Toolshed is an enterprise internal tools agency founded by YC Alumni (Ex-Tajir) specializing in the infrastructure that scaling businesses require to eliminate operational chaos.
We don't just "take tickets." We act as a strategic partner to identify and fix operational bottlenecks. Most agencies sell coding hours; we sell architecture and scalability. Whether you are struggling with fragmented financial data from multiple ERPs or high manual costs for customer service, we design the intelligent systems that solve the root cause.
Our Core Expertise:
Internal Tooling: Official Retool Agency Partners specializing in high-performance dashboards and custom React components.
AI & Automation: Custom Python AI Agents, n8n orchestration, and RAG (Retrieval-Augmented Generation) systems using Weaviate.
Data Engineering: Advanced ELT/ETL pipelines using Airbyte, dbt, and BigQuery to create "Single Sources of Truth"
Proven Impact:
Vergo (FinTech): Built a unified financial intelligence platform integrating diverse ERP data for real-time construction revenue forecasting.
Kelly Brogan MD (Healthcare): Developed an autonomous AI agent ecosystem that reduced copywriting overhead and provided 24/7 customer service.
Sully.ai (Financial Ops): Centralized fragmented billing and usage data into a real-time ecosystem for MRR/ARR tracking with automated audit trails.
We bridge the gap between low-code speed and full-stack reliability. Stop the manual spreadsheet chaos and build the engine your business deserves.
Min project size
$1,000+
Hourly rate
$50 - $99 / hr
Employees
10 - 49
Locations
Lahore, Pakistan
Year founded
Founded 2024
Languages
Timezones
3 Languages that we service
English
Urdu
Hindi
11 Timezones that we service
EST
Eastern Standard Time (EST)
MST
Mountain Standard Time (MST)
CST
Central Standard Time (CST)
CET
Central European Time (CET)
EET
Eastern European Time (EET)
GMT
Greenwich Mean Time (GMT)
SAST
South African Standard Time (SAST)
CAT
Central African Time (CAT)
EAT
Eastern African Time (EAT)
ACT
Australia Central Time (ACT)
AET
Australia Eastern Time (AET)
1 Locations
Lahore , Pakistan
No have been added yet...
Pricing Snapshot
Min. project size
$1,000+
Avg. hourly rate
$50 - $99
/hr
Rating for cost
5
/5
What Clients Have Said
Toolshed offers high-quality services at fair prices, providing good value for cost. Clients report significant time and labor savings, with effective project management and on-time delivery. Specific project costs are not disclosed, but overall client satisfaction is high.
"They're perhaps the most professional vendor I've ever engaged with."
Jan 9, 2026
COO, Kelly Brogan MD
Stephanie Kessel
Verified
Education
Miami Beach, Florida
1-10 Employees
Online Review
Verified
Toolshed is designing and building AI agents for a health education company. The team is creating copy agents that can produce precise outputs extracted from 15 years' worth of marketing materials.
Toolshed has built several successful agents that have saved the client at least 20 hours per month. The team is currently working on a main copywriting agent that will save hundreds of hours per year. Toolshed delivers on time and is extremely knowledgeable, capable, and professional.
BACKGROUND
Introduce your business and what you do there.
I’m the COO of a health education company. We offer health protocols that allow women to shed chronic illness and help them experience the specific pleasure of who they are.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Toolshed to accomplish for Kelly Brogan MD?
We needed help building AI agents to take over the manual work of many of our employees to maximize output.
SOLUTION
What was the scope of their involvement?
Toolshed is designing and building our AI agents, including copy agents that can produce precise outputs extracted from 15 years' worth of marketing materials. The team is also giving them access to all our company knowledge. In addition, Toolshed is handling all the integration work.
What is the team composition?
We work with 2–5 teammates from Toolshed.
How did you come to work with Toolshed?
Someone referred Toolshed to me. I chose them over other options because they had high ratings.
What is the status of this engagement?
We started working with Toolshed in October 2025, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Toolshed has built several successful agents for us already and is currently working on a behemoth main copywriting agent that understands all of our wants, needs, and outputs. It's a huge undertaking, and the team is designing, building, and testing it each step of the way.Moreover, the two complete agents have saved our company at least 20 hours per month so far. The agent they're working on now will save us hundreds of hours over the course of a year. Since these are copywriting agents, all the cost savings are in labor, which is a big savings and a huge improvement in efficiency.
How did Toolshed perform from a project management standpoint?
Toolshed always delivers on time. I never have to prompt them because they give me consistent updates often. We communicate via email and messaging apps.
What did you find most impressive about them?
Toolshed is extremely knowledgeable, capable, and professional. They're perhaps the most professional vendor I've ever engaged with.
Are there any areas they could improve?
No, I'm 100% happy with them so far.
RATINGS
5.0
"Extreme professionalism and talent"
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Project & Mktg Mgmt Platform Dev & Design for Mkgt Agency
Custom Software DevelopmentUX/UI Design
$10,000 to $49,999
Mar. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Toolshed's staff are experts in their services."
Jan 12, 2026
CEO, digitalhoneycomb GmbH
Alex Krauß
Verified
Advertising & marketing
Germany
1-10 Employees
Online Review
Verified
Toolshed has developed and designed a data-driven project and marketing performance management platform for a digital marketing agency. The team has built a project management and briefing tool using Retool.
Thanks to Toolshed's efforts, the client has experienced a huge decrease in false briefings and an increase in client retention. The team has been highly responsive, proactive, precise, clear, friendly, and timely during the engagement. Overall, the client has enjoyed working with Toolshed.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of digitalhoneycomb GmbH
Describe what your company does in a single sentence.
We are a digital marketing agency specialized in Meta and Google Ads for lead generation.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Toolshed to accomplish?
Create internal forms in retool for our projectmanagement with database connections
Create a multi-touchpoint attribution plattform for client campaign tracking and reporting
Create visual insights into meta ads performance with AI Analysis
SOLUTION
How did you find Toolshed?
upwork
Why did you select Toolshed over others?
High ratings
Good value for cost
Company values aligned
How many teammates from Toolshed were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work included the design, development, and rollout of a custom data-driven project and marketing performance management platform.
First, we built a project management and briefing tool using Retool, integrated with Airtable and Supabase. This tool enables structured project creation through advanced logic, guided briefing workflows, and dynamic forms. It is fully connected to the customer database and supports reusable templates as well as a draft mode for iterative project preparation.
In parallel, we developed a server-side tracking solution that collects and processes tracking data and stores it in Google BigQuery. The setup includes a human-in-the-loop workflow for validating and handling critical data points. The collected data is analyzed and visualized initially via Looker Studio and later directly within Retool. Additionally, customer success data and operational workflows were fully integrated and managed through Retool.
We also implemented advertising data integrations for Meta, Google Ads, and LinkedIn Ads using Fivetran and Airbyte, enabling centralized, automated data ingestion and unified performance reporting.
Beyond analytics, we delivered a campaign overview and budgeting dashboard per customer, providing transparency into spend allocation and performance. Furthermore, we developed an ad gallery that allows side-by-side comparison of individual creatives and their performance metrics.
Finally, the entire platform was rolled out as a secure, customer-facing login solution, allowing clients to access project data, campaign insights, and performance dashboards in a centralized environment.
Key deliverables included:
Custom project management and briefing tool with advanced logic
Server-side tracking infrastructure with BigQuery storage and data validation
Integrated analytics and reporting via Looker Studio and Retool
Automated ad platform integrations (Meta, Google Ads, LinkedIn Ads)
Campaign budgeting and performance dashboards
Creative performance ad gallery
Secure customer login and access management system
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Huge decrease in false briefings from our projectmanager. The accuracy and speed that our PM Team can deligate tasks is much higher now
Client Success of our clients improves as we have more accurate data
client retention increases as we can deliver more transparency in kpis and be quicker in delivery
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Of all service providers we worked with, toolshed was one of the best in project management and communication.
Always fast in response
proactive
very precise and clear
delivery was on time
very friendly
i really enjoyed working with toolshed.
What was your primary form of communication with Toolshed?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Great project management combined with high quality delivery while staying in a very fair budget.
Toolshed's staff are experts in their services.
Are there any areas for improvement or something Toolshed could have done differently?
After 9 months I did not have any issues with toolshed.
RATINGS
5.0
"Can absolutely recommend toolshed, and we are continue working with toolshed"
Quality
5.0
Service & Deliverables
"Everything is working in a production envoirment"
Schedule
5.0
On time / deadlines
"Delivery was in a good pace according to our set budget."
Cost
5.0
Value / within estimates
"Good Budget control, great transparency"
Willing to Refer
5.0
NPS
"100% recommendation
Showing 1-2 of
2 Reviews
Our Story
Founded by YC Alumni (Ex-Tajir), Toolshed eliminates operational chaos. We are Product Leaders, not just coders, architecting efficiency for high-growth firms. Our mission: build the internal tools—AI agents, Retool apps, and data warehouses—that serve as your scale engine. We value architectural honesty and speed, transforming manual bottlenecks into enterprise-grade infrastructure. We don’t just build; we scale your business.
Meet the Team
Muhammad TallalCo-founder
YC Alumnus & ex-Tajir (W20) Data Leader. Tallal headed the Data Wing at Tajir, specializing in complex ETL pipelines, BigQuery, and data warehousing. He builds the robust data foundations required for real-time financial scaling.
Abdul WasaeCo-founder
YC Alumnus & ex-Tajir (W20) First Engineer turned PM. With 7+ years of experience, Wasae specializes in bridging technical architecture with business strategy to build scalable internal tools that solve complex operational bottlenecks.
What Sets Us Apart
YC Pedigree & Product Thinking
Founded by YC Alumni (W20) and former Tajir leadership, we don’t just "take tickets." We bring deep product expertise to internal operations, challenging assumptions to ensure every tool we build solves the root bottleneck and scales with your business.
Accredited Retool & AI Expertise
As an Official Retool Agency Partner, we bridge the gap between low-code speed and full-stack reliability. We combine Retool with sophisticated custom Python AI agents and n8n orchestration to build internal ecosystems that feel like custom-built React applications.
Data-First Architectural Integrity
We specialize in creating "Single Sources of Truth." Our team architectures robust data warehouses (BigQuery, dbt) and ETL pipelines that unify fragmented data from diverse ERPs and SaaS tools, turning operational chaos into real-time financial intelligence.
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