TrueInsight Marketing

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Nestle

Describe what your company does in a single sentence.

Pure Encapsulations specializes in producing high-quality, hypoallergenic dietary supplements formulated with pure ingredients to support overall health and wellness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BottomLine to accomplish?

• Increase brand awareness
• Drive conversions

SOLUTION

How did you find BottomLine?

Networking

Why did you select BottomLine over others?

• Pricing fit our budget
• Past experience with the agency

How many teammates from BottomLine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SOCIAL MEDIA & DIGITAL RESEARCH:

• Review existing content and engagement
• Analyze your share of voice
• Analyze performance statistics and data trends
• Evaluate Interactions and promotional partner assessment
• Competitor social media analysis for up to 3 competitors on their top 2 platforms for comparison

CUSTOMER AVATAR(S) BLUEPRINT(S) AND PSYCHOLOGICAL PROFILES:

• Demographic profiles
• Psychographic profiles per market
• Refined targeting strategies based on the blueprint for each target market

SOCIAL MEDIA STRATEGY:

• A complete social media strategy and an actionable plan

DIGITAL ADVERTISING STRATEGY AND BUYING:

• Utilizing Hyper for awareness and Search for conversion pointed at an e-tailer such as Healthy Planet
• Leverage Meta Ads for contests and general brand awareness

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Strong CTR
• Conversions & Impressions
• Increase in brand recognition via 3rd party assessment. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project ran smoothly and deliverables were completed on time. In the event that delays occured there was strong communication and problem solving to adjust accordingly. 

What was your primary form of communication with BottomLine?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team's impressive flexibility and adaptability work well for us, as it is a very dynamic industry that requires quick response rates within a regulated landscape. 

Are there any areas for improvement or something BottomLine could have done differently?

I like when the team calls out potiental areas for performance and improvements even when they're outside of the initial budget & scope discussed for us to considered. I don't know what I don't know so this allows me to optimize my spend and potentially expand my projects to increase ROI. 

BACKGROUND

Please describe your company and position.

I am the President of Chinook Glass Screen

Describe what your company does in a single sentence.

We do glass installations and have a e-commerce store for window and door hardware. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BottomLine to accomplish?

• Website, e-commerce upgraded, increased awareness and e-commerce sales.

SOLUTION

How did you find BottomLine?

Peer Group

Why did you select BottomLine over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from BottomLine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently partnered with Bottomline Marketing to revamp our website and launch our eCommerce platform, and the results have been outstanding. From the beginning, their team took the time to understand our brand and goals, delivering a website that not only looks amazing but also functions seamlessly. The new site has significantly improved our online presence, leading to increased traffic and sales.

Their expertise in eCommerce has given us a solid foundation to grow our business, and we couldn’t be happier with the outcome. BottomLine is a true partner in our success, and we highly recommend their services to any business looking to elevate their digital presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website, e-commerce upgraded, increased awareness and e-commerce sales. More quotation request from ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were incredibly impressed with Bottomline Marketings project management throughout the entire process. They were meticulous in planning and execution, ensuring that every milestone was met on time. Communication was seamless, with regular updates and quick responses to any of our questions or concerns. They were always receptive to our feedback, making adjustments as needed to align with our vision.

Their proactive approach meant that potential challenges were addressed before they became issues, and they kept the project moving forward smoothly. The end result was delivered on schedule, and the quality exceeded our expectations. Working with them was a collaborative and efficient experience, and their professionalism made all the difference in the success of our project

What was your primary form of communication with BottomLine?

Virtual Meeting

What did you find most impressive or unique about this company?

Their exceptional attention to detail and their genuine effort to understand our company and products. 

Are there any areas for improvement or something BottomLine could have done differently?

No, they have been amazing ever step of the way!