TuringLabs

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of SaaS company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TuringLabs?

We were looking for a partner to provide UI/UX support and guide us through the early stages of product development.

SOLUTION

What was the scope of their involvement?

TuringLabs has provided UI/UX design services. We had wireframes and ideas ready, but they’ve shaped our ideas into UI/UX design mockups. First, we ran through a host of wireframes and business documents outlining our objectives and customer personas. Then, they came up with inspirational mood boards and started working on the designs in Figma.

What is the team composition?

We work primarily with one person.

How did you come to work with TuringLabs?

I’d worked with Ankit (Founder) on a prior project, so I reached out to them when we needed additional support.

What is the status of this engagement?

Our ongoing partnership started in December 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve been satisfied with the services TuringLabs has provided. They’ve delivered things on target, according to our project scope. 

How did TuringLabs perform from a project management standpoint?

We’ve faced some unexpected hiccups, but the team typically delivers designs on time, which has helped our engineering team work efficiently. They’ve been a proactive and responsive partner.

What did you find most impressive about them?

I’ve been impressed with the simplicity of everything. We like to keep things simple, and TuringLabs has helped us do that. 

Are there any areas they could improve?

I have nothing TuringLabs could improve on at this time. 

Do you have any advice for potential customers?

Lay out your internal requirements and specifications before engaging TuringLabs. Be clear about your goals and do the homework up front so TuringLabs can work confidently and quickly to deliver it. 

BACKGROUND

Please describe your company and your position there.

Inclusively is a workforce platform focusing on candidates within the disability community who require accommodations in the workplace. My role is VP, Product Strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TuringLabs?

We do not have a full time UX designer and were in need of a designer to help us in creating Figmas for the FrontEnd to work off of to improve and enhance our UX for all of our user types.

SOLUTION

How did you select this vendor?

This was a referral from our Chief Architect, Jeffrey who has worked with Ankit before.

Describe the project in detail and walk through the stages of the project.

This is not a single project but an ongoing collaboration with Ankit who completes figmas based on features and functionality we are trying to achieve within the product. So far this has included Employer portal candidate search, Resume spaces, candidate job search, profile space, assistance with sales deck assets, etc.

How many resources from the vendor's team worked with you, and what were their positions?

One resource as lead UX designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our platform is finally headed in the direction that we have visualized but never been able to see in an actual design. Thanks to Ankit, we now have been able to achieve the feature and functionality that are moving our platform to the next level of UX experience that we are trying to achieve.

How effective was the workflow between your team and theirs?

The workflow has been effective meeting twice a week for 1 hour. Ankit provides feedback in Figma and that is where we do most of our communication. I could be more effective by responding to him in a timely manner but that's on me!

What did you find most impressive or unique about this company?

I like that they are specifically focused on supporting startups. By having that focus, they know how startups work and adjust accordingly in terms of working style, collaboration, etc.

Are there any areas for improvement or something they could have done differently?

No! I love Ankit!

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Effectiv, a risk automation platform startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TuringLabs?

We needed help designing the UI/UX for our platform.

SOLUTION

What was the scope of their involvement?

TuringLabs did our platform's UI/UX design, and they continue handling anything related. They work with the product and engineering team to develop designs and Figma prototypes. Then, we test it and make any needed changes.

What is the team composition?

We're in direct contact with their design team.

How did you come to work with TuringLabs?

We found them through a previous connection.

How much have you invested with them?

So far, we've spent $50,000 with them.

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They deliver everything to our liking and meet our expectations.

How did TuringLabs perform from a project management standpoint?

Project management is running well.

What did you find most impressive about them?

Ankit (Founder) is a great guy; he has a great knowledge of UI/UX, is very approachable, and gets things done on time.

Are there any areas they could improve?

They could improve our sprint planning together. Other than that, I don't think they can improve anything – I'm delighted with their work.

BACKGROUND

Introduce your business and what you do there.

I’m a senior data scientist and manager at Mercury Data Science. We’re a consultancy firm that does data science projects catering primarily to the biotechnology and healthcare sector. Our work also includes custom, full stack development, prototyping, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TuringLabs?

We were working on two client projects, which involved developing a pair of applications. We’re fully capable of handling the data science, coding, and deployment portion, but we needed help in designing the UI/UX for both apps.

SOLUTION

What was the scope of their involvement?

TuringLabs handled our UI/UX design needs. We worked with them on two client projects: a web and mobile application.

Their team basically helped us design the web app from scratch, including the icons, typography, layout, navigation, and other technical aspects. As for the mobile app, they assisted with its redesign and added a set of new features before handing it over to the internal development teams. They created most of the designs using Figma.

What is the team composition?

We worked with one UI/UX designer from the TuringLabs team. Neither project was massive enough to require more than one designer.

How did you come to work with TuringLabs?

We were searching for web designs firms and ended up interviewing their team. Our conversation went well, and we were most impressed with their flexibility, all-around UI/UX design expertise, and reasonable pricing. They also clearly understood what we needed for our both projects.

How much have you invested with them?

We spent no more than $50,000 on both projects.

What is the status of this engagement?

We worked with TuringLabs on both projects from December 2020–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Both projects went onto a development phase, which we count as a great success. The web app was fully built and is currently being used and further developed by the client themselves. The mobile app, on the other hand, is still under development, but there’s been constant communication with the client about creating more designs for future versions.

How did TuringLabs perform from a project management standpoint?

Their project management style was great — they managed all tasks well, provided feedback regularly, and responded to questions and requests quickly. We also met with them at least three times a week, where they showed us mock-ups for our review and discussed any important updates. Overall, it was a very iterative and collaborative process.

What did you find most impressive about them?

We were really impressed with them, especially during the interview process — it was very custom, and the price point made a lot of sense. The designer we worked with was extremely communicative, responsive, and always willing to adjust to our schedule.

Are there any areas they could improve on?

I don’t think there’s anything they need to improve on; they were so easy to work with.

Do you have any advice for potential customers?

I absolutely recommend working with TuringLabs — they did not disappoint us.

BACKGROUND

Please describe your company and your position there.

I am the marketing director at AiSensum. We are an AI and big data analytics company. We provide an analytics platform that is an AI/machine learning system that creates additional revenue streams for businesses through data monetization partnerships. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TuringLabs?

We hired TuringLabs to create the UI/UX for our retail dashboard. 

What were your goals for this project?

We envisioned a system that could reflect large data sets in an intuitive dashboard.

SOLUTION

How did you select this vendor?

Our original vendor had to leave our project halfway through for personal reasons, but we were not in the position to delay the release of our dashboard. I contacted several design companies trying to determine a new course of action. TuringLabs was the only firm to respond shortly after my initial message. I spoke with Ankit (Founder, TuringLabs), and he exhibited a solid understanding of our data. He steered us in the right direction from the very beginning. 

Describe the project in detail.

We were faced with a tight timeline, so Ankit provided tangible deliverables shortly after each of our meetings. We offered our feedback, and Ankit made the appropriate changes. The process repeated until we had a final product. 

What was the team composition?

We only communicated with Ankit. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With Ankit’s assistance, we managed to meet our deadlines and put together a valuable product. Ankit’s rare insight to data analysis improved our dashboard’s presentation. He brought a fresh perspective to our project, and his ideas ended up becoming valuable additions to our product.

How effective was the workflow between your team and theirs?

We had short but fruitful meetings. Ankit exhibited a strong understanding of our data and our goals, which allowed him to work quickly. 

What did you find most impressive about this company?

They were professional and transparent. Ankit never missed a deadline, and he gave quick responses to our queries. We never had to chase him to learn updates on his progress. He made his work available to us at all times. 

Are there any areas for improvement?

TuringLabs provides excellent work, but I wish they were more cost effective for startups. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and president of PocketConfidant AI.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TuringLabs?

We needed tech design and support in areas such as brand design for marketing collateral.

SOLUTION

What was the scope of their involvement?

We’ve mainly worked with them on software design, but also on branding and UX. They designed our architecture and a way in which our machine learning system could work with the programs we were building with our chatbots. There were no reference points as our system is something new. We’d built a technological infrastructure with our first product, but we needed to bring it to a higher level of design for more efficiency and reproducibility.

TuringLabs researched, made sense of it, asked the right questions, and brought suggestions for the best possible design for our infrastructure.

What is the team composition?

We were working with only one resource from their team who worked with us full-time.

How did you come to work with TuringLabs?

We were looking for a design resource, and we reviewed multiple vendors. We had a back-and-forth with TuringLabs and another provider. They showed a good ability to adapt and understand that we were working on something new. Their resource produced some initial work for us to assess, and we evaluated him in three areas— based on his past work, which was structured and high-quality; on his background in software design, which included the relevant expertise we wanted; and in terms of creativity and communication, which was as expected.

How much have you invested with them?

We’ve spent $40,000–$45,000.

What is the status of this engagement?

We started working with TuringLabs in November 2017, and the work is on pause right now. We’re currently gathering new budgets and are still interacting in order to provide new guidelines and strategic directions.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Every time we show something to stakeholders, we receive positive feedback. In terms of how the design thinking was done in real life, they helped us move forward with good feedback, which we’ve built upon. They delivered on time for each of our two-week sprints.

How did TuringLabs perform from a project management standpoint?

They performed pretty well. We were in touch with our resource daily through a messaging platform, and the work was done mostly on time. He was proactive and efficient when investigating issues and reporting back with possible solutions. Most of the time, he gave us multiple possibilities to choose from.

What did you find most impressive about them?

They have a strong passion and love for design, and they’re a structured and professional team. We may turn down people with more experience in favor of ones with good structuring, behavior, and communication skills as it makes the work much more efficient.

Are there any areas they could improve?

They’ve matched and surpassed our expectations. Given that this is creative work, I could go back and identify something we could’ve done differently, but nothing comes to mind.

Do you have any advice for future clients of theirs?

It’s important to give them feedback on the work and on how communication occurs. They can question how they’re working, and they have a personal development approach for their members. Working with them on the vision and mission is important.

BACKGROUND

Introduce your business and what you do there.

I am a co-founder of sCoolMeal Food Ventures. We are a school lunch box service. We provide healthy, nutritious, and wholesome meals to children. Parents can order online, and we deliver to their children at school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TuringLabs?

We needed digital marketing as well as rebranding, but we didn’t have the bandwidth to do all of that internally.

SOLUTION

What was the scope of their involvement?

They initially helped us with digital marketing. They set up our Twitter and Instagram channels, as well as Facebook, including trying out Facebook ads.

We also decided to do a rebranding, which they took care of in its entirety. The revamped the website and mobile application UI [user interface]/UX [user experience] and designed a new logo. Ankit [Art Director, TuringLabs] also helped us with the SEO for our website, as our ranking wasn’t very good at the time.

What is the team dynamic?

We worked with 2 people, and our main point of contact was Ankit. I’m not sure how many people were on the team that worked on our project.

How did you come to work with TuringLabs?

We attended the Stanford Ignite course that Stanford University offers in Bangalore every year, and Ankit was one of our batch mates. We received quotes from other agencies, but they didn’t have a focus on branding and UI/UX.

We felt that TuringLabs was best suited for the work we needed.

How much have you invested in them?

We have spent less than $10,000 so far.

What is the status of this engagement?

We began working with them in October of last year, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After they set up our SEO, we ranked much higher than before, and the number of hits and inquiries we received increased drastically. Our Facebook, Twitter, and Instagram followers increased organically, and the way everything looked and presented was much better.

TuringLabs also designed our business cards, and we have received positive feedback. Whenever we hand them out to potential clients, they tell us how professional they look, and it’s obvious that we’re a kid-based business.

How did TuringLabs perform from a project management standpoint?

Ankit sets the deadlines, and they deliver everything on time. We’re very happy.

What did you find most impressive about them?

I really like the logo they designed for us. Ankit truly understood what we wanted, and it suits both parents and children. It brought out the soul of what we do.

Do you have any advice for potential customers?

Anyone looking for UX and branding services should definitely go with TuringLabs.

It’s important that they understand the essence of your company. Work with them to get across what you’re trying to achieve in a clear manner. From there, they can take over.

BACKGROUND

Introduce your business and what you do there.

The/Nudge is a non-profit organization based in India, working on poverty alleviation in a sustainable and scalable manner. We're still in startup mode. I head the marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TuringLabs?

We wanted to start a fundraising campaign called, "Run to the Moon," and get different people to contribute to our cause. The distance to the moon is 384,000 km [238,600 mi.], and our idea was to bring a city together to cover that whole length. We would need 13,000 people to run for one kilometer [0.62 mi.] per day, on average, to reach that distance in 30 days. We had to have a high-energy brand, rather than the empathetic ones typically seen for non-profits.

SOLUTION

What was the scope of their involvement?

We created a brand and communication plan with them for the campaign. We started with basic branding, including logo design, font, colors, and so on. We went through 3 iterations and selected one of the logos they made. The communication plan was a smaller part of the project, since we mostly developed this part in-house.

What is the team dynamic?

We worked with Ankit [Founder, TuringLabs] and 2 other people from the team on the branding part. Communication was mostly handled by their principal.

How did you come to work with TuringLabs?

We are recognized in the non-profit sector because of all the news we’ve generated, and their team approached us about any projects they could help with.

What is the status of this engagement?

We started working with TuringLabs in February or March 2017. The project has been completed, and we plan to launch the campaign early in 2018, around mid-February. The initial communication took 1–2 weeks, and the branding part was completed in 2 weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched the campaign yet, so there's no feedback from larger crowds, but we've gone through a number of 20–25-person focus groups and studies with marathon runners in Bangalore. The branding part has been tested, and we’ve received very good feedback so far. The target segment is quite happy with the representation of our brand.

How did TuringLabs perform from a project management standpoint?

The project was done within our timeline and budget. We were sometimes surprised by their fast feedback. They emphasized documentation and explained their choices clearly. We used email, phone, and Google Hangouts for discussing designs.

What did you find most impressive about them?

They aren’t excessively creative people; what they do is analytical, taking the customer into consideration first, which is something I haven’t seen with many design agencies. They went through the research part first and made the design at the end.

The most important thing was the delivery timeline. Every iteration took only 2 days on average. Besides speed of execution, process and research were also good.

They stood out in terms of being receptive to our requirements and understanding our point of view, as well as that of the final consumer. They were quick to make necessary changes and quite socially conscious.

Are there any areas they could improve?

This was a short project, so I couldn’t dig very deep into their abilities. The design, timelines, and responsiveness were good. They had an idea of who our end-consumer was and did the appropriate research.

Do you have any advice for future clients of theirs?

Clients need to focus on the deliverables and see if those are the right output or give the appropriate comments. We’ve noticed that taking too much time to give a reply will lead to losing the thought process.

BACKGROUND

Introduce your business and what you do there.

Nwook provides shared work and study spaces in India. We have meeting rooms, conferences rooms, and all kinds of spaces. I’m the CEO and founder.

OPPORTUNITY / CHALLENGE

What was the scope of their involvement?

The current live version is the first version of our website. Soon after we launched it, we realized we wanted to change some things and redesign it. We wanted to try to build something advanced and complex. TuringLabs has redone the entire UX [user experience] and they’re implementing the UI [user interface]. They are pretty much redoing it from scratch. They provided sketches, wireframes, and prototypes for us after we engaged them and took care of the design. We have our own frontend developers. 

Due to the nature of our remote team, we were very clear from the start of our relationship with TuringLabs that we would have a lot of changes.

What is the team dynamic? 

It’s been good working with them because they’re a small team. They are very accommodating. We’re smaller startup so it’s hard for us to follow a lot of processes, but they’ve tried to help us follow as many as we can.

How much have you invested with them?

It’s a very good amount for India.

What is the status of this engagement?

We’ve been working with them for 3–4 months and are still currently working with them. It was an 8-month project, but we are probably going to extend it because we’re running behind schedule.

The biggest issue we faced with other agencies was that they don’t want to accommodate our requests. We regularly have requests for changes and that’s one thing TuringLabs has been accommodating of.

SOLUTION

What challenge were you trying to address with TuringLabs?

They are helping us with a redesign of our booking engine which is our progressive web app. People can book a seat by the hour at a cost of $0.50. We only had a very basic first version.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were supposed to launch this month, but it’s been delayed to next month. I don’t have any metrics yet because of that. They did a great job and we’ve received good feedback on the overall design. I work very closely with them in terms of design. It came out the way we wanted it to and we are very happy.

How did TuringLabs perform from a project management standpoint?

We used InVision which is a collaboration tool to get constant feedback from the entire team. We could get feedback on the design in real-time. It’s much better than screen sharing because both sides can make edits to the design and leave comments right on the screen.

If they were going to be busy, they would let us know in advance. The communication has been straightforward. They haven't been available 24/7, but they’ve informed if they weren’t going to be available. I don’t have any complaints.  

What did you find most impressive about them?

They’ve been accommodating. One of the biggest problems in India is usually a lack of clear communication and people not accommodating change requests. Often, even bigger companies are not accommodating of change requests, but TuringLabs has been good with that.

Are there any areas they could improve?

They’re pretty swamped with work. They could grow their team which would help them and their clients. They’re a small team, but their work is good.

Do you have any advice for potential clients?

Be very clear about what you want as most customers don’t know what they want. We were clear from the start. Before getting the design work started, we spent more than a month discussing what we wanted and bringing them on the same page so they know what we want to build. They could pretty much think for us. There were times we didn't have to tell them what we wanted; they know what we want. My recommendation would be to spend time discussing before starting the work.

Documentation is another thing that helped them a lot. We had everything documented that we wanted. Everything was pretty well documented before we got them to start the work. We had also given them sketches of what we had in mind.

BACKGROUND

Please describe your company and position.

I am the CTO of Drivetrain

Describe what your company does in a single sentence.

Drivetrain is a strategic finance platform that helps companies plan and monitor their business metrics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TuringLabs to accomplish?

• Bring UX to the world standards

SOLUTION

How did you find TuringLabs?

Online Search

Why did you select TuringLabs over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from TuringLabs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New visual and interaction designs of all the key areas of the product - reports, metric creation, and modeling. Required the Turinglabs team to understand the product deeply and come up with multiple ideas to simplify many different parts of the product. Some of these were very deep ux problems. Kudos the team for figuring this out.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Great ux that customers love 
• Simplification of the overall product experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their delivery was beyond our expectations. Turinglabs team is excellent in work ethic and very prompt and proactive in every way.

What was your primary form of communication with TuringLabs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great design skills combined with great project management make Turinglabs the perfect design partner.

Are there any areas for improvement or something TuringLabs could have done differently?

Can't think of anything. Keep doing awesome work.