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Tourism Marketing Africa

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Marketing For Safari Companies in Africa

<p data-mce-block="true">Most tour companies rely on luck — waiting for inquiries from online travel agents like, Safaribookings, Viator, Expedia, or referrals. They have beautiful safaris, but no marketing system that can consistently attract and convert travelers.</p>
<p data-mce-block="true"><strong>The Real Challenge:</strong></p>
<p data-mce-block="true">We get inquiries, but not enough bookings.</p>
<p data-mce-block="true">Our website looks good, but no one is enquiring.</p>
<p data-mce-block="true">We tried ads and social media, but nothing really works.</p>
<p data-mce-block="true">We depend too much on online travel agents and listings.</p>
<p data-mce-block="true">The truth is, the safari industry has changed. Travelers now research, compare, and decide online. If your brand doesn’t communicate trust, authority, and emotion — you’ll lose to those who do.</p>
<p data-mce-block="true">That’s where Tourism Marketing Africa comes in.</p>
<p data-mce-block="true">We help you get consistent bookings by making your brand visible using our full Client Conversion System — one that brings the right travelers to your website, builds trust, and nurtures lookers into bookers.</p>

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Year founded
    Founded 2022

Overview by:

Reviewer avatar
Kennedy Mwangi
Director About the Team

Service Lines
Branding
20%
Email Marketing
20%
Pay Per Click
20%
Search Engine Optimization
20%
Web Design
20%
Select Focus Area
Branding Focus
Brand messaging
20%
Brand strategy
20%
Corporate identity
20%
Naming
20%
Product branding
20%
CMS Focus
WordPress CMS
100%
Frameworks and CMS
Other frameworks and CMS
100%
Platform SEO Focus
WordPress SEO
75%
YouTube SEO
25%
SEO Focus
Mobile optimization
25%
On site optimization
20%
Content development
15%
Technical SEO
15%
International SEO
10%
Local search
10%
SEO Reputation Management
5%
PPC Focus
Google Adwords
30%
YouTube Advertising
25%
Display Advertising
15%
Retargeting Advertising
15%
Bing Advertising
10%
Yahoo Advertising
5%
Industries
Hospitality & leisure
25%
Other industries
25%
Real estate
25%
Supply Chain, Logistics, and Transport
25%
Clients
Midmarket ($10M - $1B)
50%
Small Business (<$10M)
50%

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Our Story

We’re Tourism Marketing Africa: a Nairobi-based team of safari marketing specialists who build end-to-end client conversion systems for safari operators. Combining branding, storytelling, SEO/AI search, web design, Google Ads and email, we turn browsers into bookers by boosting visibility, trust and bookings. Our multi‑regional teams and proven process have raised conversions and delivered repeat client successes across African safari brands.

Meet the Team

Kennedy Mwangi

Kennedy MwangiDirector

I'm an enthusiastic travel business marketing strategist looking to use my creative side to help travel agents and tour operators sell their experiences and reach product-market fit.

What Sets Us Apart

Tourism Industry Specialists

Unlike general marketing agencies, we work exclusively with safari companies and tourism businesses. Our strategies are built on a deep understanding of how international travellers research, compare, and book African safaris, allowing us to create marketing that speaks directly to your ideal client

Proven Growth Framework

We don't believe in random marketing tactics. Every project follows our Tourism Marketing Africa Growth Framework: Discover, Position, Build, Attract, Nurture, and Grow. This structured approach ensures every decision contributes to generating more qualified enquiries and long-term business growth.

Customer Acquisition Systems

Rather than trying to market to everyone, we build focused customer acquisition systems around one target audience at a time. By aligning your website, landing pages, SEO, Google Ads, and email marketing around a specific traveller segment, we create a scalable system that can be replicated easily

Quick Facts

4 years in business

Tools and Technology

Google Meet
Google Drive
Zapier
Microsoft Word
Microsoft Excel
Google Docs
Google Sheets
Google Slides
Canva
Zoom
Google Cloud Platform
Google Forms

Commonly Asked Questions

Our onboarding process begins with a discovery call to understand your business, goals, and ideal travellers. We then develop a tailored growth strategy, finalize the agreement, and gather the necessary access to your digital assets. Before launching any marketing, we define your target audience, positioning, and messaging to build a focused customer acquisition system. Once this foundation is in place, we implement, launch, measure, and continuously optimize for sustainable growth.

To ensure every client receives the attention and strategic thinking they deserve, we intentionally limit ourselves to 2–4 new client engagements per month. This allows us to take a hands-on approach, develop tailored growth strategies, and work closely with each business rather than spreading our time across dozens of accounts. Our focus is on building long-term partnerships and delivering measurable results—not managing high volumes of clients.

Every safari company starts from a different position, so we don't promise fixed ROI or guaranteed results. Instead, we define clear objectives at the start of every project and measure success against meaningful business outcomes such as qualified enquiries, booking conversions, cost per lead, organic visibility, and return on marketing investment. Our focus is on building a sustainable customer acquisition system that delivers consistent long-term growth rather than short-term marketing wins.

We're currently looking to partner with ambitious safari companies that are committed to long-term growth rather than quick marketing fixes. We work best with businesses that want to strengthen their brand, improve their website, generate more qualified enquiries, and build a scalable customer acquisition system through strategic positioning, SEO, Google Ads, AI optimization, and email marketing. Because we limit ourselves to a small number of clients, we look for businesses that value collaboration and are ready to invest in sustainable growth.

We believe in transparent, proactive communication. You'll have a dedicated point of contact and receive regular updates on progress, completed work, and upcoming priorities. We schedule review meetings to discuss performance, insights, and recommendations, ensuring every decision is guided by data and aligned with your business goals. Our focus is on measurable outcomes, continuous improvement, and keeping you informed every step of the way.

Contact Tourism Marketing Africa

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