TrueInsight Marketing

BACKGROUND

I am the Development Manager - Multi-Family of Shane Multi-Family Inc.

Shane Multi-Family Inc is a division under Shane Homes building multi-family housing both for sale and for rent

OPPORTUNITY / CHALLENGE

• Understanding white space and the best product types and features to target to meet the market for multi-family homes
• Understanding pricepoints and other consumer sensitivities around potential multi-family offerings in Calgar
• Understanding what features and trade-offs influence buyers/renters decisions on multi-family product

SOLUTION

Referral

Referred to me

2-5 Employees

Wanted to understand broadly what types of multi-family product would be meet market demand and consumers needs in new suburban multi-family housing in Calgary. Was looking for specific feedback on product features that would create meaningful market differentiators in a competitive and cost-sensitive market.

RESULTS & FEEDBACK

Targeted product mix for upcoming townhome projects as well as site planning and unit planning features to align with the market research and IDIs

TrueInsight team was responsive to needs and was clear on deliverables, timelines and pinchpoints which was appreciated. Point of Contact was clear and communication was responded to in a timely fashion at different project intervals

• Virtual Meeting
• Email or Messaging App

The ability to dig-in to market research that the project team may or may not have been familiar with. I acted as a type of 'planning consultant' to work collaboratively to ensure that the outcomes provided valuable insight - was met with a willingness to learn and dig in to the topics. 

Nothing off-hand

BACKGROUND

Please describe your company and position.

I am the Sr. Marketing Manager of Jonluca Neal

Describe what your company does in a single sentence.

National Distributor of Food and Beverage products in the health category. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TrueInsight Marketing to accomplish?

• Perform audit of Jonluca Neal's digital and social platforms and systems

SOLUTION

How did you find TrueInsight Marketing?

Referral

Why did you select TrueInsight Marketing over others?

Referred to me

How many teammates from TrueInsight Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project included market research against our competitiors and then a current survey of our digital marketing footprint and reccommendations moving forward. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ability to present a full scope digital marketing breakdown of how we currently run things, challenges and obstacles, and potential opportunities and recommendations.

Will be able to follow up with the team on how things progress when some of these recommended tactics are then actioned. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team met all deadlines, and consistently was clear about project timelines. Overall, a very smooth project management process from start to finish. 

What was your primary form of communication with TrueInsight Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise to gather up insights within the industry and ability to simply disect what we are doing and where we need to go. They presented their findings in a very digestible way that would make it easy for my team to review and appreciate. Were able to simplify both our challenges and why they exist, and then our recommendations and how to proceed in a way that anyone outside of the marketing department could easily understand. 

Are there any areas for improvement or something TrueInsight Marketing could have done differently?

No real areas for improvement - perhaps just in the intake process, making a request to send additional supporting documents (capabillities deck, brand overview, etc.) which would help support the additional information that is manually inputted. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CMO of WaitWell, an an enterprise SaaS company. We provide queue and booking solutions for large enterprise organizations that need to streamline how visitors connect to a service provider. Our clients include the State of Texas, University of California at Berkeley and the Texas Veterans Commission. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TrueInsight Marketing?

We were looking for a new sub-brand for the AI service layer within our product. We needed the sub-brand to have its own distinctive identity but also connect with the global brand of WaitWell.

SOLUTION

What was the scope of their involvement?

TrueInsight Marketing produced a logo and wordmark for the new sub-brand. They also created brand guidelines and other assets we use within the product and on the marketing website. Additionally, they helped us with guidance on how to position the service layer within our platform.

What is the team composition?

We worked with 2–5 teammates from TrueInsight Marketing.

How did you come to work with TrueInsight Marketing?

Someone referred TrueInsight Marketing to me. I chose them over other options because they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together in January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TrueInsight Marketing delivered the assets we needed and provided clarity on how to position Waillo within our platform. We also had a good pickup of the announcement on distribution channels, including a press release and social media posts.We received a fair amount of press release pickups (North America-wide). Our launch webinar attendance was strong, and we had significant interest from existing customers. We had a significant number of webinar attendees and many requests for demos from existing customers. We also know that at least 20 outlets picked up the story.

How did TrueInsight Marketing perform from a project management standpoint?

One of the reasons we chose TrueInsight Marketing was that they were able to turn our project around in just a couple of weeks. Some of this was lucky because they had some space in their project lineup, but a lot of it was because they got to the point really quickly.TrueInsight Marketing's ability to parse through a lot of information and ask really insightful questions meant they could get through discovery and into production really quickly. Their project management was some of the best I had ever worked with. They delivered on time even with a condensed schedule.We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

TrueInsight Marketing's communication was excellent. The quality of their graphic design was exceptional. It was creative and unique but also on-brand for us. We got exactly what we asked for, but better.

Are there any areas they could improve?

No, they exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Nestle

Describe what your company does in a single sentence.

Pure Encapsulations specializes in producing high-quality, hypoallergenic dietary supplements formulated with pure ingredients to support overall health and wellness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TrueInsight Marketing to accomplish?

• Increase brand awareness
• Drive conversions

SOLUTION

How did you find  TrueInsight Marketing?

Networking

Why did you select  TrueInsight Marketing over others?

• Pricing fit our budget
• Past experience with the agency

How many teammates from  TrueInsight Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SOCIAL MEDIA & DIGITAL RESEARCH:

• Review existing content and engagement
• Analyze your share of voice
• Analyze performance statistics and data trends
• Evaluate Interactions and promotional partner assessment
• Competitor social media analysis for up to 3 competitors on their top 2 platforms for comparison

CUSTOMER AVATAR(S) BLUEPRINT(S) AND PSYCHOLOGICAL PROFILES:

• Demographic profiles
• Psychographic profiles per market
• Refined targeting strategies based on the blueprint for each target market

SOCIAL MEDIA STRATEGY:

• A complete social media strategy and an actionable plan

DIGITAL ADVERTISING STRATEGY AND BUYING:

• Utilizing Hyper for awareness and Search for conversion pointed at an e-tailer such as Healthy Planet
• Leverage Meta Ads for contests and general brand awareness

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Strong CTR
• Conversions & Impressions
• Increase in brand recognition via 3rd party assessment. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project ran smoothly and deliverables were completed on time. In the event that delays occured there was strong communication and problem solving to adjust accordingly. 

What was your primary form of communication with  TrueInsight Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team's impressive flexibility and adaptability work well for us, as it is a very dynamic industry that requires quick response rates within a regulated landscape. 

Are there any areas for improvement or something  TrueInsight Marketing could have done differently?

I like when the team calls out potiental areas for performance and improvements even when they're outside of the initial budget & scope discussed for us to considered. I don't know what I don't know so this allows me to optimize my spend and potentially expand my projects to increase ROI. 

BACKGROUND

Please describe your company and position.

I am the President of Chinook Glass Screen

Describe what your company does in a single sentence.

We do glass installations and have a e-commerce store for window and door hardware. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire  TrueInsight Marketing to accomplish?

• Website, e-commerce upgraded, increased awareness and e-commerce sales.

SOLUTION

How did you find  TrueInsight Marketing?

Peer Group

Why did you select  TrueInsight Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from TrueInsight Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently partnered with TrueInsight Marketing to revamp our website and launch our eCommerce platform, and the results have been outstanding. From the beginning, their team took the time to understand our brand and goals, delivering a website that not only looks amazing but also functions seamlessly. The new site has significantly improved our online presence, leading to increased traffic and sales.

Their expertise in eCommerce has given us a solid foundation to grow our business, and we couldn’t be happier with the outcome. TrueInsight Marketing is a true partner in our success, and we highly recommend their services to any business looking to elevate their digital presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website, e-commerce upgraded, increased awareness and e-commerce sales. More quotation request from ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were incredibly impressed with TrueInsight Marketing Marketings project management throughout the entire process. They were meticulous in planning and execution, ensuring that every milestone was met on time. Communication was seamless, with regular updates and quick responses to any of our questions or concerns. They were always receptive to our feedback, making adjustments as needed to align with our vision.

Their proactive approach meant that potential challenges were addressed before they became issues, and they kept the project moving forward smoothly. The end result was delivered on schedule, and the quality exceeded our expectations. Working with them was a collaborative and efficient experience, and their professionalism made all the difference in the success of our project

What was your primary form of communication with TrueInsight Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Their exceptional attention to detail and their genuine effort to understand our company and products. 

Are there any areas for improvement or something TrueInsight Marketing could have done differently?

No, they have been amazing ever step of the way!

BACKGROUND

Introduce your business and what you do there.

I'm the director of a financial services company. We provide fast and flexible financing solutions to help businesses overcome financial challenges and support their growth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TrueInsight Marketing?

We needed help with a digital marketing campaign to attract prospects to call us asking for capital.

SOLUTION

What was the scope of their involvement?

TrueInsight Marketing has created ads and managed our ad spend.

What is the team composition?

We've worked with 2–5 teammates from TrueInsight Marketing.

How did you come to work with TrueInsight Marketing?

A personal friend referred TrueInsight Marketing to us. We chose them over other options because our company values aligned.

What is the status of this engagement?

We started working with them in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TrueInsight Marketing provides monthly campaign reports. Since working with them, we've closed 10–15 more clients.

How did TrueInsight Marketing perform from a project management standpoint?

TrueInsight Marketing delivers on time. We communicate via virtual meetings.

What did you find most impressive about them?

I'm impressed by their willingness to understand our definition of success for this campaign. They respond to feedback and our industry insights to make changes to the strategy monthly, which has shown positive results.

Are there any areas they could improve?

I don't think there's anything they can improve on.