tonik

BACKGROUND

Please describe your company and position.

I am an executive at Flyps High-Tech Software House

Describe what your company does in a single sentence.

We’re a company specializing in Data Science and Deep Learning, building software for clients but also spinning off products of our own.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire tonik to accomplish?

• Our goal was to find design support to help define and execute our vision for the product and validate the market fit.

SOLUTION

How did you find tonik?

Referral

Why did you select tonik over others?

• Referred to me
• Portfolio

How many teammates from tonik were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They started with a discovery workshop, mapping out key user flows and setting up some hypothesis they wanted to test. Once we had some basic prototypes, we shared those with our users, gathered feedback and iterated. They then started to build a visual design system, designed all the flows, edge cases, documentation for handoff and helped us define a roadmap for v2.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We’ve never seen such a smooth hand-off from designers, everything was well prepared and documented, our our engineers were able to go full speed from day 1. 
• They’ve also exceed our expectations for the user satisfaction metrics that we’ve defined during one of our workshops.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We agreed to work in weekly sprints, each of them having their defined deliverables. Daily communication was done via Slack and Zoom calls.

What was your primary form of communication with tonik?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We didn’t expect so much valuable insight outside of just design. Tonik was a tremendous help in defining our monetization and user acquisition and retention strategies.

Are there any areas for improvement or something tonik could have done differently?

We weren’t able to scale up the team right away when we wanted, but I understand that’s subject to availability and not entirely in their control.

BACKGROUND

Please describe your company and position.

I am the Software Engineering Manager of (a/an) Software

Describe what your company does in a single sentence.

The company is a customer engagement platform used by hundreds of thousands of businesses and more than ten million developers worldwide to build unique, personalized experiences for their customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire tonik to accomplish?

• Full stack development and infrastructure support
• Design system creation and maintenance
• Creating pages on segment.com using the design system

SOLUTION

How did you find tonik?

Other

Why did you select tonik over others?

Other

What was the size of tonik’s team?

6-10 Employees

What was your primary form of communication with tonik?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Design system creation and maintenance, creating new pages for the segment.com marketing website using the design system, UX support, CI/CD pipeline support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Migrating the segment.com marketing website from 5 repositories into 1 repository, utilizing a design system created from the ground up.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tonik's project management is absolutely outstanding. The team has never missed a deadline in our 2+ years of working with Tonik. The team is highly responsive and engaged in the work, and they bring enthusiasm and ownership of the work every single week.

The team always responds swiftly to our Slack messages and emails, and our needs are consistently met.

What did you find most impressive or unique about this company?

What I find most unique about Tonik is that the team doesn't feel like an outside agency, rather they truly feel like a part of our team.

We've been working with some of the same people for 2+ years, and we've built strong working relationships with all of the individuals on the team, and the Tonik team has built those relationships with us.

We've worked on tough technical challenges together, learned a lot together, and have seen each other grow into different roles. We really enjoy working with everyone on the team Tonik has dedicated to us, past and current. What I find most impressive about Tonik is their technical knowledge.

The engineers we work with possess very strong technical capabilities, and they are masters of their craft.

Are there any areas for improvement or something {provider_name} could have done differently?

Tonik does everything right.

BACKGROUND

Please describe your company and your position there.

Our company provides fiat-to-crypto conversion services to other crypto companies; I'm one of the founders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire tonik?

Being a very early company, we had to build the corporate brand design from scratch and design the first UX/UI screens for the first MVP of our product. Tonik helped us on all ends here.

SOLUTION

How did you select this vendor and what were the deciding factors?

I worked with Tonik before at my previous company; going for Tonik a second time was an easy choice.

Describe the project in detail and walk through the stages of the project.

We kicked off the project with the brand design and created a high-level concept. With that, we started the UI/UX design of our product (a B2B dashboard). Tonik created wireframes first to cover all features of the product. In the second step, Tonik converted those wireframes in actual design files. For everything, Figma was used.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with three people. A project manager, a UI/UX designer and a brand designer. In the background, more people were active to support the processes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our frontend developer was very happy with the details provided on the UI/UX design files; also, the communication around it was very smooth and involved the UI/UX designer.

How effective was the workflow between your team and theirs?

Very effective; we communicated over Slack, we had weekly check-ins and they visited us once on-site.

What did you find most impressive or unique about this company?

Their straightforward approach to design was amazing.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the Managing Director of a Ideation Lab

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire tonik?

We always collaborate with Tonik to create the branding of our ideas to then launch them to the market. They have a very lean approach on execution which is ideal for our early stage environment.

SOLUTION

How did you select this vendor and what were the deciding factors?

To select our vendor, we conducted extensive research across all the vendors within the same timezone as us. Our goal was to identify a vendor that could deliver quality work while maintaining a strong level of communication and availability to execute projects in a timely manner.

After narrowing down the list of potential vendors, we held a meeting with each one to gain a better understanding of their operational processes and project management capabilities. We wanted to ensure that our vendor had a thorough understanding of our project requirements, and the ability to execute them efficiently and effectively.

During our meetings, we also evaluated the level of expertise and experience of each vendor, their pricing structure, and the quality of their previous work. Based on this information, we were able to make an informed decision and ultimately chose the vendor that best met our needs.

Describe the project in detail and walk through the stages of the project.

We went through:

• Research and Discovery: This stage is focused on researching the they focus on the industry where we operate in, to gain a deep understanding of out target audience, competitors, and market trends. This research can include interviews with stakeholders, market research, and a review of existing branding materials.
• Strategy and Planning: Based on the insights gathered in the research and discovery stage, the next step they developed a strategy and plan for the branding project. This included defining the brand's mission, values, and unique selling proposition, as well as identifying the brand's target audience, tone of voice, and messaging.
• Brand Identity Creation: This is the stage where the visual and creative elements of the brand were developed, including the logo, color scheme, typography, and imagery.
• Brand Guidelines: Once the brand identity was developed, they created brand guidelines that outline how the brand should be used consistently across all touchpoints. This included guidance on how to use the logo, colors, typography, and imagery, as well as the tone of voice and messaging.

How many resources from the vendor's team worked with you, and what were their positions?

In our project, we worked with a team of three individuals from Tonik. Firstly, we worked with an illustrator who was responsible for creating the visual elements of the brand identity. The illustrator had expertise in creating unique and eye-catching visuals that aligned with our brand strategy.

Secondly, we had a project manager who acted as the primary point of contact between our team and the vendor's team. The project manager was responsible for ensuring that the project stayed on track, that deadlines were met, and that any issues or challenges were addressed in a timely manner.

Lastly, we had a brand designer who worked closely with the illustrator to create a cohesive and consistent brand identity. The brand designer was responsible for ensuring that the brand identity was consistent across all touchpoints and that it effectively communicated the values and messaging of the brand.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Increased Brand Awareness: One key outcome was how we improved brand awareness.
• Improved Customer Perception: Another outcome was that we improved in customer perception of the brand and the positive customer feedback on social media that we received
• Increased Sales or Conversions: it helped us to ncrease in sales or conversions for the client.

How effective was the workflow between your team and theirs?

The workflow between our team and Tonik was super effective throughout the project. Their team was incredibly organized, communicative, and responsive, which helped us to stay on track and meet our deadlines.

What did you find most impressive or unique about this company?

One of the things that we found most impressive and unique about Tonik was how friendly and down-to-earth their team was. Despite being a highly professional and experienced branding agency, they were never pretentious or difficult to work with.

Are there any areas for improvement or something they could have done differently?

While our experience working with Tonik was overwhelmingly positive. There was perhaps 1 or 2 minor revisions that took a bit longer than we anticipated.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder of Unfreeze, a platform for game developers allowing them to implement Web3 features in their games, without hiring expensive blockchain developers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire tonik?

When we first contacted Tonik, we were still a pre-seed company and as such needed to get off the ground quickly to generate interest from potential investors.

SOLUTION

How did you select this vendor and what were the deciding factors?

Multiple people in my network had good experiences with them.

Describe the project in detail and walk through the stages of the project.

We started off with a branding workshop and quickly (in days!) spun out a new website. Once that was done, we started working on the first product prototypes and iterated on them until they were ready for development. Tonik also facilitated a ton of strategy work and customer research, which proved to provide crucial insights. They also designed our investment deck.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of two designers and a project manager, supported from some other people in the company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everything was executed beautifully. On top of that, I was very impressed with the amount of business insights tonik provided, which was a huge factor in shaping the final form of the product.

How effective was the workflow between your team and theirs?

Super transparent with multiple daily updates, they were also quick to resolve any questions/feedback via Slack.

What did you find most impressive or unique about this company?

They were able to talk us out of something we wanted, but didn’t necessarily need. Instead of charging us for this, we managed to save time and capital, which is a rare approach for B2B companies from my experience.

Are there any areas for improvement or something they could have done differently?

Shorter lead times would’ve been nice. Our kick-off date was scheduled for 3 weeks in advance.

BACKGROUND

Please describe your company and your position there.

I am a Business Development Manager at advertace, a german Performance Marketing Agency focussed on Paid Social+Search and Ad Creative Creation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire tonik?

Our old website was not in line with our new CI and the way we wanted to communicate our services. tonik designed and developed our new website with our inputs and ideas and it came out exactly how we wanted it to be.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had looked at over 20 agencies and ultimately they seemed not only the best fit when it comes to designing and developing our new website (based on the casestudies we looked at and what they were describing in the meetings we had prior with them) but also culturally it matched as they are fast moving and dynamic but also fun to work with.

Describe the project in detail and walk through the stages of the project.

We worked with them from January 2022 to April 2022 for the first re-launch of the website and now again as we wanted to add a few things here and there (January 2023-now). In the first project we briefed them on what landing pages we needed, what contents should be included and where and roughly how it should look based on our CI.

As I am nether a designer nor a dev they took big part in actively advising and suggesting elements and layouts for the whole website basically. We communicated through slack, worked out the design on figma with contionous feedback loops, used notion as project managment and a preview site on webflow to see the dev progress (and used markup for small fixes and tweaks in the second project). The whole process was super smooth and fast!

How many resources from the vendor's team worked with you, and what were their positions?

For both projects we had a designer, a dev and a project manager. Sometimes other devs or designers jumped in to help with certain problems and for the first and second project the team changed a little. So, I worked with about 6 persons and always had 3 key persons to communicate with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The whole website is done by tonik: https://www.advertace.de/

How effective was the workflow between your team and theirs?

As I already said above, the communication and workflow was super smooth and fast! We used slack, figma, notion, webflow (preview) and markup.

What did you find most impressive or unique about this company?

The pace was super impressive and also the culture - though we worked super productive, it always was fun to work with them!

Are there any areas for improvement or something they could have done differently?

No ones perfect and I can't really think of things that really were not good! The only things that I could think of is sometimes smaller tweaks were burried in big slack threads or messages and only implemented after reminding. But thats more on me I would say, as I have messaged a lot and big messages. And also when I reminded them, they always implemented everything right away!

BACKGROUND

Please describe your company and your position there.

I am a marketing manager at company that offers fintech solutions to large enterprises looking to automate revenue recognition, transaction matching, and many other accounting and finance processes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire tonik?

We hired tonik to help us design new product pages that reflect a change in our business model and product packaging.

SOLUTION

How did you select this vendor and what were the deciding factors?

Tonik had already done phenomenal work for us in the past so we knew they were the right choice.

Describe the project in detail and walk through the stages of the project.

After a kickoff meeting and a couple of additional briefing meetings, Piotr, our designer, started brainstorming ideas for various pages on our website. In general, we walked him through what the product does and sometimes provided samples of illustrations from other websites we took inspiration from. Piotr was able to work with very ambiguous instructions from our side and came up with 90% of the concepts himself. We were really pleased with the outcome. After a couple of rounds of iterations, our project was wrapped up.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Piotr, one of Tonik's web/graphic designers, while the project was facilitated by Aleksandra, Tonik's PM for this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We completed new designs of our pages in less than a month, with Leapfin's marketing lead signing off on the designs in a matter of days. Tonik were quick, knew how to think independently when we asked them to, and proactive in their communication.

How effective was the workflow between your team and theirs?

The PM was easy to communicate with, as was the designer. We communicated via slack, email and meetings, without the need to run things in a PM tool.

What did you find most impressive or unique about this company?

We had to explain very little to our designer in terms of our ideas. He understood our vision effortlessly. Tonik also pays attention to details as an agency, communicate well, and even sent us a Christmas card that doubled as an interactive website with information about their availability, portfolio, and other things on it. You tend to remember things like that. You can see they put effort into everything they do.

Are there any areas for improvement or something they could have done differently?

Not really, we were really happy with the service Tonik provided.

BACKGROUND

Please describe your company and your position there.

I am a Business Operations associate at PackageX: a modern, unified logistics platform that builds apps and APIs for companies in the eCommerce, commercial real estate, warehouse and manufacturing verticals to streamline their logistics operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire tonik?

With our repositioning into a full-service logistics platform with apps and APIs, we needed to redefine our company brand and identity to reflect. We worked with Tonik to create new branding, fresh website design, and web development parallel to our announcement as a full-service logistics and fulfillment platform.

SOLUTION

How did you select this vendor and what were the deciding factors?

We discovered Tonik through a recommendation from a marketing PR firm, Matter Made. We loved Toni's work on Chili Piper and decided to proceed with our web redesign and rebrand with them.

Describe the project in detail and walk through the stages of the project.

We began our engagement with Tonik on discovery calls to convey how we wanted to express our new brand. We worked through several iterations, color palettes, fonts and designs to reach our end result, which beautifully conveys our forward-thinking approach to logistics. We then completely restructured our website into a simpler and more navigable interface with refreshed branding. Our rebrand and relaunch allowed us to present as a complete platform/full service offering instead of our previous site, which demonstrated our offerings separately. After redesigning and rebranding, tonik helped us by developing a no-code website which allowed us to easily maintain the site after delivery. We were able to seamlessly migrate a bunch of our existing content, blogs and case studies. At the end, Tonik delivered in-depth tutorials and materials to manage our new site and brand which was tremendously helpful.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 8 individuals including two project managers, two designers, a web developer, a rebrand specialist, and two others at Tonik to deliver marketing materials and decks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We observed the following improvements as a result of our engagement with Tonik: - Improved UI - Users spend more time browsing our website - Receiving more qualified leads - The messaging is resonating well and is in alignment with GTM. We’re seeing more logistics companies than we did previously which ties into the improved messaging piece - Qualified prospects are coming in with more knowledge around PackageX -It's clear we are a platform now. Leads are coming in with a specific need but then also asking about our other products.

How effective was the workflow between your team and theirs?

Tonik's team was kind, quick to respond, flexible, and able to fulfill every request we had rebrand-wise and design-wise. We appreciated how they kept our team in the loop with each and every change and implementation as the project progressed. We also enjoyed the daily updates via our shared Slack to help us understand what work was done within a given day or week.

What did you find most impressive or unique about this company?

We really enjoyed how equipped Tonik was to meet our design and development requests. If certain team members were unavailable, Tonik was quick to find another resource who could help us complete the work.

Are there any areas for improvement or something they could have done differently?

Weekly syncs were frequently rescheduled or canceled, but asynchronous updates were provided in those cases.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a civil engineering company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with tonik?

Our website was quite outdated, so I was looking for an agency to do a full revamp of the existing site.

SOLUTION

What was the scope of their involvement?

tonik rebuilt and redesigned our site from scratch using Webflow. Although they used the content from the existing site, they created a new look and feel. For the design, we requested a more modern look. We had a mood-boarding session, and they provided us with suggestions. 

What is the team composition?

We worked with a project manager, a designer, and a developer. 

How did you come to work with tonik?

They were referred to us by a friend who had been working with tonik for several years on a couple of projects. 

How much have you invested with them?

We spent about €15,000 (approximately $15,000 USD). 

What is the status of this engagement?

We worked together from March–May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve gotten really positive feedback on the site tonik created. Communication agencies have contacted me to tell me they rarely see such a good website for companies in our sector, which has been nice. 

How did tonik perform from a project management standpoint?

They were super fast and on time with the deadlines. We communicated via Slack. 

What did you find most impressive about them?

I was impressed with how responsive tonik was to feedback. They really went out of their way to make me happy as a client.

Are there any areas they could improve?

No, I don’t think there’s anything they need to improve.

Do you have any advice for potential customers?

My advice is to be clear on the brief and interact with tonik.

BACKGROUND

Please describe your company and your position there.

I am Co-Founder & CPO of SYNTINELS, a Customer Intelligence Software prioritizing potential customers by understanding former sales success drivers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire tonik?

We were looking for an outstanding design agency to help us implement a new website. At the start of the project we had basically nothing but our company name, so a new corporate identity had to be created. A big challenge tonik accepted!

SOLUTION

How did you select this vendor and what were the deciding factors?

A good friend and also a Founder told us about tonik and the great results of their collaboration. After that I didn't want anyone else!

Describe the project in detail and walk through the stages of the project.

It is amazing how quickly the results were implemented. After a smooth project start we moved super fast into the doing to create first concepts & designs. After completing an outstanding design, the next step was the implementation of Webflow. The next step is being super happy about the new website!

How many resources from the vendor's team worked with you, and what were their positions?

In every important domain (project management, design, web development, ...) I always had a clear understanding of who was responsible for which requests. This was amazing!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My expectations were more than met. The entire team and also external people are consistently impressed with the result! We only get positive feedback!

• Projekt management: Thanks Tobiasz for making projectmanagement on Champions-League-Level!
• Design: Thanks Robert for understanding our difficult business model in such an ease & for designing such a beautiful website.
• Web development: Thanks Wojtek for responding to a wide variety of change requests and living "Customer Centricity" also as the tech guy!
• All other team-members: Thanks to everyone in the team for making it possible: "Your search for a design partner ends here" Feel free to check it out for yourself: https://www.syntinels.com/

How effective was the workflow between your team and theirs?

• Super fast onboarding & making the project possible
• Easy & instant collaboration via a shared Slack & Figma account
• Always open for new ideas & input. These guys know how project management & design works!

What did you find most impressive or unique about this company?

• Getting results in such a speedy way
• They were composed of lovely people with strong company culture.
• Trouble-free handling of any problem

Are there any areas for improvement or something they could have done differently?

Nothing that could be better!