Toronto Creatives

BACKGROUND

Please describe your company and your position there.

I am the founder and President of Tea Squared inc. A Toronto based importer and artisanal manufacturer of premium teas and chai lattes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Toronto Creatives?

Toronto Creatives is a one stop shop for all our web hosting needs. Their team looks after our social media presence, manages promotions, creates graphic design applications and video content for Tea Squared.

The team has also been integral in developing packaging designs, sales materials and printed collateral.

What were your goals for this project?

Each project has a different set of goals. The social media content crated by TC has delivered in substantially increasing online revenues.

Website optimization has helped us better manage our business and video content as well as graphic design have been important tools to raise consumer awareness of our brand.

SOLUTION

How did you select Toronto Creatives?

Toronto Creatives was recommended by a friend.

Describe the scope of their work in detail.

See goals

What was the team composition?

Chris and Ben are the engine behind Toronto creatives. I have worked with Jesse on video content and all of them are absolutely fantastic and creative to work with.

I have not met all members of the team but their combined creativity and ability to deliver have made working with them a blast.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have worked on dozens of vastly different projects over the years. TC has always taken a small idea and ran with it. The outcomes have continuously exceeded my expectations.

They are a great team to be working with - creative, driven, timing and result oriented, adaptable and efficient.

How effective was the workflow between your team and theirs?

Very effective, fluid and uncomplicated.

What did you find most impressive about this company?

Apart from all the details already listed, I find that good business becomes better when the people one works with have the right attitude. Toronto Creatives is that team.

No challenge was ever too large and good ideas keep being presented. I hope we will be working together for many years to come

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I am a Communications Manager at a Toronto-based nonprofit working with people who are experiencing poverty and homelessness. Our organization offers programs and services across 20+ different sites - serving thousands of people every day.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Toronto Creatives?

The organization is opening a new women's shelter. It is vital that we create an open dialogue with local residents and community stakeholders in order to build a successful program.

Due to the pandemic, we couldn't host a traditional open house - a valuable component of our community engagement process. We needed a short video that could serve as an initial touchpoint with our organization and provide an overview of the new site.

What were your goals for this project?

We needed a 5-minute video that could walk the viewer through the new shelter location. The video would provide a broad overview of the homelessness crisis in our city, highlight the positive impact of the shelter program, and showcase key features of the living space and building itself.

The objective was to create engaging content that could be shared widely and across various platforms.

SOLUTION

How did you select Toronto Creatives?

Our organization had worked with Toronto Creatives on video projects previously.

Describe the video(s) and the process in detail.

We had an in-depth conversation around the strategy and overall concept of the video. Toronto Creatives developed a thorough proposal for review and approval. We identified interview subjects and prepared talking points.

We scouted the site together - and discussed which features to highlight. Together, we created a shot list. We filmed on location in one day. We received a rough cut for review. After a round of edits, we were sent a final video.

What was your vendors' project management or feedback process?

Toronto Creatives were highly in-tuned to the kind of story we wanted to tell. As such, feedback was minimal. They contributed valuable insights and direction - and we were able to go back and forth quite effectively to create a product we were pleased with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were working with an extremely tight deadline - and Toronto Creatives were able to produce the deliverables in the timeframe provided. The video was shared widely - not only by our organization - but by other community stakeholders. The response has largely been positive.

How effective was the workflow between your team and theirs?

The process was efficient; they were engaged and communicative; and they the captured the content we needed to help us tell an impactful story.

What did you find most impressive about this company?

Toronto Creatives showed a keen understanding of our brand and a thoughtfulness for the subject matter. They also worked with us on budget and were able to deliver under an extremely tight deadline.

Are there any areas for improvement?

None.