What evidence can you share that demonstrates the impact of the engagement?
Some of the keywords are getting a lot of hits, so they’ve been able to maintain the success of those.
How did MacRAE'S perform from a project management standpoint?
They send me a monthly report and we review it over the phone. We go over the keyword performance and make changes or additions based on what we find there. We’re always looking to add things to trigger more hits.
What did you find most impressive about them?
They’re on top of the efforts. Things never lag for months at a time, so they monitor everything very well. If we’re not doing well during a certain month, I know I’ll hear from them and they’ll be ready to make changes.
Are there any areas they could improve?
I don’t think there’s much for them to improve on.
Do you have any advice for potential customers?
The best thing to do when working with them is to review the reports. Keep an eye on it yourself, but since they do such a good job monitoring it, take the time to look at it. I’ve passed their information to other people, as well.