Marketing Automation Consulting - Enabling Growth
We are proud to be the only Hubspot Diamond Partner Agency and the only HubSpot Certified Trainer in India and SEA. We possess a team of well-qualified and experienced people in their own domains, which has made our team strengthened with huge industrial experience. We have certified professionals in Hubspot and other Marketing Automation domain and have core competencies in the following disciplines:- - Marketing Automation System (Marketo, Hubspot, Freshworks, Salesforce, Pardot, etc.) - Inbound Marketing - Set-up automation work-flow and lead generation process in MA Tool - Automated email template and landing page designs in MA Tool to target new leads on different time frames. - Lead scoring and buyer personal - Integrating contacts to MA Tool - Lead Work Flow /Drip/ Nurturing Campaigns - Campaign Execution & Management - Sales and Marketing enablement - Sales process optimization We also have the experience with:- - Website design and development - Logo Design - Digital Marketing includes SEO, SMO, SMM Our Certifications include: - HubSpot Platinum Partner (The first and only Diamond partner in India) - HubSpot Inbound Certification - HubSpot Inbound Sales - HubSpot Email Marketing - Salesforce Certified Sales Cloud Consultant - Salesforce Certified Developer - Salesforce Certified Administrator – 201 - Marketo Certified Expert - Marketo Certified Revenue Cycle Analyst - Google Analytics & AdWords Certified
We are a 50+ member team. We are HQ in Bangalore and branch offices in Jaipur and Pune, worked with 150+ clients across the globe, and having clients from the US, UK, Europe, Singapore, Dubai, Nz, Australia.
The Virtual Training Team, Lander, NexiaBT, Operabase, HARMAN, Kensci, Sasken, UXPin, Analogy, Bluprint, etc.
No traffic on website - Main Objective (at 250 visit per month)
Need to build content engine that can drive the traffic - No Content Engine
Visitor to Lead Conversion - Less than 0.01%
Lead Qualification Ratio - Less than Industry Standard
• Create a brand ‘VTT’ in virtual training industry in UK and USA leveraging the personal experience of the Directors
• Revamp the website based on SEO and Content best practices
• Interlinking on Content Stage Level to divert the traffic from ToFu, MoFu, BoFu
• Keyword Selection for Anchor Text (High Intent)
• Content Strategy that will solve 2 purposes
• Cover the deficit on the website
• Increase rankings of search terms
• Off-Page SEO and Paid PR on relevant sites
Carried out in 3 phases
Phase 1: (First 8 months)
In this phase our objective was to create the brand in target audience by reaching out to them extensively via Paid marketing channels, promoting a Free Demo on How Virtual training would work to bring users on the website
Phase 2: (6 months)
Revamp the website once we had enough traffic and leads to sustain the business model and enhance marketing efforts
With traffic, website and social media followers in place, our next step was to increase visit to lead conversion ratio by gating the brochures and creating pillar pages that help users understand the expertise within the team to build the brand trust.
Increase in traffic by 1100% in 2 years (from 250 per month to 3000 per month)
• Increase in Blog to Services pages traffic by 14%
• Increase in Lead Conversion fly 250% (from 3-5 leads per month to 50-55 leads per month)
• Form Fill to Sales Qualified Lead conversion ratio at 60%
“TransFunnel Consulting is good at owning their responsibilities.”
TransFunnel Consulting handles business strategy and consulting for a technology solutions company. They conducted research and implemented those findings into CRM integration and marketing automation.
“TransFunnel Consulting is good at owning their responsibilities.”
Apr 14, 2021
The partner's ROI increased by 70% and their sales cycle has decreased by 2–3 months. TransFunnel Consulting delivered the first project earlier than expected and successfully managed teams around the globe. They implement a holistic approach and consistently make themselves available.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the senior marketing manager for a technology solutions company.
What challenge were you trying to address with TransFunnel Consulting?
We needed help figuring out how to have a more streamlined process between sales and marketing. Our team wanted a strategic flow of our handshake between marketing and sales when we pass on the leads.
What was the scope of their involvement?
TransFunnel Consulting started their research based on our objectives. They started with what tools would be best for us especially since it’s an enterprise. We have our own ecosystem, security needs, digital compliances, and other compliances. Their team had to keep all that in mind as well as keep tabs on our different teams ranging from events, IT, marketing, and product marketing.
They created a scorecard for us which helped us figure out the right tool to go with. Then, they did integration between our CRM system and marketing automation. They also did reporting. Now, they’re retaining, maintaining, and creating those campaigns, templates, and monthly reports. Their team even set up a workshop with the salespeople to figure out what their needs are and did the same for other teams too.
TransFunnel Consulting doesn’t provide the leads for us. The service we wanted was to make sure we’re able to track the leads that come in at the top of a funnel. They’re coming from different channels and are trackable. Also, their team makes sure the leads move down to the funnel by using nurture campaigns or drip campaigns. Then, they provide the performance of each of the campaigns.
There are now two people who help us daily with the execution of the campaigns and the reporting. There are other projects they’re managing for us which includes 1–2 WordPress sites. TransFunnel Consulting also manages our Salesforce Lightning marketing automation system CRMs for other divisions. They’re also running some portal projects.
What is the team composition?
It started with six people. Once everything was implemented and went live, the size went down to two people that we retain. If we have any requirements for other divisions in the company, we go and ask them. The number of people changes depending on the project. We started with being in contact with the CEO. Now, we work directly with their account manager.
How did you come to work with TransFunnel Consulting?
We did our research and found out they were a partner for HubSpot. When we looked into more detail, we saw that the CEO had worked very intensively on marketing automation before starting his own company. We evaluated TransFunnel Consulting with different agencies but their approach was way different when it came to solutions. They’re more holistic and were looking at the overall ecosystem rather than focusing on a short-term project. They beat other agencies on the price point as well.
How much have you invested with them?
We’ve invested between $200,000–$999,999.
What is the status of this engagement?
We started working together in January 2016, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They really helped us create the conversion from one space to the other into the funnel. We were also able to realize around $150 million in the first year. The ROI for the campaign increased by more than 70%. We were able to optimize those campaigns and make sure they’re delivering more than 200% now.
We had a lot of dropouts when people moved from the top of the funnel to the bottom of the funnel. That’s because they weren’t getting in touch at the right time with the right people. That has helped us cut our sales cycle by 2–3 months. Salespeople get insight into what they need before going to the prospect. It has cut costs and optimized our process within the CRM.
Anything with sales now sits in the CRM. Anything that is marketing, sits in automation. The handshake only happens when there’s a qualification being done rather than everything being fed into Salesforce. It was kind of a database rather than a sales system. There’s a good process now.
How did TransFunnel Consulting perform from a project management standpoint?
The first project was supposed to be delivered in six months. We were ready by the fifth month. That was better than we expected. Our teams aren’t localized. The TransFunnel Consulting team was able to manage those relationships with the different teams around the globe. They’re able to make sure that there’s no time conflict or decision conflict. They manage it pretty well. Their team does documentation, takes feedback, gets onto workshops during the late night or early mornings, and handles whatever is required.
We have a weekly, monthly, and quarterly review call with their CEO. We started with a daily standup with an agile methodology where we have a list of things that need to be done and then prioritization. Now, we have a standup on alternate days. TransFunnel Consulting is good at owning their responsibilities. They know what’s required of them and how it can be done. Their team has access to our Microsoft Teams.
What did you find most impressive about them?
They have a holistic approach rather than a short-term approach. Their team understands the ecosystem first and then looks at the solutions. That really helps our whole team think about what our objectives are and what they’ll be getting out of it rather than only an automation team. I’ve never faced a challenge that I’m not able to reach out to them late in the night or early in the morning. TransFunnel Consulting is always available if I need them urgently.
Are there any areas they could improve?
TransFunnel Consulting has to ramp up now. They know a lot more than what they deliver. They’re a team of 30 super minds. Their team needs to grow now. I keep telling them that. They’re more worried about the quality than quantity though.
Do you have any advice for potential customers?
Give them a problem statement rather than a solution. Let them figure out what solution is best for it. Involve other teams who can be the stakeholders and market. Marketing automation isn’t just for people who run campaigns or execute email campaigns. It’s for event teams and how their events are being organized. It’s for account-based marketing teams focused on how content personalization can be done. It’s for CMOs and marketing managers navigating how their dashboard should look. Involving other teams will definitely help.
Show TransFunnel Consulting your whole ecosystem rather than just saying you need integration between an automation system and a CRM. It can be a webinar tool or what you use. It can be any scheduling tool that you use including your social channels. All of that is an input to the funnel.