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The Marketing Accelerator for In-House Teams

The agency model is broken.
So we designed a new one.

We've gotten rid of the inflexibility, bloat and ego in the agency model. Instead, our Liquid Workforce helps your marketing team use data and creativity to bridge the gap between technology and culture.

We are a new breed of consultancy—a marketing accelerator for brands and their in-house teams.

We redesigned our business using an ancient Chinese martial art.

Tai chi is the embodiment of yin and yang. The principles of this martial art can also apply to business. If you listen first, stay grounded, maintain balance, are fluid about solutions, and open to outcomes, you can remove friction and harness energy.

  • $75,000+
  • $200 - $300 / hr
  • 250 - 999
  • San Francisco, CA
  • Founded 2001

1 Locations

  • San Francisco , CA
Total Reviews
7
Average Referral Rating
4.1 /5
Most Common Project Size

Focus

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    Traction Review Insights

    Overall Review Rating

    4.8
    • Quality 4.9
    • Schedule 4.9
    • Cost 4.5
    • Willing to Refer 4.1

    Top Mentions

    Review Highlights

    • Cost Considerations

      While generally satisfied, some clients noted the need for cost management. Traction was commended for working with clients on blended rates to ensure value for money.

    • Strategic and Creative Balance

      Clients appreciated Traction's balance of strategic insight and creative execution, which resulted in campaigns that were both compelling and aligned with business objectives.

    • Flexibility and Adaptability

      Traction's flexibility in scaling resources and adapting to project needs was highly valued. They were able to manage fluid team compositions and adjust to varying project scopes effectively.

    • Expertise in Digital Strategy

      Traction excels in digital strategy, particularly in developing and optimizing websites, branding, and advertising campaigns. Clients noted their ability to understand and address digital challenges effectively.

    • Seamless Integration with Internal Teams

      Traction's ability to integrate seamlessly with internal teams was noted as a strength. Their collaborative approach ensured that projects aligned well with client goals and internal processes.

    • High-Quality Code Delivery

      Traction is noted for delivering clean, well-structured code. Their technical team is capable of handling complex frontend and backend requirements, ensuring a smooth handoff to internal IT teams.

    Traction Reviews

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    Website Design & Development for Food Manufacturer

    • Web Development
    • $200,000 to $999,999
    • Sep. 2017 - Sep. 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “ ... they were agile and spoke the same language as our IT team, which happens rarely.”

    Global Digital Strategy, Food Manufacturer
    Anonymous
    • Food & Beverages
    • Baltimore, Maryland
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    Traction designed and developed the frontend for a new website, while the in-house IT team handled the backend development. The website is built in Sitecore and is geo-targeted.

    Brand Campaign for Global Financial Services Company

    • Advertising
    • Confidential
    • Jan. 2018 - Ongoing
    4.5
    Quality
    4.0
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    n/a

    "They’re committed to the project and hold us accountable to our deadline.  "

    CMO, Rabobank N.A.
    Juan Silvera
    • Financial services
    • Sacramento, California
    • 501-1,000 Employees
    • Phone Interview 
    • Verified

    Traction conceptualized a branding strategy and is now implementing the campaign. The team uses research data to select designs and tactics. Services include copywriting and analytics.

    Branding & Advertising for Entertainment Mobile App Startup

    • Branding
    • $200,000 to $999,999
    • Dec. 2016 - May 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “The team was incredible to work with, very professional, responsive, and informed.”

    Sr. Director of Marketing, Megastar
    Anonymous
    • Arts, entertainment & music
    • Oakland, California
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Traction developed the branding and advertising for a mobile application. They produced the frontend design of the app and all the required assets as part of their work. The app is available in many countries.

    Market Research & VIdeo Content for PC & Data Center Manufacturing Company

    • Advertising
    • $200,000 to $999,999
    • Mar. 2015 - Nov. 2016
    4.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    4.0

    “Some of the content pieces are still our top performing pieces out there.”

    Head of Global Digital Marketing, Lenovo
    Mike Ballard
    • Information technology
    • Raleigh, North Carolina
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Traction created advertising campaigns in order to spark general interest in the brand as opposed to product-based campaigns. They initiated a large halo campaign that included three to four sub-campaigns.

    Web Design, Dev & Strategy for Entertainment Tech Firm

    • Custom Software Development
    • $50,000 to $199,999
    • Jan. 2007 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "We can rely on Traction. As our needs have evolved, they’ve evolved with us."

    Head of Marketing Technologies, Entertainment Technology Company
    Anonymous
    • Arts, entertainment & music
    • San Francisco, California
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Traction leads creative and strategy tactics for an entertainment company, with the goal of attracting customers and boosting brand value. Projects have included website redesign and technology presentation.

    Ad Campaigns for Staffing Firm

    • Advertising
    • $1,000,000 to $9,999,999
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "They tend to be big personalities with great ideas, and super smart. I think they’ve been fantastic."

    Senior Director of Brand Marketing, Global Staffing Firm
    Anonymous
    • Human Resources
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Traction is modernizing a firm’s marketing capabilities in order to appeal to a younger audience using interactive media. Projects include video, websites, print and radio ads, videos, and outdoor ads.

    Web and User Experience Design for Large United States Bank

    • Web Design
    • $200,000 to $999,999
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They have a really good time delivering on complex business needs, and do so with accuracy."

    Former Director of User Experience, Bank of America
    Tim Brown
    • Financial services
    • Charlotte, North Carolina
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Traction provided resources for team augmentation and also completed projects including a CMS platform, UX design, and an interactive banking tool. Services included wireframing, frontend, and backend code.

    Locations (1)

    251 - 300

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