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The Marketing Accelerator for In-House Teams

The agency model is broken.
So we designed a new one.

We've gotten rid of the inflexibility, bloat and ego in the agency model. Instead, our Liquid Workforce helps your marketing team use data and creativity to bridge the gap between technology and culture.

We are a new breed of consultancy—a marketing accelerator for brands and their in-house teams.

We redesigned our business using an ancient Chinese martial art.

Tai chi is the embodiment of yin and yang. The principles of this martial art can also apply to business. If you listen first, stay grounded, maintain balance, are fluid about solutions, and open to outcomes, you can remove friction and harness energy.

  • Min project size
    $75,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    250 - 999
  • Locations
    San Francisco, CA
  • Year founded
    Founded 2001

1 Locations

  • San Francisco , CA

No have been added yet...

    Pricing Snapshot

    Min. project size $75,000+
    Avg. hourly rate $200 - $300 /hr
    Rating for cost 4.5 /5

    What Clients Have Said

    Traction's project costs range from $120,000 to $1 million, reflecting their value for diverse client sizes. Clients appreciate their responsiveness, project management, and strategic insights, indicating strong value for the investment made.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $200,000 - $999,999 based on 6 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Traction Review Insights

    Overall Review Rating

    4.8
    • Quality 4.9
    • Schedule 4.9
    • Cost 4.5
    • Willing to Refer 4.1

    Top Mentions

    Review Highlights

    • Cost Considerations

      While generally satisfied, some clients noted the need for cost management. Traction was commended for working with clients on blended rates to ensure value for money.

    • Creative and Analytical Approach

      Clients appreciated Traction's blend of creativity and analytical rigor. Their ability to generate insightful strategy and compelling creative content was a recurring theme in the feedback.

    • Positive Client Relationships

      Clients highlighted the importance of the personal relationship with Traction's team. The agency's approachability and willingness to engage in strategic discussions were key factors in their long-term engagements.

    • Sense of Humor and Enjoyable Collaboration

      Traction's team is known for their good sense of humor and enjoyable working style. Clients found the collaboration process to be both productive and pleasant.

    • Long-Term Partnerships

      Several reviews highlighted long-term partnerships with Traction, indicating sustained satisfaction and trust in their capabilities over multiple projects.

    • Positive User Feedback

      Projects handled by Traction received positive feedback from end-users, indicating successful engagement and satisfaction with the final deliverables.

    Traction Reviews

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    Website Design & Development for Food Manufacturer

    • Web Development
    • $200,000 to $999,999
    • Sep. 2017 - Sep. 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “ ... they were agile and spoke the same language as our IT team, which happens rarely.”

    Global Digital Strategy, Food Manufacturer
    Anonymous
    • Food & Beverages
    • Baltimore, Maryland
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    Traction designed and developed the frontend for a new website, while the in-house IT team handled the backend development. The website is built in Sitecore and is geo-targeted.

    Brand Campaign for Global Financial Services Company

    • Advertising
    • Confidential
    • Jan. 2018 - Ongoing
    4.5
    Quality
    4.0
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    n/a

    "They’re committed to the project and hold us accountable to our deadline.  "

    CMO, Rabobank N.A.
    Juan Silvera
    • Financial services
    • Sacramento, California
    • 501-1,000 Employees
    • Phone Interview 
    • Verified

    Traction conceptualized a branding strategy and is now implementing the campaign. The team uses research data to select designs and tactics. Services include copywriting and analytics.

    Branding & Advertising for Entertainment Mobile App Startup

    • Branding
    • $200,000 to $999,999
    • Dec. 2016 - May 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “The team was incredible to work with, very professional, responsive, and informed.”

    Sr. Director of Marketing, Megastar
    Anonymous
    • Arts, entertainment & music
    • Oakland, California
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Traction developed the branding and advertising for a mobile application. They produced the frontend design of the app and all the required assets as part of their work. The app is available in many countries.

    Market Research & VIdeo Content for PC & Data Center Manufacturing Company

    • Advertising
    • $200,000 to $999,999
    • Mar. 2015 - Nov. 2016
    4.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    4.0

    “Some of the content pieces are still our top performing pieces out there.”

    Head of Global Digital Marketing, Lenovo
    Mike Ballard
    • Information technology
    • Raleigh, North Carolina
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Traction created advertising campaigns in order to spark general interest in the brand as opposed to product-based campaigns. They initiated a large halo campaign that included three to four sub-campaigns.

    Web Design, Dev & Strategy for Entertainment Tech Firm

    • Custom Software Development
    • $50,000 to $199,999
    • Jan. 2007 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "We can rely on Traction. As our needs have evolved, they’ve evolved with us."

    Head of Marketing Technologies, Entertainment Technology Company
    Anonymous
    • Arts, entertainment & music
    • San Francisco, California
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Traction leads creative and strategy tactics for an entertainment company, with the goal of attracting customers and boosting brand value. Projects have included website redesign and technology presentation.

    Ad Campaigns for Staffing Firm

    • Advertising
    • $1,000,000 to $9,999,999
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "They tend to be big personalities with great ideas, and super smart. I think they’ve been fantastic."

    Senior Director of Brand Marketing, Global Staffing Firm
    Anonymous
    • Human Resources
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Traction is modernizing a firm’s marketing capabilities in order to appeal to a younger audience using interactive media. Projects include video, websites, print and radio ads, videos, and outdoor ads.

    Web and User Experience Design for Large United States Bank

    • Web Design
    • $200,000 to $999,999
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They have a really good time delivering on complex business needs, and do so with accuracy."

    Former Director of User Experience, Bank of America
    Tim Brown
    • Financial services
    • Charlotte, North Carolina
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Traction provided resources for team augmentation and also completed projects including a CMS platform, UX design, and an interactive banking tool. Services included wireframing, frontend, and backend code.

    Locations (1)

    251 - 300

    Contact Traction

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