TRACE PRESENCE

BACKGROUND

Please describe your company and your position there.

I'm peng wang. A R&D Director at Abgent (a WuXi AppTec Company), leading an expertise team in drug discovery

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRACE PRESENCE, and what were your goals?

We were launching a new drug and we needed a digital marketing service/agency that will take the lead and give us the best and satisfying marketing experience. They focused on email marketing and social media marketing. Doing this, we hoped to Increase the presence of the company and Introduce the new drug to the people

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for digital marketing agencies. We shortlisted 5 and eventually gave the job to TRACE PRESENCE because of the great work experience they have and customers feedback

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery face to share our company's goals and expectations of the new discovery. They then put together a 2 part digital marketing strategy, focusing on email blast and also running social media ads since the majority of our targeted clients are online. They Integrated our MailChimp Into our HubSpot account so we could track open and click through rates

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, a social media manager and an email marketer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The strategy was very successful. We had a great conversion in the digital marketing service offered by TRACE PRESENCE, seeing a great Increase/rise in click through rates by 75% and a 85% open rates. The marketing generated over $200,000

How effective was the workflow between your team and theirs?

We had meetings twice a week and we communicated mostly through emails. Whenever we had questions about somethings, they were responsive to our needs

What did you find most impressive or unique about this company?

They are our go-to digital marketing agency, and they always put extra effort into satisfying our needs.

Are there any areas for improvement or something they could have done differently?

No, nothing comes to mind

BACKGROUND

Please describe your company and your position there.

I'm the Purchasing Manager at Europ Foods, S.A.U

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRACE PRESENCE, and what were your goals?

We were looking to fine tune and Improve our marketing and advertising aspects of our company for our products. So, we needed the help of a digital marketing agency

SOLUTION

How did you select this vendor and what were the deciding factors?

Trace presence has always been working in our network, worked for Industries in our local area. We selected them based on this

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had a meeting at first and we shared our goals and expectations to them of the kind of result we want produced. They did great work perfecting the job. They set weekly meetings to make sure we are getting the most out of our ads and discuss strategies.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the account manager and the project manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ads and marketing done were very successful and we saw Increase in sales as well as the number of leads generated.

How effective was the workflow between your team and theirs?

They proactively responded to our Issues and problems whenever we reached to them and we communicated via emails

What did you find most impressive or unique about this company?

The professionalism was top-notch. They solved all of our problems.

Are there any areas for improvement or something they could have done differently?

No, nothing comes to mind

BACKGROUND

Please describe your company and your position there.

I'm the Quality Manager at Food Aerosols Spain S.L

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRACE PRESENCE, and what were your goals?

First, we wanted to have our disabled google ads account reactivated as it has stopped us from using it on our own, and also to Improve our google ads campaign, broaden our reach online.

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard about their great professionalism from a referral and they proved worthy

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We initially provided them with information about our brands, and they also did some market research. Thus, they focused on our google ads account, providing us with strategic and managerial services. They came up with an advertising strategy and Implemented it to our google ads account. They did most of our copywriting, coming up with great contents for our ads

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the account manager, email manager and a social manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Trace managed to solve our digital marketing Issues and also came up with an advertising solution to bring in sales for us. We saw an Increase in sales conversion, ppc.

How effective was the workflow between your team and theirs?

We had meetings to go over our campaigns and we communicated mostly via emails. Trace was very clear, and their level of communication and transparency was good. We were very happy working with them because they were very professional and timely, and they worked relatively fast

What did you find most impressive or unique about this company?

They are a regular communicator. They communicated the progress of the work with us without leaving us in the dark

Are there any areas for improvement or something they could have done differently?

No. They did a great job, and I feel like they did everything in their power to make the campaigns perform well.

BACKGROUND

Please describe your company and your position there.

I'm the Director, Vaughan Constructions P/L

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRACE PRESENCE, and what were your goals?

We started developing our website and wanted to get first positions in Google search, get ahead of our competitors. Thus we needed a digital marketing agency to take the lead. Our goals were to bring in net-new names into the database and bottom-of-funnel /ready-to-buy leads to Sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

Trace presence was recommended to us by our web agency

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had a discovery call with the Trace Account Manager to discuss our requirements. Trace then helped us conduct keyword research, performed an analysis of our competitors and did an audit of our systems (Salesforce, Pardot and Wordpress). From there, the team worked with us to build the campaign strategy, keywords, accompanying ads, key KPIs and requirements for our backend setup in Salesforce, Pardot and Wordpress.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with:

• an account manager
• an email manager
• a social manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Trace gave us a great results. We see what type of traffic is coming to our website, and we know how many patients are scheduling consultations from that traffic.

How effective was the workflow between your team and theirs?

Trace has been great at managing our goals, expectations and always meeting our discussed deadlines. We use email and our bi-weekly meeting to communicate

What did you find most impressive or unique about this company?

We have an enthusiastic contact person that works like they’re a true part of our team. Moreover, our team felt comfortable with them, and they served as an extension of our team.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

Senior Software Developer at Hyland

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRACE PRESENCE, and what were your goals?

We worked with Trace presence to manage our Google Ads PPC campaign

SOLUTION

How did you select this vendor and what were the deciding factors?

We were interested in working with a company with expertise in driving revenue through PPC. So, we selected them through online search

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We have worked together for a few years for ongoing services. We have regular weekly coordination calls to evaluate our Google Ads performance and strategize for long-term success as well as immediate results.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with a number of individuals at Trace over the years. On an ongoing basis, we mainly work with 2 individuals and they pull in others as needed. The two are an Account Executive and a Marketing Consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They are very responsive to our needs and requests. They also offer great advice on the best approaches to PPC to have helped us grow our business. This year alone we've been doubling our PPC results.

How effective was the workflow between your team and theirs?

They seek to understand our objectives as well as our product offerings. They communicate clearly through conference calls and email.

What did you find most impressive or unique about this company?

We had meetings and communicated clearly via conference calls

Are there any areas for improvement or something they could have done differently?

Nothing so far

BACKGROUND

Please describe your company and your position there.

I'm the Training & Development Business Partner at American Furniture Warehouse

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRACE PRESENCE, and what were your goals?

We were launching a new furniture, so we needed a digital marketing agency to take the lead. They focused on email and social media marketing and by doing that, we hoped to drive in more traffic

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for digital marketing agencies and we came across Trace presence because of their great customers feedback

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a discovery phase to share our branding materials and goals with them. They then put together a 2 part digital marketing strategy; email blast and social media ads. They Integrated out MailChimp to our HubSpot to track the analytics

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, an email manager and a social manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The PPC campaign was very successful. We saw an Increase in sales and had 80% Increase in click through rates and 85% open rates

How effective was the workflow between your team and theirs?

We had in person meetings every 2 days and communicated via emails. They made changes based on our observations.

What did you find most impressive or unique about this company?

They were always available for all your digital marketing needs.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm a director at Big B drugs

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRACE PRESENCE, and what were your goals?

We were trying to market our new products, so we needed a digital marketing agency to take the lead. They focused on email and social media marketing which we hoped to drive in more sales

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for digital marketing agencies and picked TRACE PRESENCE because of the great customers feedback they have

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a discovery meeting sharing our brand's product and discussing the kind of result we want. They Implemented email blast and social media ads, of which they Integrated our MailChimp account to our HubSpot to track our click through and open rates

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, a social manager and an email manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The result was great and successful. We saw an Increase in sales, open rates, click through rates, and the campaign generated over 100, 000 dollars in the first month

How effective was the workflow between your team and theirs?

We had meetings twice in a week and we communicated via email. They were responsive to our needs

What did you find most impressive or unique about this company?

They are always available to solve all your digital marketing needs and issues.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the brand manager at Good clothing company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRACE PRESENCE, and what were your goals?

We were launching a new athletic dress and we needed a digital marketing agency to take the lead. They focused on Email marketing and social media marketing. We hoped to drive great traffic to Improve sales

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for digital marketing agencies online and we chose TRACE PRESENCE for their outstanding service and cost estimates

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

TRACE PRESENCE was in charge of our online ads, which Includes PPC, social media marketing on Facebook, email marketing and more recently, Amazon marketing. They created content for the campaigns and manage them, create email templates, and automate the email marketing campaigns. Regarding our PPC efforts, we focus on Google Ads and Facebook Ads, and we recently started our Bing advertising efforts too

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, a social manager and an email manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had an 80% open rates and a 70% click through rates. Our sales Improved, Increase In our lead generation and we made over $50,000 sales

How effective was the workflow between your team and theirs?

They provided a strategy based on our goals and we have daily meetings throughout the whole process to review where we stand compared to those goals. We communicated via google meet

What did you find most impressive or unique about this company?

They were very receptive to our ideas and very good at explaining everything in detail.

Are there any areas for improvement or something they could have done differently?

No, nothing to sight

BACKGROUND

Please describe your company and your position there.

I am the Content & Marketing Manager, PwC

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRACE PRESENCE, and what were your goals?

We required online advertising and digital marketing services

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted them after making research online and finally gave them the job

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We first went through a discovery phase. TRACE PRESENCE is in charge of our online advertising, which includes PPC, social media marketing on Facebook, email marketing, and, more recently, Amazon marketing. They create content for the campaigns and manage them, create email templates, and automate the email marketing campaigns. Regarding our PPC efforts, we focus on Google Ads and Facebook Ads, and we recently started our Bing advertising efforts as well.

How many resources from the vendor's team worked with you, and what were their positions?

• Enterprise Account Manager
• Senior Marketing Consultant
• Marketing Consultant
• Enterprise Marketing Manager
• VP of Client Services

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our ROAS is currently at about 4X–5X, and we’ve also seen an increase in our lead generation and conversion rates.

How effective was the workflow between your team and theirs?

At the beginning of each month, they provide a strategy based on our goals, and we have weekly meetings throughout the month to review where we stand compared to those goals. For project management, we use a data studio tool that TRACE PRESENCE created for us, where we can see and manage our performance. Additionally, we communicate via email and Google Meet.

What did you find most impressive or unique about this company?

Their responsiveness is their main strength. They were very receptive to our ideas and good at explaining everything in detail.

Are there any areas for improvement or something they could have done differently?

No, nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I'm the sales manager at INLIV where we render services such as body fitness, premium medical, corporate, medical aesthetic, personal health and fitness services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TRACE PRESENCE, and what were your goals?

We needed a full digital marketing service to take the lead of our new product so that we can drive in more sales and Increase conversion rate

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for various digital marketing companies/services and we chose this company after careful consideration based on the reviews they've had with past clients and their affordability

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we started by meeting and the job was given to them after we have listed our Issues to them. They started with a 2 plan digital strategy writing email blast and Instagram ads. They Integrated our mailchimp account into Hubspot to track our click through rates and bounce rates

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, a social media marketer and an email marketer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The strategy was a huge success. We had 90% open rate and Increase In sales

How effective was the workflow between your team and theirs?

We had meetings daily, whenever we needed to make changes, they responded Immediately

What did you find most impressive or unique about this company?

They met all of our digital marketing needs, and they were quick to responding to our changes

Are there any areas for improvement or something they could have done differently?

No. Their strategy was very effective