Tuatara | Boutique marketing Agency 🦎

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a sporting events organizer.

Describe what your company does in a single sentence.

We organize and promotes high-level sporting events in Colombia, such as the Bogotá Half Marathon, promoting health, sport and wellness among participants.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tuatara | Boutique marketing Agency 🦎 to accomplish?

Increase the SEO of the website

SOLUTION

How did you find Tuatara | Boutique marketing Agency 🦎?

Referral

Why did you select Tuatara | Boutique marketing Agency 🦎 over others?

Referred to me

How many teammates from Tuatara | Boutique marketing Agency 🦎 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The SEO agency provided a comprehensive service aimed at optimizing our website for search engines and improving its overall visibility. Their scope of work included the following key deliverables:

• Website Audit & SEO Strategy
  • Conducted a full technical SEO audit to identify on-site issues.
  • Developed a customized SEO strategy based on business goals, industry trends, and competitor analysis.
• On-Page Optimization
  • Optimized key pages with relevant meta tags (titles, descriptions), headers, and image alt text.
  • Enhanced the website structure by improving internal linking and URL structuring.
  • Ensured mobile responsiveness and site speed optimization for better user experience and SEO performance.
• Content Creation & Optimization
  • Performed keyword research to identify high-value search terms.
  • Optimized existing content with targeted keywords while ensuring content quality and relevance.
  • Created SEO-optimized blog posts and landing pages to attract organic traffic.
  • Technical SEO Implementation
• Fixed crawl errors and ensured proper indexing of all important pages.
  • Implemented schema markup to improve rich snippets and search engine understanding of the site.
  • Ensured HTTPS security and resolved any issues with duplicate content or broken links.
  • Backlink Strategy
• Developed and executed a link-building campaign to increase domain authority.
  • Secured quality backlinks from industry-relevant websites through outreach and partnership building.
• Performance Tracking & Reporting
  • Provided detailed monthly performance reports, including keyword rankings, organic traffic, and conversion tracking.
  • Offered insights and recommendations for ongoing optimization based on analytics data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• +616% increase in traffic in the month of the race
• -95% technical errors on the website
• Increase website health from 55% to 85%
• Improve Google page speed from 26 to 79 points

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The SEO agency demonstrated excellent project management throughout the engagement. They followed a clear and structured approach, completing all deliverables on time and within the agreed scope.

What was your primary form of communication with Tuatara | Boutique marketing Agency 🦎?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Milena and Jess. Great assets.

Are there any areas for improvement or something Tuatara | Boutique marketing Agency 🦎 could have done differently?

Pricing

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator at an automotive supplies company based in Colombia.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Tuatara | Boutique Agency 🦎?

We needed support in our digital transformation process. We wanted a better online presence through our website and social media to boost sales.

SOLUTION

What was the scope of their involvement?

Tuatara | Boutique Agency 🦎 has designed our WordPress website from scratch. The site has an e-commerce store and general information. Also, the team is in charge of our digital marketing on Facebook, Instagram, and Google.

What was the team composition?

We have an account manager, a copywriter, and a couple of web designers and developers.

How did you come to work with Tuatara | Boutique Agency 🦎?

Our marketing manager worked with them at another company; he referred them. We did a process where we scored them based on creativity, affinity, strategy, budget, and proposal. They participated along with three other companies. The vendors made a final presentation to our advisory board, and the board chose them.

How much have you invested in them?

We spent around $25,000 in the first year.

What is the status of this engagement?

We started working with them in May 2021, and it’s an ongoing collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our company is happy with the results. After such a long time on the market, we really needed that update. Moreover, we’ve seen an increase in our social media followers and sales on digital channels. The new design and digital strategy have made the brand seem more approachable and better positioned to our clients.

How did Tuatara | Boutique Agency 🦎 perform from a project management standpoint?

They’ve been great. They solve requests right away and adjust to our budget and requirements. Also, they’ve helped us achieve optimal results with our available resources. We communicate primarily using WhatsApp and email, and they have great availability.

What did you find most impressive about them?

They have great designers and are well-organized.

Are there any areas they could improve?

We have several tools available on our contract with them, and we barely use all of them. They could be more proactive in promoting their use so we could take more advantage of the collaboration.

Do you have any advice for potential customers?

Follow up and make sure you use all the tools they offer. Also, be open to their advice and suggestions.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a law firm based in Colombia.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Tuatara | Boutique Agency 🦎?

I was starting my firm, so I needed a website to announce my services.

SOLUTION

What was the scope of their involvement?

Tuatara | Boutique Agency 🦎 provided web development services. I’d already designed the branding and art for the firm, so I provided them with that. They designed and developed the site from scratch.

What was the team composition?

We worked with 2–3 people, including a designer and a developer.                                                        

How did you come to work with Tuatara | Boutique Agency 🦎?

They were referred by a colleague who had previously worked with them. 

How much have you invested in them?

We spent about $2,000.                                                                                                                               

What is the status of this engagement?

We worked together from October 2021–January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We really liked their work. The website looked great and had excellent functionalities.

How did Tuatara | Boutique Agency 🦎 perform from a project management standpoint?

We mainly communicated via phone and Zoom calls.

What did you find most impressive about them?

They were always attentive to our needs and requirements. The site ended up looking exactly as I expected, which said a lot about them.

Are there any areas they could improve?

Sometimes it was complicated for me to attend certain meetings, so there were some delays on my part. However, they could be more proactive to keep the project moving forward.

BACKGROUND

Please describe your company and your position there.

I am part of the marketing team as Marketing Manager, I design the entire digital and traditional marketing strategy for toc toc. Toc toc is a cleaning company for homes that offers hourly and custom services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tuatara | Boutique Agency 🦎, and what were your goals?

Together with Tuatara we work hard on the creation of a website and digital strategy in general with the aim of positioning the brand and generating new leads. It has brought great results in terms of organic positioning and brand recognition.

SOLUTION

How did you select this vendor and what were the deciding factors?

I chose Tuatara for his experience with other brands, his team and his way of working and vision in digital.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Marketing consultancy
• Webmaster
• Constant keyword research
• Web page creation
• Lead-oriented digital agenda
• E-mail marketing with RD Station

How many resources from the vendor's team worked with you, and what were their positions?

A complete team working on:

• Content writing
• Guidelines
• Webmaster
• Website development
• account management and strategy

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the creation of the website, and the continuous work of positioning in Search, we managed to capture leads organically and without a high point of guideline, considerably increasing traffic organically to our website. Also the positioning of the brand as such.

How effective was the workflow between your team and theirs?

I would define it in one word: Synchronization. Excellent work between the Tuatara team and the toc toc team,

What did you find most impressive or unique about this company?

Their ability to understand the business, to personalize the project and their knowledge was impeccable.

Are there any areas for improvement or something they could have done differently?

No, none.

BACKGROUND

Introduce your business and what you do there.

DataCrédito Experian is a credit information center in Colombia. I’m a business intelligence and sales operations manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tuatara Colombia?

We were undergoing a digital transformation with the aim of increasing our ranking and leads for three core websites.

SOLUTION

What was the scope of their involvement?

Tuatara Colombia is providing SEO, SEM, and social media marketing services. We’re working closely with them on keyword and market research, including customer insights and buyer personas. Additionally, all the content and graphic pieces on our websites are done by them. We’re managing the Latin countries right now (Mexico, Peru, Colombia, Chile, and Argentina), and we plan to go global.

What is the team composition?

We’re working with around six people from Tuatara.

How did you come to work with Tuatara Colombia?

They have a very clear point of view, and they’re close to customers’ needs; that’s what we need right now. We worked with another agency in the past, but they couldn’t deliver the digital assets we needed. We’re 100% sure that if we need something, we can call Juan (Co-Founder & Creative Director) and Fabrizio (CEO), and it’ll be done in a couple of minutes. That’s what we need right now.

How much have you invested with them?

We have a three-year contract with them for $200,000.

What is the status of this engagement?

We started working with Tuatara in May 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We track some KPIs on our digital assets. We’ve reduced the time taken for translating inputs into content from 2–3 weeks to a couple of days. Our CPA has also gone down. I appreciate the quality of Tuatara’s team. It’s great working with them.

How did Tuatara Colombia perform from a project management standpoint?

They’re quick, and they deliver good quality. As customers, that’s all we care about. They use Jira for sprint deployment and tracking. Given the COVID pandemic, most of our communication is through video calls and WhatsApp groups.

What did you find most impressive about them?

We’re satisfied with job they do to the treatment we get, overall.

Are there any areas they could improve?

They could go global if they got a bigger team. Their performance and quality of work are good, but they need more people in order to do things faster.

BACKGROUND

Please describe your company and your position there.

I am Head of Marketing at Pajonales and Mavalle, two companies in the agro-industrial sector. In pajonales we are pioneers in the production and commercialization of rice seeds. In Mavalle we are a pioneer in the agro-industrial production of natural rubber.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tuatara Colombia?

We were looking for the redesign of our logos and the consolidation of our digital ecosystem through the different digital assets.

What were your goals for this project?

We wanted to improve brand positioning and visibility, reach more leads and work on client’s acquisition.

SOLUTION

How did you select Tuatara Colombia?

We did an analysis between 3 agencies that we chose and due to the assertiveness in Tuatara's proposal, they were the ones that we chose to accompany us in this process.

Describe the scope of their work in detail.

Initially we had some brand understanding meetings and then we received some proposals to go on, finally we made progress in the execution side of the strategy month by month.

What was the team composition?

I’ve been working close to the CEO and account manager of Tuatara, there was also a complete team of designers, dev ops, copywriting...

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The great achievement was the satisfaction with the new brand image, there was an excellent reception both by the internal public of the companies and by our clients. The redesign of the websites also gave a new look to the brand that will surely allow us to work on clients acquisition.

How effective was the workflow between your team and theirs?

It was a very good job, we were fortunate to face challenges together and learn as we go to get the best job and align teams.

What did you find most impressive about this company?

What I liked the most was the level of service and response, they were there with the best attitude to support the client, facilitating our day by day and delivering the best possible work.

Are there any areas for improvement?

Something that I would like to highlight is to improve the attention to detail and immersion in the brand from the part of content creation, writing, and social networks management team.

BACKGROUND

Please describe your company and your position there.

I am a Project Manager at a Transportation Company. We provide 11 million passenger trips everyday thanks to efficient, easy to use and environmentally-friendly transportation services that connect people and communities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tuatara Colombia?

We needed to create a digital strategy and branding for a completely digital project. It was about the first innovation challenge resulting form the first autonomous shared shuttle operation in LatAm. Specifically we needed to create a project name, logo and all the marketing pieces for social media.

What were your goals for this project?

We needed to identify the added value of our project and reflect it on the digital strategy. The design also had to reflect that this was a continental initiative but with local value and attract as many participants as possible. In addition to this, create pieces for promoting a series of webinars. We knew this project would come out as an innovative initiative

SOLUTION

How did you select Tuatara Colombia?

Tuatara has been our creative partner for more than 4 years. Based on this excellent experience, we contacted them almost directly in order to cdevelop this projects. I was directly involved in the selection process

Describe the scope of their work in detail.

The overall scope of this initiative included the creative strategy, digital marketing for social media and mailing, branding and logo design. My role was to supervise the develop of the campaign.

What was the team composition?

I'm not sure how many teams members from Tuatara were involved but I would say at least 5 people including a couple of designers, web designer and supervisor of the project. From our side it was me and my boss (Head of Strategy)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our campaign had a continental impact with more than 6 webinars with an avergae of 150 attendants per session. Regarding to the digital campaign, we developed more than 100 pieces that allowed us to get more than 50 applications to our contest

How effective was the workflow between your team and theirs?

The assigned project manager was very easy to communicate with and provided us frequent updates. We had digital meetings every two weeks where we could talk about the general progress. As they worked with Google Drive and all the material was online, I could easily check the development of the project

What did you find most impressive about this company?

It's always quite impressive to see how easily Tuatara adapts to our needs and even goes one step ahead. This was a very difficult project as we had no referencees of similar initiatives but they were very flexible and comprehensive with our feedback. We will continue to work with them as they are very efficient, creative and very willing to listen to their customers

Are there any areas for improvement?

Personally I think we could have been more communicative, our own behaviour created some delays but Tuatara managed that very professionally

BACKGROUND

Introduce your business and what you do there

I am the CEO at Pacific Colombia, a seafood production and distribution company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Tuatara Colombia?

We wanted to update and improve our website.

SOLUTION

What was the scope of their involvement?

Our main goal was to be able to sell products via the website. With this in mind, we also started a digital marketing campaign with their help. I honestly don’t know but the technologies they chose worked perfectly.

What is the team composition?

I worked directly with the CEO and a project manager, but I honestly don’t know how many other people were involved.

How did you come to work with Tuatara Colombia?

We were referred to them by a colleague who had worked with them before so I contacted them for a meeting. We talked about our ideas and decided to start with this project.

What is the status of this engagement?

Our collaboration lasted about 3 years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had monthly meetings discussing metrics. I don’t remember the exact numbers but we did start generating sales so we passed from having just a landing page to a sales site. This was the main goal we achieved for me. We also duplicated our visits numbers.

How did Tuatara Colombia perform from a project management standpoint?

We had a WhatsApp group to communicate. They met all deadlines timely so they were great in terms of deliveries and professionalism.

What did you find most impressive about them?

Their skills stood out, as did their ability to adapt their knowledge to the local market. They really got involved in our business, taking the time to get to know the company. This provided them with great expertise about our product.

Are there any areas they could improve?

Everything worked very well.

BACKGROUND

Introduce your business and what you do there

I am the CEO at Ibisa, a tech platform.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Tuatara Colombia?

We were looking for a company that could prepare us to find clients via digital channels.

SOLUTION

What was the scope of their involvement?

They started by updating and improving our online presence, renewing our brand and rebuilding our website. After that, they started with a digital marketing strategy to position our brand. They used WordPress for the website and Facebook and Google’s marketing tools for the campaign.

What is the team composition?

We’re working with about six people.

How did you come to work with Tuatara Colombia?

We had a long selection process and interviewed many agencies, a lot of which we found of had heard references from. At the time, we didn’t know about Tuatara but we watched their CEO give a talk online and we liked what we heard. When we contacted them, we really liked their approach and thought their proposal was a great fit for what we needed. They also proposed a clear roadmap.

How much have you invested in them?

We spent between $15,000–$20,000.

What is the status of this engagement?

We started working with them last year, probably around September-October, and are continuing our collaboration. We’ve concluded the most important stages of the project and are currently working on the follow-up.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The impact was great and we are very happy with the results we are getting. We were not sure if digital marketing was a good idea for a business as particular as ours since we’re traditionally focused on a B2B model but we ended up having good results. We are very happy and willing to keep this strategy as part of our business model.

How did Tuatara Colombia perform from a project management standpoint?

They are very well organized and utilize digital project management tools well. Their team has a great task division, and the CEO is always present throughout all the projects leading and providing support.

What did you find most impressive about them?

Their work on content marketing was great. They have very well-structured processes and generate great content.

Are there any areas they could improve?

I couldn’t say anything.

BACKGROUND

Please describe your company and your position there.

We are a start-up and will provide a location-based Event Guide. We want to game-change displaying events for individual needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tuatara Boutique Agency?

They developed our prototype and are now doing the complete frontend for our service. They are also part of improving the user experience and the set-up of the data structre.

What were your goals for this project?

Going online with our service.

SOLUTION

How did you select this vendor?

Via our network we got in contact with Tuatara and they persuaded us with their know-how, espeacially on new PWA technology.

Describe the project and the services they provided in detail.

Via several sprints and conceptualization of the prototype we managed having a first version of our product. This helped us to set the product straight and come up with more ideas how to improve the service. Now we are working in sprints for developing the first online version of Eventfeed.

What was the team composition?

The project is executed in classical SCRUM process and the roles of each team member is defined. From our side we are 2 persons involved in this process.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The project is essential to start running our business. So it has a lot of impact for our company. Without the frontend and all neccessary developments, our business is not able to start.

How was project management arranged and how effective was it?

This is arranged by having a weekly call via skype to provide each other weith updates and progress. We also use a project management tool to keep woarking loads tracked and updated. We see this a very effective.

What did you find most impressive about this company?

We can have direct contact to the developers, which is rather important to us. We can communicate openly with Tuatara Boutique and they're open to our suggestions. They go with the intention, that everything is possible and not denying any ideas we have.

Are there any areas for improvement?

Like always, there are some starting problems, when you start working with a new company. There were some small difficulties but we figfured them out very quick.