Treeview

Introduce your business and what you do there.

I’m the director of PR and clinical research at VisionweaRx, a VR group developing diagnostic systems within the eyecare space.

What challenge were you trying to address with Treeview?

As an eyecare provider (ECP), I’ve seen many things move into technology since the COVID-19 pandemic. In the area of learning disabilities and dyslexia, children were experiencing many challenges in the traditional paper testing systems, according to time spent and stress factors. 

We decided that if we could take these processes into a VR space, we could have a lot better data from a clinician’s perspective and be able to create a space that was a bit more conducive for children; it’s more fun for them, they enjoy the process more, and it’s quicker. Moreover, I would be able to control the biometrical information and measure that.

What was the scope of their involvement?

Treeview provides us with AR and VR development. They've developed a platform that allows us to test children and diagnose dyslexia. First, we provided the team with the physical paper-based test, and the whole team sat through it to see how it worked. We also gave them test material, documentation, and processes. From there, they started developing the test in the VR space. 

The team has built out the UI/UX and has written algorithms for the process to work. They've developed the platform using Unity, with the goal of integrating it with various technologies and hardware. We initially used the Pico Neo3 headset, which has a built-in eye-tracking system. Our test has a writing function and includes a physical writing piece for which users can utilize the Pico controller. Now, with the new Oculus headset coming out with a writing tool that attaches to the remote, we're considering shifting to that system. 

The test also uses a virtual try-on system that Treeview has built, which takes real and AR measurements. The system virtually imposes the frame on the face, enabling us to measure and take photographs, and provides metrics like frame sizes. We've done alpha testing on Apple and Android. Currently, the software is ready for beta testing to calculate the system's accuracy compared to the paper-based test. Our goal is to release the product in January 2023. 

What is the team composition?

Initially, I worked with Horacio (Founder & Managing Director); he helped us with the initial game plan and execution. Since the execution stage started, we've worked directly with the team. Our main point of contact is Gonzalo (Software Engineer), who is the head of development, and we also have UI/UX specialists I don't directly work with.  

How did you come to work with Treeview?

We connected with them through another company whose CEO had built virtual try-on systems in the AR space. They'd used Treeview, and the team was able to deliver accurately. I connected with this other company to use their software within my practice. From there, the CEO of this company and I started brainstorming, and our project developed into the dyslexia test idea. Using Treeview was a logical step for this project, as they were already building the try-on systems. 

How much have you invested with them?

We've spent about $20,000. 

What is the status of this engagement?

We started working with them in January 2021, and the physical implementation began in January 2022. Our partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Treeview's work, we can now accurately diagnose dyslexia within a VR system for the first time ever. Previously, paper-based tests would take up to eight hours, and with this system, we can do it within one hour. Moreover, the virtual space has given us so much more information than before, and it makes the process a lot more fun for children. 

The try-on system's metrics are accurate up to 0.1 mm — more than a ruler. Although the system is hardware-dependent, the software is absolutely fantastic. During beta testing, we'll take children who've already taken the paper-based test and put them through the VR system to test its accuracy. From what I've seen, the new test hasn't had any false positives or negatives, so everything is correlating well. 

Moreover, with the biometric data, the final analytical product is incredible. In the past, I've had to gauge how a child feels based on looking at them. Now, I don't have to guess because we get feedback from the system. I'm not very tech-savvy, and this project has been a big leap for me, so it's been great to work with a group of people that know their stuff. Bringing the medical and technical sides together and combining them with our vision has been challenging. However, Treeview can take our vision from a next-level concept to something visible and functional within the VR space. Overall, we've loved building this solution with Treeview; it's been fun, and seeing the children experience it has been amazing. 

How did Treeview perform from a project management standpoint?

Before working with them, I had never met a company in the creative space that wasn't late for deadlines. We've been incredibly chuffed with Treeview because they always deliver on time if we set a deadline. Often, they finish early and make sure they sort out glitches before they deliver, so their project management is just incredible. They've never been late, and their delivery matches their promises, so their project management is incredible.  

As for the budget, it's been difficult to define since we're building something new. From what I've seen, the value for money has been exceptional, and the project has cost less than I thought it would. 

We use Notion to put topics of discussion and project steps, which we regularly share with the team. During the testing stage, we've also put glitches or issues there, and the team ticks those off as they fix them. The approach makes our communication easier because we don't have to speak to each other to know that things are getting done. All our meetings are on Zoom, so we can record them and put them on our Notion document. This way, all our assets are in one place, and we can view them when needed. 

For day-to-day communication, we use Slack, where everyone can see the train of the conversation and pin comments. Since we need around 20 people in on our discussions, we don't email as much. The team communicates very well and is happy to answer questions, even if we might ask the same one in different ways. They're also clear about possible restrictions in terms of hardware and software, so our expectations are always in line with the deliverables. 

What did you find most impressive about them?

I'm impressed by their incredible team. Any business is as successful as their weakest link, and at Treeview, they have a group of people who know what they're doing and play to their own strengths. Their UI/UX designers are specialized, and we see it in their work. A strong project manager like Horacio, who can drive a thought and pull it across to someone else, is also very valuable. 

For this type of project, it's one thing to have someone that can do the work, and it's another thing to make a concept into something tangible. Their team has a lot of strengths, and the fact that they're together makes them good at what they do. 

Are there any areas they could improve?

While I'm happy to give constructive criticism, I don't have any for Treeview — I've never had any problems. 

Do you have any advice for potential customers?

My advice is that you don't have to be scared of going into a project like this. Don't worry if you don't understand how it will pan out because Treeview can take an idea and implement it successfully. They'll ask the correct questions to ensure that the product from your idea comes together. Many people are scared to take a leap because they've had situations where they haven't gotten what they expected. However, taking that risk with Treeview is worth it. 

Introduce your business and what you do there.

I’m a manager at a company that has the mission to make learning more intuitive by helping individuals develop the skills they need for career success. We focus on producing VR simulations for multiple clients (designed by each industry). Our technology provides immersive training, shown to have higher retention when compared to video tutorials, slide presentations, or other training methods.

We focus on developing a pipeline of talent for jobs that are going unfilled, working with technical/community colleges, high schools and workforce development departments while reducing cost and risk for employers.

What challenge were you trying to address with Treeview?

We hired them to develop VR simulations for an end client.

What was the scope of their involvement?

Treeview provides us with VR development. We gave them a functional document they had to follow, including storyboards and guidelines on what the client wanted. From there, they’ve worked to create simulations. They’ve delivered three projects and are working on the fourth one. The projects have included two simulations for the culinary and one for an electrical construction industry. The current one is for aviation.

The team creates the entire simulation. They support the project end-to-end, including testing and fixing any bugs along the way.

What is the team composition?

I’ve worked with 3–4 people, including Horacio (Managing Director), Pablo (Unity C# & VR/AR Programmer), and Jimmy (Unity 3D Developer). 

How did you come to work with Treeview?

I didn’t personally hire Treeview; they were already our partner when I came on board. However, I believe we hired them because the team saw potential in them. 

What is the status of this engagement?

I started working with them in August 2021, and our partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Collaboration with Treeview is very good. They’re professionals with a lot of experience and skills that have helped us reach the quality we wanted. As for metrics, we evaluate the number of bugs and the team’s responsiveness. We also look at their effectiveness in proposing solutions and ideas as well as the follow-up, day-to-day communication, conflict resolution, and the quality of QA.

How did Treeview perform from a project management standpoint?

They’re great at project management and communication. We don’t have a language barrier because they speak very good English. They’re very proactive in proposing solutions for issues both on their and our sides. As for deadlines, when they commit to a timeline, they almost always meet it (although VR development sometimes can be unexpected). We communicate through Slack and video calls.

What did you find most impressive about them?

I’m impressed with Treeview’s proactive approach. We appreciate that they don’t do finger-pointing or stay idle when an issue isn’t on their side. The team is on top of things and very kind and communicative. Most importantly, the quality of their work is also good; they have strong developers. 

Are there any areas they could improve?

I don’t think they have any weak points. They’re a very strong-performing team, and hopefully, we can continue working with them.

Do you have any advice for potential customers?

You should trust them! Also, be clear with your expectations and have documentation on what you need. This way, you can make sure everything is understood and avoid misunderstandings. You don’t need to micromanage them; you can let them do the work and be sure it’ll be good.

Introduce your business and what you do there.

I'm the director of Ulta Beauty. We experiment and try out new technologies, such as AR and VR. My team, in particular, is called the new experiences team and we define and create experiences to try new technologies and show these experiences to our customers.

What challenge were you trying to address with Treeview?

One of the things that we wanted to do last year was provide AR experiences inside our stores. We did research last year, and we found that using Unity allows people to create AR content right on both iOS and Android platforms. Treeview knew about developing these kinds of experiences on Unity, and that’s why we reached out to them.

What was the scope of their involvement?

Treeview helped us create an AR experience for our guests and wanted to distribute it on iOS and Android. We first discussed that we didn't want to create an experience from scratch, so they proposed two solutions. One was to create a dynamic framework that would allow our people to use this tool in the future to create new experiences. 

Since we also have a strong ETA to accomplish, they proposed at the beginning to create a standalone library for one experience, which would be like an MVP. 

Consequently, the first thing we did was run this standalone project to bring forth something simple as an MVP. They created this experience, and then the second stage was to make it more dynamic so that we could use it in the future. This would allow us to focus on the content, and then the tool will generate the goal.

In addition to that, they created VR experiences for us.

What is the team composition?

We worked with a manager, an architect, a developer, and 1–2 3D content designers.

How did you come to work with Treeview?

My boss knew Treeview from her network here in Uruguay. She contacted them, and I followed up with them.

What is the status of this engagement?

We worked together from November 2021–May 2022 to create. At the end of last year, they started the second stage, which entailed the development of the dynamic framework. We also had them make the first VR experience in the middle of that stage.

What evidence can you share that demonstrates the impact of the engagement? 

Our feedback is more qualitative than quantitative since I don’t have any numbers for this. We wanted to experiment, and as a result, we learned a lot of new things. For this year, we’re adapting our experimentation based on the finding that we’ve had with the framework that Treeview created.

How did Treeview perform from a project management standpoint?

They were pretty organized in terms of project management. We used Slack and scheduled meetings through Calendly and Zoom regarding tools.

What did you find most impressive about them?

I'd absolutely work with them again; since my team is all about new experiences and innovation, our requirements changed mid-project, and Treeview was always very open to adapting without putting the deadline at risk. We always had a back and forth with them to accomplish our goals without changing the dates, which was awesome.

Are there any areas they could improve?

I don't think there's anything they can improve on.

Introduce your business and what you do there.

I’m the manager of the Mechanical Engineering Department for a University in Canada.

What challenge were you trying to address with Treeview.studio?

We were looking to partner with a vendor to help us develop a mobile application for AR. Our purpose was to create educational content that would be useful for engineering students.

With the COVID-19 pandemic, we needed to provide more experiential learning opportunities for our students. We also anticipated that this would evolve and still have significant value when we returned to the in-person classes.

What was the scope of their involvement?

Treeview.studio created iOS and Android apps for us, and our team was in charge of handling the content. Treeview came up with a relatively easy and lightweight way for us to integrate and manage our content generation and onboarding. They also helped with a lot of the app backend development and troubleshooting.

We integrated the app with Unity, an open-source game animation engine. Treeview built a custom plugin that allowed us to directly export Unity objects and experiences into the mobile app framework. They also created a web-based backend for managing the content on the app. Currently, they offer maintenance services as part of their contract.

What is the team composition?

We worked with at least three people from Treeview that I know, including Horacio (Managing Director). However, I’m unaware of how many more people worked on backend development.

How did you come to work with Treeview.studio?

We had some college students working on vendor analysis for us. Treeview came up as a firm with experience. They had some app framework in place that they could quickly adapt and customize to our needs for a fraction of the cost of what other vendors were able to offer.

Treeview was more flexible and offered a more customizable service compared to other vendors that were trying to sell us a solution that didn’t necessarily fit well in the engineering learning realm. Apart from flexibility, convenience, and price, I also found out that Horacio was very responsive.

How much have you invested with them?

We spent $15,000–$18,000.

What is the status of this engagement?

We started talking to Treeview around October 2020, and we had a contract in place in the middle of December 2020. We had the app data up and running by February 2021, and they completed the primary outcomes of the contract by the end of April 2021. The whole project took about four months, and they completed a big task within the first 5–6 weeks of starting working with us. The contract also included a year’s worth of service which we're currently in.

What evidence can you share that demonstrates the impact of the engagement? 

We’re just starting to notice the results and need to build meaningful content to support education from our side now. From the beta test that we did in the winter, I can say that this app provided us a new educational modality to teach students — it'll be very helpful in the context of remote lessons.

We don’t have solid data on the impact yet, but the students like that it has a more student-focused learning approach. With this development, we have the ability to provide a hands-on aspect of education to a remote environment. Even in an in-person context, there are some use cases that this type of learning makes more sense than the traditional methods.

Treeview did a really good job of constantly communicating with us and meeting our needs. They also did a really good job of collaborating with our students during the development and design, and I’m happy with how attentive they were. If we needed to make small scope changes or pivot, they were happy to do that.

How did Treeview.studio perform from a project management standpoint?

Treeview project management was pretty strong. My team did more of the day-to-day communication, and we used Slack as the main communication channel. Treeview was very responsive through Slack and typically responded within minutes.

They quickly solved problems, and we had no issues going back and forth with them. They kept us informed along the way and were able to meet all of the deadlines that we gave them. They were able to meet the deadline required for the data to be rolled out for one of our winter courses, which was a tight one — I was happy with the communication overall.

What did you find most impressive about them?

When we did scope changes, Treeview was really accommodating in keeping working under the same contract. They weren’t like other companies that, with scope changes, also change the contract and the cost. Treeview was very flexible in terms of realizing that the changes required about the same amount of work — they were very fair from a cost standpoint and very willing to work with us.

Are there any areas they could improve?

I’m satisfied with Treeview’s work, and I haven’t found any deficiencies in any particular area.

Introduce your business and what you do there.

I’m an account executive at a marketing agency.

What challenges were you trying to address with Treeview.studio?

We brought them for their AR development services.

What was the scope of their involvement?

Their team created an Instagram filter for a competition that was part of a marketing campaign for one of our clients.

What is the team composition?

I worked directly with the project manager. I know there were others handling the development.

How did you come to work with Treeview.studio?

It was our first time working with this technology so we asked around for references and many of them led us to Treeview.studio. We asked for quotations and proposals from different companies and ended working with them. We liked that they’re based in the same country we are, which gave us peace of mind. Additionally, we were impressed with their great references.

How much have you invested in them?

We’ve invested less than $10,00.

What is the status of this engagement?

We started this project in January 2021 and finished in February 2021.

What evidence can you share that demonstrates the impact of the engagement?

We were happy with their work. At first, we delivered the filters to the client and encountered a couple of setbacks. The filters didn’t respond to movement as we expected, but Treeview.studio took some time to re-work that and we ended up being very happy with the final results. They had great flexibility and a good response to our feedback.

How did Treeview.studio perform from a project management standpoint?

They met all deadlines and had a great response. We corresponded via email or WhatsApp and the communication was completely fluid. Treeview.studio always had great follow-up and showed great interest in making sure the development worked well for the campaign.

What did you find most impressive about them?

I was very impressed with their flexibility and willingness to make the project work.

Are there any areas they could improve?

No, I couldn’t say anything.

Introduce your business and what you do there.

I’m the CEO and owner of an R&D software firm. 

What challenge were you trying to address with Treeview.studio?

We needed additional help on some of our AR applications because our internal staff was booked. They’re part of a circle of trusted vendors that we’ve interviewed and used internally, so we had them help us with an AR application project.

What was the scope of their involvement?

They’re primarily using AR Foundation within Unity, which uses mostly C#, to create the app. The final product is a mobile app for iOS and Android. It was part of a huge immersive training project, but they helped us with the stand-alone companion app for the experience.   

What is the team composition?

We worked with one person directly.  

How did you come to work with Treeview.studio?

We found them on Clutch and verified their quality through internal referrals. Our company has about 75 employees, and part of the group is a gaming studio. We asked those employees for referrals. It’s a close-knit community, so we figured they would provide us with good information. The team recommended Treeview.studio.  

How much have you invested with them?

We spent about $30,000.  

What is the status of this engagement?

We started working with them in August 2020 and have ongoing work for them.

What evidence can you share that demonstrates the impact of the engagement?

Their services allowed flexibility and elasticity in our workforce that ultimately delivered the application our client wanted. We needed additional help, and they provided excellent expertise in AR and R&D work.  

How did Treeview.studio perform from a project management standpoint?

We’re an agile shop that works in Microsoft Teams and are a bit picky about communication styles. Our expectations are that our vendors and employees can work in close to real-time communication. They didn’t stand out negatively, but we felt that their responsiveness and communication were about average for an outsourced group. Our main points of contact had very good English skills.   

What did you find most impressive about them?

They have a specific domain strength in AR.

Are there any areas they could improve?

I’m happy to leave them with a positive review.   

Introduce your business and what you do there.

I’m the founder of Think.Digital. We produce immersive technology solutions for the agricultural sector.

What challenge were you trying to address with Treeview.studio?

We didn’t have the internal capacity to develop a Unity application.

What was the scope of their involvement?

Treeview is our outsourced development partner. Their team helped us deliver an AR and VR app based in Unity. In addition to Unity, they used Oculus and VIVE to build the iOS and Android app. Their team also built a server-side app for hosting our content. They used Firebase and other technologies.

Later in our partnership, we hired internal resources to support production. Treeview helped upskill and onboard those internal team members. We also provided them with an email address, and on many occasions, Treeview has communicated with clients via email on our behalf.

What is the team composition?

Between 3–4 people from Treeview have worked on our account.

How did you come to work with Treeview.studio?

We posted a job on Fiverr, and Treeview made the connection. Horacio (Management & Development) came to Australia and spent a month with our company to better understand us. We realized that this could be a strategic development relationship in which we could leverage each other’s skillsets.

What is the status of this engagement?

We began working with them in 2018, and we’re still working with them. As we hired internal resources, we moved on from using Treeview’s services on a daily basis. We’re now building an ad hoc partnership, so Treeview will work on major projects.

What evidence can you share that demonstrates the impact of the engagement? 

We wouldn’t be a leader in agricultural immersive tech without Treeview. They have greatly contributed to our success. Their team was also willing to help train internal staff members, which was an amazing contribution. It enabled us to move on from using Treeview on a daily basis.

Treeview adds value to our partnership by giving us new ideas. We could always outsource to a company that completes a brief but not always find a company that offers us new ways to think. Treeview joins us at the helm and contributes at a strategic level, which is really important.

How did Treeview.studio perform from a project management standpoint?

We use Monday to manage the relationship. They also use a time tracking tool, so their team provides us with a breakdown of their daily activities. Their team is not only behind the scenes but also on the front line because we gave them an internal email address. Treeview has always met deadlines. Horacio's English language skills are excellent too.

What did you find most impressive about them?

Treeview developed a repository of code that we can reuse. It initially costs a bit more to develop a commons of code but there’s a lot more profit in future projects because we’re able to use the code. Treeview understood our business’s long-term goals and developed a code library that we can reuse in future projects. That has allowed us to be not only more profitable but also confident because we can build on that foundation.  

Are there any areas they could improve?

No, I would consider their services almost flawless. They could potentially work on their 2D interfaces. However, Treeview focuses on immersive interfaces.

Introduce your business and what you do there

I am the co-founder and director of a 3D virtual event platform called Bigjonan.

What challenges were you trying to address with Treeview.studio?

We hired them to develop our platform.

What was the scope of their involvement?

Treeview.studio developed the platform to operate our business. They’ve used Unity, hosting in Google, and many other technologies.

What is the team composition?

We work with around 6 people.

How did you come to work with Treeview.studio?

I asked around in Uruguay and they were recommended several times. When I contacted them, I liked their proposal and started working with them right away. 

How much have you invested in them?

We spent about $25,000 in the initial stage of the project. 

What is the status of this engagement?

We started our collaboration three months ago, and the project is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I’ve started to show the results to my clients and have received great feedback. They love the visuals and the technology implemented in the system. It’s very user-friendly, fast, and easy to access. 

It’s something very innovative and unique. Also, we are working on new features that are just great. The project is still in development, but we've seen very positive results so far. 

How did Treeview.studio perform from a project management standpoint?

Their communication is great. Even though we are working remotely they’ve been very present and have a fast response. They have also been very strict with deadlines which is something that’s hard to find when working on technology projects.

What did you find most impressive about them?

They understand perfectly what we are looking for. The UI/UX of the platform is great.

Are there any areas they could improve?

I would like to have more in-person meetings, but I understand that it was my decision to work remotely, so it's not an issue on their part. 

Please describe your company and your position there.

American Gymnast provides the highest quality products and training information to support the growth and advancement of the sport of gymnastics and Ninja. AG is a leader in professional gym. design and manufactures it's own line of Ninja equipment

For what projects/services did your company hire TreeView Studios?

We hired Treeview to develop a custom 3D gym design software for our customers

What were your goals for this project?

The goal of this project was to provide a user-friendly application that would allow our customers to create their future space and gain perspective on the cost of that space

How did you select this vendor?

Before Treeview was formed, we worked with one of its founders, Horacio. We were impressed with Horacio's knowledge and dedication to his customers so we knew that wherever He went, we wanted to be a client

Describe the project and the services they provided in detail.

Treeview designed a 3D gym design application that allows are users to build their gymnastics or Ninja facility from the ground up. In addition, the software calculates an estimated project cost as the customer designs and also allows users to track maintenance checks on their equipment

What was the team composition?

Horacio has been the point of contact for us since day 1. He manages the overall project and works closely with Mateo who handles a good bit of the development side of the project

Can you share any information that demonstrates the impact that this project has had on your business?

Treeview created a unique and effective application for AG customers. We have seen promising growth in the number of users over the last several years. Treeview continues to enhance the software to suit our ever growing needs and are always attentive to any small bugs that may pop up.

They are an amazing group to work with and make it clear you are valued as a customer. They work tirelessly during development sprints to make sure they hit promised deadlines. I highly recommend these guys!

How was project management arranged and how effective was it?

Treeview is always timely and organized. We are constantly kept in the loop on the progress of a particular development period. They are always right on time with respect to deadlines and even accommodated us with short notice requests that most companies would normally tell you they can't do

What did you find most impressive about this company?

They are professional, knowledgeable, communicative, reasonably priced and organized. All very desirable traits of a software development company

Are there any areas for improvement?

We've been extremely happy with the guys at Treeview and haven't found anything we would change about our experience with them. We envision always having some sort of relationship with Treeview as long as we are in operation

Please describe your company and your position there.

Meditainment VR revolutionizes immersive guided mindfulness and well being by offering interactive therapeutic VR and Mobile experiences, built around a multitude of verified clinical techniques. Utilizing decades of research in neuro and cognitive science, we leverage verified mind body technologies unused by VR and mobile competition.

For what projects/services did your company hire TreeView Studios?

Complete assembly and execution of multiple VR/AR Platforms. Collaborative Creative designs, envisionment of new idea and features and ways to achieve them in development.

What were your goals for this project?

Meditainment VR, was developed as a therapeutic transformational technology using clinically proven research in neuro and cognitive science to treat people with various forms of mental afflictions such as anxiety, stress, pain reduction, fear, depression, PTSD, insomnia, procrastination, life goals etc...

How did you select this vendor?

We had worked with this team on a previous early stage project in AR

Describe the project and the services they provided in detail.

TreeView Studios has exceeded our expectations on all levels across VR and AR developments. They have been able to develop every feature and function we've requested, as well as make suggestions for other great features. At times where the hardware limitations of our AR glasses got in the way of supporting features, they thought outside of the box using complex trigonometry algorithms to make strong headway beyond what we thought was a dead end.

Their ability to properly build side platforms for mobile devices, web portals, remote controllers and other apps has further expanded our functionality. We plan to work with Tree View Studios for a long time to come.

What was the team composition?

Horacio, the head developer is great at discussing features and best means to achieve them in the platform. He works with a talented team of designers and developers who have brought all of our ideas to life.

Can you share any information that demonstrates the impact that this project has had on your business?

Our whole business is this platform - they have been wonderful in helping us build exactly what we were looking for and beyond.

How was project management arranged and how effective was it?

The project management is superior. there is complete accountability and enormous efforts to make and keep deadlines. Always gets the job done and responds to feedback and updates without ego with fast updates and fixes to requests.

What did you find most impressive about this company?

Their overall knowledge, design ability, and development abilities set them apart.

Are there any areas for improvement?

We are happy with all the work we've done together.