Triarch Creative

BACKGROUND

Please describe your company and position.

I am the Content Marketing Manager of Quext

Describe what your company does in a single sentence.

Apartment property technology, smart apartment technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Triarch Creative to accomplish?

• Creative high-end video assets that drive conversions

SOLUTION

How did you find Triarch Creative?

Online Search

Why did you select Triarch Creative over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Triarch Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We went through 4 production days with Triarch shooting multiple locations per day with complex scene and setup changes at each location. Triarch handled scheduling around 10+ talent, and 10+ crew across all 4 days and all were on time and scheduled correctly. Over our 4 production days, we finished with a total of 28 deliverables with 4 different story lines ranging from 30 seconds spots, to 6 second spots both horizontal and vertical.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

These video assets increased our number of impressions by 2x, and increased our number of conversions by 4x compared to assets we had created before. We have also been able to establish a solid, regular channel of communication and processes that has worked for multiple additional projects as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was solid from the beginning and followed predictable, traditional production agency processes and timelines. Jordan from Triarch handles everything personally and communicates professionally. All assets were delivered on time.

What was your primary form of communication with Triarch Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive is Triarch's list of trusted contacts in multiple cities nation wide. In the past, I have been presented options for crew before a project starts and all have come to set with a similar attitude, work ethic and professionalism as Jordan.

Are there any areas for improvement or something Triarch Creative could have done differently?

Triarch Creative is a great organization that will flexibly work with any organization!

BACKGROUND

Please describe your company and position.

I am the Vice President of Strategic Outreach of Zing Credit Union

Describe what your company does in a single sentence.

We are a not-for-profit financial cooperative serving those in the metro area with quality financial products, services, and financial education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Triarch Creative to accomplish?

• Create a series of (4) Commercials for OTT and Paid Social Advertising

SOLUTION

How did you find Triarch Creative?

Online Search

Why did you select Triarch Creative over others?

• High ratings
• Great culture fit
• Quality of production

How many teammates from Triarch Creative were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

As a small marketing outfit, we needed full service video production for a set of :15 and :30 second commercials to resonate with younger audiences. Triarch took care of script writing, casting, lighting, filming and editing. The commercials will be used for OTT and digital placement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within budget, within scope, client success, and overall reach with their audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Triarch Creative was very responsive to our overall vision. All deliverables were given to us on time. We had an open line of communication with Jordan to work through any items. It was really a seamless process for us.

What was your primary form of communication with Triarch Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Truly the quality of talent and production output. They are a well-oiled machine and it shows in the final product.

Are there any areas for improvement or something Triarch Creative could have done differently?

No. We have enjoyed working with Triarch over the last two years. As we become more familiar with each other, I think the easier it gets. Really, top to bottom, they know what they are doing. I put my trust in their expertise and they deliver.

BACKGROUND

Please describe your company and your position there.

ARTIE MEDIA empowers leaders with films and video. I am the founder and CEO. I often write, direct and produce content for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Triarch Creative?

At Triarch Creative, Jordan H. has been instrumental in helping us to vet and secure production team members in advance of our production week arrivals. Jordan then shifts roles from a Line Producer and joins us in production as our Assistant Director. Jordan is adept at managing teams, directing in the studio or on location, and always holds our personnel to high level of professionalism. His professional demeanor when working with teams and talent is unmatched. His facility and ease with high visibility thought leaders and celebrities is a pleasure to witness.

What were your goals for this project?

Our goals for this project included creating a safe and welcoming studio for guests to comfortably express their thoughts in filmed conversations and interviews. We were also tasked with maintaining a rigorous filming schedule in studio, within the larger convention center, and at as many as three external locations. With Jordan's leadership and team management, we were able to create daily deliverables on time, achieve all our goals and surpass our client's expectations.

SOLUTION

How did you select Triarch Creative?

Triarch Creative was originally referred to us by another trusted industry professional. After working with us as a creative on an award winning branded short film, we were eager to tap Jordan's obvious leadership talents for our conference production.

Describe the video(s) and the process in detail.

We produced two branded interview style talk shows with as many as 15 segments. Jordan was key in the creation of two sets and responsible for running either set as needed during filming. Our resulting videos were to be edited by my team and released at a later date. Jordan's command of the studio sets allowed for myself and a crew to go out into the field and conduct interviews for same-day film, edit and release videos. These five videos were released over four days. Without Jordan's command of our studio, none of this would not have been possible.

What was your vendors' project management or feedback process?

Jordan is direct and thoughtful in his communications, and always responsive. When schedule changes or production adaptations were necessitated for any reasons beyond our control I was immediately alerted and my client was updated concurrently.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are continually recognized for meeting or exceeding our client's expectations. Jordan and Triarch Creative are no small part of these successful outcomes.

How effective was the workflow between your team and theirs?

Our workflows are always intertwined and perfectly complementary.

What did you find most impressive about this company?

Filmmaking is a team endeavor and it rarely takes place without an unexpected challenge or two. Jordan knows this well and is unafraid to meet every challenge. He has the professional experience that inspires confidence and the kind of calming presence that lends the whole team a palpable share of his grace under pressure.

Are there any areas for improvement?

There are plenty of times when any strong leader will step forward and get a job done. The opportunity lies in choosing the right moments to bring someone forward alongside you and teach them how to do something new. I still have to remind myself to be more generous in teaching. Helping someone to learn and practice is a powerful thing. Once they've learned, and earned your trust, you'll be able to delegate that job to them in the future -and you'll be building a high performing team.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at a planned giving organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Triarch Creative?

We wanted to create testimonial videos to illustrate to our donors how other ways that people give.

SOLUTION

What was the scope of their involvement?

Triarch Creative created donor testimonial videos that we were able to use during events. We had phone calls with their team where we talked with people that we wanted to interview and what we were trying to accomplish.

What is the team composition?

We worked with one person and they hired a production staff.

How did you come to work with Triarch Creative?

I knew the owner and had worked with them in the past. Overall, we had a good experience.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We started working together in April 2019, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We get great anecdotal reviews for the videos.

How did Triarch Creative perform from a project management standpoint?

We communicate via phone and email.

What did you find most impressive about them?

The quality of their end product stands out. They really care about all of the details.

Are there any areas they could improve?

No, nothing stands out right now.

Do you have any advice for potential customers?

My advice is to be clear in what you want to accomplish. Keep communicating back and forth and things will work out well.

BACKGROUND

Please describe your company and your position there.

EVP, Strategy, Arizona Commerce Authority - overseeing agency communications and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Triarch Creative?

Jordan and his team at Triarch have done several video projects for our organization, the Arizona Commerce Authority, which is a statewide economic development agency.

They do an excellent job presenting clients with creative concepts that accomplish the objectives of a video, and then guiding everyone through the process resulting in a very high-quality product.

This is something we have struggled with using other vendors in the past. Our timelines are often short and come with last-minute changes due to many stakeholders needing to weigh in through the approval process, and the Triarch team has always managed that with us with ease and professionalism.

We would highly recommend working with Triarch!

What were your goals for this project?

We're always seeking a vendor that provides strong creative direction and end-to-end services at a reasonable cost, given that we are a public sector organization.

SOLUTION

How did you select Triarch Creative?

Our selections are always done through competitive proposals.

Describe the video(s) and the process in detail.

Triarch has completed several video projects for us, ranging from full shoots and animation to edit videos utilizing existing footage.

What was your vendors' project management or feedback process?

Highly communicative - each step of the process is defined and the team is responsive to inquiries.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Triarch does a great job of presenting concepts that understand your business objectives, and producing a very high quality product.

How effective was the workflow between your team and theirs?

Excellent. They do a great job working on time and managing changes requested, even on short timeframes.

What did you find most impressive about this company?

Triarch does a great job of presenting concepts that understand your business objectives, and producing a very high quality product.

Are there any areas for improvement?

We have not had any negative experiences in our work with Triarch.

BACKGROUND

Introduce your business and what you do there.

I’m the VP for institutional advancement at Olivet Nazarene University. We’re a liberal arts university in Illinois. Olivet is a thriving, private, faith-based institution with about 5,000 students. We have a robust offering of educational and academic programs. In my role, I’m over undergraduate admissions, marketing, development funding, and constituent relations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Triarch Creative?

We brought them on to handle special projects that were outside of our ability at that time.

SOLUTION

What was the scope of their involvement?

Since we’ve outsourced our marketing with another vendor, Triarch Creative has done a couple of other projects. They’re a strategic partner. One of the projects was for our 100th anniversary. One of the campaigns was creating a series of videos that highlighted notable alumni.

What is the team composition?

My main point of contact was Jordan (Founder & Creative Director). There were other team members behind the scenes.

How did you come to work with Triarch Creative?

I knew Jordan as a student; he’s a graduate of Olivet. As soon as I met him, I knew he had a gift that wasn’t pedestrian. He could see things others couldn’t. He brought fresh eyes and fresh language.

Jordan could capture — beyond his age — the heart and soul of what we were trying to get at. I purposefully kept in touch with him and have seen his work. Jordan has an impressive portfolio. He’s hungry and knows what he can and can’t offer.

How much have you invested with them?

We invested between $15,000–$20,000.

What is the status of this engagement?

Our engagement was from August 2017–February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our campaign was very successful and met our goals. It created a lot of goodwill and recalled a lot of great community and campus history. It helped renew the sense of partnership between the university and the surrounding community.

I was impressed with the way in which Triarch Creative came into the project. They asked good questions and challenged us in the right ways. to make sure we knew what we wanted at the end of the project. They were enjoyable to work with and the end product was beyond our expectations.

How did Triarch Creative perform from a project management standpoint?

We never had an issue with project management. They delivered what they said they’d deliver on time. Their team followed through with commitments. The hard work was the upfront work. Triarch Creative invested in the upfront work both on-site and through email.

Throughout the project, they kept us up to date with touch bases. They followed up even after the product was delivered. Their team cleaned things up and made sure we were pleased and satisfied.

What did you find most impressive about them?

Jordan has a great sense of who he is and what he offers. He has the ability to bring better people than himself in the areas where he feels he may not have strength. Jordan’s a great collaborator and a magnet for talent. He manages everything well.

Are there any areas they could improve?

No, nothing comes to mind or stands out. We can all improve on things and that includes Triarch Creative. Jordan is always continually improving.

Do you have any advice for potential customers?

Spend the time that they ask of early on in the process. Be amenable to the questions they ask, even the hard ones. Your project will get off on the right foot, and the end result will be more than what you imagined.