Turba Media R&D PTY LTD

BACKGROUND

Please describe your company and position.

I am the Customer Success Management of IBM Australia

Describe what your company does in a single sentence.

AI, Hybrid Cloud. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turba Media R&D PTY LTD to accomplish?

Market Research Enablement

SOLUTION

How did you find Turba Media R&D PTY LTD?

Other

Why did you select Turba Media R&D PTY LTD over others?

Company values aligned

How many teammates from Turba Media R&D PTY LTD were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Audiance Building
• Comunity Building 
• Marketing 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Market Conversion Rate 
• Personalised Messaging

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team quickly responds and resolves any questions I have. In particular, they were able to clearly demonstrate their ability to deliver in a seamless manner. 

What was your primary form of communication with Turba Media R&D PTY LTD?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Turba Media redefine and elevates the term "Audience Building” enabling brands to have direct live access to their audience across all platforms, social, blogs and all other media channels.

 
The end-to-end Turba Media capability that has been co-created with IBM brings a modern approach and disruptive innovative technology to solve a problem. That problem is  “the complexity and inefficiencies of brands to identify, understand and activate their real audience, marketing hindering measurable decision making and measurable success.”  Turba Media brings Generative AI to the forefront of marketing capabilities and has the continued support of its partners to succeed.

Are there any areas for improvement or something Turba Media R&D PTY LTD could have done differently?

Continue to work with us and drive market driven solutioning for product enahncement. 

BACKGROUND

Please describe your company and position.

I am the Director of the company.

Describe what your company does in a single sentence.

We have a line of unique electronic massage Devices

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turba Media R&D PTY LTD to accomplish?

• Increase reach
• Find target Audiences
• Engage new customers

SOLUTION

How did you find Turba Media R&D PTY LTD?

Referral

Why did you select Turba Media R&D PTY LTD over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Find and engage new customers using generative AI

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More sales, increased reach, new customer interactions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Goals were achieved in a timely matter and we were happy with the outcome

What was your primary form of communication with Turba Media R&D PTY LTD?

Virtual Meeting

What did you find most impressive or unique about this company?

Innovative tools and solutions. Great team to interact and work with.

Are there any areas for improvement or something Turba Media R&D PTY LTD could have done differently?

Nothing from our end.

BACKGROUND

Please describe your company and position.

I am the General Manager of Respect Events

Describe what your company does in a single sentence.

Event Marketing Consulting 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turba Media R&D PTY LTD to accomplish?

• Increase our campaign ROI

SOLUTION

How did you find Turba Media R&D PTY LTD?

Referral

Why did you select Turba Media R&D PTY LTD over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Turba Media R&D PTY LTD were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Using generative AI Turba Medias service creatues audiences that match your campaign targetting, not just via traditional criteria but digging deep into user generated content and conversations to identify spefic user sentiment towards specific criteria. No more serving ads to those who aren't interested. We saw a massive increase in ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in ROI and campaign reach taregts (clicks / reach) acheived before previous recorded milestones.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Once we had a an understanding of the system it was very smooth, we had attentive tech support on call thoughout

What was your primary form of communication with Turba Media R&D PTY LTD?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to refine and ensre your audiences are matching your campaign and the ease at  which the system does this.

Are there any areas for improvement or something Turba Media R&D PTY LTD could have done differently?

We had a great experience and look to work with Turba again.