Traffic

BACKGROUND

Please describe your company and position.

I am the Co Owner of Project One

Describe what your company does in a single sentence.

The company deals with different project in the real estate sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Traffic to accomplish?

• To make few marketing campaigns in order to find suitable clients for our projects.

SOLUTION

How did you find Traffic?

Referral

Why did you select Traffic over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Traffic were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Traffic has been instrumental in our efforts to attract qualified potential clients for our residential buildings in Sofia. They managed our Facebook and Google advertising, creating highly targeted campaigns. Their use of various ad formats, including banners, video ads, and materials from construction sites, ensured that our advertising was specific and informative.

Registrations were seamlessly managed through our website and directly on Facebook via Lead forms. The results speak for themselves, with an average cost per acquisition of potential buyers below €2.50. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a significant increase in qualified leads, with an average cost per acquisition below €2.50. This efficiency in acquiring potential buyers directly contributed to a higher conversion rate, with many leads converting into actual buyers. The well-thought-out marketing funnel and targeted advertising resulted in improved awareness among leads and a higher overall success rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Traffic's project management was reliable. They delivered items on time and adhered to the agreed schedules and deadlines. Their responsiveness to our needs was notable, as they quickly addressed any concerns or adjustments we required. Their proactive communication and efficient execution ensured a smooth and effective collaboration.

What was your primary form of communication with Traffic?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Traffic was their ability to optimize our advertising spend effectively, maintaining a low cost per acquisition while increasing the number of qualified leads. Their expertise in creating engaging, targeted ads and managing a comprehensive marketing funnel set them apart. Their success in ensuring high awareness and a smooth lead conversion process was also particularly noteworthy.

Are there any areas for improvement or something Traffic could have done differently?

One area for improvement could be providing more frequent updates on campaign performance. While their reporting was thorough, more regular updates would help us stay even more informed and agile in our decision-making. Additionally, a bit more focus on understanding local market nuances early on could have further accelerated our client acquisition efforts.

BACKGROUND

Please describe your company and position.

I'm an executive at BENEFIT

Describe what your company does in a single sentence.

We are a leading brand in the dietary supplement industry, dedicated to manufacturing and offering high-quality supplements designed to improve people's well-being and quality of life. Our Mission at BENEFIT is to address people's health concerns and provide solutions that help them feel their best. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Traffic to accomplish?

• Brand awarness
• Boosting sales

SOLUTION

How did you find Traffic?

Referral

Why did you select Traffic over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Traffic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Traffic has truly transformed our digital marketing efforts at Benefit. They've taken charge of our Facebook and Google advertising, creating eye-catching ads and utilizing advanced targeting techniques to maximize engagement and conversions. Their expertise in budget management has been impressive, as they've effectively allocated and optimized our spend to reduce customer acquisition costs and boost ROI. 

The creative team at Traffic has consistently delivered visually compelling content and persuasive ad copy that aligns perfectly with our brand. On the technical side, they've enhanced our website's SEO and improved our conversion rates through extensive analysis and testing. Additionally, they've designed a seamless sales funnel and customer journey, ensuring a smooth path from initial awareness to final purchase. 

Their efforts have significantly increased our sales and expanded our market presence into new territories like Bulgaria, Greece, Romania, Italy, Portugal, and France. Regular performance reports and insightful analysis have kept us informed and empowered to make strategic decisions. Overall, Traffic's holistic approach and commitment to excellence have made them an invaluable partner in driving our growth and success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Firstly, we've seen a significant increase in our sales figures, thanks to their effective management of our advertising campaigns on Facebook and Google. The cost per acquisition has been reduced, meaning we're now acquiring customers more efficiently and at a lower cost. Traffic's efforts in optimizing our website have led to a notable improvement in conversion rates, ensuring that a higher percentage of visitors are becoming customers. 

Moreover, our ROI has seen a marked increase, reflecting the efficiency and effectiveness of their budget management and advertising strategies. The expansion into new markets, including Bulgaria, Greece, Romania, Italy, Portugal, and France, has resulted in a broader customer base and increased brand visibility. Regular performance reports from Traffic have provided clear, actionable insights, helping us make informed decisions and continuously improve our strategies. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 They delivered items on time and adhered to the agreed schedules and deadlines. They were responsive to our needs, addressing concerns and making adjustments as needed. Overall, their communication and execution made for a smooth and effective collaboration.

What was your primary form of communication with Traffic?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Traffic was their ability to consistently optimize our advertising spend, reducing customer acquisition costs while increasing our ROI. Their expertise in both creative content and technical optimization set them apart, along with their effective entry into new markets for our brand.

Are there any areas for improvement or something Traffic could have done differently?

A bit more focus on local market nuances early on could have accelerated our entry into new regions.

BACKGROUND

Please describe your company and position.

I am the Founder of Avva Gifts

Describe what your company does in a single sentence.

Working with Traffic has been a game-changer for Avva.bg. Their innovative approach to showcasing our women's gifts and accessories has truly aligned with our brand's unique style. By integrating our product catalog into the Ads Manager and segmenting our portfolio to match our website categories, they ensured our ads are highly relevant to our audience. 

The focus on conversion ads and targeted campaigns has significantly boosted our sales. Traffic's strategy of separate budgets for each product category and an effective retargeting campaign has not only increased traffic but also motivated more customers to complete their purchases. We're thrilled with the results and look forward to continuing our partnership with Traffic.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Traffic to accomplish?

• More sales
• Better brand positioning
• More traffic

SOLUTION

How did you find Traffic?

Referral

Why did you select Traffic over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Traffic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started the partnership with Traffic with one main reason - we wanted to increase our traffic and sales ASAP. We are a new brand and started the website in March. With the help of Traffic, we  are having more than 90 orders per month which I think is amazing especially for a new brand like us. We are now working 4 months together and every month I see better results

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From 0 to 90 orders per month- this is the best result. We also have around 1000-2000 visitors per month from paid ads and we are now retargeting them. We have Cost per aquisition 4 and Cost per purchase 5. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were in communication every day. We tested more than 100 hypothesis and visions and we needed constant communication. I am very happy that they are spending so much time on our project.

What was your primary form of communication with Traffic?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do PPC in a very creative, innovative, and effective way. We have worked with different agencies over the years for some other brands, but what we see with Traffic is impressive. This is the true way of leading paid marketing campaigns. 

Are there any areas for improvement or something Traffic could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the CEO of Conversion Century

Describe what your company does in a single sentence.

Traffic Agency provides high-quality paid ads management services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Traffic to accomplish?

• more leads
• brand visibility

SOLUTION

How did you find Traffic?

Clutch Site

Why did you select Traffic over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Traffic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to make our B2B brand more visible in the United States. We invested in Google Paid Ads, Social media ads and a combination of remarketing activities. For the period of 6 months, we have increased the traffic to our site by 140%, and we are now receiving 70+ leads per month. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are now more visible, people know us, and on this way we are able to close more deals with potential leads and grow our company. We have now included paid ads in our long-term marketing mix and we are very happy that we already have one stable online presence based on the testing and the great ads that Traffic performs for us. And the budget for that is very low. All campaigns are very well optimized and followed every day, so that the costs are low and the value is high. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was well structured and planned. We had a shared folder where we were able to approve the visuals and the texts. We had weekly updates and numbers. We had monthly meetings for new ideas and optimization.

What was your primary form of communication with Traffic?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The smart way in which they create the ads, optimize them, test different hypothesis. We have been working with many agencies so far and no one is putting so much effort to the statistics part (which I think is crusial for the online success). Traffic combines mathematics and marketing in a very smart and creative way.

Are there any areas for improvement or something Traffic could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the manager of Smart Derm

Describe what your company does in a single sentence.

SmartDerm is an aesthetic dermatology clinic with different beauty and skin rejuvenation procedures located in Kardzhali.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Traffic to accomplish?

• Lead generation
• Brand awareness
• Customer acquisition

SOLUTION

How did you find Traffic?

upwork

Why did you select Traffic over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Traffic were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Traffic has transformed our approach to reaching new clients for our premium aesthetic procedures. Their continuous Facebook campaigns, with engaging visuals and targeted ads, have been incredibly effective. We’ve seen very good results, especially with video ads that highlight our services. With good customer acquisition costs, the return on investment has been outstanding, making Traffic an invaluable partner for SmartDerm.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We acquired new customers and had old customers come and buy again.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Their expertise in digital media is very good and they were great at communication.

What was your primary form of communication with Traffic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ease of communication. And the dedication.

Are there any areas for improvement or something Traffic could have done differently?

It is a continous learning process so they did that on their part.

BACKGROUND

Please describe your company and position.

I am the Personal Fitness Professional of Muscle Damage

Describe what your company does in a single sentence.

Guiding busy people in the complicated world of fitness and nutrition, by providing personal services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Traffic to accomplish?

• Better Facebook adds performance
• More clients
• More cash

SOLUTION

How did you find Traffic?

Referral

Why did you select Traffic over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Traffic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Recording a wide variety of videos
• Adding subtitles
• Creating full advertising content and targeting the audience
• Feedback of the process

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Making almost 3 times the money I invested.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was even better than my expectations since I was not familiar with the proper way of things happening. They explained and backed up all the plans with data and logic. This is super rare in my experience with working with professionals from the same industry before.

What was your primary form of communication with Traffic?

In-Person Meeting

What did you find most impressive or unique about this company?

Actually learning the specifications of my business. It's a personal brand and it's unique. The template marketers are not worth it.

Are there any areas for improvement or something Traffic could have done differently?

None of any I can think of at this time. They thought me all I know.