Topdog SEO

BACKGROUND

Please describe your company and position.

I am the CEO of Nine & Co Group AB

Describe what your company does in a single sentence.

Nine Agency is a Nordic Influencer Marketing Agency that helps brands grow through data-driven influencer marketing and social media campaigns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Topdog SEO to accomplish?

• We migrated to a new CMS and wanted to ensure we did not lose rankings for our main keyword “influencer marketing agency”.
• We also wanted help with keyword research to define a future website structure and improve content marketing.

SOLUTION

How did you find Topdog SEO?

• Online Search
• Other

Why did you select Topdog SEO over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Topdog SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Topdog supported us during a CMS migration with a strong focus on preserving SEO performance.

The work included technical analysis, keyword research, and recommendations for structure and content strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We successfully migrated without losing rankings for “influencer marketing agency” and maintained our #1 position in Google. We also gained a clearer structure for future SEO work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Topdog was proactive, structured, and delivered on time. Communication was clear throughout the project.

What was your primary form of communication with Topdog SEO?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to combine technical SEO expertise with real business understanding and results impressed us.

Are there any areas for improvement or something Topdog SEO could have done differently?

We are very satisfied and did not identify any major areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Blendow Group

Describe what your company does in a single sentence.

Blendow Group provides digital services, training, and content for legal professionals in the Nordics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Topdog SEO to accomplish?

• Increase conversions on our websites
• Increase visibility in SERP
• Increase Traffic on website

SOLUTION

How did you find Topdog SEO?

Referral

Why did you select Topdog SEO over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Topdog SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Technical Clean-up Project & Page Speed Improvements
A comprehensive technical optimization initiative focused on improving overall website performance and health. This includes identifying and resolving duplicate content issues, implementing proper redirects, and enhancing existing content quality. The project also involves addressing page performance through targeted tickets, ensuring faster load times and improved Core Web Vitals. Work is managed and tracked through Teamwork, including both implementation and testing phases.

 
2. User Reviews Project
Development and implementation of a structured user reviews ecosystem across the platform. This includes creating a dedicated testimonials page, designing and refining the UX/UI for review modules, and defining technical requirements for seamless integration. The solution will be implemented across multiple templates to ensure consistency, credibility, and improved user trust.

 
3. Technical Interlinking Improvements (Google E-E-A-T Support) 
Enhancing internal linking structures to strengthen SEO performance and support Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals. This includes strategic interlinking between listings, guides (blog content), and courses, as well as reverse linking from courses back to relevant content. Additional improvements include dictionary cross-linking and optimized lecturer page connections to reinforce topical authority and improve user navigation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We managed to reach our project goals of increase in Revenue and Traffic and thus also the ROI goals of the project. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good project management ensured clear goals, defined scope, and alignment among all stakeholders from the start.
It involved structured planning, prioritization, and efficient allocation of resources.
Effective communication kept the team informed, engaged, and aligned throughout the project lifecycle.
Continuous monitoring and adaptability helped manage risks and respond to changes quickly.
Ultimately, they delivered results on time, within budget, and with high quality.

What was your primary form of communication with Topdog SEO?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their flexibility to adapt on the fly. 

Are there any areas for improvement or something Topdog SEO could have done differently?

We are very happy and we are still working with them in various projects, so not really any major things.

BACKGROUND

Please describe your company and position.

I am the E-com Manager of Sorselestugan AB

Describe what your company does in a single sentence.

Sorselestugan manufactures and sells high-quality prefabricated building kits — including Attefall houses, cabin kits, garages, saunas, sheds and modular houses — made from durable Lapland timber. All products are produced at their own factory in Sorsele, Sweden, and are designed to be easy to assemble and to withstand demanding Nordic weather conditions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Topdog SEO to accomplish?

• Increase commercial traffic from Google to our ecommerce website in sweden and norway
• SEO Migration of website to shopify, to keep stable rankings post migration.

SOLUTION

How did you find Topdog SEO?

• Online Search
• Referral

Why did you select Topdog SEO over others?

• High ratings
• Good value for cost
• High knowledge in SEO

How many teammates from Topdog SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Topdog and Sorselestugan have collaborated on several projects over time, working closely together to strengthen Sorselestugan’s organic visibility and long-term SEO performance.

The collaboration has included technical SEO improvements and fixes, ensuring a solid technical foundation for sustainable growth. In addition, Topdog has carried out content optimizations, including improvements to page titles, meta descriptions, and on-page content for category pages to better align with search intent and improve relevance.

To support website expansion and avoid content duplication, Topdog also conducted keyword research, identifying new opportunities for growth while ensuring a clear and structured content strategy. As part of the collaboration, Topdog supported an SEO migration to a new CMS (Shopify), safeguarding rankings and organic traffic throughout the transition and ensuring continued performance after launch.

Across the different projects, the collaboration has resulted in organic traffic growth ranging between 10–25%, demonstrating consistent and measurable SEO impact over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• +10-25% traffic from Google between projects
• Stable rankings in migration

Describe their project management. Did they deliver items on time? How did they respond to your needs?

At Topdog there are no project managers, you work directly with the experts, who also acts as project managers. We had a god process with regular meetings where issues where discussed problems resolved and data of progress was shared. Sometimes, the owner of Topdog, Christian also attended these meetings.

What was your primary form of communication with Topdog SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their skill and processes, they really stand out. We have worked with many SEO-agencies but Topdog outperformed them all. Always digging deep to find and solve SEO-related problems.

Are there any areas for improvement or something Topdog SEO could have done differently?

We are happy with the work Topdog has done.

BACKGROUND

Please describe your company and position.

I am the Business Area Manager of Kustvillan

Describe what your company does in a single sentence.

We construct and build house in sweden

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Topdog to accomplish?

• To increase our business with better SEO

SOLUTION

How did you find Topdog?

Online Search

Why did you select Topdog over others?

Good value for cost

How many teammates from Topdog were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

"We have worked with Topdog and are very satisfied with the collaboration. One of the biggest challenges with SEO is that day-to-day operations often take over, which causes projects to stall or never fully reach the finish line. What we needed was a driven project lead who could ensure progress and execution — and that is where Topdog, with Christian And Isabelle leading the work, delivered significant value.
Topdog consistently showed strong commitment and went the extra mile to ensure a high-quality delivery. They combined deep strategic SEO understanding with strong technical expertise, helping us solve complex challenges in a way that was both practical and aligned with our business reality.

We have previously worked with several SEO agencies that failed to meet our expectations, but Topdog was different. They underpromised and overdelivered throughout the project, maintaining momentum and focus even when priorities shifted internally.

Because of their engagement, competence, and ability to turn strategy into action, we can highly recommend Topdog to any company looking for a reliable and knowledgeable SEO partner."

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We went from +200 to number 2 on chosen key word search

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, wery much!

What was your primary form of communication with Topdog?

Virtual Meeting

What did you find most impressive or unique about this company?

TopDog had a strong commitment and they went the extra mile to really make it happend.

Are there any areas for improvement or something Topdog could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the chief product officer at Deployr AB, a technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Topdog?

We needed a company that could conduct a technical SEO audit for us.

SOLUTION

What was the scope of their involvement?

We hired Topdog to conduct a technical audit of our website. This involved analyzing all internal and external links on our website, our log files, and the SEO tools that we use.

What is the team composition?

We worked with Topdog’s head of SEO.

How did you come to work with Topdog?

Topdog was recommended to us.

How much have you invested with them?

We spent somewhere between $10,000–$15,000 on this project.

What is the status of this engagement?

We worked together from January 2023–March 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been able to verify that Topdog’s findings are legit. They successfully increased the indexation of our back pages tremendously. They also identified quality metrics for Google. They also provided us with a prioritized list of their recommended solutions.

How did Topdog perform from a project management standpoint?

TopdogTopdog performed well in terms of project management. They were friendly, responsive, and highly engaged throughout the project. They were transparent in terms of their process and solutions.

We typically communicated through in-person meetings, phone calls, and Google Meet.

What did you find most impressive about them?

Topdog’s work and communication exceeded my expectations. This was a highly targeted campaign, and Topdog did an excellent job.

Are there any areas they could improve?

No, there’s nothing that they could have done differently.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Fotoklok AB, a photo products company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Topdog SEO?

We needed help to increase our ranking and sales.

SOLUTION

What was the scope of their involvement?

Topdog SEO has analyzed our site and is responsible for its redesign and implementation. The team has also worked on our website content, technical SEO, and link building.

What is the team composition?

We’ve worked with 2–5 teammates from Topdog SEO.

How did you come to work with Topdog SEO?

We found them through an online search and a referral. We chose them because they had high ratings and were referred to me.

What is the status of this engagement?

We started working together in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Topdog SEO’s work has increased our ranking and sales.

How did Topdog SEO perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings.

What did you find most impressive about them?

Topdog SEO’s insightfulness and persistence are impressive.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the head of e-commerce for Care of Carl, a premium men’s fashion online retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Topdog?

We needed help with technical SEO to build a foundation of stable SEO.

SOLUTION

What was the scope of their involvement?

Topdog reviewed and reconstructed our sitemaps and hreflangs.

What is the status of this engagement?

We worked together from May–August 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in our indexed pages on Google and a separation of local traffic. Our search rankings also improved.

How did Topdog perform from a project management standpoint?

They delivered on time. We communicated via email and Microsoft Teams.

What did you find most impressive about them?

They had a deep understanding of our business and tried to solve our SEO issues from the core. We were also impressed by their deep knowledge and attention to detail.