somewhat’ and 24% said ‘a lot’ – a huge shift compared to the previous year

Coverage: We secured 100+ pieces of coverage, including pieces on Sky News, Mail Online and Metro, and reached the farming and rural community with coverage on BBC Radio 4 Farming Today and in Farming Life

Otis - Made to Move You Image

Otis - Made to Move You

Brief

We were called on board to develop and execute a disruptive campaign platform to bring to life a key sales event at The Tate in London, in October, introducing and reintroducing customers to new OTIS products, and exciting employees across the UK.

Intelligent Solution

We devised the central platform Made to Move You, designed to shift the perception of a lift being

just for utility. A radical departure from anything OTIS had done previously, our creative provided a unique emotional positioning and enabled storytelling around the end user experience.

Embracing the Made to Move You strategy, we commissioned street poet James Massiah to create a script for an emotive brand film which looked behind the elevator doors and uncovered stories of love, friendship and new beginnings.

The film tells micro-stories of people’s lives: a nervous young man going for his first job interview; an old man clutching a bunch of flowers; a young woman surrounded by packed boxes; a future couple

Outcomes

More than 150 key customers and 50+ senior employees attended the launch event, generating positive feedback.

The film clocked up 640,000 completed views for a relatively low spend. 89% of people watched the Made to Move You film to the end, (well above the benchmark of 60%-65% completed view rate), with impressions on 350+ sites.

A microsite, which housed content from the film to the event itself, generated 386,000+ site visits.

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