TRIXMEDIA Inc

BACKGROUND

Please describe your company and your position there.

We are men apparel manufacturing company based in Guangzhou, China.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRIXMEDIA Inc?

We open a new line and hired TRIXMEDIA for naming, branding, and strategy.

What were your goals for this project?

To create a fashion brand that fits the mainstream market

SOLUTION

How did you select TRIXMEDIA Inc?

We found them through one of our successful buyers in California.

Describe the scope of their work in detail.

They have studied our business plan first. Next, they ran multiple market research for us. They approached us with a strategy plan first. Next, they moved to the naming process and brand look.

What was the team composition?

We first started working with their research and strategy team, analytically minded people. In the next primary phase, we got involved with their creative team, group of cool artists. We also worked with their content creator and storytellers, which was surprisingly fun.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have worked with a few research study firms to run focus groups and case studies. During the process, they compared our new concepts with a few known brands in the market and got stunning feedback. We haven't laughed at the brand officially yet, but we are hoping to see great results.

How effective was the workflow between your team and theirs?

We were initially looking for a firm to lead the game for us. We are not much familiar with the mainstream market, especially the North American market. They are very organized and turned with excellent team skills.

What did you find most impressive about this company?

They are a group of brilliant young people with amazing ideas and approaches. The synchrony of their work was admirable.

Are there any areas for improvement?

They may need people who speak Mandarin for our future contracts.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Empire Blue Estates, which is a wine brand. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRIXMEDIA Inc?

We needed a partner to help with our branding and marketing strategies.

SOLUTION

What was the scope of their involvement?

TRIXMEDIA collaborated on several projects with us. For one project, they helped us with our brand. Their team supported a naming process and developed marketing strategies based on our presence in different countries. They established our foundations and helped us hire a marketing company in each region.

What is the team composition?

We worked with two people including Joice (Web & Graphic Designer) who was our lead designer.

How much have you invested with them?

We invested about $300,000 in their services.

What is the status of this engagement?

We worked together between June 2015 – January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The engagement was successful. We wanted to have this product line for 4–5 years, and it sold out within 1.5 years. 

How did TRIXMEDIA Inc perform from a project management standpoint?

They helped us to smoothly transition into each region. 

What did you find most impressive about them?

We worked with many different teams, and different companies in different regions have their own practices. TRIXMEDIA was flexible and patient throughout the engagement.

Are there any areas they could improve?

No, not really.

Do you have any advice for potential customers?

They’re capable of handling tricky segments such as wine. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company with multiple brands. Livepop, Inc. is a new brand in the beverage and snack industry. We’re working on other products that will launch in 2021.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRIXMEDIA Inc?

We’ve been working with them for many years. Whenever we have new ideas or products, we send them our research, prototype, platform, etc., and they do everything from scratch.

SOLUTION

What was the scope of their involvement?

They do market research and come up with different brand name suggestions. It’s a very long process that takes six months to a year. Little by little, the brand is created, and they help with the brand’s look, color, approach, message, and representation. Then, they move into brand strategy. We do surveys and focus groups to get to the final image of the brand and determine whether the project is ready to be launched.

Most recently, TRIXMEDIA Inc created a new brand for Livepop, Inc. In the first phase, they created a general strategy for us to work with buyers to represent the product. We followed the process outlined above to come up with the brand, and then we worked with our bottling, printing, and packaging manufacturers.

Once we have buyers, we will move on to the second phase, which is going to be more advanced and personalized marketing and branding for the product. We just finished phase one, and we’re in negotiation with buyers like Costco and Wal-Mart. As soon as we get the purchase order for 2021, we’re going to jump to the second phase of the process with them. They’re going to bring some other third parties into the picture as well. They have created a landing page and are going to do the web design and web development for us as well.

What is the team composition?

The main contacts are the CEO, creative director, and brand strategist. Many others work on a task-basis, including three designers.

How did you come to work with TRIXMEDIA Inc?

We’ve worked with them for many years. They had been recommended by Coca-Cola Enterprise a long time ago. We interviewed other companies, but based on TRIXMEDIA’s work and experience in our industry, we picked them. We’ve never thought of switching to work with another company.

How much have you invested with them?

My company has spent over $200,000.

What is the status of this engagement?

We started working together in December 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We always believe in what they’re doing for us. In general, they’ve done great creative work for us over the past few years, and that’s why we continue working with them.

How did TRIXMEDIA Inc perform from a project management standpoint?

They’re really great at communicating. They invest in face-to-face time with our team. We’ve never had any trouble with them. We can get in touch with anyone from the team directly via email. Everything is very personalized. Since COVID-19, the main method of communication has been Zoom.

What did you find most impressive about them?

They offer a boutique, personalized service. We get enough attention from them. We used to work with giant branding companies, and there was a lot of paperwork, back-and-forth, and bureaucracy with unnecessary meetings. With TRIXMEDIA, it’s very personalized. We feel they’re our in-house creative team.

Are there any areas they could improve?

No, they’re great. Their work is on point. You wish it could be bigger, but if they get bigger, we won’t get the same quality of service. Their methods are perfect for their size and what they’re doing.

Do you have any advice for potential customers?

Set your expectations. If you've worked with giant firms in New York or Boston, you're accustomed to a lot of meetings with several people. TRIXMEDIA is not like that; they’re a smaller, more dedicated, go-to-action team, and you should see them as your own internal team. They don’t work like a corporate company does. They come up with a lot of details and a different taste.

BACKGROUND

Introduce your business and what you do there.

I’m CEO of Home Secrets Textiles. We’re a textiles business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRIXMEDIA Inc?

We needed to create a brand and website. We also wanted help with online marketing including social media advertising.

SOLUTION

What was the scope of their involvement?

TRIXMEDIA initially consulted with us about opportunities to activate our business’s growth potential. Their team talked with us about the importance of online advertising and our expansion into social media. They built our website and created brand assets to push online and put our name out there. Their team continues to lead our online advertising efforts.

What is the team composition?

I mostly communicate with Hirbod (Founder & CEO).

How did you come to work with TRIXMEDIA Inc?

We worked on another website with TRIXMEDIA for a different business that focused on more apparel fabric.

How much have you invested with them?

We’ve spent anywhere between $200,000–$250,000.

What is the status of this engagement?

We began our partnership in 2008, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their team brought us to the next level in putting our name out there as a bigger, better, and more important textile company. Certainly, their efforts have worked for us. People recognize us more and more.

We expanded into an industry, and it wasn’t easy for people who had been in the industry for a long time to recognize us. They helped us, like when you plant a seed in the ground. You have to give it enough water, and it grows until it’s no longer covered by the dirt. Without them, we wouldn’t have grown this much.

How did TRIXMEDIA Inc perform from a project management standpoint?

They manage the entire project, and it's been smooth. We’re always in touch, and it's never a problem reaching Hirbod. They’re always on top of their game and give thorough reports. They have a good communication system.

What did you find most impressive about them?

Their communication’s one of their stand-out qualities, which is the most important part of a partnership. Their team’s able to not only communicate with us but also communicate our brand in the market.

Are there any areas they could improve?

No, I’m happy with them.

Do you have any advice for potential customers?

Trust them and follow their lead.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of LA Print & Digital Center — a commercial printing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRIXMEDIA Inc?

I needed to upgrade my website.

SOLUTION

What was the scope of their involvement?

TRIXMEDIA Inc improved and modernized my website. They added features. I told their team what I wanted and then they produced it. Their team continues to update my website.

What is the team composition?

My main point of contact’s Hirbod (Founder & CEO) but I also talk to one other person.

How did you come to work with TRIXMEDIA Inc?

I don’t remember how I initially found them.

How much have you invested with them?

We’ve spent between $3,000–$4,000 on their services.

What is the status of this engagement?

Our partnership began in 2013, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TRIXMEDIA Inc made my website prettier. People compliment the new website. Also, there have been more orders uploaded.

How did TRIXMEDIA Inc perform from a project management standpoint?

We communicate mostly by email and phone calls. Their team’s on top of the project. They also give input. Their project management’s good.

What did you find most impressive about them?

They don’t only follow my requests. Their team takes it upon themselves to improve upon my ideas.

Are there any areas they could improve?

No, everything is good.

Do you have any advice for potential customers?

Let Hirbod run with an idea.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a retail company selling luxury compact cases for feminine hygiene products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRIXMEDIA Inc?

I designed the cases and was just starting my business. I needed help determining a sense of direction as we came up with branding. Specifically, I needed help coming up with a name and logo.

SOLUTION

What was the scope of their involvement?

They wanted to include my backstory and style in the brand design, so I gave them images of things I liked and represented me. They challenged my way of thinking and gave me techniques to think differently. Drawing inspiration from images I provided and drawings I submitted, they came up with different logos, fonts, and names for me to choose from.

As we narrowed down the options, they challenged me to think about why I was selecting certain options over others, ensuring that we chose something that reflected me and what my company represented. Now we’re reigniting the prototyping phase, and we’ll begin working on developing the website and package design.

What is the team composition?

I worked directly with Hirbod (Founder & CEO, TRIXMEDIA Inc.), and he would present the designs his team created to me.

How did you come to work with TRIXMEDIA Inc?

I used a search engine and found them on a list of branding companies. I was drawn to their profile because they had a lot of reviews and offered services in addition to branding. I wanted to build a partnership with them so I could utilize their other services as my business expands.

How much have you invested with them?

I haven’t spent any more than $1,000.

What is the status of this engagement?

We started working together in December 2018 and put the project on hold for a bit. Now we’re restarting the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve conducted random surveys and have received almost entirely positive feedback. I ended up with a phenomenal name and a distinguishable logo. The font I selected was really unique and I think customers will appreciate that it doesn’t look like anything else out there. Anytime someone sees that font, they’re going to think of my product. It’s very well thought out.

I really appreciated that they incorporated the curves from the cases I designed into the final product. Between the logo, name, and font, they’ve created a nice backstory that represents what I want the business to be about.

How did TRIXMEDIA Inc perform from a project management standpoint?

It was like having a partner, not just a contractor. They were punctual and completed the first part of the project very quickly. We communicated via email or Slack. If I wanted to schedule a phone call and needed to ask questions, I used their calendar app to schedule it.

What did you find most impressive about them?

It’s difficult to find a company that believes in their client’s dreams, passions, and goals as much as they do. TRIXMEDIA Inc is a diamond in the rough. They believe their client’s success is their personal success. They were patient and dedicated, giving me tons of information even before we finalized the contract or paid them.  

Are there any areas they could improve?

They need to grow their social media presence. People need to know who they are, and just a few posts could make a big difference.

Do you have any advice for potential customers?

Give them a call. Even if you’re not ready to begin the branding phase quite yet, they’re great guides and will let you know what you need to do before obtaining their services.

BACKGROUND

Please describe your company and your position there.

I am a professional international artist. TRIXMEDIA helped me creating my personal brand plus design and develop an interactive website to showcase my art, CV and other related info. They also helped me by planning my branding strategy and social media awareness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRIXMEDIA Inc?

It is really hard to find a firm that has a proper understanding of contemporary art and representing an artist's brand. When you're a visual artist, your website and social media presence can be part of your art. You have to find a team that has a good undrestanding of your style, vision, and way of impressing your thoughts.

Hirbod Human and his team have great knowledge of contemporary art and were able to draw an image that matches my work without affecting it. They had created an amazing balance in a minimalistic design that adds to my work.

What were your goals for this project?

To represent me and my work to an international market in the right way. I have tried multiple firms and individuals before and not have any success. They designed different creative pages but each was either too much or too little. Hirbod and his creative team found the right approach, visual and way of communicating that comfort my specific taste.

SOLUTION

How did you select this vendor?

My agent in North America found them trough her network on professional art galleries in NY and Toronto. Apparently they work with our industry before. She also found out Hirbod is a board member of couple of know art society and public galleries which was a great advantage for us.

Describe the project in detail.

The project seems to be very easy and basic at first. The hardship was to find a design, tone, and language that support my work as a professional visual artist without affecting it in any way.

What was the team composition?

They first did an intense study on my portfolio. We had multiple Skype meeting with Hirbod and his team. They interviewed me in a friendly manner. When they had a good understanding of me and my work they send me a concept design that brought joy and happienes to me and my agent. From that point they managed everything in multiple steps and little by little and very patiently they build a great image for me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I showed their work to multiple galleries in France and NY and they love the simplicity of it. If you look at my work you will notice how hard is that to represent such a simple artwork.

How effective was the workflow between your team and theirs?

I think I explained this already

What did you find most impressive about this company?

They were knowledgable. They have done multiple kinds of research that impressed me and my team. They were very patient and open-minded.

Are there any areas for improvement?

I think they are doing their job perfectly.

BACKGROUND

Introduce your business and what you do there.

I’m the regional marketing manager at the Museum of Illusions, an interactive museum.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRIXMEDIA Inc?

We had existing websites for our locations in Los Angeles and San Francisco. We’d worked with an agency to develop these sites and provide maintenance; however, we felt that the services we got weren’t what we’d expected. We stopped our maintenance contract with them and started having issues with the websites.

SOLUTION

What was the scope of their involvement?

TRIXMEDIA Inc fixed a few issues on the websites for our Los Angeles and San Francisco locations and did updates. Now, they’re providing maintenance. 

For our Miami location, they built a landing page from scratch; it’s not a full website. We are 80% done with that. All of our websites are built on WordPress.

We’re looking to work with TRIXMEDIA Inc on a new website for the three locations. We are working on our brand book now, and we’re waiting to finish it before we create a new website.

What is the team composition?

We only communicate with Hirbod (Founder & CEO).

How did you come to work with TRIXMEDIA Inc?

We found TRIXMEDIA Inc through Clutch. They had a lot of good reviews, and we liked their work and what people thought about them. We got a few quotes from other agencies. We felt TRIXMEDIA Inc knew what they were talking about and that they provided the most support compared to the other agencies.

How much have you invested with them?

My company has spent less than $10,000.

What is the status of this engagement?

We started working together in October 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TRIXMEDIA Inc has always explained everything and been very transparent. That’s why we’ve continued working with them. They’ve exceeded our expectations with timelines, and we’re happy with the changes they made to the websites. We couldn’t fix everything we wanted to, but we understand that this was due to reasons beyond TRIXMEDIA Inc, primarily the coding we had from the previous developer. 

We’re very happy with the new Miami landing page. They provided us with three options, and they’d get us a new design within a few hours if we asked for it. They were really quick.

How did TRIXMEDIA Inc perform from a project management standpoint?

Project management is great. We get everything on time. We gave them less than five days for the Miami location landing page, and we didn’t have a chance to talk about many of the details. We use email and Skype to communicate. 

What did you find most impressive about them?

I like that they’re always available on Skype. If I have a question, I can send it on Skype, and they get back to me quickly. Other agencies we’ve worked with didn’t offer chat services. If I had a question after working hours, they still got back to us. They understand our urgency.

Are there any areas they could improve?

No, everything is okay.

Do you have any advice for potential customers?

It’s a good choice to work with them. They’re very transparent. If something can’t be done, they’ll tell you. We trust them.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Dolce Foods, a nut processing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRIXMEDIA Inc?

We needed assistance with our branding and digital marketing.

SOLUTION

What was the scope of their involvement?

They took care of the branding and designed our logo. We also consulted them on the packaging. Their team truly helps us get into the market through paid online advertisements. For example, they built our website and did work to improve our organic search rankings on Google.

What is the team composition?

I’m in contact with Hirbod (Founder & CEO, TRIXMEDIA Inc.). I visited him in person. I believe there are two other people.

How did you come to work with TRIXMEDIA Inc?

They were referred to me. We consulted with five other graphic designers and companies, but we thought they weren’t representing our company the way we wanted. TRIXMEDIA Inc was the closest to what we had in mind.

How much have you invested with them?

We invested $100,000 CAD ($76,000 USD).

What is the status of this engagement?

We started working together in February 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our organic search traffic has gone up by at least 15%. Traffic numbers have been increasing. They offered to do other social media platforms, but I wanted them to focus on Google. They did everything related to organic search. They send us progress reports.

We’re still in touch. They take care of any problems we encounter.

How did TRIXMEDIA Inc perform from a project management standpoint?

It’s been good. At the start, they offered me a package that would take one month longer than other companies estimated. That extra time was worth it. It wasn’t a waste.

What did you find most impressive about them?

I don’t feel the need to reach to other companies for different quotes or to satisfy my curiosity. I trust TRIXMEDIA and believe what they’re doing is the best work for me. I could not get the same service at this price.

Are there any areas they could improve?

Hirbod’s wasn’t always available to respond, but there were other people at TRIXMEDIA to reach out. Otherwise, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

Be patient at the start. It’s worth it.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of MG Produce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TRIXMEDIA Inc?

We hired TRIXMEDIA Inc for web design services. It had been years since we had last worked on our site design, and it was in need of an update.

SOLUTION

What was the scope of their involvement?

They created a custom website using HTML. The team initiated dialogue to understand our requirements and did all of the designing on their end.

What is the team composition?

I was mainly in touch with two people from TRIXMEDIA Inc. I’m not sure how many people in total were working on the project.

How did you come to work with TRIXMEDIA Inc?

We searched the web for developers in Los Angeles and started interviewing companies that seemed to be a good fit. We were looking at a variety of factors, including pricing, understanding of our goals, reliability, trustworthiness, and previous work. TRIXMEDIA Inc seemed to be the company that was most aligned with our goals.

What is the status of this engagement?

We began the projection in April 2019 and will continue to work with them on an ongoing basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re happy with the appearance of the website and how user-friendly it is. There were some bugs at the beginning, but TRIXMEDIA Inc was able to fix most of them as part of an ongoing maintenance process.

Overall, there haven’t been that many bugs, and they’ve been quick to respond and fix them when we mention them. The website is still a work in progress, but we’re pleased with what they’ve done and how supportive they’ve been.

How did TRIXMEDIA Inc perform from a project management standpoint?

They’ve been excellent. The owner of the company, Hirbod (Founder & CEO, TRIXMEDIA Inc), is the one I’ve been working with the most, and he’s been very helpful. He’s fast to respond and always gives plenty of input, most of which comes from his previous experience.

At the same time, he doesn’t try to overtake the project. It’s been a collaboration—us working together using his advice and input. Hirbod listens very carefully and closely to our goals, which has made the whole process run smoothly.

What did you find most impressive about them?

I liked that Hirbod took the time to understand our company and how we set ourselves apart from others in our industry. During the interview phase, I felt that other companies already had their own ideas about us and our project. Most of them didn’t pay too much attention to what our company is about or what our goals are.

Hirbod was able to get a good grasp of our company, as well as the direction we were hoping to go with our site. I don’t think this would have been the case with other companies that we considered.

Are there any areas they could improve?

No, I don't have any anything.  I've been very happy with their work.

Do you have any advice for potential customers?

Be ready to be thorough in explaining your company to the best of your capabilities, because that is what will help Trixmedia create the best website for your company getting the message of its vision and culture across clearly.