Tuatara | Boutique Marketing Agency 🦎

BACKGROUND

Please describe your company and position.

I am the Director of IBISA NETWORK

Describe what your company does in a single sentence.

IBISA builds, distributes and operates Climate Insurance Solutions for the agriculture value chain in a cost-efficient, scalable and innovative way.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tuatara | Boutique Marketing Agency 🦎 to accomplish?

• Digital Transformation
• Online Presence Development

SOLUTION

How did you find Tuatara | Boutique Marketing Agency 🦎?

Online Search

Why did you select Tuatara | Boutique Marketing Agency 🦎 over others?

• Pricing fit our budget
• Company values aligned
• Other

How many teammates from Tuatara | Boutique Marketing Agency 🦎 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tuatara Agency came recommended for their expertise in digital marketing for B2B companies. They helped us plan content for social channels, run ad campaigns, and manage our website. Their team also developed an eBook and set up automation flows to improve client communication.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our brand visibility improved noticeably, and we started getting more qualified leads. The new digital strategy helped position Ibisa as a trusted provider of technological solutions for small and medium-sized businesses.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They communicated clearly and always met agreed deadlines. The collaboration felt organized, and we could easily track progress on each task.

What was your primary form of communication with Tuatara | Boutique Marketing Agency 🦎?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to adapt our communication to better connect with our target audience. They didn’t just promote our services; they helped us show the real benefits of what we offer.

Are there any areas for improvement or something Tuatara | Boutique Marketing Agency 🦎 could have done differently?

Everything went smoothly

BACKGROUND

Please describe your company and position.

I am the Director of English of Colegio Maria Montessori

Describe what your company does in a single sentence.

Colegio Montessori is an educational institution that values respect for each child’s individuality, fostering independence, freedom, and decision-making skills. With its trilingual and participative approach, the school promotes research and prepares students for a globalized world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tuatara | Boutique Marketing Agency 🦎 to accomplish?

• Website Redesign
• SEO optimization

SOLUTION

How did you find Tuatara | Boutique Marketing Agency 🦎?

• Referral
• Linkedin

Why did you select Tuatara | Boutique Marketing Agency 🦎 over others?

• Referred to me
• Company values aligned

How many teammates from Tuatara | Boutique Marketing Agency 🦎 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tuatara helped us redesign and develop a new website for our school, merging our Montessori Kids and Colegio Montessori pages into one modern, unified platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website improved user experience significantly. Navigation became simpler, SEO performance increased, and we saw more engagement from parents visiting the site. The unified domain also helped strengthen our online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tuatara was responsive and organized. They kept us updated at every stage and were flexible with our feedback. The collaboration felt smooth and professional.

What was your primary form of communication with Tuatara | Boutique Marketing Agency 🦎?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine design creativity with technical precision stood out. They understood our educational approach and turned it into a digital experience that truly reflects our school.

Are there any areas for improvement or something Tuatara | Boutique Marketing Agency 🦎 could have done differently?

Nothing major just minor adjustments during the design phase, which they handled quick

BACKGROUND

Please describe your company and position.

I am the CEO of OlimpIA

Describe what your company does in a single sentence.

At OlimpIA, we are a technology company focused on the country's digital transformation and protection through solutions that allow us to move in-person procedures, services, and requests to the digital world, avoiding the risks of fraud and identity theft. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tuatara | Boutique marketing Agency 🦎 to accomplish?

• Enhance our online presence and leadership in technological solutions
• Improve communication with B2B and B2C audiences
• Generate qualified leads while showcasing expertise in cybersecurity, digital identity, and AI

SOLUTION

How did you find Tuatara | Boutique marketing Agency 🦎?

Other

Why did you select Tuatara | Boutique marketing Agency 🦎 over others?

• High ratings
• Company values aligned

How many teammates from Tuatara | Boutique marketing Agency 🦎 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The initial scope of work with Tuatara was to design a complete digital strategy that would strengthen OlimpIA’s positioning as a leader in technological solutions. The focus was on building clear and strategic communication across channels while ensuring that all efforts contributed to measurable growth. This included managing and energizing social media communities, running targeted digital advertising campaigns, and optimizing our content for search visibility. Tuatara also set up automated email marketing flows, created tailored content to highlight key topics like cybersecurity and digital identity, and continuously measured performance to guide improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their work helped us generate more qualified leads, improve visibility in search results, and strengthen our positioning as an expert in digital identity and cybersecurity. Our digital channels became more consistent and engaging, and performance metrics across social media, advertising, and SEO all showed steady improvement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly organized and proactive. We always received updates on progress, and they were quick to adapt whenever we shifted priorities. Everything was delivered on time, and their communication was clear throughout the process.

What was your primary form of communication with Tuatara | Boutique marketing Agency 🦎?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to simplify complex technological concepts and turn them into clear, human, and impactful content really stood out. They combined creativity with a strong business mindset, which made them a valuable partner.

Are there any areas for improvement or something Tuatara | Boutique marketing Agency 🦎 could have done differently?

Overall, we’re very satisfied with the collaboration. One improvement could be providing more real-time performance dashboards, but the results we achieved were excellent.

BACKGROUND

Please describe your company and position.

I am the Vice President of Experian DataCredit

Describe what your company does in a single sentence.

Experian is a global data and technology company that powers opportunities for people and businesses around the world. We help redefine lending practices, uncover and prevent fraud, all using our unique combination of data, analytics, and software. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tuatara | Boutique marketing Agency 🦎 to accomplish?

• Build a platform for generating business opportunities
• Define a clear digital ecosystem strategy for business growth
• Strengthen UI/UX across main web pages

SOLUTION

How did you find Tuatara | Boutique marketing Agency 🦎?

We knew of Tuatara’s strong track record in digital transformation.

Why did you select Tuatara | Boutique marketing Agency 🦎 over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Tuatara | Boutique marketing Agency 🦎 were assigned to this project?

5–7 specialists across SEO, content, automation, and design.

Describe the scope of work in detail. Please include a summary of key deliverables.

Tuatara developed a multi-channel strategy combining SEO, inbound marketing, social media, digital advertising, email marketing, and automation. They ensured consistency with Experian’s international brand standards, optimized UX and UI for the main web pages, and built processes to track B2B leads for the SME segment. They also worked on raising financial awareness through content, recommendations, and campaigns that connected better with individuals and businesses.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The company achieved a more cohesive digital ecosystem, expanded its communication channels, improved lead generation for SMEs, and strengthened brand consistency across platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was highly responsive, clear in communication, and efficient at managing timelines. Deliverables were provided as agreed, and the team adapted well to our evolving needs.

What was your primary form of communication with Tuatara | Boutique marketing Agency 🦎?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to connect creativity with measurable business results stood out, as well as their expertise in aligning digital strategies with brand identity.

Are there any areas for improvement or something Tuatara | Boutique marketing Agency 🦎 could have done differently?

Overall, the collaboration was excellent. More real-time dashboards for internal reporting would have made performance tracking even easier.

BACKGROUND

Please describe your company and position.

I am the Director of Tile & Floor

Describe what your company does in a single sentence.

We source classically crafted and contemporary floor and wall coverings from artisans around the world to help you create the perfect space. The breadth of our range and design expertise will make things faster, simpler and more cost effective for you.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tuatara | Boutique marketing Agency 🦎 to accomplish?

• Branding
• Fully modernized website Design

SOLUTION

How did you find Tuatara | Boutique marketing Agency 🦎?

Referral

Why did you select Tuatara | Boutique marketing Agency 🦎 over others?

• Referred to me
• Company values aligned

How many teammates from Tuatara | Boutique marketing Agency 🦎 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a fully modernized website with advanced functionality and a clear, user-friendly structure. Our previous online presence didn’t reflect our brand well or meet our customer needs, so we turned to Tuatara for support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final result was a modern, user-friendly website that perfectly reflects our products and allows us to connect better with customers. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the first call with Fabrizio and Luis, it was clear they understood our needs. They guided us through every step  strategy, information architecture, wireframes, mockups, and prototyping. The team implemented advanced filters, a wishlist system with email delivery, and integrated analytics tools, all within a fully customized design. Communication was always clear and meetings were punctual.

What was your primary form of communication with Tuatara | Boutique marketing Agency 🦎?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their professionalism, technical expertise, and commitment to making sure everything was clear at each step. Fabrizio stayed involved, while the team handled the technical execution with skill.

Are there any areas for improvement or something Tuatara | Boutique marketing Agency 🦎 could have done differently?

The project was excellent  the only improvement could be slightly faster turnaround on minor revisions.”

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a sporting events organizer.

Describe what your company does in a single sentence.

We organize and promotes high-level sporting events in Colombia, such as the Bogotá Half Marathon, promoting health, sport and wellness among participants.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tuatara | Boutique marketing Agency 🦎 to accomplish?

Increase the SEO of the website

SOLUTION

How did you find Tuatara | Boutique marketing Agency 🦎?

Referral

Why did you select Tuatara | Boutique marketing Agency 🦎 over others?

Referred to me

How many teammates from Tuatara | Boutique marketing Agency 🦎 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The SEO agency provided a comprehensive service aimed at optimizing our website for search engines and improving its overall visibility. Their scope of work included the following key deliverables:

• Website Audit & SEO Strategy
  • Conducted a full technical SEO audit to identify on-site issues.
  • Developed a customized SEO strategy based on business goals, industry trends, and competitor analysis.
• On-Page Optimization
  • Optimized key pages with relevant meta tags (titles, descriptions), headers, and image alt text.
  • Enhanced the website structure by improving internal linking and URL structuring.
  • Ensured mobile responsiveness and site speed optimization for better user experience and SEO performance.
• Content Creation & Optimization
  • Performed keyword research to identify high-value search terms.
  • Optimized existing content with targeted keywords while ensuring content quality and relevance.
  • Created SEO-optimized blog posts and landing pages to attract organic traffic.
  • Technical SEO Implementation
• Fixed crawl errors and ensured proper indexing of all important pages.
  • Implemented schema markup to improve rich snippets and search engine understanding of the site.
  • Ensured HTTPS security and resolved any issues with duplicate content or broken links.
  • Backlink Strategy
• Developed and executed a link-building campaign to increase domain authority.
  • Secured quality backlinks from industry-relevant websites through outreach and partnership building.
• Performance Tracking & Reporting
  • Provided detailed monthly performance reports, including keyword rankings, organic traffic, and conversion tracking.
  • Offered insights and recommendations for ongoing optimization based on analytics data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• +616% increase in traffic in the month of the race
• -95% technical errors on the website
• Increase website health from 55% to 85%
• Improve Google page speed from 26 to 79 points

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The SEO agency demonstrated excellent project management throughout the engagement. They followed a clear and structured approach, completing all deliverables on time and within the agreed scope.

What was your primary form of communication with Tuatara | Boutique marketing Agency 🦎?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Milena and Jess. Great assets.

Are there any areas for improvement or something Tuatara | Boutique marketing Agency 🦎 could have done differently?

Pricing

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator at an automotive supplies company based in Colombia.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Tuatara | Boutique Agency 🦎?

We needed support in our digital transformation process. We wanted a better online presence through our website and social media to boost sales.

SOLUTION

What was the scope of their involvement?

Tuatara | Boutique Agency 🦎 has designed our WordPress website from scratch. The site has an e-commerce store and general information. Also, the team is in charge of our digital marketing on Facebook, Instagram, and Google.

What was the team composition?

We have an account manager, a copywriter, and a couple of web designers and developers.

How did you come to work with Tuatara | Boutique Agency 🦎?

Our marketing manager worked with them at another company; he referred them. We did a process where we scored them based on creativity, affinity, strategy, budget, and proposal. They participated along with three other companies. The vendors made a final presentation to our advisory board, and the board chose them.

How much have you invested in them?

We spent around $25,000 in the first year.

What is the status of this engagement?

We started working with them in May 2021, and it’s an ongoing collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our company is happy with the results. After such a long time on the market, we really needed that update. Moreover, we’ve seen an increase in our social media followers and sales on digital channels. The new design and digital strategy have made the brand seem more approachable and better positioned to our clients.

How did Tuatara | Boutique Agency 🦎 perform from a project management standpoint?

They’ve been great. They solve requests right away and adjust to our budget and requirements. Also, they’ve helped us achieve optimal results with our available resources. We communicate primarily using WhatsApp and email, and they have great availability.

What did you find most impressive about them?

They have great designers and are well-organized.

Are there any areas they could improve?

We have several tools available on our contract with them, and we barely use all of them. They could be more proactive in promoting their use so we could take more advantage of the collaboration.

Do you have any advice for potential customers?

Follow up and make sure you use all the tools they offer. Also, be open to their advice and suggestions.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a law firm based in Colombia.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Tuatara | Boutique Agency 🦎?

I was starting my firm, so I needed a website to announce my services.

SOLUTION

What was the scope of their involvement?

Tuatara | Boutique Agency 🦎 provided web development services. I’d already designed the branding and art for the firm, so I provided them with that. They designed and developed the site from scratch.

What was the team composition?

We worked with 2–3 people, including a designer and a developer.                                                        

How did you come to work with Tuatara | Boutique Agency 🦎?

They were referred by a colleague who had previously worked with them. 

How much have you invested in them?

We spent about $2,000.                                                                                                                               

What is the status of this engagement?

We worked together from October 2021–January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We really liked their work. The website looked great and had excellent functionalities.

How did Tuatara | Boutique Agency 🦎 perform from a project management standpoint?

We mainly communicated via phone and Zoom calls.

What did you find most impressive about them?

They were always attentive to our needs and requirements. The site ended up looking exactly as I expected, which said a lot about them.

Are there any areas they could improve?

Sometimes it was complicated for me to attend certain meetings, so there were some delays on my part. However, they could be more proactive to keep the project moving forward.

BACKGROUND

Please describe your company and your position there.

I am part of the marketing team as Marketing Manager, I design the entire digital and traditional marketing strategy for toc toc. Toc toc is a cleaning company for homes that offers hourly and custom services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tuatara | Boutique Agency 🦎, and what were your goals?

Together with Tuatara we work hard on the creation of a website and digital strategy in general with the aim of positioning the brand and generating new leads. It has brought great results in terms of organic positioning and brand recognition.

SOLUTION

How did you select this vendor and what were the deciding factors?

I chose Tuatara for his experience with other brands, his team and his way of working and vision in digital.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Marketing consultancy
• Webmaster
• Constant keyword research
• Web page creation
• Lead-oriented digital agenda
• E-mail marketing with RD Station

How many resources from the vendor's team worked with you, and what were their positions?

A complete team working on:

• Content writing
• Guidelines
• Webmaster
• Website development
• account management and strategy

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the creation of the website, and the continuous work of positioning in Search, we managed to capture leads organically and without a high point of guideline, considerably increasing traffic organically to our website. Also the positioning of the brand as such.

How effective was the workflow between your team and theirs?

I would define it in one word: Synchronization. Excellent work between the Tuatara team and the toc toc team,

What did you find most impressive or unique about this company?

Their ability to understand the business, to personalize the project and their knowledge was impeccable.

Are there any areas for improvement or something they could have done differently?

No, none.

BACKGROUND

Introduce your business and what you do there.

DataCrédito Experian is a credit information center in Colombia. I’m a business intelligence and sales operations manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tuatara Colombia?

We were undergoing a digital transformation with the aim of increasing our ranking and leads for three core websites.

SOLUTION

What was the scope of their involvement?

Tuatara Colombia is providing SEO, SEM, and social media marketing services. We’re working closely with them on keyword and market research, including customer insights and buyer personas. Additionally, all the content and graphic pieces on our websites are done by them. We’re managing the Latin countries right now (Mexico, Peru, Colombia, Chile, and Argentina), and we plan to go global.

What is the team composition?

We’re working with around six people from Tuatara.

How did you come to work with Tuatara Colombia?

They have a very clear point of view, and they’re close to customers’ needs; that’s what we need right now. We worked with another agency in the past, but they couldn’t deliver the digital assets we needed. We’re 100% sure that if we need something, we can call Juan (Co-Founder & Creative Director) and Fabrizio (CEO), and it’ll be done in a couple of minutes. That’s what we need right now.

How much have you invested with them?

We have a three-year contract with them for $200,000.

What is the status of this engagement?

We started working with Tuatara in May 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We track some KPIs on our digital assets. We’ve reduced the time taken for translating inputs into content from 2–3 weeks to a couple of days. Our CPA has also gone down. I appreciate the quality of Tuatara’s team. It’s great working with them.

How did Tuatara Colombia perform from a project management standpoint?

They’re quick, and they deliver good quality. As customers, that’s all we care about. They use Jira for sprint deployment and tracking. Given the COVID pandemic, most of our communication is through video calls and WhatsApp groups.

What did you find most impressive about them?

We’re satisfied with job they do to the treatment we get, overall.

Are there any areas they could improve?

They could go global if they got a bigger team. Their performance and quality of work are good, but they need more people in order to do things faster.