Do you have any statistics, metrics, or general feedback to show the success of the project?
The first project was really not quantifiable. It's more of a selling tool for our sales team to use. Subjectively, though, it works very well, and we've received very positive feedback about it. The amount of private business we're winning has definitely risen since we began offering that service.
The quality assurance app has also been very successful. The quality of our products has certainly risen and, while I can't say that's 100 percent due to True Interaction, certainly it's allowed us to have a much easier time training our inspectors. You hand it to them, and they know how to use it immediately. It's very intuitive. That's a huge cost saver for us right there.
Is there anything unique about them that really makes them stand out, compared to other companies?
Working with them is very different from working with any other developers that we have. They come in, hear what you're trying to accomplish, and then immediately start whiteboarding out what capabilities the app will have and what it's going to look like the same day. True Interaction is fast, and they're intuitive. They know exactly what we need without us having to give them exact instructions.
I've never seen anybody be able to not only tell me what they're going to do, but show me what it's going to look like, and show me how people are going to interact with it in such a short time window. Then, when they actually start developing it from the concept to development, it is so fast. It's really a pleasure – it's unbelievable. It's almost as if I don't want to tell people about them. I want them all to myself. All the people that we've worked there each have such great skills. Liam's [True Interaction CEO and founder O. Liam Wright] an artist with what he can do, and the development team he has in unparalleled.
We were struggling with another developer on the quality management app, and it was taking forever. I didn't think the project was ever going to end. Then, within a week, Liam's team came in, changed the interface, fixed all the code of the other developer, and took control of the whole project and got it to the finish line fast. For any upgrades, we always go right to True Interaction, and they complete them quickly. They always work, there's never any bugs, and everything runs the way it's supposed to run. It's great.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
No, I'm always just so impressed. Every time they surpass my expectations. Anything I bring them into, no matter how challenging it is, they just jump right in, learn it, and get it done. We're planning to give them more projects.
Over 10 advertising agencies are using the product and recommending it to their peers, boosting overall client growth. True Interaction’s daily communication, responsiveness towards requests, and ability to deliver according to expectations contributed to a satisfactory collaboration.