tonik

BACKGROUND

Please describe your company and your position there.

I am the Managing Director of a Ideation Lab

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire tonik?

We always collaborate with Tonik to create the branding of our ideas to then launch them to the market. They have a very lean approach on execution which is ideal for our early stage environment.

SOLUTION

How did you select this vendor and what were the deciding factors?

To select our vendor, we conducted extensive research across all the vendors within the same timezone as us. Our goal was to identify a vendor that could deliver quality work while maintaining a strong level of communication and availability to execute projects in a timely manner.

After narrowing down the list of potential vendors, we held a meeting with each one to gain a better understanding of their operational processes and project management capabilities. We wanted to ensure that our vendor had a thorough understanding of our project requirements, and the ability to execute them efficiently and effectively.

During our meetings, we also evaluated the level of expertise and experience of each vendor, their pricing structure, and the quality of their previous work. Based on this information, we were able to make an informed decision and ultimately chose the vendor that best met our needs.

Describe the project in detail and walk through the stages of the project.

We went through:

• Research and Discovery: This stage is focused on researching the they focus on the industry where we operate in, to gain a deep understanding of out target audience, competitors, and market trends. This research can include interviews with stakeholders, market research, and a review of existing branding materials.
• Strategy and Planning: Based on the insights gathered in the research and discovery stage, the next step they developed a strategy and plan for the branding project. This included defining the brand's mission, values, and unique selling proposition, as well as identifying the brand's target audience, tone of voice, and messaging.
• Brand Identity Creation: This is the stage where the visual and creative elements of the brand were developed, including the logo, color scheme, typography, and imagery.
• Brand Guidelines: Once the brand identity was developed, they created brand guidelines that outline how the brand should be used consistently across all touchpoints. This included guidance on how to use the logo, colors, typography, and imagery, as well as the tone of voice and messaging.

How many resources from the vendor's team worked with you, and what were their positions?

In our project, we worked with a team of three individuals from Tonik. Firstly, we worked with an illustrator who was responsible for creating the visual elements of the brand identity. The illustrator had expertise in creating unique and eye-catching visuals that aligned with our brand strategy.

Secondly, we had a project manager who acted as the primary point of contact between our team and the vendor's team. The project manager was responsible for ensuring that the project stayed on track, that deadlines were met, and that any issues or challenges were addressed in a timely manner.

Lastly, we had a brand designer who worked closely with the illustrator to create a cohesive and consistent brand identity. The brand designer was responsible for ensuring that the brand identity was consistent across all touchpoints and that it effectively communicated the values and messaging of the brand.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Increased Brand Awareness: One key outcome was how we improved brand awareness.
• Improved Customer Perception: Another outcome was that we improved in customer perception of the brand and the positive customer feedback on social media that we received
• Increased Sales or Conversions: it helped us to ncrease in sales or conversions for the client.

How effective was the workflow between your team and theirs?

The workflow between our team and Tonik was super effective throughout the project. Their team was incredibly organized, communicative, and responsive, which helped us to stay on track and meet our deadlines.

What did you find most impressive or unique about this company?

One of the things that we found most impressive and unique about Tonik was how friendly and down-to-earth their team was. Despite being a highly professional and experienced branding agency, they were never pretentious or difficult to work with.

Are there any areas for improvement or something they could have done differently?

While our experience working with Tonik was overwhelmingly positive. There was perhaps 1 or 2 minor revisions that took a bit longer than we anticipated.